Branding Gudielines by christopher Boss-Pratt

Version 1.0 18th August 2014

C O R P O R AT E I D E N T I T Y

Trueform Brand Guidelines

Table of Contents

Table of Contents Why a strong brand is important 3 Our Path Forward - The Next Step

The Trueform Brand

Trueform Logo

Trueform Imagery Imagery

Business Card

Imagery Dontâ&#x20AC;&#x2122;s

Envelope

Letterhead

Compliment Slip

Van Livery

Website

Trueform Illustration Style Illustration Style

Preferred Logos

Alternative Logos

On Screen Logos

Clear Space

Applications

Typography The Trueform Primary Typeface

Email Signature

System Typeface

Staff Uniforms

Exhibition Graphics

Tender Proposals

Tender Return Document

Scaling the Trueform Logo

How to Build a Layout

On Backgrounds

Sample Brochures

20-21

Logo Dontâ&#x20AC;&#x2122;s

Sample Flyers

22-23

Trueform Colours

Powerpoint Templates

36-37

Factsheet 38

Primary Colour Palette

Product Catalogue

39-40

Secondary Colour Palette

HTML Newsletter

Opera Templates

External Policy Documents

Internal Policy Documents

Order Forms

Commercial Invoice

Sales Quotation

Delivery Notes

Signage 49-50

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

Version 1.0 18th August 2014

Trueform Brand Guidelines

Why a strong brand is important Trueform is driven by a clear purpose: Working together to transform public transportation through design, innovation & technology. Across the Trueform organization, we are unified in our approach and collaborative in our efforts to improve the journey experience for commuters, passengers and visitors. This effort applies to everything we do â&#x20AC;&#x201D; from our methodology, to our manufacturing processes, to the tone, look, and feel of our communications. This document was developed to help us work together to build consistent, branded communications that collectively build Trueformâ&#x20AC;&#x2122;s reputation in the communities we serve. Using these guidelines will enable us to create materials that speak to specific audiences while maintaining one, unified voice. Together, we can contribute to Trueformâ&#x20AC;&#x2122;s reputation as a leader in public transport systems and specialist engineering solutions.

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Trueform Brand Guidelines / Strategy and Messaging

Our Path Forward - The Next Step

Our Path Forward - The Next Step Our Purpose

The Promise We Make: Our Commitments

Our Strategies

What We Stand For: Our Values

The definitive statement about the difference we are

How can Trueform uniquely serve the world’s diverse

Generalized statements of the long-term tactics we

Our values represent our core beliefs. They inform

trying to make in the world:

transport needs like no other company? The answer

aim to achieve to advance the business

our decisions and guide our actions every day. This

Transforming public transportation through design, innovation and technology It is the reason we exist and why we come to work each day. We are in the business in bringing better transport solutions to more people around the world. Our Mission Trueform’s mission is to: Provide intelligent public transport systems and specialist engineering solutions for all modes of passenger transport

is in the commitments that show the world what we can contribute. We will: • Offer full ‘end-to-end’ service including all the key

• Optimize the patent-protected portfolio • Find and capitalize on new opportunities for established products

reflects our increased focus on serving the needs of our customers. We need to work more closely with partners inside and outside of Trueform, and the concept of collaboration expresses this orientation

• Grow in emerging markets

more precisely. These are Trueform’s enduring

Manufacture, Installation, Life Time Maintenance

• Grow our diversified businesses

values:

• Provide the crucial advice, guidance, practical

• Instill a culture of innovation and continuous

• Customer focus

improvement

• Community

stages: Audit, Analysis, Specification, Design,

assistance, components and management tools to enable transport departments in leading World cities to develop, implement and run 21st Century, well managed public transport systems • Continue to provide some of the largest and most

• Respect for people • Performance • Collaboration

successful public transport systems in the World

• Leadership

with their supporting infrastructure and systems

• Integrity

within the bus, over ground and underground rail

• Quality

and air passenger transport industry

• Innovation They describe the type of company we want to be, and we should demonstrate them in everything we do.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

Version 1.0 18th August 2014

Trueform Brand Guidelines / Visual Identity

The Trueform Brand Trueform logo Trueform colours Trueform imagery Trueform illustration style Typography How to build a layout

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo Colours: Preferred

Preferred Logos We have several logo versions, so be sure to use the proper logo for the right application. Use the 2-color positive logo whenever possible. Use the preferred CMYK positive logo when only CMYK printing is available. These versions of the logo are provided as scalable vector artwork (EPS). EPS format allows high-quality print reproduction. EPS files can be scaled to any

1 Colour (positive)

CMYK (positive)

Use this version for premium print applications

Use this version when only CMYK printing is

size without sacrificing image quality. You may use

Pantone

these files in page layout and graphics programs

Cool Gray 9

for print projects. Additionally, EPS format files may also be used to create files in any of the other image

available CMYK 55 / 47 / 44 / 10

formats at exactly the sizes required.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo Colours: Alternative

Alternative Logos Use these logos when the preferred logos cannot be used. They are designed to provide legibility for specific application types. These versions of the logo are provided as scalable vector artwork (EPS). EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. You may use these files in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image

Black

White

Use this version when the application requires a

simplified mark in black (e.g., fax sheet, premium

simplified mark in white and the background is

items, small sizes, silkscreen, etc.).

too dark to allow use of the preferred mark or the

formats at exactly the sizes required.

1-colour alternate version (e.g. reverse applications, premium items, small sizes, silkscreen, etc.).

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo Formats: On Screen

On Screen Logos These versions are used for all desktop and on-screen applications. RGB logo files are provided in JPG and PNG file formats. These versions are also provided as scalable vector artwork (EPS). Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the sizes required.

RGB (positive)

RGB (reverse)

Use JPG format logos for PowerPoint速

This is the preferred version for internet, video, TV,

Use this version when the application requires a

email signatures, Microsoft applications, etc

simplified mark in white and the background is too

presentations, Microsoft速 Word速 documents, and other office applications. You may use JPG files for

RGB

printing on low-resolution printers such as laser or

120 / 119 / 122

ink-jet printers. JPG format logos are never used for high resolution printing, and they are never scaled to

dark to allow use of the preferred mark RGB 255 / 255 / 255

larger sizes. Additionally, use PNG files when transparent backgrounds are required, such as websites and when placing the logo on a background that is not white.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo: Clear Space

Clear Space Always surround the Trueform logo with the amount of clear space shown to ensure that the logo is easily identifiable as well as visible and legible wherever it appears. Clear space is the minimum “breathing room” maintained around our logo. It also defines the minimum distance between the logo and the edge of a printed piece. The clear space around our logo is equal to the height of the ‘T’ of the Trueform logo. Do not position any text, graphic elements, or other visual marks inside the recommended clear space. Please note that this distance may sometimes be adjusted for select online or exterior signage applications where space is limited.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo: Scaling the Trueform Logo

Scaling the Trueform Logo EPS logo files may be scaled to any size necessary for the application, as long as the minimum size requirements are met. For most applications, the logo will be sized at heights of less than 15mm. Minimum size refers to the smallest allowable logo size. The logo is available in one size that can be scaled down to a minimum size of 5mm high for the preferred logo. Always maintain the logoâ&#x20AC;&#x2122;s aspect ratio when scaling. 5mm Preferred logo minimum size

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo: On Backgrounds

On Backgrounds Place the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Trueform Logo

Logo: Dont’s

Logo Dont’s Ensure that our logo is clearly recognizable by using it properly, and do not alter it in any circumstances. Consider the logo version and the background it is placed on to provide the best legibility. The examples

DO NOT change the logo’s colour

DO NOT change the logo’s proportions

DO NOT add drop shadows or other effects to the logo

DO NOT outline the logo

DO NOT rotate the logo

DO NOT lock up product identifiers or product descriptions with the logo

DO NOT place the logo on a complicated background or a background that reduces its legibility

DO NOT use the logo in a holding box or other shape

DO NOT use the preferred logo on a tint of Pantone Cool Grey 9

DO NOT crop the logo

DO NOT alter the height of any of the letters used within the logo

show various uses to avoid.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Colour Palette

Colour Palette

Primary Colour Palette The colour palette is made up of the Trueform grey

Corporate Grey

Corporate Black

Corporate Red

and supportive neutral colours (black, red, and white). The secondary colour palette consists of a complementary set of colours that tie in with the different product categories within the Trueform

40%

brand.

20%

10%

Whenever an application is referring to multiple

Pantone

product categories or Trueform in general as a brand

Cool Gray 9

Black C

485

the primary colour palette must be used.

CMYK

55 / 47 / 44 / 10

0 / 0 / 0 / 100

5 / 98 / 100 / 0

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

Version 1.0 18th August 2014

Trueform Brand Guidelines / Visual Identity / Colour Palette

Colour Palette

Secondary Colour Palette Counter Terrorism

Wayfinding

Bus & BRT

Signage

Whenever an application is referring to multiple

CMYK

product categories or Trueform in general as a brand

0 / 39 / 70 / 10

10 / 20 / 60 / 0

0 / 60 / 60 / 30

10 / 60 / 30 / 40

Electronic Displays

Airports

Rail

Design & Build Metalwork

CMYK

20 / 0 / 10 / 20

20 / 0 / 41 / 20

20 / 38 / 10 / 20

20 / 20 / 60 / 33

The colour palette is made up of the Trueform grey and supportive neutral colours (black, red, and white). The secondary colour palette consists of a complementary set of colours that tie in with the different product categories within the Trueform brand.

the primary colour palette must be used.

