Bob Ale-Ebrahim Portfolio The Creative Fuel behind your marketing needs
LOGO DESIGN Bob’s award-winning logo work can be seen in publications such as Logo Lounge by Rockport publishing, Color Harmony: Logos by Rockport, Print and Step by Step magazine.
Kansas Walk of Fame Tourism [Wichita, KS]
Dragon Master Foundation Non-profit Cancer Research [Wichita, KS]
Indoor Entertainment Inc. Entertainment [Wichita, KS]
Valley Center Assembly of God Church [Wichita, KS]
Holy Cross Lutheran School Education [Holy Cross Lutheran Church, Wichita, KS]
Wichita Anesthesiology Chartered Medical [Wichita, KS]
Rockhill Orthopaedic Specialists Orthopaedic Surgeons, St. Luke’s Hospital [Lee’s Summit, MO]
Creative Fuel Design Studio Graphic Design & Marketing Services [Lee’s Summit, MO]
Busy Bee Lawn & Lighting Home Improvement & Services [Wichita, KS]
Kaw Lake Association Tourism [Kaw Lake Association, Ponca City, OK]
Occidental Management Real Estate [Wichita, KS]
Artisan Grove Artisan Grove Olive Oils Olive Oil Company [Lee’s Summit, MO]
WEBSITE DESIGN [Rockhill Orthopaedics Specialists, Lee’s Summit, MO] Rockhill Orthopaedics was in need of a total brand refresh. This included uodating the company logo, redesigning the website and totally revamping all of it’s print collatoral. The website was dated and was difficult to navigate. It evoked a poor user experience and the content not been regularly updated so it was not generating much traffic. Creating an entirely new navigation we completely reorganized the website to make it easier to find information, the doctors and their specialties. The brand refresh and the new website design has increased traffic to the site by over 150%.
SOCIAL MEDIA [Rockhill Orthopaedic Specialists, Lee’s Summit, MO] During the month of October we created a number of tongue-in-cheek banner graphics for Rockhill Orthopaedic’s website and social media presence. This content was seen on Facebook and Google. A contest was held where patients shared their posts with their friends.
SOCIAL MEDIA [Rockhill Orthopaedic Specialists, Lee’s Summit, MO] Throughout the year we created website graphics and social media banner ads for Rockhill Orthopaedic’s. Topics ranged from the holidays, to specific medical related issues, newsworthy subjects and promotional ads promoting the specialty of each physician in the group.
BROCHURES [Rockhill Orthopaedic Specialists, St. Luke’s Hospital, Lee’s Summit, MO]
SUPRASCAPULAR
HEADACHE AND
KYPHOPLASTY
FACIAL INJECTION
VERTEBROPLASTY
PROCEDURES
PROCEDURE
EPIDURAL
NERVE BLOCK PROCEDURE
RADIOFREQUENCY
STEROID INJECTION
ABLATION
PROCEDURE
PROCEDURE
Rockhill Orthopaedic Specialists Saint Luke’s East–Hospital Campus
SYMPATHETIC
Saint Luke’s East - Lee’s Summit Campus
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com
NERVE BLOCK
P F
816.246.4302 816.246.9493 PROCEDURE
120 N.E. Saint Luke’s Boulevard Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com
GENICULAR
STELLATE
Saint Luke’s East - Lee’s Summit Campus
F
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 CORD STIMULATION SPINAL www.rockhillortho.com
Rockhill Orthopaedic Specialists Saint Luke’s Multispecialty Clinic–Blue Springs
GANGLION BLOCK
P
NEUROMODULATION
Saint Luke’s East - Lee’s Summit Campus
NERVE BLOCK
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com
600 N.E. Adams Dairy Parkway Suite 160 Blue Springs, Missouri 64014 www.rockhillortho.com
PROCEDURE
816.246.4302 816.246.9493 PROCEDURE
P F
P F
816.246.4302 816.246.9493
Suprascapular Nerve Block PMR Card.FINAL.indd 1
DORSAL ROOT GANGLION STIMULATION 816.246.4302 816.246.9493
PROCEDURE
HIP AND
Saint Luke’s East - Lee’s Summit Campus
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com
ABDOMINAL INJECTION
P F
816.246.4302 816.246.9493 PROCEDURES
5/29/18 7:15 PM
Rockhill Orthopaedic Specialists Saint Luke’s East–Hospital Campus
Saint Luke’s East - Lee’s Summit Campus
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com P F
816.246.4302 816.246.9493
Saint Luke’s East - Lee’s Summit Campus
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com P F
816.246.4302 816.246.9493
120 N.E. Saint Luke’s Boulevard Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com
Saint Luke’s East - Lee’s Summit Campus
