ARE
Who We Are
We develop more than just groundbreaking communities.
Crescent Communities is a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use communities. We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 83 multifamily communities and 24 million square feet of commercial space. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, Phoenix and Salt Lake City. Our multifamily communities are branded NOVEL, RENDER and HARMON by Crescent Communities, our industrial developments are branded AXIAL by Crescent Communities, and our life science developments are branded THE YIELD by Crescent Communities.
Taking the right path over the easy one
OUR VISION
Build community. Better people’s lives.
Since our inception decades ago, Crescent Communities has embraced a long-term value approach to development that is focused on creating the most extraordinary places to live, work, and play. Through our commercial, multifamily, industrial and mixed-use projects, we will continue to establish award-winning developments that endure and uphold our commitment to respecting the land and environment that has guided us since our company was formed in 1963.
Be Curious
We are explorers, charting our own course as we strive to better understand our customers, communities, and industry trends. We look for unexpected synergies and opportunities to reinforce our unique approach.
Innovate Always
We are thought-leaders, acting with courage and conviction in seeking out technology, tools, partners, and perspectives to improve our company as well as the lives of our team members and communities.
Do What’s Right
We treat our people, partners, and places with respect. We act responsibly, ethically, and with the best interests of these core groups in mind. We choose what’s right over what’s easy.
Deliver Excellence
We build community and better people’s lives, striving every day to achieve and surpass expectations and goals. The caliber of our people, our work, and our organizational culture reflects this relentless pursuit.
MULTIFAMILY BRANDS
COMMERCIAL BRANDS
Our Footprint & Platform
17 Markets
9 Offices
Charlotte, NC
Raleigh, NC
Washington, DC
Richmond, VA
Greenville, SC
Charleston, SC
Atlanta, GA
Orlando, FL
Tampa, FL
South Florida
Nashville, TN
Dallas, TX
Austin, TX
Houston, TX
Denver, CO
Salt Lake City, UT
Phoenix, AZ
Highly Desirable Geography. Integrated platform and expertise in sourcing, entitlement, design, finance, development, construction, amenity creation, marketing, leasing and asset management.
Pursuing a more thoughtful approach to Development.
Crescent Communities embraces a fully integrated approach to development that is focused on creating the most extraordinary places to live. By finding new ways to make a difference in our consumer’s lives, we’ll continue to help connect people with their neighborhoods through programming and activities— and uphold our commitment to respecting the land and environment that has guided the more than 69 signature multifamily communities we have completed to date.
A focus on place making with deliberate uses to better lives.
More than 40% of our multifamily communities have embraced a mixed-use component. From food and beverage to soft goods to national grocers, we get to the core of what a community needs and deliver spaces that add to our residences, and the community.
N OVEL Midtown Tampa Tampa, FLComing together to orchestrate unparalleled, community-oriented places that enhance the way people work and play.
Grounded in meticulous attention to detail, our commercial communities lead the market in location, retail and amenity offerings and service. We strive to create strong connections within our surrounding communities. Through our combined skills and in-depth knowledge across service offerings we are able to create spaces that have an unmatched sense of place.
Our Leadership
Over 155 Years Of Combined Development Expertise
Our team has over 155 years of combined development expertise and is led by a seasoned leadership team with extensive industry experience, a strong network of relationships and experience through multiple real estate cycles
NOVEL South Capitol Washington, DC Jay Curran President, Multifamily Jason Labonte Chief Investment Officer Brian Natwick Chairman and CEO Brendan Pierce President, Commercial Kevin Lambert Chief Financial Officer Daniel Cooper President, Construction Tracy Chambers Chief People Officer Heather Kels Chief Accounting OfficerStewardship
Being
At Crescent Communities, we strive to make decisions that address current and future challenges and to improve continuously in order to have a positive impact on the planet, the people, and the places we build and call home. We hold ourselves accountable through regular evaluation of our practices and ongoing measurement. Our goal is to ensure that the communities under our stewardship flourish for years to come. We seek to create legacies, the value of which build with time.
Highlights
49 MULTIFAMILY COMMUNITIES ACHIEVED GREEN CERTIFICATIONS through LEED or NGBS (23 additional projects in process)
ALL COMMERCIAL COMMUNITIES PURSUING GREEN AND WELLNESS CERTIFICATIONS through LEED, WELL, Wired, and Fitwel
ACHIEVED FIRST NGBS GREEN CERTIFICATION FOR BUILD - TORENT IN NORTH CAROLINA with HARMON Five Points, with several additional communities now certified or pursuing certification.
