With the economy in dire straits, being able to afford full-scale and professional Internet marketing services is virtually, if not totally impossible. This is rather unfortunate because even though ecommerce has been finally recognized as something that does drive more business, traffic to websites has been shaken with consumer spending on the Internet negatively affected. If that factor is added to the fact that cheap SEO is nothing but a sad memory, then businessmen looking for SEO bargains are definitely in trouble.
The best Internet marketing company and other leaders in the field are already charging five figure fees for just their starter packages. There are even websites of SEO specialists that demand outright payments, informing interested firms that they only cater to those that are willing to spend at least $25,000. This means for a small enterprise thinking of making their presence known online, hiring them would only be a pipe dream. Another option for them would be to settle for firms that are marketing their SEO services for rock bottom prices. The danger here is that, just like any product or service available in the market, consumers get what they paid for. It would suffice to say that a firm cannot expect to get top notch service for dirt cheap rates.
The thing is, for those firms who would want to get into the bandwagon of having the services of the best Internet marketing company, but do not necessarily have the budget for it, they can do so for almost nothing. That is, if they are willing to invest time and effort so that they can do some SEO for their own website. The little things they can do may affect search engine traffic and rankings, and also let them save a fortune. Here are some suggestions for Internet marketing services that are virtually free:
Tip 1: Come up with web content with the use of keyword themes. The fact is, web writing has its own set of quirks and rules distinctly different from other kinds of writing, especially those taught in university. While traditional writing demands content to relay a theme or idea, web writing does not stop in the successful relaying of the idea or theme, but requires specific phrases or key words to communicate these ideas. Thus, not only is the theme of the website important, but also the words and phrases people will use when they search for that website on search engines. One thing to be mindful of is to strike a balance by using these keywords, but not overuse them throughout the site. This will only make search engines penalize the site, meaning the site does not appear in search engine results.
Tip 2: Navigation elements are more effective when they are text-based.
Rollover graphics and other visual effects can really make a website pop, but they could adversely affect its search engine rankings. Graphics, buttons, and animations cannot be indexed by search engines. Thus, as much as they can add to the effectiveness and the look of the website, they do not help with placing it on top of search engine results. Text-based navigation elements do, and they can be attractive as well.
These are just two ways to optimize a website, DIYstyle, then, it should be remembered that there is still no alternative to having the best Internet marketing company on your camp. Resources: http://bit.ly/1qNsiYH http://ezinearticles.com/?Is-Affordable-SEO-Okay-toGet?&id=8537477
Thank you!