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Imagery

Imagery

Imagery Subject matter • Real life (not staged, posed, or fictional) • Optimistic and warm (or neutral) • Singular concept/subject per image • Advancing progress/positive change Style • Natural lighting (no extensive photo-retouching) • Bright tonal range • Clear/Sharp focus on subject matter • Clean, simple areas of “white space”

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Imagery

Imagery Dontâ&#x20AC;&#x2122;s

DO NOT use dark imagery

DO NOT use stylised posed imagery

DO NOT distort imagery

DO NOT crop products poorly

DO NOT use low resolution imagery

DO NOT use imagery with a busy background

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Illustration Style

Illustration Style

Illustration Style The Trueform illustrations will help to create a proprietary look across Trueform communications as well as convey the aspirational qualities within Trueformâ&#x20AC;&#x2122;s purpose and mission.

Positive

Reverse

When illustration is positive on a light background it can appear as a tint of Pantone

When illustration is reversed out on a dark background it can appear as a tint of

Cool Gray 9 or 100% Pantone Cool Gray 9

Pantone Cool Gray 9 or white

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Typography

Typography

The Trueform primary typeface Trueformâ&#x20AC;&#x2122;s primary typeface is Helvetica Neue Modern, flexible, easy to read, open, and accessible, Helvetica Neue is uniquely suited for a wide range of visual communications. Multiple levels of typographic hierarchy are defined both for impact and clarity of our communications. When to use Use Helvetica Neue for all Trueform printed communications where possible. Use Helvetica Neue in rendered form for online and electronic applications. When use of Helvetica Neue is not possible, use the recommended system typeface. The weights shown for Helvetica Neue are approved for use.

Helvetica Neue 35 Thin Helvetica Neue 36 Thin Italic Helvetica Neue 45 Light Helvetica Neue 46 Light Italic Helvetica Neue 55 Roman Helvetica Neue 56 Italic Helvetica Neue 65 Medium Helvetica Neue 66 Medium Italic Helvetica Neue 75 Bold Helvetica Neue 75 Bold Italic

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / Typography

Typography

System typeface Trueformâ&#x20AC;&#x2122;s system typeface is Arial. Only use it when Helvetica Neue is not available. When to use Situations where Helvetica Neue cannot be used include but are not restricted to: Microsoft PowerPoint, Microsoft Word documents, or HTML content on web applications.

Arial Regular Arial Italic Arial Bold Arial Bold Italic

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

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Trueform Brand Guidelines / Visual Identity / How to Build a Layout

Sample Brochures

cation

Sample Brochures

p system has been of installation and and installation options requirements.

Why choose Trueform?

ons rectly and securely over

Additional Options ts (patentedInstallation system), thus

A POWERFUL MARKETING & PR PLATFORM

Trueform have a proven track record in the provision of integrated and co-ordinated public transport infrastructure.

any excavation required he post can also be fitted directlyorand securely over

he top offloor existing 76mm posts (patented system), thus shed surfaces.

A powerful marketing tool

nsuring that there will not be any excavation required or

Various flag size options

Easy fitting of display material

Full colour flag graphics

isruption to pavement or finished floor surfaces.

Fully modular designs

Mobility is the central basis for economic growth and

Trueform have a proven track record in the provision of

prosperity in our globalized world, both in urban centres of

integrated and coordinated public transport solutions that

population and in less densely populated areas. Trueform

attract travellers by successfully transforming the waiting

ELITE BUS STOP SYSTEM These examples demonstrate how type, imagery, ©

Foundation Options

provide intelligent public transport solutions to meet this

experience. This is based on a sound understanding of the

basic requirement.

travellers requirements - both now and projected into the future.

Trueform blend specialist public transport design

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and telecommunications cables for lighting and real-time information display systems.

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Pacific Coast Hwy & Dana Point Harbor

Newport Transportation Center

Pacific Coast Hwy & Balboa

Laguna Beach Bus Station

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Pacific Coast Hwy & Monarch Bay

Pacific Coast Hwy & 1st

Warner & Pacific Coast Hwy

7th & Channel

Pacific Coast Hwy & 10th

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T: 020 8561 4959 F: 020 8848 1397 www.trueform.co.uk

AJO CITIE R S

M O C A D A/A

Choice of finial options

Flag Signage Graphics Trueform’s in-house signage graphics department can produce tailor made full colour flag graphics to suit

AY S PL IS D

PO W

TR O N EC EL

The world’s most intelligent, attractive & adaptable bus stop

Trueform Engineering Ltd ı 12 Pasadena Close ı Hayes ı Middlesex UB3 3NQ T. 020 8561 4959 ı F. 020 8848 1397 ı sales@trueform.co.uk ı www.trueform.co.uk

Route number tile fitting

Clear information graphics

LED solar powered options

Mounted in single, double or triple configurations the ‘Elite’

the stop. The curved upper surfaces also help prevent litter

Trueform have a comprehensive ‘off the shelf’ range of

Robust, vandal resistant and future proofed, the bus

innovative bus stop designs to suit virtually all customer

stops provide both riders and local councils the following benefits:

and drink cans from being placed in top of the structure.

Special Flag Options Trueform supply a range of attractive display sign

and solar powered illumination. Solar energy is a long term,

flags, each capable of fitting to the new ‘Elite’ post, to

cost effective method of illuminating bus stops. Trueform is

conventional square sign posts or to lighting columns. The sign plates are of a unique curved cross section construction for maximum strength and resistance to vandalism. The flags can be quickly and effortlessly

Fitting channel for DOT signs

promotion of public transport (branding or routes

• Robust, long lasting materials & finishes

and services)

• Easy to maintain for long lasting appearance

transport • A platform for the quality presentation of travel information – the shop window for your public

removed from the post to enable route number changes to be carried out safely at ground level.

Easy Fitting of Display Material

• Safe, eco friendly LED solar powered illumination courtesy lighting

There are various display mounting options available

• Full compliance with regulations and guidelines (ADA)

one specifically developed to give quick and easy

The choice of many major cities

to suit your present and future requirements, each operation with maximum long lasting clarity of display.

Route Tile system Route tiles can be readily interchanged using quick release

• Ability to accept RTI displays and touch Journey Planning modules

tamper proof fixings. This system enables quick effortless

• Future proofed and technology enabled

travel information

developed to be long lasting and are flush fitting at the rear

The Elite Bus Post System can be supplied in both mains

• Fully modular designs

• A powerful marketing & PR platform for the

display case fixing brackets are specially designed and

Solar Power Lighting

cleaner green energy on street furniture.

Benefits of the Elite Bus Stop System

• A platform for the delivery of advanced electronic

Quick release fittings

• Fully Integrated - Concealed Wiring

Single, Double and Triple Display Options

to prevent litter or incendiary devices being placed inside

bus service

WIDE RANGE OF ATTRACTIVE FINISHES

Quality route presentation

publicity material and available in an array of polyester

• A vehicle for improving the image of public

QUALITY PRESENTATION OF TIMETABLE INFORMATION

Elite pole cross section

static and electronic display platforms

customer requirements.

injection moulded polycarbonate. Display cases can

leading the way in the provision of sustainable design and

STRONG, LONG LASTING & LIGHTWEIGHT CONSTRUCTION

• Optional Solar Power, Touch Screen Display, RTI and Audio Information

www.trueform.co.uk sales@trueform.co.uk accounts@trueform.co.uk

Special flag options

be supplied in a wide range of sizes to suit most route

ELITE BUS STOP Innovative System for Bus, BRT & Tram

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• Future Proofed - Can Incorporate the Latest ITS electronic Hardware

• Modular system - Quick Release Fixings

A Socket Option

The c h of ma oice ny M

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W AY S

Features

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Safe & eco friendly

from highly durable aluminium alloy and exterior quality

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Tactile bumper foot

Trueform have provided over 45,000 bus stops globally and have unrivalled expertise in the quality presentation of on street bus information, providing both

VIC

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SUNDAY AND HOLIDAY: Southbound TO: San Clemente

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Elegant and Robust Route Display Cases

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Long Beach to San Clemente via Pacific Coast Hwy

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• Lightweight, modular components for fast and safe erection on site

Robust, vandal resistant & future proofed

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Route 1

The post also has provision for the installation of electrical

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AIN

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Elegant & robust

ADVANCED BUS STOPS

requirements.

E M LEC AIN T TE RIC N AL AN CE

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Simplicity

El Camino Real & Avd Pico

Pacific Coast Hwy & Superior

Newport Transportation Center

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Pacific Coast Hwy & 1st

Laguna Beach Bus Station

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Warner & Pacific Coast Hwy

Pacific Coast Hwy & Crown Valley

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7th & Channel

Pacific Coast Hwy & Del Obispo

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Pacific Coast Hwy & Bolsa

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in a wide range of colours.