Rockhill Orthopaedic Specialists Saint Luke’s Multispecialty Clinic–Blue Springs
600 N.E. Adams Dairy Parkway Suite 160 Blue Springs, Missouri 64014 www.rockhillortho.com P F
Genicular Nerve Block Procedure PMR Card.FINAL.indd 1
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com P F
816.246.4302 816.246.9493
7/28/17 4:23 PM
816.246.4302 816.246.9493
Saint Luke’s East - Lee’s Summit Campus
120 NE Saint Luke’s Boulevard, Suite 200 Lee’s Summit, Missouri 64086 www.rockhillortho.com P F
816.246.4302 816.246.9493
M I C R O S I T E & L E A D G E N E R AT I O N [Cargill Meat Solutions, Honeysuckle White Turkey, Wichita, KS] A new microsite promoting Honeysuckle White Turkey was created each quarter. This was the microsite created for the Thanksgiving Holiday season. More than any other holiday, Thanksgiving holds a special place in the hearts of many Americans as a day of fun, reflection and renewal of the ties that bind us to family and friends. The homepage and sweepstakes page are seen below.
WEBSITE DESIGN [Viega LLC, Broomfield, CO] Viega, LLC manufactures and distributes plumbing, heating, and pipe joining systems for industrial, commercial, and residential projects globally. Viega’s had been utilizing the same website for about 10 years and it was really showing it’s age. The new website has increased traffic, more page views, more new visitors, visits and the average time on the site dramatically increased.
WEBSITE DESIGN [Viega LLC, Broomfield, CO] The new website is much cleaner and offers easier navigation for it’s customers to find product information. Viega sells plumbing, heating and in-wall flushing system technologies.
PROMOTIONAL eBLAST [Viega LLC, Broomfield, CO] Viega needed a quick promotion to combat a material shortage from one of their suppliers. The“Make the Switch� promotion asked our customers to make the switch from solder to press technology. The promotion generated over $5.8M in sales and a 9% increase in sales year over year. Below is the eBlast that we sent to wholesalers and customers to take advantage of the promotion.
L E A D G E N E R AT I O N [Viega LLC, Broomfield, CO] Viega’s lead generation email blast was sent to targeted customers. The data collected from this promotion was utilized to track sales, repeat purchases, collect data on our customers and used to target customers with subsequent product promotions. The National Sales Manager said it was “The best promotion that was executed in the 20 years that she had seen with the company.� Wholesalers and customers both said it was by far the best planned and managed promotion that Viega had executed since bringing the company to the Americas.
C E L L P H O N E A P P L I C AT I O N S [Viega LLC, Broomfield, CO] We developed several cell phone apps for Viega. We converted the Viega catalog into a downloadable electronic catalog via the Apple Store of Google. We also developed an app for our Viega Rewards customer rewards program. The Viega Radiant estimator app was developed as a on-site tool for contractors and installers to utilize to estimate product needed by square footage.
INFOGRAPHICS [Viega LLC, Broomfield, CO] We created infographics that were utilized in print, web and email blasts to disseminate information about our PEX products. It was a fun, visual way to educate customers that was more interesting than just giving them bullet list to read.
TRADE SHOW BOOTH GRAPHICS [Viega LLC, Broomfield, CO] Viega MegaPress CuNi trade show graphics for the International Workboat trade show.
RULE THE SEA. Introducing Viega MegaPress® CuNi • Boost installation savings up to 90% • Especially designed to be installed on Schedule 40 or Class 200 copper nickel pipe
viega.us/RuleNow
TRADE SHOW BOOTH GRAPHICS [Viega LLC, Broomfield, CO] Viega PureFlow System trade show graphics for the International Builders Show. (IBS)
IBS Closet Side C.FINAL.indd 1
Presenting Viega PureFlow System. Freakish Performance. 12/11/17 3:17 PM
This PureFlow PEX is more than meets the eye. It’s been specially designed for the residential builder. It’s the amazingly reliable. The incredibly efficient. A modern feat of German engineering. It’s the one, the only – Viega PureFlow System.
