About Us For over 43 years CIM has been the magazine that the business events industry turns to when it needs credible, up-to-date information and in-depth analysis of the issues that matter. With a circulation of 16,356 (CAB Audit September 2015), CIM is the market leading publication for the business events industry, reaching a who’s who of key decision makers within the corporate, association, PCO, government and group travel agent sectors in Australia and New Zealand. In every issue CIM reports on the latest news affecting the industry in Australia and around the globe; investigates the topics everyone’s talking about; profiles key players, and rounds-up the hottest new destinations and venues. CIM is available in print and eMagazine which can be dowloaded at www.cimmagazine.com. “CIM Newsbytes” is a daily e-newsletter ensuring readers have the very latest industry news at their fingertips. On a Friday included in CIM Newsbytes is CIM Marketplace showcasing industry only special offers. Recently added to the CIM collection is the CIM Virtual Famil which is Australia’s newest reference tool for event planners. CIM Virtual Famil’s contain relevant information and data needed for event and incentive planners to build a program within a destination of choice. Being constantly updated, CIM Virtual Famils will allow planners to review real time information on each destination, including venue details, destination management companies, team building, transportation, as well as including climate conditions and other useful links. CIM TV’s virtual famil is now accessible to bureau and regional tourist organisations who are activating familiarisations with groups in the business events and incentives space. On offer, when discussing the option for CIM Magazine to attend upcoming famils you will now have the option to include CIM TV’s production crew and presenter (a team of two), who will be more than willing to participate in all avenues of your famil activities. This video content will be fully edited and promoted through CIM Magazine’s multiple channels including its website, e-newsletters and printed magazine, as well as distribution of the video to the famil operators upon completion. CIM TV’s virtual famil will also be available on a smaller, individual scale for operators within the marketplace, to use as a virtual site tour presentation and walk through that suppliers can use at their leisure. CIM is the exclusive partner of the International Meetings Review (IMR), the global meetings industry portal delivered by the world’s leading publishers in partnership with the industry’s foremost associations and events, network.
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
Advertising with CIM Advertising in CIM enables you to present your brand and products to a highly targeted audience in Australia and New Zealand, as well as targeting 250,000 + meetings professionals around the globe through the IMR network.
Who reads CIM Magazine Managing directors, general managers, marketing and sales directors, product and merchandising managers of corporations and companies responsible for meetings and incentive planning. Executive officers and secretaries of professional and trade associations. Professional conference organisers, destination marketing executives and incentive organisers, and travel agents specialising in corporate meetings. Federal, state and local government meeting planners and training officers. An average of 3.5 readers per copy, according to Nielsen Media Research.
Advertising opportunities One-off or regular advertisements in CIM Magazine. All advertising from CIM Magazine also feature in CIM eMagazine, and offer hyperlinks to website or email. Additional opportunities for added content on CIM eMagazine is available. Advertising opportunities exist on www.cimmagazine.com with full reports on impressions and click through rate (CTR) available upon completion of your campaign. These banner adverts can be animated and include hyperlinks. Banner advertising is available on CIM Newsbytes and include hyperlinks. Special offers are listed on CIM Newsbytes/Marketplace section and are hyperlinked to your website. CIM Virtual famil listing is available for destinations to entice bookers and planners to their regions – can be interactive, and hyperlinked to your website. CIM TV virtual famil tour with well know television presenter, Adam Ford – these are edited and distributed through the multiple channels with CIM Magazine, as well as being made available to the famil organiser for their own use. CIM Magazine is well known for tailoring multimedia packages to assist in maximising the impact of your campaign message.
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
Benefits of Advertising in CIM CIM is the monthly business events publication. CIM has the largest circulation of any Australian business events industry publication. CAB auditing guarantees CIM’s circulation figures. Targeted mailing list that means the magazine is received by key decision makers. CIM’s database is updated daily by in-house researchers. Additional copies distributed at major tradeshows and conferences targeting the industry including: AIME, IMEX Frankfurt, Meetings (NZ), Associations Forum conference, Inspire EX, CIBTM, IT.CMA, IMEX America and PCO Conference. Multimedia packages offer more ways to reach CIM’s readers. Exclusive Australasian member of the International Meetings Review (IMR) network of global business events publications. CIM is the exclusive official media partner of the PCO Association.
