VISION To become the country’s leading safari and adventure park that provides world class fun, learning and entertainment to all its guests. To be a sanctuary for flora and fauna and a retreat for guests to commune and harmonize with the environment and be at one with the universe.
MISSION To provide a world-class center for our guests to experience fun, education and science while maintaining the focus on protecting biodiversity, promoting understanding, appreciation and passion for Nature
The Cebu Safari Story
Atop the beautiful and scenic hills of Carmen, about an hour’s drive away from Cebu City, an adventure beckons for those who are ready to escape into something new and wonderful.
EXPLORE the natural landscape of the safari with walking trails as well as bike, horse, and ATV trails. Botanical gardens, hanging bridges, tree houses and more can also be found on the expansive land. ENCOUNTER over 100 kinds of animals - from zebras, tigers, orangutans, giraffes to some of the local animals indigenous to the Philippines such as the Visayan Warty Pig while learning about animal conservation and earth care along the way. EXPERIENCE a one of a kind adventure with well-planned amenities at the ready, as well as a safe and secure surrounding. Elevating the experience will be knowledgeable guides willing to help and impart what they know.
Corporate Values Stewardship
Animal Care & Habitats True stewards, the staff at the Cebu Safari and Adventure Park provide the highest quality of care by providing support the nutritional, medical and behavioral needs to more than 900 animals that live at the park. A priority is to recreate natural habitats for the animals, enhancing their quality of life and allowing guests to better appreciate the natural world. These efforts showcase the park's conscious thrust to help habitat conservation efforts around the world.
Corporate Values Conservation
Animal Conservation & the Environment The Cebu Safari and Adventure Park is passionate about preserving the natural world. Park staff work with international consultants on ethical and strategic conservation projects either actively raising animals in species survival programs or raising money and awareness to support initiatives in other parts of the world. The entire park also upholds green strategies in all it does in an effort to promote environmental responsibility and reduce the environmental footprint of the facility.
Corporate Values
Education
Learning, Knowledge & Research Encourage and inspire learning through engaging and memorable events and activities, plans are underway to develop tools and programs to increase the reach of the park and better retain engaged audiences. The park has been involved peripherally in research over the years. With the development of improved facilities and retention of vet doctors, the park will take on a greater role in the research community starting with developing a formal research protocol that will include the assessment, merit reviews, and more.
Corporate Values Engagement
An Accessible, Enjoyable Experience for People Fun experiences and rich interactions create lasting memories. At the Cebu Safari and Adventure Park, we recognize learning should be fun. The fun centers on animal experiences and learning through play and activities at the park. Everyone at the park approaches their work with great enthusiasm and desire to create memories for all who visit. The park continues to cultivate a culture focused on providing memorable and engaging experiences. The park also developed a customer satisfaction and evaluation process to continuously improve the visitor experience.
Emotional Benefits
Intimate
Inspiring
Nurturing
Warm and welcoming, the Cebu Safari and Adventure Park is a special place where guests connect with animals. These emotional connections inspire guests to care about the animals and natural world.
From tigers to owls, to meerkats and apes, animals with their caregivers are regularly out and about meeting and engaging with guests. In these delightful moments, learning becomes accessible and stimulating.
Guests of the Cebu Safari are enveloped by a thoughtfully cultivated and nurturing environment. It starts with the animal caregivers who continually demonstrate their dedication to provide a high quality life for the animals living inside the Safari, and flows out to the rest of the staff, volunteers and guests.
Natural
Cool
Nestled in Cebu's spectacular mountains in Carmen, Cebu Safari and Adventure Park's natural setting is the perfect place for guests to connect with nature and learn how to conserve the planet for future generations.
Of course, not all animals at the Cebu Safari and Adventure Park can roam the grounds. That's why cool changes are underway at the park to better showcase the animals in their natural habitats. The new state-of-the-art facilities will allow guests to observe clearly, and engage authentically with the animal. Now, that's cool.
Brand Features Safari â—?
Habitats and Pavilions As the main attraction of the safari, our furry and feathered friends live in an environment that mimics their natural habitats. Park goers will get to know more about them as if they were in the wild.
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Shows From birds to otters, humane and animal-friendly shows exhibit the skills and intelligence of the animals as they engage with the audience.
Brand Features ●
Adventure Park ○
Rides Animals aren’t the only ones who get to go wild at the park. Guests can also get their adrenaline fix with the various rides that the park has at the ready.
Park Features â—?
Food and Beverage A must in any park, providing good food and good drinks is important as it ensures the park goers that there is no need to go out to have a bite.
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Gift Shops and Stores Souvenirs and memorabilia can be bought at the gift shops as a keepsake for park goers who can buy a range of Cebu Safari related merchandise for themselves, families, and friends.
Brand Features Accommodations â—?
Hotel and Resort Hotel and resort accommodations within the park allow park goers to stay a few nights so that they can fully enjoy the safari as well as the amenities of the hotel. â—?
Glamping Also known as glamorous camping, this will allow park goers to experience camping at the park but in an environment that is still comfortable and relaxing. E.G. air conditioned tents, soft beds, TV in the tent.