ACHIEVED WELL PLATINUM CERTIFICATION for Charlotte Office of Crescent Communities, underscoring our commitment to the health and wellbeing of our colleagues.
Four Pillars Of Stewardship Environment
To build prosperous and healthy communities within the ecological limits of our planet, it is essential to tackle climate change with disciplined and thoughtful development. We have adopted environmental sustainability principles, practices, and processes to both sustain the environment and support thriving economies. We seek to inspire our colleagues, residents, tenants, and the broader development community to make positive changes that enable ecosystems to flourish.
Community
A community is a network of relationships, enriched by shared values and motivated by the fundamental human desire to be part of something greater. We seek opportunities to build a more diverse, equitable, and inclusive community for our colleagues, partners, customers, and neighbors. When we provide opportunities for all, not only do we allow for productive communities to form and flourish, but we also create economic success.
COMMITMENT TO AFFORDABLE HOUSING
With 8% of River District housing dedicated to affordable housing development and investment in the 2020 and 2023 Charlotte Housing Impact Fund to create and preserve naturally occurring affordable housing.
TREE FOR A KEY Program
Supporting organizations that ensure all members of the community have access to the health and environmental benefits that trees provide. Crescent Communities has plated thousands of trees across the country.
PUBLIC ART PROGRAM
We work with local artists to design murals and other public art to include in communities.
DEDICATED TO THE COMMUNITY with thousands of employee hours spent volunteering and each member of executive leadership serving on Non-Profit Boards.
Wellness
We invest to create environments that support physical and emotional well-being. When we design communities where healthy choices are easy to make, we in turn support the well-being of every person who lives, works, and plays there. The places we create then become the catalyst for a healthier and happier lifestyle not only for our residents and tenants, but for our colleagues and the greater community.
Resiliency
Our culture of resilience is demonstrated by our approach to community development and our overall business strategy. To create communities that remain relevant and prosperous over time, we balance our vision and values with flexibility to adapt. Focusing on a foundation of resiliency allows us to seed communities that will sustain and continue to thrive long after our involvement ends. The cultivation of diverse yet synergistic lines of business supports a strategy that is both robust and resilient, yielding consistent results.
good stewards is fundamental to the pursuit of our mission to build community and better people’s lives.
Our Culture
We strive to focus on the relationships within our company, helping every Associate reach their fullest potential
While no two jobs and no two days are the same at Crescent Communities, colleagues are valued for their individual and collective contributions to achieving the company’s goals. Our colleagues are rewarded with a challenging and entrepreneurial work environment, a collaborative and open culture, competitive rewards, and a flexible benefits program that provides an array of options to meet our colleagues’ changing needs.
Challenging Work and Projects
Collaborative Environment
Work Life Balance Crescent Communities Cares – Give Back to the Community Lunch & Learns
Summer Hoopla College Colors Day
Bring Your Kids to Work Day
Yoga & Fitness Classes
Summer Hours Crescent Go-Day
Our colleagues are encouraged to expand their skills and make a positive impact on the company, as well as the community and people they serve. Our success as a company is driven by our most important asset – our colleagues. It’s their ability to think differently, to innovate, to work hard, and to act as a team that enables us to build unsurpassed communities time and time again.
Our Approach
Integration Drives Our Innovation
Regardless of project or purpose, every CANVAS starts with a blank slate to foster inspiration and innovation. The CANVAS process results in the establishment of an overarching project vision, as well as experience principles to guide the design and development process.
Capital Partners
Building on more than 50 years of success.
Crescent Communities is owned by Sumitomo Forestry America, Inc., a comprehensive housing and wood products corporation and wholly-owned subsidiary of Sumitomo Forestry Co., Ltd. Crescent Communities enjoys an improved capital structure with no corporate debt outstanding, approximately $600MM in total assets, $3.3 billion in total project capitalization, and $250MM in total liquidity to make substantial new investments.
Crescent Communities’ Capital Relationships Include:
MIXED-USE CASE STUDIES
NOVEL Midtown Tampa Tampa, FL
NOVEL Midtown Tampa
Tampa, FL
“Ms. Simmonds, who pays about $2,800 a month for her fourth-floor apartment, sometimes meets with clients on Novel’s terrace or books one of its offices, decorated in vibrant colors with views of midtown. She goes to spin classes at a cycle studio on the ground floor, meets up with friends for drinks at a nearby rooftop restaurant, and buys microgreens, artisanal breads and fresh butter at the farmers market held twice a month on Midtown Tampa’s grassy commons.”