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NOTE: This route operates short turn trips.

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Pacific Coast Hwy & Dana Point Harbor

Laguna Beach Bus Station

Newport Transportation Center

Pacific Coast Hwy & Balboa

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EM S

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5:25

8:43 9:44 11:45

12:35

1:28 2:28 3:29 4:29 5:27 7:27

8:10

6:00

10:23

2:13 3:14 4:14 5:12 7:12

7:59

5:45

Long Beach to San Clemente via Pacific Coast Hwy

AY S

7:37

8:33 9:34 11:34

12:24

1:13

2:01 3:01 4:01 5:00 7:00

7:45 8:45

5:17 6:17

SUNDAY AND HOLIDAY: Northbound TO: Newport Transportation Center or Long Beach

10:10

7th & Channel

7:27

8:22 9:23 11:23

12:10

1:01

1:45 2:45 3:45 4:45 6:45

7:22 8:23

4:48 5:49

Pacific Coast Hwy & Monarch Bay

Pacific Coast Hwy & Bolsa

7:20

8:09 9:10 11:10

11:59

1:18 2:17 3:17 4:17

Pacific Coast Hwy & 1st

Warner & Pacific Coast Hwy

7:08

7:58 8:59 9:59 10:59

11:45 12:45

10:23

1:48 2:48 3:48

6:57 7:59

4:36 5:38

9:23

Pacific Coast Hwy & 1st

6:57

7:45 8:45 9:45 10:45

12:18

10:02

1:36 2:36 3:36

6:47 7:50

4:21 5:23

9:02

Pacific Coast Hwy & Superior

6:45

7:25 8:23

11:21

11:54 12:54

9:50 10:48

6:32 7:35

8:50

Newport Transportation Center

6:26

7:07 8:02

10:59

11:43 12:43

1:21 2:21 3:21

Warner & Pacific Coast Hwy

Laguna Beach Bus Station

6:09

6:56

8:35 9:35 10:32

7th & Channel

Pacific Coast Hwy & Crown Valley

5:58 7:51

11:28 12:28

6:18 7:22

Route 1

architectural grade anodising and polyester powder coating

5:44 6:42 7:37

8:21 9:21

1:06

Pacific Coast Hwy & 10th

Pacific Coast Hwy & Del Obispo

El Camino Real & Avd Pico

El Camino Real & Avd Santa Margarita 5:30 6:28 7:23

11:13 12:13

3:07

El Camino Real & Avd Santa Margarita

NOTE: This route operates short turn trips.

6:16 7:30 8:16 9:16

SATURDAY: Southbound TO: San Clemente

6:06 7:20 8:07 9:07

Long Beach to San Clemente via Pacific Coast Hwy

SATURDAY: Northbound TO: Newport Transportation Center or Long Beach

5:53 7:09 7:55 8:55

Effective September 9, 2007

Route 1

sign posts. Durable exterior quality finishes, including

3:07 4:09 5:11

5:43 6:59 7:47 8:47

6:49 7:31 8:10 8:46

TIS

1:04 2:05

3:58 5:00

5:29 6:47 7:37 8:37

El Camino Real & Avd Pico

Pacific Coast Hwy & Bolsa

9:13 9:38 10:05 10:35 11:05 11:35 12:05 12:36 1:07 1:42 2:13 2:44 3:15 3:50 4:21 4:52 5:23 5:54 6:25 6:56 7:19 7:51 8:15 8:57 9:41 10:41

6:35 7:16 7:53 8:30

VE R

12:02

1:54 2:56

3:44

8:57 9:22 9:49 10:19 10:49 11:19 11:49 12:20 12:51 1:26 1:57 2:28 2:59 3:33 4:04 4:35 5:06 5:37 6:08 6:39 7:03 7:35 8:01 8:43 9:27 10:27

Route 1

Pacific Coast Hwy & Dana Point Harbor

Warner & Pacific Coast Hwy

7th & Channel

11:50 12:52

1:40 2:42

4:46

6:21 7:01 7:39 8:01 8:16 8:31 8:43 9:08 9:35 10:05 10:35 11:05 11:35 12:06 12:37 1:12 1:43 2:14 2:45 3:18 3:49 4:20 4:51 5:22 5:53 6:24 6:50 7:22 7:49 8:31 9:14 10:14

R AC

10:36

3:33

6:12 6:52 7:30 7:51 8:06 8:21 8:33 8:58 9:26 9:56 10:26 10:56 11:26 11:57 12:28 1:02 1:33 2:04 2:35 3:08 3:39 4:10 4:41 5:12 5:43 6:14 6:41 7:13 7:41 8:23 9:06 10:06

9:58 10:59

11:37 12:39

1:29 2:31

4:35

5:58 6:36 7:12 7:33 7:48 8:03 8:15 8:25 8:40 9:09 9:39 10:09 10:39 11:09 11:40 12:11 12:43 1:14 1:45 2:16 2:48 3:19 3:50 4:21 4:52 5:23 5:54 6:23 6:55 7:24 8:06 8:49 9:49

10:26

9:48 10:49

11:26 12:28

1:18 2:20 3:22

Pacific Coast Hwy & Monarch Bay

Pacific Coast Hwy & Crown Valley

Pacific Coast Hwy & 1st

Laguna Beach Bus Station

9:35

11:15 12:17

4:24

Newport Transportation Center

9:25

10:17

Laguna Beach Bus Station

Newport Transportation Center

Pacific Coast Hwy & Balboa

Pacific Coast Hwy & 1st

Pacific Coast Hwy & Superior

8:05 9:01 9:54

Warner & Pacific Coast Hwy

El Camino Real & Avd Pico

7th & Channel

Pacific Coast Hwy & Del Obispo

6:22 7:15

7:56 8:53 9:46

5:41 6:17 6:48 7:08 7:23 7:38 7:50 8:00 8:14 8:44 9:14 9:44 10:14 10:44 11:15 11:46 12:17 12:48 1:19 1:50 2:21 2:52 3:23 3:54 4:25 4:56 5:27 5:59 6:31 7:03 7:45 8:30 9:30

6:03 6:34 6:53 7:08 7:23 7:54 8:58

9:16

2:00 3:06 4:09 5:14

6:10 7:04

7:48 8:45 9:38

Pacific Coast Hwy & 10th

El Camino Real & Avd Santa Margarita

1:50 2:55 3:58 5:03

5:59 6:55

7:35 8:34 9:27

5:53 6:24 6:57

7:44 8:48

Rey

1:41 2:44 3:47 4:52

5:43 6:41

7:25 8:25 9:18

5:45 6:14 6:46

7:31 8:35

SK S

191A

1:28 2:29 3:32 4:37

5:28 6:28

5:37 6:05 6:36

7:20 8:25

San Luis

191,

Presidio

Avd Santa Margarita 191 ; Christianitos NCTD 395

91,

1:16 2:16 3:18 4:23

5:29 5:57 6:28

7:11 8:16

Pico

191

Guadalajara

Avd

6:25 7:20 8:43 9:52 10:54 11:52 12:58

Calafia

1 r 19 Ma

6:16 7:11 8:33 9:42 10:44 11:42 12:48

Solar power lighting

Specialist Features

collaborative and rigorous, intelligent as well as inventive.

NOTE: This route operates short turn trips.

MONDAY - FRIDAY: Southbound TO: San Clemente or Dana Point

6:09 7:03 8:25 9:33 10:35 11:33 12:39

• Stainless steel & aluminium construction for long lasting performance and appearance

Avenida

3 Estrella 19 de s are sM Camino Lo 191 C a mino de

5:24 5:56 6:26 6:56 7:33 8:26 9:28 10:28

5:57 6:50 8:13 9:21 10:23 11:21 12:26

• Robust, vandal, graffiti and weather resistant materials and finishes

Route 001/073107

5:48 6:40 8:02 9:11 10:13 11:11 12:14

Strength & Performance

ER S

Obispo

5:12 5:45 6:15 6:45 7:24 8:17 9:19 10:19

5:37 6:28 7:14 7:50 8:25 8:57 9:29 9:59 10:28 10:57 11:28 11:58 12:30 1:00 1:31 2:01 2:32 3:01 3:34 4:05 4:38 5:09 5:42 5:59 6:12 6:42 7:12 7:42 8:12 9:05 10:05 11:05

variety of configurations including over existing square

Del

4:58 5:30 6:00 6:30 7:11 8:04 9:07 10:07

5:21 6:07 6:52 7:26 8:02 8:34 9:06 9:36 10:05 10:34 11:01 11:31 12:03 12:33 1:04 1:35 2:06 2:32 3:05 3:36 4:09 4:40 5:13 5:30 5:46 6:18 6:48 7:18 7:52 8:45 9:46 10:46

release tamper proof fixings, ability to be installed in a

int

5:05 5:50 6:35 7:06 7:41 8:13 8:45 9:15 9:44 10:13 10:39 11:09 11:41 12:11 12:42 1:12 1:43 2:08 2:41 3:12 3:44 4:15 4:48

easy handling, special recessed channels for fitting quick

Del

Prado

o Dan a P r Ha rb o

Center

Avocado 89 Coast MacArthur Newport Broadway 85; Valley Crown 581 85 LBMTL Selva 70, 85 Bay Lantern Golden

Newport

Pa i c f ic Co a st H wy C ap si tr a no

Monarch

Jamboree

47,

Newport 55 Dover

Superior

42/42A

Brookhurst

Magnolia

Beach

72 21, 70, 173 Warner 29, 172, 1st 25,

Seal Beach

Bolsa

4:56 5:40 6:25 6:56 7:30 8:02 8:34 9:04 9:33 10:02 10:29 10:59 11:31 12:01 12:32 1:02 1:33 1:58 2:31 3:02 3:32 4:03 4:36

2:06

7th

Westminster

Ma dri d

131, 171 10th

LBT A,

2nd

Main LBT

Numbers on streets indicate transfers. Números en la calle indican trasbordos.