Target Market
Primary (Steady, Year Round Market) - RESIDENTS Cebu resident families earning more than Php 250,000 per year (based on NSO income group classifications) Cebu based schools and corporations for educational field trips, team building and other similar activities
Target Market
Secondary - TOURISTS Nature and adventure enthusiasts and visitors from Manila and neighboring provinces with frequent trips to Cebu (Leyte, Negros, Bohol, etc) as well as other countries.
Tertiary - CORPORATE Non-Cebu based corporations holding team building, meetings, and workshops Participants in meetings / incentives / conventions / exhibits
Brand Objective A globally recognized safari and conservation park. A leader in educating the public on wildlife and environmental conservation through “entertainment�.
Key Communication Handle Tagline
Key Communication Handle
Cebu Safari is the most exciting place to visit in the country, held at par with international tourist destinations. For the Filipinos, Cebu Safari & Adventure park will allow one to see and experience the world and connect with real animals right in their own backyard.
Brand Positioning Cebu Safari and Adventure Park's brand is one that is world-class, set to compete internationally and be an iconic wildlife conservation partner. We pride ourselves in being both a family-friendly and an animal-friendly safari park. Fun and adventure is also a big part of the Cebu Safari and Adventure Park, and with entertainment, and education balancing each other out perfectly, the park becomes a great place for making memories.
Brand Voice: Personality Cebu Safari & Adventure Park reminds you of your favorite school teacher and mentor. Someone imaginative, who stimulates the mind. It loves to pass on knowledge in a manner that isn’t boastful but instead patient as you learn. It is a big animal lover who loves fun and wants you to appreciate animals as it does. The park embodies the spirit of adventure, leaving anyone who visits wanting to come back for more to learn and to explore.
Brand Voice: Tonality A voice that gets you excited to learn. One that takes complicated terms and jargons and makes it easy to understand. It is warm, caring, and inviting while still maintaining its enthusiasm. A voice that engages while it educates without over simplifying things.
Brand Promise Cebu Safari and Adventure Park is a joyful place that allows everyone to see wildlife in a whole new light. It expands the mind and one's awareness in an environment that is educating, fun, and positive. Here, wildlife awareness and conservation is top priority as we inspire people and the generations to come to become wildlife warriors. You will leave this place refreshed and recharged, gaining knowledge, not only about wildlife, but also about yourself.
Logo Elements
Logo Elements Logo Mark
Brand Asset Logo Variations
Brand Asset Brand Usage
Brand Asset Color Palettes
Brand Asset Logo Restrictions
1.
Do not obstruct the logo with any graphic or image
2.
Do not add a drop shadow to the logo
3.
Do not place any shape or graphic behind the logo
4.
Do not stretch or distort the logo
5.
Do not change the color of the logo
6.
Do not rotate the logo
Brand Typeface Font and Formatting
Brand Imagery and Style For Cebu Safari and Adventure Park, the brand and imagery it holds is one that is set to garner attention at a glance. The design is modern and young, holding a fun factor to it, embodying the spirit of Cebu Safari and Adventure Park. The colors used adds a pleasant touch without it being too overly garish or bright.
Mascot Development
ANDRES Visayan Warty Pig, Mammal (Sus cebifrons)
AMIHAN Grey Crowned Crane, Bird (Balearica regulorum)
BAYANI Philippine Crocodile, Reptile (Crocodylus mindorensis)
Brand Collaterals, Templates and Sample Executions Everything that Cebu Safari & Adventure Park needs in terms of brand collaterals and samples, as well as templates, can be found in this section, with mockups of everything needed to make Cebu Safari even more amazing.
Brand Collaterals, Templates and Sample Executions Business Cards
Brand Collaterals, Templates and Sample Executions Letterheads
Brand Collaterals, Templates and Sample Executions Folder
Brand Collaterals, Templates and Sample Executions Uniform
Brand Collaterals, Templates and Sample Executions Name Plates
Brand Collaterals, Templates and Sample Executions Brochure/Map
Brand Collaterals, Templates and Sample Executions Brochure/Map
Merchandising and Packaging Paper Bags and Tote Bags
Merchandising and Packaging Paper Bags
Merchandising and Packaging Pins
Merchandising and Packaging Shirts
Merchandising and Packaging
Shirts
Merchandising and Packaging Wristbands
Merchandising and Packaging Ice Cream Wraps
Print and Social Media Print and social media is an important aspect that must be taken into great consideration. Our direction for our print and social media material will be enticing for all ages, friendly, and appealing. We will be using a mixed-media approach, incorporating real animals on illustrated backgrounds to give it the right feel and approach.
Social Media
Cebu Safari Icons and Signages For the different signages that can be found within Cebu Safari & Adventure Park, it can all be found in this section such as pavilion signs, directional signs, icons, down to the animal info sign boards, and more.
Pavilion Signages
Pavilion Signages
Icons
Warning Signage
Animal Info
Animal Info
Animal Info
Banners
This book aims to set the personality, tone, and the foundations to what a great brand Cebu Safari and Adventure Park can achieve to be. With this in mind, room for an even more dynamic growth is at the ready within the pages of this book, with those who can make it happen, leading the way for Cebu Safari and Adventure Park to be something amazing.