~ Wall Street Journal, ‘Once Known as the Land of Hooters and ‘Magic Mike,’ Tampa Has Discovered Its Cool Factor’
NOVEL Midtown Tampa
Tampa, FL
Total Development Cost $108MM
Nature of Team's Involvement Oversees all aspect of the design and construction of the Multifamily and associated Ground Floor Retail
Development Program 390 Units with 55,000 sf of Ground Floor Retail
150,000 sf of Office with 25,000 sf of Ground Floor Retail
231 Hotel Rooms with 25,000 sf of Ground Floor Retail
101,500 sf of Additional Retail including a Whole Foods
Construction Start 2019
Year Completed 2021
Design and Construction
Team Members
• Architect - WDG Architecture
• Interior - Vignette Interior Design
• Landscape & Hardscape - Dix.Hite Partners
• General Contractor - Summit Contracting Group
Sustainability NGBS Bronze Certification FitWel Certification
Ally Charlotte Center
Charlotte, NC
“The Ally Charlotte Center is 720,000 squarefeet and uniquely designed for our nearly 3,800 teammates – and, we’re already 75% full. We are proud of the relationship we have with Crescent Communities, the developer, and Brasfield & Gorrie, the General Contractor. We also have many special and unique amenities to offer our teammates, which has been a great way to get people coming back Uptown post-Covid.”
~ Jeff Brown, CEO, Ally Financial Quote during welcome of Charlotte Center City Partners ‘State of the Center City,’ 2023
Ally Charlotte Center
Charlotte, NC
Nature of Team's Involvement
Master Developer: Oversees all aspect of the design and construction of the commercial office, associated ground floor retail, parking deck and hotel pad
Development Program 3 Acres
26 Stories, 750,000 SF Class-A Office
25,000 SF Retail with 12,000 SF Public Plaza
22-Story Hotel, 380 Rooms
Structured Parking with 1,400 Spaces & 7 Levels Above Ground
Key Differentiators
Connectivity and Wi-Fi Throughout the Building and in Public Spaces
On-site Luxury Hotel with 380+ Rooms, 2 Onsite
Restaurants, Meeting Space and Spa
Ground Floor Curated Retail and Building Service Amenities
Urban Gardens and Public Art
Delivered Q2 2021
Design and Construction Team Members
• General Contractor (Office) - Brasfield & Gorrie
• General Contractor (Hotel) - White Lodging
• Architect - Little
• Retail Design - 505Design
• Office Leasing - JLL
• Retail Partner - Asana Partners
Sustainability WireScore Certified Platinum
LEED Silver Certified
WELL Core & Shell Gold Certification
NOVEL Atherton
Charlotte, NC
NOVEL Atherton
Charlotte, NC
Total Development Cost $100M
Nature of Team's Involvement
Master Developer: Oversees all aspect of the design and construction of the Multifamily and Retail development
Development Program 346 Apartments
62,000 sf of Retail
Rail Trail Extension through site
Construction Start 2017
Year Completed 2020
Design and Construction Team Members
• Architect of Record - Dwell Design Studio
• Supporting Architect - Historical Concepts
• Civil & Landscape – LandDesign
• General Contractor - Summit Contracting Group
Sustainability NGBS Bronze Certification NC DEQ Brownfields Compliance
FitWel Certification
Elizabeth on 7th Charlotte, NC
Suburban/Urban Infill
Elizabeth On Seventh
Charlotte, NC
Nature of Team's Involvement
Master Developer: Oversees all aspect of the design and construction of the commercial office, associated ground floor retail and integrated parking deck
Development Program +/- 1.7 Acres
103,500 SF, 4-Story Boutique Office
81,500 SF Office and 22,000 SF Retail
Structured Parking with +/- 355 Parking Spaces
Key Differentiators Iconic Corner Location in the Heart of Historic Elizabeth Neighborhood
4th Floor Balcony Offers Prime Views of Uptown Charlotte Walkable to 40+ Retailers & Restaurants
Delivered Q1 2022
Design and Construction
Team Members
• General Contractor - Choate
• Architect - BB+M Architecture
• Landscape - LandDesign
Sustainability Fitwel Certified
WiredScore Certified Platinum
Targeting LEED Silver