Orange County Transportation Authority

Long Beach to San Clemente via Pacific Coast Hwy

MONDAY - FRIDAY: Northbound TO: Newport Transportation Center or Long Beach

4:43 5:26 6:11 6:43 7:15 7:47 8:19 8:49 9:18 9:47 10:14 10:44 11:16 11:46 12:17 12:46 1:17 1:43 2:16 2:47 3:17 3:48 4:21

Strong, lightweight construction for improved safety and

ELT

Rey

METRO

1, 55, 57, 75, 76, 79

Route 1

5:09

L E Y E N D A

TR STA AN TIO SIT N AN S D

191A

VA HOSPITAL CSULB AREA 1, 50, 60; LBT: 81, 91, 92, 93, 94, 171, D, ZAP 96; METRO: 577x

Scheduled Departure Regular Routing Southbound Only No Service On Some Trips = Long Beach Transit = North County Transit District (San Diego) = Laguna Beach Municipal Transit Lines = Los Angeles MTA

C E

San Luis

191,

Presidio

Avd Santa Margarita 191 ; Christianitos NCTD 395

91,

1, 89; LB MTL: Canyon, North, South

N E

MAP NOT TO SCALE

LONG BEACH

Studebaker

SEAL BEACH

L E G E N D

LBT NCTD LB MTL

Pico

191

Guadalajara

Avd

S Bellflower Channel

PCH

PCH AND 1ST 1, 25, 29, 172, 173

Calafia

1 r 19 Ma

st w y a H ic C o cif Pa

NEWPORT CENTER/ FASHION ISLAND

NEWPORT TRANSPORTATION CENTER/PARK-AND-RIDE

Nicolas

O PS

Avenida

3 Estrella 19 de s are sM Camino Lo 191 C a mino de

Re am i no

San

achieve all of these things our design approach has to be

B alb

CORONA DEL MA R

LAGUNA BEACH BUS STATION

should be unambiguous and clearly presented. To

Obispo

Pa i c f ic Co a st H wy C ap si tr a no

Del

E lC

SUNSET BEACH

WARNER LOOP 1, 21, 70, 72

HUNTINGTON BEACH

NEWPORT BEACH

LAGUNA BEACH 187

qu ero

SUPPORTIVE SALES & ADVISORY TEAM READY TO WORK WITH YOU

everyone. Graphic, service and operational information

SIT

int

191

should be highly visible, distinctive and easy to use, by

SIT

Del

Prado

o Dan a P r Ha rb o

Center

Avocado 89 Coast MacArthur Newport Broadway 85; Valley Crown 581 85 LBMTL Selva 70, 85 Bay Lantern Golden

Newport

Monarch

Jamboree

47,

Ma dri d

Newport 55 Dover

Superior

NOTE: This route operates short turn trips. W

i C am

ta is Ola V

4:32 5:13 5:58 6:28 6:59 7:31 8:03 8:33 9:02 9:31 9:59 10:29 11:01 11:31 12:02 12:31 1:02 1:28 2:01 2:32 3:01 3:32 4:05

4:07

L E Y E N D A

Numbers on streets indicate transfers. Números en la calle indican trasbordos.

DANA POINT

10:17

Scheduled Departure Regular Routing Southbound Only No Service On Some Trips = Long Beach Transit = North County Transit District (San Diego) = Laguna Beach Municipal Transit Lines = Los Angeles MTA

LB MTL METRO

1, 55, 57, 75, 76, 79

Route 001/073107

S E R V I C I O

Corona del Mar - Emerald Bay Laguna Beach - Laguna Beach Bus Station - Laguna Beach Civic Center - Monarch Bay - South Coast Medical Center Dana Point - Salt Creek Beach Capistrano Beach San Clemente - San Clemente (Metrolink Station)

CAPISTRANO BEACH

4:43 5:15 5:45 6:15 6:56 7:49 8:54 9:54

VA HOSPITAL CSULB AREA 1, 50, 60; LBT: 81, 91, 92, 93, 94, 171, D, ZAP 96; METRO: 577x

L E G E N D

LBT NCTD NEWPORT TRANSPORTATION CENTER/PARK-AND-RIDE

Orange County Transportation Authority

SAN CLEMENTE METROLINK STATION

N E

MAP NOT TO SCALE

LONG BEACH

Studebaker

SEAL BEACH

PCH AND 1ST 1, 25, 29, 172, 173

NEWPORT CENTER/ FASHION ISLAND

LAGUNA BEACH BUS STATION 1, 89; LB MTL: Canyon, North, South

Long Beach to San Clemente via Pacific Coast Hwy

T O

Avd Del Presidente

S Bellflower Channel

PCH

42/42A

Brookhurst

Magnolia

Beach

st w y a H ic C o cif Pa

72 21, 70, 173 Warner 29, 172, 1st 25,

Nicolas

Seal Beach

San

Bolsa

B alb

CORONA DEL MA R

7th

SUNSET BEACH

WARNER LOOP 1, 21, 70, 72

HUNTINGTON BEACH

NEWPORT BEACH

LAGUNA BEACH 187

qu ero

Westminster

Re am i no

131, 171 10th

E lC

LBT A,

ta is Ola V

2nd

DANA POINT

i C am

191

Main LBT

S E R V I C I O

CAPISTRANO BEACH

S E R V I C E

Single, double & triple displays

powder coated colours.

welcoming, safe and easy to navigate. Transport systems

NOTE: This route operates short turn trips. W

SAN CLEMENTE METROLINK STATION

Avd Del Presidente 5

Route 1

SAN CLEMENTE

• High profile tool for the promotion of bus routes and bus services

Easy to maintain

Trueform believes transport environments should be

Long Beach to San Clemente via Pacific Coast Hwy

T O

SAN CLEMENTE

Long Beach - VA Hospital - Cal State Long Beach Seal Beach - Seal Beach City Hall Sunset Beach Huntington Beach - Huntington Beach Pier Newport Beach - Newport Center/ Fashion Island - Newport Transportation Center

• European designed

transport solutions are to be effective.

Towards Seal Beach

Buses towards

City Centre S E R V I C E

Route 2

incorporates the following specialist features:

Style & Branding

These are key components to improve, if area wide public

Duke Street Buses

Route 1

distinct Trueform look and feel. The ‘Elite’ post has been designed specifically for bus stop use and

PL AN VIS NIN G O R Y AN SE D R VIC E

R O U T E

network where passengers “join”, “transfer” and “leave”.

public transport operations.

High strength route cases

The attractive route display cases are manufactured

Trueform focus their attention on the points on the transport

technical specification, user analysis, installation and

Removable Removeable route routetile tile options options

professional experience extending over 35 years.

systems, safety and statutory standards, system planning,

(Post cast into concrete foundation)

C Standard Installation Option

38 43 44 45 54

This is achieved by an assembled team of expertise with

design, graphic design, signing, intelligent electronic transit

maintenance expertise, based on an in-depth knowledge of

existing square post option

B U S

B Patented mounted over

Buses towards

City Centre

engineering and manufacturing skills with accessibility

ABILITY TO ACCEPT SOLAR & RTI DISPLAY OPTIONS

colour, and illustration can be combined to create a

available

Duke Street

The world’s most intelligent, attractive & adaptable bus stop

Quick fitting of busQuick stop flags andof route fitting bus stop flags and route tile carriers, all sizestile andcarriers, layouts available all sizes and layouts

Q U A L I T Y

QUICK & EASY TO INSTALL & MAINTAIN

RTPI Display Systems

• Safe, welcoming places for customers to congregate RTPI display systems

updating of route information. The keyhole fitting system ensures that route numbers can always be positioned

The Elite Post can be adapted to incorporate real time

in the correct order and to high standards of precision

electronic display and/or journey planning systems via a

thereby maintaining high standards of display regardless of

discreet internal cable management system.

the operator skill level.

London buses bus stop

www.trueform.co.uk

cation

p system has been of installation and and installation options requirements.

Why choose m C Trueform? m

ons rectly and securely over ts (patented system), thus any excavation required or shed floor surfaces.

1 2 3 4 5

Trueform have a proven track record in the provision of

prosperity in our globalized world, both in urban centres of

integrated and coordinated public transport solutions that

population and in less densely populated areas. Trueform

attract travellers by successfully transforming the waiting

provide intelligent public transport solutions to meet this

experience. This is based on a sound understanding of the

basic requirement.

travellers requirements - both now and projected into the future.

