DOWN by the
BAY
Corporate Identity Standards Version 1.0 Current as of October 28, 2011
Corporate Identity Standards Compiled by Laurie Gimber and Christina Riches
ii Down by the Bay | Corporate Identity Standards
Table of Contents WRITING CONVENTIONS........................................................................................................ 4
DESIGN CONVENTIONS ....................................................................................................... 14
Usage guides ........................................................................................................................ 4
Colours ................................................................................................................................. 14
Dictionary ......................................................................................................................... 4
Typefaces ............................................................................................................................ 15
Grammar........................................................................................................................... 4
Titles ................................................................................................................................ 16
Referencing ..................................................................................................................... 4
Headlines and subheads .......................................................................................... 16
Hyperlinks ........................................................................................................................ 4
Body copy ...................................................................................................................... 16
Document Navigation ...................................................................................................... 5
Captions ......................................................................................................................... 16
Indexing systems ........................................................................................................... 5
Headers and footers................................................................................................... 16
Page elements ................................................................................................................ 5
White space ........................................................................................................................ 18
Language Recommendations ........................................................................................ 6
Borders ................................................................................................................................. 18
Spelling ............................................................................................................................. 6
Photographs ...................................................................................................................... 18
Grammar........................................................................................................................... 7
Emphasis ............................................................................................................................. 18
Sentence length............................................................................................................. 7
Bold type ........................................................................................................................ 18
Punctuation ..................................................................................................................... 7
Italic type........................................................................................................................ 18
Capitalization .................................................................................................................. 8
Underlined type .......................................................................................................... 19
Contractions .................................................................................................................... 8
Font size ......................................................................................................................... 19
Lists ..................................................................................................................................... 8
Colours ............................................................................................................................ 19
NUMBERING CONVENTIONS .............................................................................................. 10
Logos .................................................................................................................................... 20
Numerals or words ........................................................................................................... 10
Proper logo use ........................................................................................................... 20
Time ....................................................................................................................................... 10
Improper logo use ...................................................................................................... 22
Dates ..................................................................................................................................... 10
Templates ........................................................................................................................... 23
Money ................................................................................................................................... 11
Business documents and materials ...................................................................... 23
Addresses ............................................................................................................................ 11
REFERENCES ............................................................................................................................ 30
Phone numbers ................................................................................................................. 11 Documents.......................................................................................................................... 11
Down by the Bay | Corporate Identity Standards
iii
YOU say who we are… Dear Colleagues, As an employee and ambassador of Down by the Bay, you are a part of our identity. Your commitment to apply the style principles in this corporate identity standards guide helps present the professional image to our clients that we wish to uphold. By using consistent image and branding standards, our clients can immediately identify who we are and what we do. We are a fun company, dedicated to enhancing the wellbeing of our community’s favourite family friends. We pride ourselves on delivering a happy, welcoming, and compassionate environment for our four-legged friends and their owners. Our professionalism can be witnessed, not only by communicating verbally with our friendly staff, but through the use of language and images we produce in information written for our clients and within the organisation. Please join with me in upholding Down by the Bay’s new corporate identity. Sincerely,
A. Kosecki Amanda Kosecki Owner, Down by the Bay
Down by the Bay | Corporate Identity Standards
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Down by the Bay | Corporate Identity Standards
Writing & numbering standards = ONE VOICE All of Down by the Bay’s business materials must collectively reflect our identity. By following the writing and numbering conventions in the following pages, you are maintaining the integrity of our organisation; you are also providing a consistent and professional image to our clients. Together we are one voice.
Down by the Bay | Corporate Identity Standards
3
Writing conventions USAGE GUIDES
Hyperlinks
The following guidelines can be consulted to ensure that all
Hyperlinks are formatted in such a way that their use is guaranteed for
documentation produced by Down by the Bay is consistent.
both digital and print copies. Documents produced by Down by the Bay are used with a variety of mediums. In order to ensure maximum
Dictionary
usability, hyperlinks are formatted so that they are easy to access within
Down by the Bay is a Canadian company. Therefore, Canadian spellings
both digital and print documents.
are to be used in all Down by the Bay documents.
Examples of hyperlinks
•
Incorrect: Our favorite color is pink.
The following examples show how to use Down by the Bay’s approved
•
Correct: Our favourite colour is pink.
method of formatting hyperlinks.
Down by the Bay refers to the Canadian Oxford Dictionary to ensure that
Hyperlinks are underlined and in the Down by the Bay medium pink
all of its documentation is consistent. For issues regarding spelling and
(C0 M95 Y20 K0). Immediately following the underlined link is the full
word usage, the Canadian Oxford Dictionary can be consulted.
URL. The beginning of the URL must include the http://www.
Grammar
•
(http://www.downbythebay.com) for more details.
For issues regarding grammar, refer to Sylvia Chalker’s, The Oxford Dictionary of English Grammar. Common grammar and punctuation practices are covered in further detail in the Writing conventions section.
Referencing Consult The Chicago Manual of Style; 15th Edition, when referencing.
4
Down by the Bay | Corporate Identity Standards
Correct: Please visit our website
Hyperlinks that have been visited are underlined and in the Down by the Bay medium blue (C50 M10 Y15 K0). •
Correct: Please visit our website (http://www.downbythebay.com) for more details
DOCUMENT NAVIGATION
Page elements
Indexing systems
Down by the Bay documents are formatted with several page elements that assist with document navigation.
