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Illumination is inspiration. Every decade has its own blonde icon, its own relationship with a shade of light that speaks to the times. We hear the cries of “blonde is back”, but does it ever really leave? This is a palette that saturates popular culture, and our burning love for blonde speaks to the need for the brighter, the bolder. It's a burst of energy that delivers the dopamine we need, the hit of happy. Blonde isn’t just a choice, it’s a statement, a lifestyle, an everlasting love affair.

I love things to be quite feminine, iridescent, multi-tonal and, when I work with a blonde, that’s exactly what I can create using different tones. It’s endless”

CHRISTEL BARRON-HOUGH

“I have naturally very dark hair, but I always stay blonde. It’s a colour that makes you feel bright, it makes you feel light and, for me, it’s just my personality!”