Trueform blend specialist public transport design

T: 020 8561 4959 F: 020 8848 1397 www.trueform.co.uk

AJO CITIE R S

PL IS

N IC O

LA R

EC TR

VIC

IN G

SE R E AN C N

AIN TE M

E M LEC AIN T TE RIC N AL AN CE

ST PO IT

TIO LLA

IC BL

STA

The UK s ead ng

The world’s most intelligent, attractive wayfind ov de & adaptableng busp stop

IN ES VIC SE R N

M S ST E SY IO

M M

Innovative System for Bus, BRT & Tram

AY S

M S TE

R FO

ST SY

AY S PL D IS G IN TIS VE R

IN TE

EE R

C H U TO

M AT IO

SK S IO K E TIV AC R TE IN SK S IO K E N O

PH LE

AT IO N

W AY S AIL R TE

WAYF ND NG S GNAGE

ELITE BUS STOP ©

C E IA N PL M

• Future Proofed - Can Incorporate the Latest ITS electronic Hardware

C O

• Modular system - Quick Release Fixings

TR STA AN TIO SIT N AN S D

ER S

Features

The c h of ma oice ny M

A Socket Option

information display systems.

• Lightweight, modular components for fast and safe erection on site

and telecommunications cables for lighting and real-time

M AT IO N

The post also has provision for the installation of electrical

SUPPORTIVE SALES & ADVISORY TEAM READY TO WORK WITH YOU

(Post cast into concrete foundation)

C Standard Installation Option

Simplicity

A/A

7th &

Pacific Coast Hwy & Bolsa

Warner & Pacific Coast Hwy

Pacific Coast Hwy & 1st

Laguna Beach Bus Station

Pacific Coast Hwy & Crown Valley

Newport Transportation Center

Pacific Coast Hwy & Del Obispo

in a wide range of colours.

7th & Channel

architectural grade anodising and polyester powder coating

6:49 7:31 8:10 8:46

D D

9:13 9:38 10:05 10:35 11:05 11:35 12:05 12:36 1:07 1:42 2:13 2:44 3:15 3:50 4:21 4:52 5:23 5:54 6:25 6:56 7:19 7:51 8:15 8:57 9:41 10:41

8:30

SH ELT

8:57 9:22 9:49 10:19 10:49 11:19 11:49 12:20 12:51 1:26 1:57 2:28 2:59 3:33 4:04 4:35 5:06 5:37 6:08 6:39 7:03 7:35 8:01 8:43 9:27 10:27

6:21 7:01 7:39 8:01 8:16 8:31 8:43 9:08 9:35 10:05 10:35 11:05 11:35 12:06 12:37 1:12 1:43 2:14 2:45 3:18 3:49 4:20 4:51 5:22 5:53 6:24 6:50 7:22 7:49 8:31 9:14 10:14

AN SIT

6:12 6:52 7:30 7:51 8:06 8:21 8:33 8:58 9:26 9:56 10:26 10:56 11:26 11:57 12:28 1:02 1:33 2:04 2:35 3:08 3:39 4:10 4:41 5:12 5:43 6:14 6:41 7:13 7:41 8:23 9:06 10:06

NOTE: This route operates short turn trips.

AN SIT

6:35 7:16 7:53

El Camino Real & Avd Santa Margarita

Pacific Coast Hwy & Bolsa

El Camino Real & Avd Pico

Warner & Pacific Coast Hwy

Pacific Coast Hwy & 1st

5:58 6:36 7:12 7:33 7:48 8:03 8:15 8:25 8:40 9:09 9:39 10:09 10:39 11:09 11:40 12:11 12:43 1:14 1:45 2:16 2:48 3:19 3:50 4:21 4:52 5:23 5:54 6:23 6:55 7:24 8:06 8:49 9:49

Pacific Coast Hwy & Dana Point Harbor

5:41 6:17 6:48 7:08 7:23 7:38 7:50 8:00 8:14 8:44 9:14 9:44 10:14 10:44 11:15 11:46 12:17 12:48 1:19 1:50 2:21 2:52 3:23 3:54 4:25 4:56 5:27 5:59 6:31 7:03 7:45 8:30 9:30

3:07 4:09 5:11 6:16 7:30 8:16 9:16

IS M

1:04 2:05

3:58 5:00 6:06 7:20 8:07 9:07

12:02

1:54 2:56

3:44 4:46 5:53 7:09 7:55 8:55

11:50 12:52

1:40 2:42

3:33 4:35 5:43 6:59 7:47 8:47

Newport Transportation Center

10:59

11:37 12:39

1:29 2:31

3:22 4:24 5:29 6:47 7:37 8:37

Laguna Beach Bus Station

6:03 6:34 6:53 7:08 7:23 7:54 8:58 9:58

10:49

11:26 12:28

1:18 2:20

Pacific Coast Hwy & Monarch Bay

Pacific Coast Hwy & Superior

Laguna Beach Bus Station

5:53 6:24 6:57

7:44 8:48 9:48

Pacific Coast Hwy & Balboa

Newport Transportation Center

5:45 6:14 6:46

7:31 8:35 9:35 10:36

Pacific Coast Hwy & 1st

Pacific Coast Hwy & Crown Valley

5:37 6:05 6:36

7:20 8:25 9:25 10:26

Warner & Pacific Coast Hwy

Pacific Coast Hwy & Del Obispo

Pacific Coast Hwy & 10th

7th & Channel 10:17

Effective September 9, 2007

Pacific Coast Hwy & Superior

El Camino Real & Avd Santa Margarita

El Camino Real & Avd Pico

5:29 5:57 6:28

7:11 8:16 9:16

11:15 12:17

Rey

8:05 9:01 9:54

191A

2:00 3:06 4:09 5:14 6:22 7:15

7:56 8:53 9:46

San Luis

191,

Presidio

Avd Santa Margarita 191 ; Christianitos NCTD 395

91,

6:25 7:20 8:43 9:52 10:54 11:52 12:58

1:50 2:55 3:58 5:03 6:10 7:04

7:48 8:45 9:38

Pico

191

Guadalajara

Avd

NOTE: This route operates short turn trips.

MONDAY - FRIDAY: Southbound TO: San Clemente or Dana Point

6:16 7:11 8:33 9:42 10:44 11:42 12:48

1:41 2:44 3:47 4:52 5:59 6:55

7:35 8:34 9:27

IN FO

Calafia

1 r 19 Ma

6:09 7:03 8:25 9:33 10:35 11:33 12:39

1:28 2:29 3:32 4:37 5:43 6:41

7:25 8:25 9:18

AN TI

5:57 6:50 8:13 9:21 10:23 11:21 12:26

1:16 2:16 3:18 4:23 5:28 6:28

Avenida

3 Estrella 19 de s are sM Camino Lo 191 C a mino de

Route 001/073107

5:48 6:40 8:02 9:11 10:13 11:11 12:14

5:37 6:28 7:14 7:50 8:25 8:57 9:29 9:59 10:28 10:57 11:28 11:58 12:30 1:00 1:31 2:01 2:32 3:01 3:34 4:05 4:38 5:09 5:42 5:59 6:12 6:42 7:12 7:42 8:12 9:05 10:05 11:05

Long Beach to San Clemente via Pacific Coast Hwy

Obispo

Pa i c f ic Co a st H wy C ap si tr a no

Del

5:21 6:07 6:52 7:26 8:02 8:34 9:06 9:36 10:05 10:34 11:01 11:31 12:03 12:33 1:04 1:35 2:06 2:32 3:05 3:36 4:09 4:40 5:13 5:30 5:46 6:18 6:48 7:18 7:52 8:45 9:46 10:46

• Stainless steel & aluminium construction for long lasting performance and appearance

TIM

int

5:24 5:56 6:26 6:56 7:33 8:26 9:28 10:28

• Robust, vandal, graffiti and weather resistant materials and finishes

Prado

Del

o Dan a P r Ha rb o

Center

Avocado 89 Coast MacArthur Newport Broadway 85; Valley Crown 581 85 LBMTL Selva 70, 85 Bay Lantern Golden

Newport

Ma dri d

Monarch

Jamboree

47,

Newport 55 Dover

Superior

42/42A

Brookhurst

Magnolia

Beach

72 21, 70, 173 Warner 29, 172, 1st 25,

Seal Beach

Bolsa

7th

Westminster

El Camino Real & Avd Santa Margarita

131, 171 10th

LBT A,

5:05 5:50 6:35 7:06 7:41 8:13 8:45 9:15 9:44 10:13 10:39 11:09 11:41 12:11 12:42 1:12 1:43 2:08 2:41 3:12 3:44 4:15 4:48

5:12 5:45 6:15 6:45 7:24 8:17 9:19 10:19

variety of configurations including over existing square sign posts. Durable exterior quality finishes, including

Numbers on streets indicate transfers. Números en la calle indican trasbordos.

