6 minute read
No ego in this team
Wander down Chelsea’s iconic King’s Road and you’ll find local hero Lockonego, a salon stuffed with A-list clients and premium talent. Here, customer service is absolutely king, with a crew that’s focused on delivering not only beautiful hair but a flawless experience. Meet some of the team keeping West London hair looking wonderful
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Jonathan Long, co-founder @jonnylockonego
Ben [Cooke, co-founder] and I didn’t put our names above the door. It isn’t my intention to put Jonny up front; I’m the one who sits behind, there to help motivate. I love my team, I’m their biggest cheerleader and I try to push them to fulfil their potential. We understand the value and attraction of being a flexible employer but with that family feel so that the individual feels part of a team, rather than a contractor. We’re currently recruiting part-time and fulltime roles for just such people. It’s about keeping that core Lockonego team to maintain the value and standards but adding skilled, passionate professionals to work around them.
Antony Rawlings, creative director and manager @antonylockonego
I was in sales and education at Redken, and spent a lot of time with big salon names. I loved it but I was keen to get back in the salon and I chatted to Jonny and it felt right. I was going to go in and change it up, and many of the team have been there a long time and I needed to know they’d be responsive to that. It’s about building businesses, building columns, and keeping clients coming back. After my first year here, bringing in what I’d learnt at Redken and working with lots of salon businesses, our retail grew 42 per cent and business was up 13 per cent. It was brilliant, like flicking a switch and thinking differently.
Bee Cottington, artistic director @thecolourconcierge
I joined through Instagram – one of the stylists reached out, I needed a change and I loved the vibe. You can get lost on a conveyor belt in some salons but everyone had been here a long time, and that showed they had clearly been nurtured. As a colourist I’m also a magpie – I’m always looking for the next shiny new technique. I do expensive blondes, and there’s a lot of artistry in creating a colour that looks really natural. I love going through what Redken posts on Instagram, no one is afraid to share formulas and ideas because we’re all family. I wouldn’t work anywhere now that doesn’t have Shades EQ.
Turning heads
She’s the balayage boss turning heads around the globe, with her effortless lived-in looks and magic touch with colour. Join Jamie Sea (@prettylittleombre), one of the world’s biggest pro infl uencers on Instagram, for an exclusive Redken masterclass which will help you take your balayage techniques and social game to the next level
JAMIE SEA HAS the magical ability to make you want to both be her, and be friends with her. With almost half a million followers, @prettylittleombre is the Instagram to watch for luxe lived-in looks, but also for Jamie’s pumped-up positivity and exuberant appeal. She’s an industry veteran and owner of SALT hair salon in Connecticut, as well as SALT Society, her salon’s education team dedicated to trenddriven hair colour techniques and business education. Redken has snapped her up for an exclusive balayage and social masterclass for UK and Irish salons on Sunday 18 and Monday 19 October.
Do you dream of growing your balayage business and upping your social game? Redken’s newest masterclass, Balayage That Stops The Scroll, is all about creating the kind of looks that have clients pressing the button to book in with you. Discover how to create Jamie’s signature lived-in colour work with live demonstrations on her magic colour melting using a gel-based liquid colour, like Redken Shades EQ and Color Gels Lacquers. You also hear how to elevate your brunette balayage work with the new Color Gels Lacquers and Shades EQ Ash Browns. Jamie will spill all her secrets to social media success, with a realtime Q&A session alongside global vice-president of education Sheri Doss, to give you top tips on content, how to win more followers and translate that into future clients.
Intrigued? So are we. Meet Jamie…
Outliers: How did you get into hairdressing?
Jamie Sea: I knew I wanted to be a hairstylist when I was 13. I remember the fi rst time I got my hair done professionally and I was in awe. I couldn’t believe how they transformed my look and how it made me feel. From that moment on, I knew it was what I wanted to do.
O: Tell us a little bit about your upcoming digital class…
JS: I’m so excited to be a part of the social and balayage class with Redken! I’m going to be sharing some of my tips and tricks for perfect application and formulations behind the chair. There are so many new launches from Redken – the Ash Browns series, Shades EQ level 10s, Flash Lift Bonder Inside – so I’m lucky to have the best tools to work with as well. I can’t wait to connect with audiences from around the world!
O: What do people struggle with or underestimate when trying to grow their social media presence?
JS: The main struggle I see is their mindset around authentically showing up as themselves. They also feel confused around growing their presence – who is my audience, how am I engaging with them, what do I post, what do I say to them?
O: Top three tips on capturing images for great engagement?
JS: Get to know your audience – what are their recurring questions? What are common struggles you see? Be a resource to answer those and guide your content accordingly. If they are struggling with formulations, post breakdowns, videos of you mixing a gloss, and a ‘before and after’ to show the results. If it’s application or sectioning, post an action shot of a go-to placement of yours. Education and inspiration draws your audience in and makes them engage!
Join the Balayage That Stops the Scroll masterclass with @prettylittleombre on Sunday 18 October 5pm or Monday 19 October 7pm. Book your tickets now on L’Oréal Partner Shop or L’Oréal Access at uk.lorealaccess.com by searching ‘balayage that stops the scroll’
