教育部補助智慧生活整合創新跨校聯盟計畫 領域：文化導向生活科技
102 學年下學期（2014.02-06）
智慧生活與創新設計 單元 1：創新設計 國立交通大學建築研究所 侯君昊 助理教授
1
目 1.
2.
跨領域設計
錄 1
1.1. Charles Darwin & Genetic Toolkit
3
1.2. William Mitchell & CityCar
7
1.3. Santiago Calatrava & Poetic Structure
10
1.4. MIT Hacks
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創 意 與 限 制 (Creative Limits)
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2.1. Simplistic
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2.2. Less is More, More is Less
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2.3. Opportunity Cost
24
2.4. Play
27
i
1. 跨領域設計
1
vs.
You
2
1.1. Charles Darwin & Genetic Toolkit
Charles R. Darwin
3
?
4
5
• • •
=
6
1.2. William Mitchell & CityCar
William J. Mitchell
7
8
• • •
9
1.3. Santiago Calatrava & Poetic Structure
Santiago Calatrava -
-
10
11
-
-
12
• •
13
1.4. MIT Hacks
MIT Hacks
14
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•只有創意還不夠，不要變成空想高手 •只有技術也不夠，不要變成科技黑手 •創造力 = 想像力 + 實踐(執行)力 •跨界才是王道，腳踏兩條船不算什麼
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2. 創意與限制(Creative Limits)
Why would you prefer... • pencil & paper for sketching? • simplistic over sophisticated design? • graphic- over textual-based presentation? • 7 over 20 options? • less choices when you have no ideas? • more choices when you are confident? • time pressure over relaxation?
deadline 17
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2.1. Simplistic
100x100, B&W
1999
John Maeda
Design by Numbers
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Laws of Simplicity •
A complex system of many functions can be simplified by carefully grouping related functions.
•
The positive emotional response derived from a simplicity experience has less to do with utility, and more to do with saving time.
•
When the richness of an experience is increased in a manner that facilitates the perception of the overall intent, by all means don’t skimp. Add more!
•
...and 10 more laws. John Maeda
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2.2. Less is More, More is Less
MORE is
LESS
21
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“True freedom doesn’t lie in the maximization of choice, but, ironically, is most easily found in a life where there is little choice.” — Steve Hagen
“Creativity means creative choices of inclusion and exclusion.” — Robert McKee
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2.3. Opportunity Cost
100
100
75
75
50
50
25
25
0
0
100
100
75
75
50
50
25
25
0
0
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Modality Effect “...working memory can be increased by using dual rather than a single modality.”
Redundancy Effect “...if one form of instruction (such as the spoken word) is intelligible and adequate then providing the same material in another form (such as lines of text on a screen that mimic the words being spoken) are redundant and can actually hurt understanding.”
Redundancy Effect Stat Center, MIT The Stata Center for Computer, Information and Intelligence Sciences is built on the site of MIT's legendary Building 20, a "temporary" timber-framed building constructed during World War II that served as a breeding ground for many of the great ideas that were born at MIT. Designed by renowned architect Frank O. Gehry, Stata is meant to carry on Building 20's innovative and serendipitous spirit, and to foster interaction and collaboration across many disciplines.
The Stata Center for Computer, Information and Intelligence Sciences is built on the site of MIT’s legendary building 20...blah blah blah
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Modality Effect The Stata Center for Computer, Information and Intelligence Sciences is built on the site of MIT’s legendary building 20...blah blah blah
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2.4. Play
PLAY
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• Play
Game Olympic Game Play a Piano
• “Playing” • “Playing”
Creative Limits
• Presentation Zen <http://www.presentationzen.com/> • The Laws of Simplicity <http://lawsofsimplicity.com/>
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