Orange County Transportation Authority

4:56 5:40 6:25 6:56 7:30 8:02 8:34 9:04 9:33 10:02 10:29 10:59 11:31 12:01 12:32 1:02 1:33 1:58 2:31 3:02 3:32 4:03 4:36

4:58 5:30 6:00 6:30 7:11 8:04 9:07 10:07

El Camino Real & Avd Pico

2nd

Main LBT

LB MTL METRO

1, 55, 57, 75, 76, 79

Long Beach to San Clemente via Pacific Coast Hwy

MONDAY - FRIDAY: Northbound TO: Newport Transportation Center or Long Beach

4:43 5:26 6:11 6:43 7:15 7:47 8:19 8:49 9:18 9:47 10:14 10:44 11:16 11:46 12:17 12:46 1:17 1:43 2:16 2:47 3:17 3:48 4:21

release tamper proof fixings, ability to be installed in a

Rey

NEWPORT TRANSPORTATION CENTER/PARK-AND-RIDE

Route 1

easy handling, special recessed channels for fitting quick

191A

LAGUNA BEACH BUS STATION 1, 89; LB MTL: Canyon, North, South

L E Y E N D A

San Luis

191,

Presidio

Avd Santa Margarita 191 ; Christianitos NCTD 395

91,

qu ero

VA HOSPITAL CSULB AREA 1, 50, 60; LBT: 81, 91, 92, 93, 94, 171, D, ZAP 96; METRO: 577x

Scheduled Departure Regular Routing Southbound Only No Service On Some Trips = Long Beach Transit = North County Transit District (San Diego) = Laguna Beach Municipal Transit Lines = Los Angeles MTA

PL AD AN VIS NIN G O R Y AN SE D R VIC E

Pico

191

Guadalajara

Avd

N E

MAP NOT TO SCALE

LONG BEACH

Studebaker

SEAL BEACH

L E G E N D

LBT NCTD

collaborative and rigorous, intelligent as well as inventive.

Calafia

1 r 19 Ma

Re am i no

S Bellflower Channel

PCH

PCH AND 1ST 1, 25, 29, 172, 173

transport solutions are to be effective.

achieve all of these things our design approach has to be

E lC

st w y a H ic C o cif Pa

NEWPORT CENTER/ FASHION ISLAND

These are key components to improve, if area wide public

should be unambiguous and clearly presented. To

Avenida

3 Estrella 19 de s are sM Camino Lo 191 C a mino de

ta is Ola V

Nicolas

network where passengers “join”, “transfer” and “leave”.

everyone. Graphic, service and operational information

191

San

UK S

should be highly visible, distinctive and easy to use, by

Obispo

Pa i c f ic Co a st H wy C ap si tr a no

Del

B alb

CORONA DEL MA R

Strength & Performance

O m

welcoming, safe and easy to navigate. Transport systems

int

Avd Del Presidente

NOTE: This route operates short turn trips.

SUNSET BEACH

WARNER LOOP 1, 21, 70, 72

HUNTINGTON BEACH

NEWPORT BEACH

LAGUNA BEACH 187

• High profile tool for the promotion of bus routes and bus services

WAYF ND NG S GNAGE ABILITY TO ACCEPT SOLAR & RTI DISPLAY OPTIONS

Trueform believes transport environments should be

Prado

Del

o Dan a P r Ha rb o

Center

Avocado 89 Coast MacArthur Newport Broadway 85; Valley Crown 581 85 LBMTL Selva 70, 85 Bay Lantern Golden

Newport

Monarch

Jamboree

47,

Ma dri d

Newport 55 Dover

Superior

L E Y E N D A

Numbers on streets indicate transfers. Números en la calle indican trasbordos. Route 001/073107

i C am

Route 1

4:43 5:15 5:45 6:15 6:56 7:49 8:54 9:54

VA HOSPITAL CSULB AREA 1, 50, 60; LBT: 81, 91, 92, 93, 94, 171, D, ZAP 96; METRO: 577x

Scheduled Departure Regular Routing Southbound Only No Service On Some Trips = Long Beach Transit = North County Transit District (San Diego) = Laguna Beach Municipal Transit Lines = Los Angeles MTA

LB MTL METRO

1, 55, 57, 75, 76, 79

DANA POINT

N E

MAP NOT TO SCALE

LONG BEACH

Studebaker

SEAL BEACH

L E G E N D

LBT NCTD NEWPORT TRANSPORTATION CENTER/PARK-AND-RIDE

Orange County Transportation Authority

S E R V I C I O

CAPISTRANO BEACH

S Bellflower Channel

PCH

PCH AND 1ST 1, 25, 29, 172, 173

NEWPORT CENTER/ FASHION ISLAND

LAGUNA BEACH BUS STATION 1, 89; LB MTL: Canyon, North, South

Long Beach to San Clemente via Pacific Coast Hwy /

SAN CLEMENTE METROLINK STATION

4:32 5:13 5:58 6:28 6:59 7:31 8:03 8:33 9:02 9:31 9:59 10:29 11:01 11:31 12:02 12:31 1:02 1:28 2:01 2:32 3:01 3:32 4:05

42/42A

Brookhurst

Magnolia

Beach

st w y a H ic C o cif Pa

72 21, 70, 173 Warner 29, 172, 1st 25,

Seal Beach

Nicolas

Bolsa

San

7th

B alb

CORONA DEL MA R

Westminster

SUNSET BEACH

WARNER LOOP 1, 21, 70, 72

HUNTINGTON BEACH

NEWPORT BEACH

LAGUNA BEACH 187

qu ero

131, 171 10th

Re am i no

LBT A,

ta is Ola V

E lC

T O

technical specification, user analysis, installation and

DANA POINT

i C am

191

2nd

S E R V I C I O

CAPISTRANO BEACH

S E R V I C E

SAN CLEMENTE

Strong, lightweight construction for improved safety and

• European designed

QUICK & EASY TO W INSTALL & MAINTAINM

Trueform focus their attention on the points on the transport

public transport operations.

Style & Branding

C TV

NOTE: This route operates short turn trips. W

SAN CLEMENTE METROLINK STATION

Avd Del Presidente 5

Route 1

professional experience extending over 35 years.

systems, safety and statutory standards, system planning,

Long Beach to San Clemente via Pacific Coast Hwy

T O

SAN CLEMENTE

Main LBT

S E R V I C E

Route 2

This is achieved by an assembled team of expertise with

design, graphic design, signing, intelligent electronic transit

SA FE T

Route 1

incorporates the following specialist features: existing square post option

R O U T E

engineering and manufacturing skills with accessibility

maintenance expertise, based on an in-depth knowledge of

m The ‘Elite’ post has been designed specifically for bus stop use and

B Patented mounted over

Removable route tile options

B U S

The world’s m most pp intelligent, d m attractive & adaptable d bus stop p d b d U Quick fitting of bus stop flags and route tile carriers, all sizes and layouts available

Buses towards

City Centre

Q U A L I T Y

ELITE LEG BLEBUS LONDON STOP SYSTEM

Foundation Options

Mobility is the central basis for economic growth and

Full colour flag graphics

M s

Easy fitting of display material

AU D

Various flag size options

A powerful marketing tool

Duke Street

A POWERFUL MARKETING & PR PLATFORM W M

Trueform have a proven track record in the provision of integrated and co-ordinated public transport infrastructure.

• Optional Solar Power, Touch Screen Display, RTI and Audio Information Quick release fittings

• Fully Integrated - Concealed Wiring

www.trueform.co.uk sales@trueform.co.uk accounts@trueform.co.uk

Trueform Engineering Ltd ı 12 Pasadena Close ı Hayes ı Middlesex UB3 3NQ T. 020 8561 4959 ı F. 020 8848 1397 ı sales@trueform.co.uk ı www.trueform.co.uk

Route number tile fitting

Clear information graphics

LED solar powered options

www.trueform.co.uk

All logo formats, fonts and design templates can be found in X:\Cad Drawings\Trueform Sales & Marketing Graphics

Version 1.0 18th August 2014

Trueform Brand Guidelines / Visual Identity / How to Build a Layout

Sample Brochures

cation

Sample Brochures

p system has been of installation and and installation options requirements.

Why choose Trueform’s Comprehensive Trueform? Approach

Fingerposts Various flag size options

Wall EasyMounted fitting of display material

1 2 3 4 5

Full Digital colour Units flag graphics

Mobility is the central basis for economic growth and

population and in less densely populated areas. Trueform

5:22

5:34

5:48

6:00

6:15

6:40

6:59

7:07

7:19

7:33

6:25

6:36

6:50

7:02

7:15

7:38

7:56

8:04

8:15

8:29

7:29

7:39

7:51

8:02

8:15

8:33

8:49

8:56

9:07

9:21

T: 020 8561 4959 F: 020 8848 1397 www.trueform.co.uk

information display systems.

