s e i d u t S e s Ca
www.creativefreedom.ie
Hello there... We are Creative Freedom; an innovative design and marketing studio based in the northwest of Ireland. Born in 2007, we have a collective experience of over 20 years in the design, advertising and marketing of many sectors such as – retail, property, finance, restaurant, local council, the arts, business to business and many independent companies and businesses. Our previous experience includes working for clients such as Kelloggs, Countryside Properties, Marks and Spencers Finance, Odeon Cinemas, Mitre Sports, Manchester City Council, Co-op Department and Homestores in the UK. We have brought our ‘bigger city’ experience to all our clients work regardless of business size or budget. We offer a multitude of creative services in design and marketing for offline and online. We’re a friendly bunch that listen to our clients and consistently create powerful design solutions, that make an impact, create punch and eliminate noise so your customers can identify you. This book is a snippet of our case studies...
Identity
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The Big Bag Sy
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Printed Literature
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Global Flood Solutions Launch
Client: Global Flood Solutions Project: New Business & Product Launch Demonstration of the Big Bag System
Product launch
“When Global Flood Solutions pioneered a global flood prevention product it became apparent to us very early on in the business that we needed a professional identity, excellent website and a team with the right marketing expertise who were capable of carrying out an intensive market research plan and identifying where our target market was. Creative Freedom was highly recommended to us by one of their existing clients so we approached them with our idea. Once we identified our market, Creative Freedom organised the launch of our company Global Flood Solutions - designing our identity and branding and the Launch of our Big Bag Flood Defence System which was held in May 2010. This was a very successful national launch and Global Flood Solutions were highly commended for their professionalism on that day, that professionalism was structured by Creative Freedom in terms of our presentations, branding, marketing and PR. On that same day also we had invited a number of potential International partners who were already in the flood business to our launch and as the saying goes “first impressions last”, which helped us to cement strong relationships with the same partners and contacts thereafter. Since the launch in May 2010, the business has grown and developed on a global scale with a partnership with SG Baker in the UK and the opening of offices in the US, the Middle East and Asia. Creative Freedom has developed the US site and worked with SG Baker to ensure the protection of the Global Flood Solution brand. The business has sealed over EUR 3m in international sales deals and contracts. All of these contracts have been obtained by companies contacting us through our website where GFS has excellent marketing content through video content of successful deployment and some great press/media also. GFS continue to use Creative Freedom as our marketing partners and they constantly keep track of our websites and provide the marketing content for same, which is key to the future of our business. We have no doubt, that if it were not that for the professionalism and guidance of Creative Freedom, GFS would not be moving in the current circles that we are moving in today.”
Website
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
Gerard Brennan, Director, Global Flood Solutions
Services: Branding & Guidelines Web Design Printed Literature Marketing Consultancy Launch Management PR Copywriting Photography Press & Media Kit
Category: Business to Business
Timeframe: 8 weeks
Identity
Point of Sale
Press Advertising & Brochure Design
Client: Sofa Source UK Project: New Business Launch & Exhibition Sofa Source UK Ltd is a wholesale business that sells its sofa collections direct to retailers in mixed containers. This gives its customers a choice of high quality stock without committing to high quantities. Creative Freedom were approached to design and implement a brand strategy across all mediums and launch the service at Interiors Exhibition in the NEC Birmingham (the biggest furniture tradeshow in the UK) to a new Irish & UK customer base.
Exhibition Stand
The brief: develop a new identity, create a luxury product brochure, design & produce an exhibition stand, manage press advertising & liaise with all media, copywriting and various printed literature and point of sale. A direct mail campaign alongside trade press advertising was implemented to inform existing and new customers of the service. As a result of the exhibition and other marketing mediums, the business has had a successful sales record in its first year trading. Creative Freedom was commissioned for the 2011 Interiors trade show and continue to create direct mail campaigns and product brochures for Sofa Source UK and its sister company Image Furnishings Ltd.
Services: Branding Exhibition Stand Printed Literature Marketing Consultancy Copywriting Photography Press & Media Kit
Category: Business to Business
Timeframe: 4 weeks
Press Kit
Hi res Images Logo Artwork Editorial Press Ad Brochure
Flexibility and choice for you and your customers...
