HOW TO MAKE YOUR PRODUCT STAND OUT P21

A toy company might adopt a mission related to inspiring young minds and innovating new ways to have fun. They can reflect that mission in their retail messaging with creative, interactive product displays. They might entice kids with bright colors and relatable, kid-friendly graphics. Stemming from your mission is your brand culture. Everything from your company story to your marketing cultivates a culture around your products and employees. When your organizational culture matches your brand, your employees will support and engage with it. They’ll live and breathe the messaging you want to convey to customers. Your corporate culture will ultimately strengthen your product’s brand positioning in the marketplace. Over three years, 58% of purpose-oriented workplaces saw 10% growth. Only 42% of companies without a clearly defined purpose achieved a similar increase.

Consider how many tech companies are known for their cultures alongside their products. Some employees go on luxurious corporate retreats, and others combine work and play with elaborate onsite office amenities. The cut-above experience these businesses provide employees reflects the superior user experience they infuse into their products. Employees and customers alike benefit from a strong workplace culture because it builds stronger products and branding. You can build your brand into your company culture, too. It all depends on the value proposition you offer your customers through your brand identity. A sports drink company focusing on product performance can show that in their culture by celebrating achievement, excellence and consistency among their staff. A company positioning their new tech product as a category disruptor might encourage its team to take risks and engage in friendly competition.

TRY CONCEPT-ORIENTED PRODUCT PACKAGING

Packaging does more than protect products from the outside world. It’s a key differentiator on store shelves, helping your product stand out from competing items in your category. It’s a tangible manifestation of your brand and lets you communicate your unique selling proposition right on the label. After improving their product packaging, 30% of businesses report an increase in revenue. Meanwhile, 72% of consumers say packaging design influences their purchasing decisions.

Packaging is one of the most effective ways to make your product stand out on store shelves. Here are some tips on how to get the most from your product packaging.

Use Simple Designs

In a busy retail market, it’s tempting to design packaging in the hopes that it will be louder and more attention-grabbing than your competitors. In some respects, this strategy could work. However, you must be careful not to let bright colours distract from the product itself. Intricate designs are hard to make sense of and could make customers’ eyes gloss over rather than grab their attention. A simple design is striking and appealing. The best packaging designs highlight the product rather than speak over it. Simple design means every colour and line of text has meaning and contributes to a shopper’s understanding of the product. We recommend using fewer colors, readable fonts and minimalist graphics. When all the design elements play off each other and contribute to a cohesive package, the messaging jumps off the shelves. Customers instantly see your product and the needs it solves.

Communicate Through Packaging

When seeing an unfamiliar product for the first time, customers need a way to understand what they see quickly. This is crucial with innovative products establishing a market need. The package’s messaging and graphics should communicate precisely how to use it and why customers might need it. A retail POP display surrounding the products can also communicate usage. If your product solves a niche problem, help your customer recognize the issue within the packaging or display design.

Use Colour Effectively

The colors on your packaging should be thoughtful and align with your brand. If you have a brand with many different products, use specific colors to differentiate this item from the others in your brand. When choosing colors, pay attention to:  Emotions: Colors have a powerful influence on emotions and prime customers with specific associations. The colors on your packaging should reflect the feelings and connections customers have with your product. For example, people tend to associate blue with trustworthiness. Green or brown can reflect earthiness, organic

ingredients or sustainability. However, a brown label on a bottle of water might give customers the wrong impressions.  Flavour: If you have a food product, colour plays a big part in communicating taste. Brown usually indicates chocolate, coffee or hearty grains. Red could mean strawberry, cherry or peppermint. White, blue and green portray minty flavours.  Target customers: Wouldn’t it be great if your product packaging was your customers’ favourite colour? While you can’t please everybody, your colours communicate who your product is for. For example, bold, dark colours usually speak more to adults, while pastels or primary hues can attract young children. The specific colour combinations you use tell shoppers who a product is for.

Update Packaging Regularly

Like your marketing campaigns, packaging can quickly go stale. If regular shoppers pass by the same shelves week after week in their favourite store, it won’t take long for your product to fade into the background. Design trends and tastes shift, and your packaging must follow suit. It’s also smart to align your packaging with current marketing campaigns or seasonal events. A children’s toy can garner a few more sales with holidaythemed packaging. You could also position a candy or tech item as a stocking stuffer in the winter. A cleaning product could use a “spring cleaning” message on the label as the weather warms up.