CIRCULATION BY STATES
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
CIM Multiple Vehicle Footprint
250 0.3% 15,365 16%
16,356 16%
Print Email - Newsle;er Website Digital
67,233 68%
CIM MAGAZINES MULTIPLE VEHICLE FOOTPRINT CIM Magazine Print 16,356 CIM Newsbytes CIM Website CIM E-mag
Email - Newsletter Website Digital Total
Numbers are based on a montly average CIM MAGAZINE 16,356 (CAB Audit September 2015)
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
% 16.5%
67,233 15,365 250
67.8% 15.5% 0.3%
99,204
100.0%
Print Ad Sizes Gutter
FULL PAGE 300mm(h) x 235mm(w)
HALF horizontal 125mm(h) x 210mm(w)
HALF vertical 253mm(h) x 102mm(w)
Trim 300mm(h) x 235mm(w), 3mm (minimum) bleed all around.
No bleed.
No bleed.
QUARTER block 125mm(h) x 102mm(w)
QUARTER horizontal 60mm(h) x 210mm(w)
QUARTER vertical 253mm(h) x 48mm(w)
No bleed.
No bleed.
No bleed.
DOUBLE FULL PAGE SPREAD 300mm(h) x 470mm(w)
DOUBLE HALF PAGE SPREAD 125mm(h) x 440mm(w)
(inc. gutter 20mm) (inc. gutter 20mm) Trim 300mm(h) x No bleed. 470mm(w), 3mm (minimum) bleed all around.
THIRD 80mm(h) x 210mm(w) No bleed.
1/8 vertical 125mm(h) x 48mm(w) No bleed.
All materials need to be Press-ready (image in CMYK, 300dpi). *Note: 3mm Bleed is only subject to full page or DPS advertisements. For other special size ad, please talk to our account manager.
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
e-Magazine Opportunities
CIM eMagazine Insertion of additional content into half or full page advertisement Slideshow JPEG (format) up to 10 images 768px x 1024px less than 2MB each Video MP4 (format) up to 5 mins duration - about 20MB To view adverts, click on www.cimmagazine.com For mechanical specs, please consult your account manager
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
Website Ad Sizes Homepage Takeover (all ads)
Top Leaderboard
728 x 90 px Vertical Button
Sidebar Rectangle
260 x 120 px 180 x 250 px
260 x 120 px
260 x 120 px
180 x 250 px
Sidebar Square
180 x 250 px
•
260 x 300 px
Please supply files in GIF or JPEG format only
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
e-Newsletter Ad Sizes Top Masthead
530 x 70 px Sidebar banner
168 x 225 px
168 x 225 px
168 x 225 px
Listing - 100 words with hyperlink (included in Friday Newsbytes edition) 728 x 90 • •
Files can be suppied in JPEG or a link to an active banner Please supply an active URL
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
px
Deadlines
Month
Booking
Material
December/January 2016
2 November 2015
13 November 2015
February
2 December 2015
14 December 2015
March
1 February 2016
5 February 2016
April
2 March 2016
7 March 2016
May
1 April 2016
5 April 2016
June
2 May 2016
6 May 2016
July
2 June 2016
6 June 2016
August
1 July 2016
5 July 2016
September
1 August 2016
8 August 2016
October
2 September 2016
6 September 2016
November
3 October 2016
7 October 2016
December/January 2017
4 November 2015
14 November 2016
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com
Creative Head Media offers custom publishing solutions tailored to the needs of your business. Our team of communication experts can help you connect with customers, enhance brand awareness and communicate overall marketing objectives. Publications range from one-off booklets to trade show dailies and branded magazines produced at regular intervals, delivered on time and within budget. Areas of expertise include hospitality, convention and incentive marketing, tourism, membership organisations, health and beauty. CIM Magazine is published by
Creative Head Media ABN 70147436280 PO BOX 189, Suite 202, 80-84 Chandos Street St Leonards NSW 1590 Australia T 61 02 9438 2300 F 61 02 9438 5962
Jon Van Daal jon@creativehead.com.au Michelle Cullen michelle@creativehead.com.au Phone: (02) 94382300 www.cimmagazine.com