CI Magazine - March/April 2021

Page 26

Changing the face of women’s fitness KATE ROWE-HAM

Interview by Amy Lanza

ate Rowe-Ham is our Best Instagram Account award winner from 2020 and we are so excited to share more about her story with you today. Kate is best known for her live free IG workouts (which are tough, if you’ve ever tried one!) and more recently she

26 | CREATIVE IMPACT MAG

has graced the insides of Women’s Health magazine and appeared on our TV screens alongside the likes of fitness royalty, Joe Wicks. We all know that Rome wasn’t built in a day and likewise, you cannot build an Instagram account and loyal following

overnight. So how did Kate build up such a connection with her audience and what thought goes into her posts? She first started her Instagram account, @katerh_fitness “in the hope of sharing an honest and authentic perspective of how fitness might be achieved from


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