TRADE SHOW BOOTH GRAPHICS [Viega LLC, Broomfield, CO] Viega MegaPress XL trade show graphics for the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo)
MegaPress XL The unfair advantage ®
AHR Outside Wall A 2.indd 1
1/3/18 2:19 PM
Introducing MegaPress XL . The first press fitting system for up to 4" carbon steel pipe. ®
MegaPress XL The unfair advantage AHR Large Main Graphic.Outside.2.indd 1
Connected in quality.
MegaPress XL The unfair advantage 1/3/18 4:18 PM
ADVERTISEMENTS [Viega LLC, Broomfield, CO] Introductory campaign asks it’s customers to evolve to in-wall flushing technolog. Viega’s German-engineered, in-wall flushing technology is easy to install and maintain. And by eliminating the tank, it finally opens the door for exceptionally designed bathrooms. The tank truly is extinct.
The tank is extinct.
Introducing in-wall flushing technology by Viega.
Introducing in-wall flushing technology by Viega.
Introducing in-wall flushing technology by Viega.
Say hello to the next evolution of toilet systems. Viega’s German-engineered, in-wall flushing technology is easy to install and maintain. And by eliminating the tank, it finally opens the door for exceptionally designed bathrooms.
Evolve with us at booth #W6557.
The tank is extinct.
The tank is extinct.
It’s a new age for toilet systems. As a behind-the-wall leader, Viega’s precise German engineering provides long-lasting quality, clean contemporary lines, and a statement-making aesthetic that transforms the bathroom space into a canvas of innovation.
Say hello to the next evolution of toilet systems. Viega’s German-engineered, in-wall flushing technology is easy to install and maintain. And by eliminating the tank, it finally opens the door for exceptionally designed bathrooms.
Evolve with us at booth #W6557.
©2017, Viega LLC
050VIE005_ShowGuideAd_v1.indd 1
©2017, Viega LLC
11/29/16 9:30 AM
Evolve with us at booth #W6557.
©2017, Viega LLC
MAGAZINE DESIGN [Kaw Lake Association, Ponca City, OK and Red Carpet Country Association, Enid, OK] The Kaw Lake and Red Carpet Country magazines are magazines dedicated to showcasing their respective regions of Oklahoma’s events and destinations. Copies of their magazine can be picked up at the roadside travel centers off the interstate or copies can be requested via their websites.
RED CARPET Country
YOUR GUIDE TO ENJOYING NORTHWEST AND NORTH CENTRAL OKLAHOMA
B R A N D I N G C A M PA I G N [INTRUST Bank, Wichita, KS] INTRUST Bank’s new “yes you can” campaign ran across all marketing channels including print ads, digital billboards, televison, radio, ATM screens, and posters and displays at the branch locations. INT.8268_WSU_8.5x8.25_4C
How else would you know I’m a KU fan?
10/5/06
4:59 PM
Page 1
Quick, guess my favorite school.
Jayhawk® Visa® Credit Cards, Check Cards and Gift Cards. Available only at INTRUST Bank.
INTRUST encourages responsible credit card spending. For credit tips, go to our website.
800-222-7458
www.intrustbank.com
Member FDIC
The exclusive provider of KU Jayhawk® Visa® Cards, benefiting the KU Alumni Association.
WSU Shocker Visa® Credit Cards, Check Cards and Gift Cards. Available only at INTRUST Bank.
INTRUST encourages responsible credit card spending. For credit tips, go to our Web site. Member FDIC
yes you can
®
®
The exclusive provider of WSU Shocker Visa® Check, Credit and Gift Cards, benefiting the WSU Alumni Association.
316-383-1354
www.intrustbank.com
yes you can
® ®
WEBSITE DESIGN [INTRUST Bank, Wichita, KS] Part of the brand refresh was a complete overhaul of the existing website. New look, new navigation and new “yes you can” positioning statement was utilized throughout all channels of marketing. The new branding established a new visual language of “positivity” throughout all the marketing and advertising. Consistent use of cumulus “happy” clouds, graphic elements, fonts and the new color system all came together to create the new brand look.