For further details, please contact:
Mark Gannon
Your local sales agents: Martyn Hudson
• From order to your warehouse within 60 days
Gordon Watson
Stuart McDonnell
• Mixed containers - unlimited choice • Reliability and quality guaranteed
Mark Franklin
Roy Rodgers
Sofa Source offers high quality sofas with guaranteed delivery time from order to your warehouse in 60 days or less. We have a fantastic range of both reclining and static suites ordered in mixed containers - giving you unlimited choice in what you choose to sell.
Image Furnishings Ltd
Interiors 2010 offer: The Jordan Collection 3 seater plus 2 recliner armchairs
£259*/€299*
“Creative Freedom gave Sofa Source the direction it needed to penetrate the UK and Irish market with our service. From the identity to our exhibition stands, Creative Freedom have given our business a fresh, professional and exciting brand that makes us stand out from our competition. We continue to work with Brian, Caroline and the team in building a strong partnership with Sofa Source UK“
Visit us at:
Hall 4, D52 See our full range at www.sofasourceuk.com
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
Mark Gannon, Sofa Source UK
Identity
Direct Mail Piece
Packaging
Client: The Halcyon Group Project: Halcyon Envirosave The Halcyon Group offer a variety of services in the cleaning world. Employing over 750 people in Ireland and the UK, their business has grown and developed rapidly in 5 years in business. Primarily commercial cleaning, they recently launched Halcyon Envirosave - a water saving product, Halcyon Logistics - delivery service, Halcyon Home Cleaning and soon to be launched Halcyon Window Cleaning. The Halcyon Group commissioned Creative Freedom to market Halcyon Envirosave to target customers that they didn’t have access to at the time. We delivered a 3 tier direct marketing campaign - with a fresh logo, professional packaging, branded microsite with database capture and polished sales material for the sales team to work with. Halcyon were given the tools to create leads and overall the campaign has been a great success. Creative Freedom took complete control of the campaign from the ideas stage through to the delivery of the direct mail marketing campaign. “When we first spoke to Creative Freedom about launching our Envirosave product - we were very impressed by the level of experience and innovative thinking that Creative Freedom brought to the table. We have dealt with numerous agencies and studios over the years. To have a design and marketing studio with a calibre on par with bigger city agencies and studios that delivers on what they promise - on our own doorstep is a testament to what Creative Freedom offer.“
Microsite
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
Peter Kirwan, Director, The Halcyon Group
Services: Branding Web Design Direct Mail Database Sourcing Printed Literature Marketing Consultancy Copywriting Packaging
Category: Business to Business Consumer
Timeframe: 2 months
www.
Identity
Vehicle Livery and uniforms
call today 090 6634880
Client: The Halcyon Group Project: Halcyon Logistics The Halcyon Group retained Creative Freedom to develop a brand for Halcyon Logistics - their contract delivery business. We devised an eyecatching and progressive logo that sums up the simplicity of what the business does taking and making deliveries! In addition we designed and developed a website in partnership with Halcyon’s IT provider that clients can log in and register and track deliveries online. We also developed vehicle livery, uniforms and printed literature for the business. Since launching, Halcyon Logistics won a lucrative contract for Smyths Toys in Ireland and UK for contract home delivery in addition to other national delivery contracts.
