Creative Tourism Academy by Creative Tourism Network® COURSES TRAININGS #CreativeTourism WORKSHOPS CAPACITY BUILDING LECTURES SEMINARS
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LOOKING FOR A CREATIVE TOURISM TRAININGS
CREATIVE TOURISM TRAINING?
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… Whether you are a University, Business school (future) entrepreneur, DMO - tourist board, private company or public body, interested in the creative tourism management…
Find the courses, workshops, capacity building, lectures, seminars, master classes, training sessions or consultancy services on CREATIVE TOURISM that fit your needs.
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What do we mean by CREATIVE TOURISM? Creative Tourism is considered THE new generation of tourism. The Creative Tourism concept appeared in the 2000′s, and was defined as: ‘‘Tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences, which are characteristic of the holiday destination where they are taken.’ Greg Richards & Crispin Raymond2000).
The Creative Travelers want to live new experiences by … … Painting in Tuscany, participating in a carnival workshop in the Caribbean, blowing an art glass piece in the French Provence, weaving their own scarf in Equator, learning traditional dances in Medellin (Colombia), learning typical recipes in Tokyo, being a DJ in Ibiza or even performing their own concert in a prestigious venue of Barcelona, … and so on …
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Creative Tourism’s Assets The growing demand for creative tourism arouses the interest of the destination managers and local governments, seduced by the opportunity to attract high quality tourists while creating a value chain for the territory. Among the many virtues of creative tourism, we can mention the following ones: Diversification of the tourist offer without any investment, just by sharing the intangible heritage (traditions, crafts...), as well as optimizing the use of infrastructures and monuments, etc... Deseasonalization Positive effects upon the profitability of the cultural infrastructures Quality tourism endowed with a high added value and purchasing power Positive effect on the locals’ self-confidence and empowerment Eco-system between the tourists and residents’ quality of life System of sustainable Innovation Local talents are showcased Tool of governance www.creativetourismnetwork.org
4 ... Among many others.
CREATIVE TOURISM TRAININGS Bring your ideas, shape your project! From a 2-hour course ‌ to a 3-day Program ‌ or even a 6-hour workshop
This workshop will provide you theoretical knowledge & practical skills to eventually launch your own project related to creative tourism. This tailored approach provides exclusive information and networking opportunities. Certification Languages: English, French, Spanish, Catalan, Italian. Others, please contact us.
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WHO ARE THEY GEARED TOWARDS?
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• Universities and business schools Local public bodies and official DMO’s (City Council, Tourist Boards, …) • Chambers of commerce • Private entrepreneurs • Art, culture and traditional associations • Artists, craftsmen and creative industries • Art & crafts schools, … the music and dance academy • Cultural equipment's and heritage managers • Festival organizers • Eco-tourism sector • Hospitality industry • Tour operators and inbound agencies
As well as a long list of stakeholders …
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LOOKING FOR A TOPICS CREATIVE TOURISM TRAINING? ABOUT THE CONTENTS
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What do we mean by “creative tourism”? About its evolution and current features. Case studies of creative tourism managed by private and public entities. How can I launch my own creative tourism project or include this modality in my existing business? Design and production of creative tourism experiences. How to generate income from creative tourism? Creative tourism & branding: how to create a creative tourism destination? How to create a value chain for the territory from public – private partnership? How to differentiate my destination through creative tourism? Who are the creative tourists? How can I reach them? Communication tools and marketing strategies adapted to creative tourism. Networking / strategic parnerships.
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About the Creative Tourism Network® Based in Barcelona, the Creative Tourism Network® is the international reference body for the creative tourism sector. It promotes the destinations around the world that, independently of their characteristics, bet on creative tourism to cater to the new demand while creating a value chain for their territory. The Creative Tourism Network® provides training, consultancy promotion as well as the exclusive Creative Friendly Destination® certification. Through the Creative Tourism Academy, the CTN provides tailored trainings directed by high-level experts.
Among our many MISSIONS, some of our most mentionable include… Consultancy for the creation and management of your creative tourism program. Academic and professional trainings, workshops, capacity building and study tours. Promotion of the Creative Destinations through a wide array of services: - Tailored communication and press services, Digital Marketing, Promotion in fairs, conferences, fam trips, etc. Identification of the creative tourism marketplace Partnerships with international strategic stakeholders. Certification of Creative Friendly Destinations. Organization of the Creative Tourism Awards Groups of research headed by Prof. Greg Richards, co-inventor of the creative tourism concept. Organization of International Conferences on Creative Tourism in the destinations of the network. 8 www.creativetourismnetwork.org
About the Creative Tourism Network®
CONFERENCES ON CREATIVE TOURISM Barcelona
Quebec
Belo Horizonte – Brazil
Bangkok
Porto Alegre – Brazil
Sofia - Bulgaria
London
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Our references We work with and for the following organizations, among others: -
UNWTO, UNESCO, European Union, World Bank, Caribbean Tourism Organization, European Cities Marketing.
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Ministry of Tourism of Jordan, Ministry of Tourism of Jamaica, Visit Iceland, ProFinland, Ministry of Tourism of Bugaria, French Ministry of Culture, Municipality of Jinju (South Korea), Regione Toscana, Alcaldía de Medellín, Embratur (Brazil), Secretaria do Turismo do Porto Alegre (Brazil), Secretaria de Estado de Turismo e Esportes do Minas Gerais, SENAC, Fécomercio (Brazil), Governo do Mato Grosso, City of Santa Fé (US), Turismo Centro Portugal, Câmara Municipal do Loulé (Algarve - Portugal), Ajuntament de Ibiza, Mission Louvre-Lens, Office de Tourisme de Biot (Provence, France), Conseil Général Loire-Atlantique (France), Croatian Chamber of Economy (Zagreb), Smartravel (Portugal), INTO Congress Mallorca, Creative Tourism Forum Bangkok,
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Université de La Sorbonne (Paris, France), University of Monash (Melbourne, Australia), IPAC – Université de Laval (Québec), Università Ca'Foscari (Venice), Torino International Training Center (Italy), Toulouse Business School, University of Barcelona, International University of Catalonia, UOC University, ESADE Business School (Barcelona), CETT Barcelona, etc. - World Travel Market, ITB Berlin, FITUR Madrid, BTL Lisboa, etc.
Creative Tourism Network®
www.creativetourismnetwork.org
CONTACT: Creative Tourism Network® C/ Consell de Cent, 347 – s/a 08007 Barcelona - Spain info@creativetourismnetwork.org www.creativetourismnetwork.org
www.facebook.com/CreativeTourismNetwork/ @creativTourism www.youtube.com/user/BcnCreativeTourism www.instagram.com/creativetourism/ es.pinterest.com/creativtourism/ vimeo.com/creativetourismnetwork