On rebranding and self-love

Editor's note - Fab Giovanetti

Rebranding taught me a lot about self-love (believe it or not!). I underestimated the mental pressure and physical exhaustion this sort of work entails.

Do not get me wrong, I knew it was not going to be an easy ride, yet, I had this naive idea that my head would not be affected by it.

Rebranding is not something I’d recommend you do on a whim. Yet, if you feel stuck, it could be a way to give you a fresh perceptive about your work.

What I was not expecting was it helping me understand how I can nurture myself more.

The name of your brand means so much. Take it from someone who is called Fab. With great names comes great responsibility.

For over six years, my company was called Health Bloggers Community. Needless to say, it pigeon-holed us almost too much into this idea. The idea that we are a community (read free) of bloggers (incredibly specific) in health (a concept that quickly became outdated in the wellness industry). The new name of the brand had to be somewhat timeless.

Not only that, it had to stand on its two own feet without having people asking (true story). ”It’s a community of bloggers, but what is the actual name?” Eyeroll.

The second hurdle when it comes to the name presented itself as I was now trying to find a name that would stand out in an industry that previously was an infant.

Everyone and their mothers were either using “well-“ or “wellness” or “collective”.

I remember sending both my colleague and my boyfriend ideas (“OMG this is it”) and receive the most lukewarm responses. Eventually, the name just happened.

And by happened I mean my colleague just went 180 with the concept and mixed the idea of “creative” with the name of my first book Make an Impact.

Could be the rebranding, could be the general head constantly spinning with a million questions, but I realised I created an umbrella of services to help others sharing my expertise, my knowledge, and experience. The business side of my work has been seeping into the creative side, and the creative side has been DYING to come out.

I am a creative, and that is how I nurture myself. My earliest outlets have been writing, photographing and drawing. What if Fab the founder gives Fab the creative a break? What if I indulge myself in creating for the sake of creating?

Rebranding is teaching me as I want the Creative Impact Co to be my way to help others, maybe I want my personal brand to reflect the way I create to express my journey as an entrepreneur.

Eight years in business and I just now realised the power of never taking your brand for granted.

Fab Giovanetti - Editor in Chief