Y T
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I U
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ABOUT PROBLEM PLAN
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COLORS TYPE
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LOGO
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LABLE
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PACKAGE
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ADVERTISING
CONTENTS
ABOUT
Simply Orange grows their own oranges and have made the claim, since 2001, that their product is the closest to the fresh squeezed experience.
PROBLEM
Simply Orange’s packaging is getting older and could use a new look that helps customers identify with the company name.
PLAN
We have redesigned Simply Orange’s packaging to compliment their promise of freshness, adding our twist on simple, fresh and pure orange!
THE PLAN
Gr
R 0 - G 255 - B 24 • # 00FF18 C 62% - M 0% - Y 100% - K 0%
LGr
R 206 - G 255 - B 0 • # CEFF00 C 24% - M 0% - Y 100% - K 0%
OJ
Y
K
R 241 - G 89 - B 42 • # F15A29 C 0% - M 80% - Y 95% - K 0%
R 255 - G 242 - B 0 • # FFF200 C 0% - M 0% - Y 100% - K 0%
R 0 - G 0 - B 0 • # 000000 C 0% - M 0% - Y 0% - K 100%
FONT Bookman Old Style Bookman Old Style Bookman Old Style
COLORS & TYPE
As shown, the new logo may be used in black or white. Using the counter (tail) on the logo’s “y” will establish a distance rule to keep the logo strong.
LOGO
PULP FREE
PULP FREE
100% PURE ORANGE JUICE
100% PURE ORANGE JUICE
1.75 L (1 QT 1 PT 11 FL OZ) 59 FL OZ
100% PURE ORANGE JUICE
NOT FROM CONCENTRATE 1.75 L (1 QT 1 PT 11 FL OZ) 59 FL OZ
What you see here is an example press sheet showing the actual new PULP FREE
1.75 L (1 QT 1 PT 11 FL OZ) 59 FL OZ
NOT FROM CONCENTRATE
NOT FROM CONCENTRATE
packaging front cover.
LABEL
PREVIOUS
NEW!
PACKAGE
Mostly print ads, however, a campaign can include outdoor, TV and online.
ADVERTISING