The c h of ma oice ny M

• Future Proofed - Can Incorporate the Latest ITS electronic Hardware

AJO CITIE R S

Testing was carried out in accordance with International

The tests on Trueform’s Bomb Blast structures successfully

Standards Organisation Bomb Blast Standard ISO EXV 25.

demonstrated that all glazing and metal panels tested

In simple terms the blast loading equated to a 100 kg TNT

resulted in very low hazard (or less) to personnel.

bomb to address the worst bomb blast scenario. Two bomb blast structures were tested. Both comprised

Trueform’s bomb blast protected shelters significantly reduced the hazard to occupants located behind the

foundations. Various roof and glazing types were tested.

structures compared to that provided by standard glazed

• Fully tested to withstand bomb blast of 100kgs of high explosive at 25mtr distance with no formation of hazardous glass shards

process that does not require adhesion between the glass sheet and the retaining members. It with no experience of silicone bonding. Unlike

• Compliant to ISO international standards - ISO EXV25

the conventional blast-resistant glazing system

• As used by British Airports Authorities - BAA

can be carried out readily on site by personnel

described previously, which requires formation of a silicone bond between the glass and the retaining members, there’s no risk of insufficient bonding due

sheet during curing. Trueform’s system provides instantaneous protection.

Furthermore, the tests demonstrated conclusively that

• Can be provided as part of a new build or retro fitted for protection to existing buildings / areas. • Instantaneous protection immediately after installation • Provides bomb blast protection to people and property

AY S

PL IS D

PO W

TR O N EC

LA R

R AT IO N

TO TE M S

TE G

IO N

R M AT

ST EM

ID R

FO RT

R EE N

O M

H C

R AIL

K IO SK S TIV E R AC TE IN

ER S ELT

O PS

SIT

Fully Certified System

Range of Solutions

• Government, Public & Commercial

• Special bomb blast rated laminated

• Permanent & Temporary/Portable

Buildings • Public Transport Systems - Airports, Bus & Train Stations / Shelters • Sporting Events, Venues & Arenas • Shopping Centres & Communal Areas • Conferences, Exhibitions & Events

glass with specially ‘enhanced interlayers’ and Trueform’s ultra high strength dynamic ‘dry fit’ retention system. (PATENT PENDING) • Compliant to International, BS & ISO Standards • Tested to ISO EXV25 (100kgs High Explosive at 25mtrs)

• Specialist high strength shallow blast resistant foundation design

• Special bomb blast rated laminated annealed and toughened laminated blast resistant glass with specially enhanced interlayers

Attracting travellers by The world’s most intelligent, attractive transforming the waiting experience & adaptable bus stop

Easy Maintenance

In order to meet any possible location constraints,

The modular design of our wayfinding units allows

a range of wall mounted signs were incorporated to

many cities across the UK. Trueform hold several high

to incorporate many types of intelligent transport

the system, counting with the same approach that all

profile contracts for city wide wayfinding schemes

devices, such as interactive displays, data live feeds,

other products: high modularity, easy maintenance and

including London, New York and Portsmouth.

digital displays and touch screens, motion sensors,

interlocking systems to ensure updating or replacing

CCTVs, ticket machines and journey planners, wifi,

parts can be done in the most effective way.

The units are capable of incorporating digital displays

bluetooth and many more.

such as wireless information or touch screen panels,

Normally produced as a multi part vitreous enamel

back-lit maps powered by solar panels, and limitless

This options can be combined with standard media

slats, the parts can be also finished as brushed metal,

customisation to ensure each city will be able to

or considered as upgrades, with the chance of being

powdercoated paint, anodised aluminium and digitally

reflect its local distinctiveness.

retro-fitted into existing standard units.

printed toughened glass.

They are built with robust materials such as

to be the only way to address today’s requirements.

stainless steel and digitally printed toughened glass

Solar Powered

ABILITY TO INCORPORATE INTERACTIVE DIGITAL DISPLAYS

The solar powered units are a clear statement in

Legible Portsmouth Totem

durability.

sustainability.

material to find its way around a city, and first class systems

This green energy option is available to most of the units,

should tackle all these.

Fingerposts

powering back-lit displays, glowing beacons and even

to give a clear directions, guidance about how to connect

Developed as a directional aid, they merge visually into

points or in-depth information about certain area and its

a larger system proving a simple and cost effective

points of interest.

source of information.

digital panels, creating safer and more accessible streets without an environmental impact. Trueform takes sustainability seriously by exercising life cycle assessments and aiming for waste minimisation

A modular inter-lock system allow easy updating of

All this functions need to be addressed without clashing

practices, offering a range of green options for all its

its parts.

products.

The same approach to durability has been taken into

Trueform have produced city wide wayfinding schemes for:

DEVELOPED TO SUIT ANY CITY Clear information Digital Media graphics

High Profile Contracts

information required, these units are a landmark at

against each other in the simplest and most effective way.

Route number tile fitting Fingerposts

Digital & Conventional

Wall Mounted

Digital Media

Built in modular widths according to location and

Delivering information to suit every need means being able

LED solar Solar Powered powered options

all the wayfinding products, being built with durable

Legible London • Walk NYC • Legible Ipswich Centro

powder coated materials and digital screen printed

Birmingham • Legible Leeds • Legible Southampton

graphics. Options of laser engraving or brushed

Legible Peterborough • Legible Portsmouth • BAA

stainless steel options are also available. Walk NYC Totem

Legible Peterborough Fingerpost

BAA Flight Information Monolith

Installations • New Build & Retro-fitted Solutions

NEW BUILD AND RETRO FITTED SOLUTIONS

Bomb Blast Protection

PERMANENT AND TEMPORARY INSTALLATIONS

ULTRA HIGH STRENGTH STEEL STRUCTURES

• Anti-Terrorist Shelters

Bomb Blast Portals

Protection in Crowded Places

Anti-Terrorist Shelters

Maintain Safety & Security

Check-In Screens

BAA Approved

COUNTER TERRORISM

Trueform Bomb Blast Protected Structure

Protect your employees, customers and property from terrorist attack

Bomb Blast Protected Glazed Screens & Structures In response to this requirement, Trueform has developed and tested a range of security and anti terrorism products

• Bomb Blast Protected Screens

The worldwide political climate has made it more critical than ever for

& Enclosures

organisations to physically protect buildings, crowded places and the people who frequent them from terrorist bomb attack.

• Glazed Barriers • Blast Proof Portals

Terrorist targets include key government, public and

Bomb blast rated enhanced glass with a special retaining

commercial buildings as well as crowded places such as

system is required.

shopping centres, sport venues, airports, public transport

RAPID INSTALLATION AND COMMISSION

terminals, bus and railway stations.

Many companies and public organisations are now

In the event of an explosion in a built-up environment,

to government initiatives on protecting people in public

approximately 90% of fatalities and injuries are caused by

spaces.

The high strength steel framed structures are fitted with bomb blast rated enhanced glass uniquely secured using Trueform patented ultra-high strength ‘dry fit’ retention system.

Protecting Property

Special Rated Laminated Glass

“Retro-fitted” and “Temporary/ Portable” Trueform provide a range of both permanent and temporary / portable blast resistant screens that can

Protection in Built Up Areas

Enhanced Interlayered Glass

Providing physical protection to employees, delegates, customers and property in the event of terrorist attack, the special blast protected structures have been architecturally designed with contemporary clear glass appearance to complement any architectural

Trueform have recently installed its bomb blast resistant

be installed as part of a new build, or ‘retro fitted’ to

in order to help maintain safety and security, and

waiting shelters, check-in areas, door entrance portals

existing locations, providing instantaneous bomb blast

dramatically minimise disruption should a terrorist attack

and retail enclosures at the UK’s Heathrow, Gatwick and

protection.

occur.

Edinburgh airports.

Trueform’s high strength bomb blast resistant structures

The ultra high strength construction incorporates

shallow foundations, the blast protection screens can be

are designed to conform to and have been extensively

Trueform’s high strength bomb blast rated shallow

rapidly erected outside existing commercial or residential

Trueform have provided blast protection security screens

tested to recognised UK, US and international bomb

foundation and thus provides robust physical protection,

buildings, hotels, embassies, shops, taxi ranks etc. with

for many clients, including retail screening for Costa

blast standards, typically 100kgs of high explosive at 25

including protection against explosive attack by a vehicle

minimum disruption.

Coffee and check in screens for Emirates and Singapore

metres range.

borne explosive device (VBIED).

implementing bomb blast protection systems in response

projected glass shards.

Ultra High Strength Structures

and patented specialist bomb blast protection systems

The personal cost of the injuries is considerable, and

• Georgian Wired Glass • Float / Annealed Glass

surrounding. Each structure can be manufactured to meet individual

Utilising Trueform’s high strength bomb blast rated

customer requirements and colour schemes, including corporate identity and branding.

Airlines at Heathrow Airport.

Regular glazing provides very little protection against bomb blast. Death or serious injury from broken glass and shrapnel is highly probable.

