Rebranding Opeyemi Ruth || The Improved Introvert

from Rebranding Opeyemi Ruth || The Improved Introvert

Opeytheintrovert.com was branded without the possibility of ever coming out of the introvertness circle. It was limitation in deceit, creativity in a box, and expansion hiding in a veil. Thoughts were not given to branding but just a logo and this proved to be a challenge further down the line.

The problem with the previous identity was that priority was placed on the character other than the product; writing. Moreso, ageing on the character design was not considered. There is a little imbalance with typography and poor readability if not careful.

**Previous Identity**
opeytheIntrovert.com

With the brief, we were able to construct and define the idea with simplicity, usability, and aesthetics. Our research and thought process team were able to use below as our basis for the construction:

We uniquely constructed an icon merging the Initials of the brand name; “O” and the quote icon using the golden ratio rule. The initials from the customised script was carved out of the new icon to make it distinct.

Opeytheintrovert.com had it first live event in 2018 themed, taking the conversation offline. The name branding will be maintained but at a third level hierarchy.

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We rebranded the event name to Discussions LIVE. This way, it has continuity and more potential to scale with or without the host.

TOURwithOpey is a sub brand of the Opeyemiruth dot com. Thebrand covers having a travel experience with the personality,Opeyemi.

TOURwithOpey will cater for Individual, Group, Family, Corporate & Religious travels or vacation experiences. The brand will help plan trips, suggest places, curate activities, theme travels, document experiences and provide information as it grows.

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Rebranding Opeyemi Ruth || The Improved Introvert