THE GUIDE TO BITE-SIZED BLONDES

Stop blonde maintenance being a bore for busy clients and boost frequency of visits with the Blonde Life Cycle by Wella Professionals

Going blonde can be a transformative experience for clients, with bolder, brighter hues a sure-fire way to elevate the mood and bolster confidence. But maintenance can be off-putting, so that’s why Wella Professionals has devised the Blonde Life Cycle, there to help make lightening services more bite-sized and easy-to-understand for clients. It’s a practical way to structure your services that’s more digestible for your guest while increasing their salon visits.

SPEED BLEACH & TONE

Ultra Blonde

Bleach & Tone

FOUR-MONTH CYCLE

APPOINTMENT ONE

Full head lightening service, root service and cleansing mid lengths to ends, including toning service.

APPOINTMENT FOUR

Three weeks later, toner top-up and treatment.

Corrective Blonding

APPOINTMENT THREE

Six weeks on from initial appointment, root touch-up and toning service.

APPOINTMENT TWO

Three weeks later, toner top-up and treatment.