• Heat Strengthened Glass • Toughened Glass • Acrylic

HAZARD LEVEL

During the explosion

is exacerbated by disruption to the efficient running of business and public services due to injured personal and

USED BY BRITISH AIRPORTS AUTHORITIES - BAA

damaged properties. Although conventional anti-fragmentation window films can

• Standard Laminated Annealed • Anti Shatter Films • Polycarbonate

often reduce the quantity of smaller shards, in many cases

• Comprehensive range of standard structures / designs available to suit a range of applications

• Rapid installation and commission

Bespoke Graphics

to ensure easy maintenance and optimum

Protecting people and property from terrorist attack

• Ultra high strength dynamic ‘Dry Fit’ glazing retention system

• Contemporary, architectural design appearance

Wall Mounted Signs

Totems

range that co-ordinates several information channels seems

People use a mixture of web, mobile, signs and printed

MODULAR & EASY MAINTENANCE

COUNTER TERRORISM

• Ultra high strength steel structure

• Flexible/custom design: our designers can design/modify the system to suit individual project requirements

High Resolution Maps

www.trueform.co.uk

Applications

• Temporary solutions for conferences and events

• Protection against ‘Vehicle Borne Improvised Explosive Devices’ (VBIEDs)

Elegant & Robust

Signage Options

Protecting People and Property from Terrorist Attack

Features of Trueform’s Patented System

Trueform’s ‘Dry Fit’ System is a simple mechanical

weakening of the bond by movement of the glass

use of any wet applied materials such as silicone.

Green Energy Options

A new breed of user-centred products, developed within a

screens and shelters.

Trueform’s ‘Dry Fit’ System

bonding caused by dirty surfaces and no risk of

Importantly, the protection could be achieved without the

identical robust steel frames and in-situ concrete

omb Blast Protected Shelter for T3 Heathrow Airport

and the rebate with silicone; no risk of inadequate

SIT

Trueform Engineering Ltd ı 12 Pasadena Close ı Hayes ı Middlesex UB3 3NQ T. 020 8561 4959 ı F. 020 8848 1397 ı sales@trueform.co.uk ı www.trueform.co.uk

Rigorous testing has been undertaken on full scale Trueform bomb blast structures in order to demonstrate their resilience and ability to offer protection in the event of a bomb blast.

The structures were orientated with the open end facing the

COMPLETE SIGNAGE ELITE BUS STOP PROVIDER Innovative System for Bus, BRT & Tram

Quick release fittings Totems

• Fully Integrated - Concealed Wiring

A FULLY TESTED SYSTEM

car bomb at 25 m standoff range.

of the wayfinding evolves, companies able to understand people’s needs are increasingly valuable.

• Optional Solar Power, Touch Screen Display, RTI and Audio Information

Protecting people and property from terrorist attack

to incomplete filling of the gaps between the glass

W AY S

• Modular system - Quick Release Fixings

www.trueform.co.uk sales@trueform.co.uk accounts@trueform.co.uk

d Structure

Features

In the era of information, availability of concise, accurate and well organised data is a precious good. Meeting this level of demand is our goal. As the role

5:12 6:15 7:19

This fills in the gaps. Most people are familiar with the convention of using alphabetically ordered street names and reference points to find individual streets on a map – it’s a means of quickly realising what’s just around the corner.

Fully Customisable

Attracting travellers by transforming the waiting experience

VIC

5:50 6:40

5:34 6:25

Long Lasting Finishes

COMPLETE SIGNAGE PROVIDER

5:22 6:13

1:36 2:53 3:54 4:55

5:13 6:04

Back-Lit Graphic Panels

3:36 4:37

4:48 5:43

11:29 12:32

1:18 2:31

3:21 4:23

4:15 5:15

7:17 8:18 9:23 10:27

11:12 12:15

1:04 2:20

3:11 4:13

3:59 4:59

7:04 8:02 9:06 10:10

El Camino Real & Avd Santa Margarita

El Camino Real & Avd Pico

Pacific Coast Hwy & Dana Point Harbor 6:51 7:49 8:53 9:57 10:59 12:01

1:46 2:47 3:48

3:46 4:46

6:43 7:40 8:44

2:10

2:14 3:15

10:31

9:48 10:50 11:52 12:55

1:57 2:59

3:30 4:30

6:30 7:24 8:27 9:29 11:33 12:35

1:13

1:44 2:46

10:09

Laguna Beach Bus Station

Newport Transportation Center 6:11 7:05 8:06 9:07 11:11

10:46

9:55

Pacific Coast Hwy & Monarch Bay

Pacific Coast Hwy & Balboa 5:59 6:52 7:51

12:12

1:30 2:29

9:44

8:53 10:57 11:58 12:58

10:34

3:18 4:18

AIN

5:49 6:42 7:41 8:43

11:47

1:18 2:16

9:32

Pacific Coast Hwy & 1st

Warner & Pacific Coast Hwy 5:39 6:32 7:30

12:46

10:25

9:23

8:32

11:35 12:33

1:08 2:06 3:08 4:08

Fully Modular Designs

EXTENSIVE ABILITY TO ACCEPT RANGE SOLAR OF & RTI DESIGNS DISPLAY OPTIONS

E M LEC AIN T TE RIC N AL AN CE

5:31 6:24 7:22 8:24

11:26 12:23

10:16

7:14 8:16 9:14

Pacific Coast Hwy & 10th

7th & Channel 5:23 6:16

11:17 12:13

and telecommunications cables for lighting and real-time

Street Finder

5:49 6:48 7:47 8:42

5:40 6:39 7:38 8:33

NOTE: This route operates short turn trips.

5:30 6:29 7:28 8:23

VIC

5:13 6:12 7:12 8:09

5:00 5:59 6:59 7:58

4:45 5:45 6:45 7:45 8:45

6:19

TIO

4:19 5:19 7:23 8:24

LLA

5:55

3:52 4:54 6:59 8:02

SUNDAY AND HOLIDAY: Southbound TO: San Clemente

5:44

STA

3:40 4:42 6:48 7:51

Long Beach to San Clemente via Pacific Coast Hwy

3:24 4:28 5:30 6:34 7:36

• Lightweight, modular components for fast and safe erection on site

3:10 4:13 5:15 6:19 7:21

Route 1

The post also has provision for the installation of electrical

EM S

1:51 2:52 3:53 4:53

7:46 8:45 9:46 10:48 11:50 12:48

1:41 2:42 3:41 4:42

7:36 8:35 9:36 10:39 11:40 12:37

1:29 2:30 3:30 4:31

7:26 8:26 9:27 10:28 11:29 12:27

1:12 2:13 3:13 4:15

7:12 8:12 9:13 10:13 11:13 12:11

1:59 2:59 4:01

AY S

7:02 8:02 9:03 10:03 11:02 11:59 12:59

1:43 2:43 3:44

10:46

2:17 3:18

Newport Transportation Center 6:50 7:50 8:50 9:50 11:45 12:44

1:16

1:51 2:52

10:22

Pacific Coast Hwy & Superior

Laguna Beach Bus Station 6:29 7:29 8:29 9:29 11:21 12:20

1:40 2:41

10:03

Pacific Coast Hwy & 1st

Pacific Coast Hwy & Crown Valley 6:11 7:11 8:11 9:10 11:02 11:59 12:53

10:52

1:24 2:25

9:53

Warner & Pacific Coast Hwy

Pacific Coast Hwy & Del Obispo 6:01 7:01 8:01 9:00

11:48 12:42

10:38

1:10 2:11

9:39

7th & Channel

El Camino Real & Avd Pico 5:47 6:47 7:47 8:46

11:32 12:26

10:25

Simplicity

9:26

Pacific Coast Hwy & Bolsa

El Camino Real & Avd Santa Margarita 5:34 6:34 7:34 8:33

11:18 12:12

in a wide range of colours.

8:35 9:32

1:49 2:49 3:49 4:53 5:53 6:49 7:42

8:19 9:16

TIS

7:28 8:34 9:34 10:38 11:41 12:47

1:32 2:32 3:32 4:36 5:36 6:32 7:25

8:05 9:03

TR STA AN TIO SIT N AN S D

El Camino Real & Avd Santa Margarita

El Camino Real & Avd Pico 7:12 8:18 9:18 10:21 11:23 12:29

1:17 2:17 3:17 4:22 5:22 6:18 7:11

7:56 8:54

VE R

7:01 8:05 9:05

5:12 6:08 7:02

NOTE: This route operates short turn trips.

SK S

7:39

10:07 11:09 12:15

1:07 2:07 3:07 4:12

4:49

8:38

Pacific Coast Hwy & Dana Point Harbor

6:52 7:55 8:55 9:57 10:58 12:04

1:46 2:46 3:49 5:45 6:42

8:15

1:15 2:15 3:15 4:15 5:15 6:15 7:15

8:00

4:59

6:36 7:38 8:38 9:39 10:40 11:43

1:59 2:59 3:59 5:59 7:00

7:50

4:47

6:15 7:15 8:15 9:15

12:46

1:47 2:47 3:47 5:47 6:50

7:36

10:48

10:15 11:15 12:15

4:32

6:02 7:00 8:00 9:00 10:00 11:00 11:59 12:59

1:31 2:32 3:32 5:32 6:36

7:26

5:53 6:50 7:50 8:50

11:47 12:47

4:21

10:33

9:49

11:31 12:31

1:19 2:21

5:20 6:24

7:17

5:42 6:37 7:37 8:37 9:36

10:23

3:21

4:10

C E

5:33 6:28 7:28 8:28

11:19 12:19

1:09 2:10 3:10 5:09 6:15

10:14