Is Automotive Sales Recruiting Really That Hard?
The short answer to that question is yes, sales recruiting really is that hard. However, since countless dealerships tell one of their employees to throw up some ads and let a sales manager handle the interviews, it’s worth diving into a deeper discussion of exactly why this type of recruiting is so hard.
The Reality of Auto Sales Recruiting In order to keep up with the demands of the modern selling environment, it’s important to have people who are very comfortable with technology. And while there are still valid reasons to read a print newspaper, most savvy individuals aren’t spending their valuable time combing through the job ads with a red pen. Since newspaper job ads are all but dead, the search for candidates has to go online. Given the prevalence of free sites like Craigslist, this may make it seem
like recruiting great salespeople is easier than ever. However, if you try posting an ad on one or more free sites, brace yourself for a flood unqualified applicants filling up your inbox and tying up your phone lines. While online recruiting can work well, that’s only true when it’s done correctly. And since your team is busy enough trying to sell as many vehicles as possible, the last thing you need is the distraction of trying to figure out something that’s completely new. On top of that, even if you did manage to avoid the usual flood of borderline spam that goes along with posting free job ads, managing to attract people who are truly interested in sales still doesn’t guarantee that they’ll be able to deliver results. Great Salespeople Aren’t Born, They’re Made Although the image of an amazing sales professional who’s been able to close deals since the day he started talking makes for a great story, it’s not how things work in the real world. As with any valuable skill, great salespeople are the result of training. And just like countless individuals have learned through their exposure to the concept of deliberate practice and the 10,000 Hour Rule thanks to Malcolm Gladwell’s wildly popular book, you can’t settle for just any training. Instead, future sales superstars need to go through optimized training that’s based on proven principles in order to gain the skills they need to flourish in this role. Let Us Handle Recruiting So Your Team Can Focus on What It Does Best Even though auto sales recruiting can be a challenge, it doesn’t have to be impossible. The key is to partner with an expert who can manage the entire process for you and deliver excellent salespeople who are ready to start moving vehicles. By working with C. Rice Global, you won’t have to stress about recruiting. Instead, your team will be able to stay focused on all of their existing responsibilities while we take care of finding and training great new employees who will make excellent additions to your sales team. For more information visit criceglobal.com/blog