INDTRODUCTION
Packages are brands that you trust enough to take into your home. We are continually comforted and cajoled by packaging shapes, graphics, colors, messages, and containers. The shelf is probably the most competitive marketing environment that exists. From new brands to extending or revitalizing existing product lines, considerations of brand equity, cost, time, and competition are often complex
We are using Recycle boards for manufacturing boxes, tags, hangers and paper carry bags. While design or manufacturing a packaging material we are considering brand in the form of quality. Our quality packaging services will helpful to our customer as a marketing tool.
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Packaging, the only brand medium experienced 100% by consumers, provides a higher Return on Investment (ROI) than any other branding strategy. -Kondaiah Chowdary.P CEO, Creative Print and Pack
Packaging design is a specialty, and it routinely involves collaboration with industrial designers, packaging engineers, and manufacturers. In the food and pharmaceutical industry, it is regulated by the government. Package design is only one part of the puzzle involved in a product launch. Timetables include packaging approval and production, sales force meetings, manufacturing and distribution, and advertising.
PACKAGING DESIGN PROCESS Clarify goals + Positioning Establish goals and define problem. Brand equity Competition Existing brands in product line Price point Target consumer Product benefit
Conduct audits + identify expert team Competitive (category) Retail (point of sale) Brand (internal, existing product line) Packaging designer Packaging engineer Packaging manufacturers Industrial designers Regulatory legal department
Conduct research as needed Understand brand equity. Determine brand standards. Examine brand architecture. Clarify target consumer. Confirm need for product does product benefit resonate? Confirm language how should benefit be expressed?
Research legal requirements Brand and corporate standards Product-specific Net weight Drug facts Nutrition facts Ingredients Warnings Claims
Research functional criteria Product stability Tamper or theft resistance Shelf footprint Durability Usage Packability Fillability
THiNK BR’AND’iNG PACK’AGE’iNG
PACKAGING BASICS The shelf is the most competitive marketing environment in existence. Good design sells. It is a competitive advantage. Positioning relative to the competition and to the other members of the product line is critical for developing a packaging strategy. A disciplined, coherent approach leads to a unified, powerful brand presence. Structure and graphics can be developed concurrently. It is a chicken-and-egg debate. Brand extensions are always a strategic tug-of-war between differentiation and coherence within a product line. Consider the entire life cycle of the package and its relationship to the product: source, print, assemble, pack, preserve, ship, display, purchase, use, recycle/dispose. Devise timetables involving packaging approval and production, sales force meetings, product sell in to stores, manufacturing, and distribution. Developing a new structure takes a long time and is very expensive, but it offers a unique competitive advantage.
Determine printing specifications Method: Offset, Digital Application: Paper Board/PET/PP Boxes, Paper Hang Tags, Paper Bags, Barcode Stickers. Other: 6 colours, UV Printing, Hot Foil Stamping
Finalize copy + content Product name Benefit copy Product Facts Ingredients Net contents Claims and Warnings Distributed by Manufactured in Universal Product Code Design + prototype Start with face panels (2D renderings). Get prototypes made. Narrow option(s). Design rest of package. Simulate reality: use actual structure/substrate with contents. Evaluate solution + manage production In a retail/competitive environment As a member of the product line Consumer testing Finalize files. Oversee production.
Determine structural design Design new structure or use stock? Choose forms (e.g., Carton, Cardboard, Corrugated, Rigid, PET and PP Boxes). Choose possible materials, substrates, or finishes. Source stock and get samples.
