KAO HUB NETWORK

ON THE STUNNING Costa Del Sol, Kao Hub Network enjoyed its 2023 outing where business owners peeked into a crystal ball to glimpse the “salon of the future”. The best will focus on the “little wins” that add to the bottom line, explained salon business expert Liz McKeon. Upselling retail earlier on in the customer experience will be key as they are “three-times as loyal if they buy homecare from you”. The best salons will also strike the balance between seeking new customers and keeping the ones they like, argued business coach Bianca Miller. They’ll have a goal list of clients and will also ask for feedback from existing ones. For time-poor owners lagging on their salon social media output, Kao’s Nathan Agland suggested they try new AI tool Chat GPT, which produces copy tailored to your desires, almost immediately. But what will these salons look like visually? They’ll be borderless spaces, suggested brand expert Bernd Wagenknecht. A place where activities such as yoga, coffee-drinking and hairdressing take place in perfect harmony. The client outcome will be less “bling” with a return to genuine wellness, with stylists as the fountains of knowledge, linking clients to doctors and dermatologists as well as hair advice.