WORK WITH THE PROS

Creative Print and Pack [CPP] offers concept-oriented cardboard packaging solutions for a range of all kind of products. Corrugated product packaging is especially effective since 71% of consumers are more likely to buy brands that package their products in paper or cardboard over other materials. Through cardboard’s versatility, we can tailor an outstanding retail package design with the size, colours and messaging you need. Our inhouse production gives us complete control over the quality and production timeline. Meanwhile, our nearly 15 years in the business provides us with the expertise you need for convincing packaging. Work With Creative Print and Pack [CPP] for Concept - Oriented Packaging Solutions [COPS].

At Creative Print and Pack [CPP], we’re experts in brand packaging. We design and manufacture Mono Cartons, Corrugated Boxes, Hang Tags, Price Tags, PP and PET Boxes, Paper Bags Cascades, etc,. With our COPS concept you can get your products noticed in the sea of competitors. Whether you’re a new company or a long-standing brand, we can develop packaging solutions that differentiate your items and communicate your unique offering. We control our entire process in-house to guarantee fast turnaround alongside high-quality design, printing and manufacturing. For more information, contact us to discuss your project or get an estimate. You can also reach us via email marketing@creativeprintandpack.com and phone call at +91 9133395810!

Packaging Is Key to Building a Lasting Relationship with Customers

How to Win Hearts, Minds and Shelf Space

What’s better than having shoppers proclaim their love for your product? A consumer connection like that leads to repeat purchases, positive word-ofmouth and brand loyalty. Building a strong relationship with shoppers isn’t easy, especially when competition for shelf space in retail stores is so intense, and online shopping offers its own challenges. In a retail environment where nearly everything feels like a commodity thanks to the overabundance of options available to shoppers, brands need to deploy merchandising strategies that create a unique experience around their products. The right merchandising vehicles and packaging designs enhance the brand experience and help you target the shoppers you want to reach. It’s a little like courtship. So, here’s a “romantic” way to look at how to get people to fall in love with your offering.

Love at first sight

First impressions are everything. How will shoppers be exposed to your merchandise when they initially encounter it in a store setting, see it online, or take it out of the box? Human relationships usually start with physical attraction. You look across the bar and your eyes are drawn to a certain person. It’s no different in a retail store.

Everywhere you look, there are competitors positioning for shoppers’ attention. Using retail displays can be an excellent way to get noticed on the floor, but recent changes from major retailers like Walmart may mean displays will become more restrictive. This summer, Walmart announced it was streamlining operations around supplier displays, requiring adherence to its standardized “one best way” agenda and working only with a small group of instore merchandisers. Therefore, a packaging strategy designed to standout on the shelf, stimulate curiosity, and entice the shopper to make an initial purchase is increasingly important.

Time to try a new ensemble

A new look can go a long way. A survey by NGO’s found 81 percent of consumers it surveyed noticed when a brand changed its packaging. Well-designed packaging is more noticeable, calling to shoppers as they pace the aisles trying to decide what to buy. The right colour choice, package design, messaging, and imagery captures attention. Having packaging experts give you valuable advice and direction is like having an older sibling explains the intricacies of dating. You wouldn’t approach someone in a bar the same way you would at church or at a bookstore. In much the same way, different retail experiences, product verticals, and brands require different merchandising strategies. A strong packaging partner provides you with important insights so you can make the right impression with shoppers and retailers. In fact, retailers are the ones who ultimately decide whether shoppers even get the chance to fall in love with what your brand offers. When retailers feel your packaging will help move product off the shelf, your merchandise will be more likely to win a spot on the shelf and keep it. It’s a bit like meeting the parents. If you don’t win the approval of “Mom and Dad,” your relationship will never be more than a fling. While good looks help, if you discover you have nothing in common with that person across the bar, you’ll be less likely to pursue a relationship because you know it’s not going to work out. Part of a shopper’s decision-making process involves asking the question, “Do people like me purchase things like this?”