FULL BEAM CREAM

Make beautiful blonde fantasies come true in a flash, with the new BlondorPlex Cream Toners from Wella Professionals

Iconic, memorable, show-stopping – these words are synonymous with the world’s most famous and fabulous blondes and, aside from serving major inspiration, blondes are serious business, delivering you the best colour money-maker.

Whatever a client wants – from a stage-ready Monroe bright to a classic Blake Lively dark honey hue – they need the right toner. Enter BlondorPlex Cream Toners from Wella Professionals, your perfect bond-building pairing for the most beautiful blondes. Use BlondorPlex’s capsule collection of four shades and an innovative booster for ultra-cool neutralisation to perfect any blonde, all the way from icy coolness to more neutral, bright and biscuity tones. Suitable for all hair textures and after all lightening services,

BlondorPlex Cream Toners work in just five minutes, meaning you can forget about unwanted warmth or brassiness in a flash. Broken blondes aren’t allowed either. With BlondorPlex’s PLEX technology, think realigned hair cuticles, high shine and up to 90 per cent less hair breakage.* Its low ammonia content works to banish brass so there’s no cheap cover-up. You’ll only be seeing strong, clean blondes from root to end.

Mix on a 1:2 ratio with Welloxon Perfect Pastel 1.9% in the bottle applicator, or 1:3 for a softer result. Grab the bottle applicator to whip through that service or apply with bowl and brush for a more saturated effect, the choice is yours. And with a compact shade range, this is the perfect product for freelancers with an eye on space.

Great for a golden beige, this is perfect for all levels and delivers a deliciously creamy blonde.

For cool cats after a moon-bright blonde hue, this eradicates yellow and pale-yellow underlying pigments.

This offers a more intense, cool blonde by the neutralisation of orange. The result is icier if the underlying pigment is lighter.

All done in just five minutes, BlondorPlex Cream Toners offer a super-express service that delivers dazzling results. Its creamy consistency allows for a swift application and an easy rinse, which is good news for your salon’s water and energy bills, the planet, and your precious styling time. Clients are sure to love the speedy service too, there’ll be no more stiff necks at the backwash, only bright smiles for these bond-built, beautiful blondes on high beam. Want to know how to keep them coming back? Let’s shine a light...