All of the lights…

Those bright sparks will be heading your way, searching out the very best and utterly bespoke blonde finishes. They want blonde that is cared for, radiant with beautiful condition, tailored to them. And with nearly half of all salon colouring services revolving around blonde, this is a serious business.

In partnership with Wella Professionals to mark the launch of the new BlondorPlex Cream Toners – a capsule collection of blonde perfectors that transform tones in just five minutes – Creative HEAD invited blonde goddesses Christel BarronHough and Daisy Goord out to play. Could there have been a more perfect pair? Founder of the colour specialist salon brand Stil, Christel excels at beautiful colour with a hint of the unexpected. Alongside her was social media sensation Daisy, princess of all things pale and platinum. This was a shoot to dive deep into the nuances of light, depth, tone, finish, to experiment with the electric possibilities of tailored toning. Welcome to the bright side…