1st Call for Papers Destination Management and Branding in the Mediterranean Region
Sustainable Tourism in Times of Crisis 19th-21st April 2012 Antalya, Turkey The Mediterranean stretches from the first olive tree that you find in the North down to the first palm trees that rise close to the desert. Fernand Braudel
Theme of the conference Global tourism is widely expected to be a growing industry. But in the wake of globalization places have increasingly become destinations, and can be seen both as relatively independent and also interwoven in complex relations of cooperation, competition or interdependency. In order to succeed in a global environment, destination management and branding has therefore become a relevant topic for the tourism industry, which is also true for the Mediterranean region. This conference on Destination Management and Branding in the Mediterranean Region has been developed to provide a long-term platform for scholars and practitioners in order to get them involved in an ongoing dialogue and exchange of ideas. Departing from the several economic and political crises in the region, we aim at discussing the role of sustainable tourism. Accordingly bearing the title Sustainable Tourism in Times of Crisis, the first edition of this conference will take place in Antalya in April 2012. Keynote lectures, paper sessions and panel discussions will contribute to a broad understanding of the complexity of tourism, ranging from topics like marketing and management to ecological and social impacts. Also, the conference will enrich the dialogue between various actors from different disciplines and different parts of the Mediterranean region by discussing the role of governance and networks as well as the impacts of tourism on society and culture. The conference adopts an interdisciplinary and international perspective aiming to approach the theme from both a theoretical and practical point of view. Since the issue of sustainable tourism crisis management with respect to economics, politics, society, environment, and culture is the major focus of the conference, we will provide a platform for the presentation and discussion of best practice examples. The dialogue between the participants can result in a common understanding of sustainable tourism that will function as the base for further thoughts and actions on destination management and branding.
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Contributions Contributions by scholars, researchers, doctoral students, practitioners, tourism agencies and associations, consultants, and local/regional authorities are invited to address the general conference theme in divergent places, at different scales and in varied contexts. Empirical work and case studies that can offer new insights and best practice guidance are particularly encouraged. Contributions will preferably (but not exclusively) focus on one or more of the following conference sub-themes:
Methods & Trends - definitions of sustainable tourism - mass tourism and alternative approaches (e.g. cruise tourism, cultural tourism, religious tourism) - trends in sustainable tourism (e.g. eco tourism, creative tourism, agro tourism) - methods and tools of destination management and branding
Management & Marketing - controlling of sustainability (e.g. licensing, labelling, greenwashing) - tourism crisis management - economic impacts of sustainable tourism - trends in tourism marketing and communication (e.g. New Media) - sports and events
Governance & Networks - tourism planning - role of destination management organizations - tourism network development - stakeholder identification and community involvement - public-private partnerships and cooperation
Society & Culture - role of local communities - role of local lifestyle, culture, and heritage - role of local products (e.g. agriculture and craftwork) - differences in perceptions between tourists and locals - conflict of interests between tourists and locals - social impacts of tourism (e.g. codes of ethics)
Nature & Resources - tourism geography - tourism ecology - adaption to environmental challenges - green tourism practices - ecologic sustainability (e.g. efficiency of water resources)
Abstract Submission Abstracts of no less than 250 and no more than 400 words should be sent as email attachments to: conference@inpolis.com, until the end of November 2011. Abstracts should clearly state the purpose and conclusions of the work to be described in the full paper and outline the relation of the paper to the conference theme and sub-themes. Abstracts should be written in English.
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Scientific Committee
Akin Aksu (Akdeniz University Antalya) Caroline Couret (CREATIVE TOURISM NETWORK® - Barcelona) Antonios A. Giannopoulos (Athens University of Economics and Business) Ares Kalandides (INPOLIS/ Georg Simmel Centre for Metropolitan Studies Berlin) Mihalis Kavaratzis (University of Leicester) Vittoria Lena (AGENS Italy) Ige Pirnar (Yasar University Izmir) Sükrü Yarcan (Istanbul) Yildirim Yilmaz (Akdeniz University)
Timetable Deadline for abstract submission: Notification of acceptance: Registration starts: Full paper submission: Registration ends:
November 2011 5th January 2012 6th January 2012 15th March 2012 tba
Conference Information The conference will be held in the city of Antalya, Turkey, between Thursday 19 th and Friday 20th April 2012. The conference programme will include keynote lectures, paper sessions and panel discussions. Delegates will have the opportunity to follow a field trip on Saturday 21 st April 2012 (tbc).
Conference Initiators/Organisers
in:polis|urbanism
School of Tourism and Hotel Management – Akdeniz University Antalya
(http://www.inpolis.de/inpolis_en.html) (http://turizm.akdeniz.edu.tr/en)
Conference Secretariat
in:projectis|project management – Verena Röber email: conference@inprojectis.com
Conference online
Visit the conference website (http://placemanagementandbranding.wordpress.com/mediterranean-tourism-conference/)
Further information
We are currently working on special issues in international journals. More information will follow. For further organizational information please contact: conference@inprojectis.com.
Ares Kalandides INPOLIS
Yildirim Yilmaz Akdeniz University
Berlin/Antalya, 28th June 2011 3/3