Website
“We retained Creative Freedom to develop our Halcyon Logistics brand based on the great work they did for our Envirosave project. Once again, the team delivered a fantastic looking identity and style that gives us a professional and experienced image. The website works brilliantly in integrating our internal booking system with our clients needs. The Halcyon Group are proud to have Creative Freedom as our design and marketing partner.“ Peter Kirwan, Director, The Halcyon Group
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
contract
Services: Branding Web Design Printed Literature Van Livery & Uniforms
Category: Business to Business
Timeframe: 4 weeks
Gleeson’s logo and branding
Inhouse Point of Sale
Website
External Signage
Packaging
Road Signage
Client: Gleeson’s Townhouse Project: Overall branding/marketing Gleeson’s Townhouse are in business for over 20 years. Creative Freedom came on board in 2008 and have rebranded and structured the marketing strategy for the business. The client had no consistency in any of their online or offline marketing materials. Creative Freedom devised and developed a complete rebrand of the business identity and applied it across the board from signage, uniforms, printed materials, web, online, press ads and vehicle livery. From there, an annual marketing strategy - implemented on a monthly basis delivers consistent communication and information across all mediums. Gleeson’s are heavily affiliated with national and international tourism bodies and the new branding has increased awareness to their existing and new customers, provides a professional image for the business on an international scale and increased footfall through a variety of targeted marketing methods. “Creative Freedom were instrumental in the rebranding of Gleeson’s Townhouse, Restaurant and Artisan Food & Wine Shop. They branded us with the tagline ‘Making Time For You’ and a new colour scheme for all our online and offline marketing and printing materials. Gleeson’s Townhouse & Restaurant find Creative Freedom to be the perfect partners in driving our business forward to meet the challenges of an ever-increasing competitive environment of the hospitality sector“ Eamonn Gleeson, Owner; Gleeson’s Townhouse & Restaurant
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
Services: Research & Strategy Branding New CMS website Packaging Int/Ext Signage Vehicle Livery Marketing Consultancy Copywriting Press & Media Social Media marketing
Category: Hospitality Retail
Timeframe: 2008 - Ongoing
Lios na hAbhainn Identity
Illustration of development plan
CGI of housetypes
Client: Kapparho Homes Project: Lios na hAbhainn “Interiors” spread design and photography
Lios na hAbhainn is a development in Roosky, Roscommon, Ireland. Kapparho Homes, the developer, awarded the project to Creative Freedom after a 3 way pitch to undertake all design, print and marketing for the development. Creative Freedom devised the name and brand identity for the development and created a luxury 32 page brochure, press ads and external signage. We commissioned and art directed the photography for the brochure as well as print management (print and delivery), copywriting, illustration and media buying including national press and radio campaign. “Having retained Creative Freedom in connection with our Lios na hAbhainn development, we have been delighted with the imagination, commitment and innovation they have brought to our marketing campaign. They have demonstrated a thorough understanding of our requirements and have acted efficiently and creatively on our behalf. Their service offering easily matches that of the majors in the country”. Kerril Curran, Kapparho Homes
“Location” spread design and photography
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
Services: Branding Printed Brochure Illustration Marketing Consultancy Copywriting Photography Press Advertising Media Buying Signage
Category: Property
Timeframe: 6 weeks
Identity
THE BOGTROTTERS MARATHON STROKESTOWN, CO. ROSCOMMON
The Bogtrotters A5 Leaflet.indd 1
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SUPPORTED BY:
T shirt design
The Bogtrotters A5 Leaflet.indd 2
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Signage and Printed Literature
Project: The Bogtrotters Marathon The Bogtrotters Marathon is an entrepeneural marathon devised by business woman and avid runner Katriona Byrne. She wanted to create a unique event that promoted the beauty and terrain of her surrounding area in Strokestown, Roscommon. Having worked with Creative Freedom in her previous role as Environmental Officer at Roscommon County Council, we were a natural fit in understooding our client’s brief. We devised and developed a new identity for the event that was fun, yet not gimmicky and most importantly - versatile. We also designed and developed a fresh and easy to use website with registration and routemap integration as well as social media integration. The event was a fantastic success with over 400 entrants and attracted national sponsorship and funding. This year’s marathon aims to be bigger! “Having worked with Creative Freedom in my previous role - I knew that my new business idea was in great hands. I am delighted with how established and professional my marathon looks. The logo is brilliant and sums up the location and winning mentality of marathon runners worldwide. This year I am aiming bigger and look forward to working with the team at Creative Freedom again!”. Katriona Byrne, The Bogtrotters Marathon
Website
All works are the intellectual property of Creative Freedom Design, Marketing & Web Specialists. T: .353 90 66 28493 E: info@designandmarket.me
Services: Branding PrintedLiterature Marketing Consultancy Press Advertising Signage Web design Social Media
Category: Sports & Leisure
Timeframe: 6 weeks
Thanks for reading! If you want your business to make an impact call Creative Freedom today!
Caroline Leckey E: caroline@creativefreedom.ie M: 086 314 9212 Head Office: Castle Street, Roscommon Town, Roscommon T: +353 90 66 28493
www.creativefreedom.ie
Š 2011 Creative Freedom Design, Marketing & Web
Castle Street, Roscommon Town, Roscommon T: +353 90 66 28493 E: info@creativefreedom.ie
www.creativefreedom.ie