The table of contents used in documentation by Down by the Bay is formatted so that several levels of information can be displayed. This helps to ensure that the reader will easily be able to locate the necessary information. The format of the table of contents is kept consistent with the rest of the
Headers Generally, headers should not be used in Down by the Bay publications.
Footers
Down by the Bay documentation through the use of the approved
The footer includes the company name, the document name, and the
colours and fonts.
page number. The following image shows an example of a footer within a Down by the Bay document.
A detailed index can also be included in Down by the Bay documentation. Similar to the table of contents, the index is a useful tool for quickly finding necessary information. For easy reference, the index is formatted to include page numbers and document sections/chapters.
Introductory chapters Pages that introduce new chapters also assist in document navigation. They may include, but are not limited to, items such as: title and number of the chapter, introductory information or a brief overview of the chapter, and images or photographs.
Down by the Bay | Corporate Identity Standards
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LANGUAGE RECOMMENDATIONS
Examples of correct spelling
Spelling
Following is a brief list of words that are commonly used in Down by the Bay documentation that are commonly misused.
Canadian spellings are used in all documentation produced by Down by the Bay. Any questions regarding spelling can be referenced with the Canadian Oxford Dictionary. Before publication, all documents must be checked for correct spelling and word usage by using the Canadian
Word
Description
• Always use hyphenation.
Oxford Dictionary.
• Only capitalize at the beginning of a sentence.
For the purposes of Down by the Bay documentation, software spellchecks do not necessarily identify errors with high enough accuracy. Therefore, software spellchecks are not to be used in replacement of the
website
Canadian Oxford Dictionary. It is also recommended to always have
•
One word.
•
Only capitalize at the beginning of a sentence.
someone edit your work. Documents produced by Down by the Bay reflect the reliability of the
organisation
company, and therefore, all documents must be free of errors and only include correct information.
colour
favourite
6
Down by the Bay | Corporate Identity Standards
•
Canadian spelling.
•
Incorrect: organization.
•
Canadian spelling.
•
Incorrect: color.
•
Canadian spelling.
•
Incorrect: favorite.
Grammar
Period
Standard grammar and punctuation practices are to be followed. All
Periods are used at the end of all sentences.
sentences should be grammatically correct and free from errors. Punctuation is to be used appropriately. Correct usage of grammar and punctuation helps to convey the integrity of the company, as well as ensure the quality and usability of all Down by the Bay documentation.
Sentence length Keeping sentences short and simple, helps to ensure maximum readability and usability for all users. If a longer sentence is necessary, punctuation can be used to break up the sentence into sections. Separating a longer sentence into several shorter sentences is an
•
Incorrect: A sentence always ends with a period
•
Correct: A sentence always ends with a period.
Comma Commas help to avoid confusion by breaking a sentence into sections. •
Incorrect: When I went to the conference this summer I visited four venues.
•
Correct: When I went to the conference this summer, I visited four venues.
alternative method. Commas are used before a coordinating conjunction joining A variety of sentence styles should be used to keep the text from becoming boring for the reader. Care must be taken that common errors, like run-on sentences, do not occur.
independent clauses such as: and, but, or, nor, for, so, and yet. Commas are used between words when listing items in a series, including the last item in a series before the word “and”.
Punctuation
•
Incorrect: I went to Italy Germany Austria and France.
Punctuation is a crucial part of all forms of writing and it needs to be used
•
Incorrect: I went to Italy, Germany, Austria and France.
correctly. Since software spellchecks do not necessarily identify all errors,
•
Correct: I went to Italy, Germany, Austria, and France.
they are not be used in replacement of The Oxford Dictionary of English Grammar.
Commas are used in numbers of four or more digits, and should be placed every three numbers from the right. •
Correct: The population is 32,500,000. Down by the Bay | Corporate Identity Standards
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Semicolon
Labels and titles of works
Semicolons are used to connect major sentence elements of equal
The initial letter of the first word is capitalized.
grammatical rank. This helps the reader distinguish between important and less important groupings of information.
Contractions Contractions are not to be used within Down by the Bay documents.
Colon A colon is used to call attention to words following it. •
•
Incorrect: You won’t be able to catch the train on time.
•
Correct: You will not be able to catch the train on time.
Correct: He visited three countries: France, Spain, and Portugal.
A colon is also used after the salutation of a formal letter.
Lists In-text lists
•
Correct: Dear Mr. Capstone:
Capitalization Nouns In all Down by the Bay documentation, proper nouns are capitalized. Proper nouns include specific persons, places, things, concepts, or qualities. Common nouns are not capitalized. Common nouns include
Lists are to be preceded with a colon, and commas are to be used before conjunctions. •
Correct: The following items are required: a pen, a pencil, and an eraser.
Bulleted lists
general classes or categories of people, places, things, concepts, or
No more than nine items should be included in any bulleted list. If a list
qualities.
exceeds nine items, split the list into two or more lists.
8
•
Incorrect: Down by the bay is located in calgary.
•
Correct: Down by the Bay is located in Calgary.
Down by the Bay | Corporate Identity Standards
Down by the Bay | Corporate Identity Standards
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Numbering conventions NUMERALS OR WORDS
DATES
Numbers from zero to ten are written in words, and numbers above ten
Dates are written in month-day-year format when preparing documents
are written as numerals.
to be read by external users. The month is written out entirely, to avoid confusion, and the year includes all four numerals.
Incorrect: There were eleven appointments scheduled today and
•
•
five walk-ins.
•
Incorrect: 28-10-11
Correct: There were 11 appointments scheduled today and five
•
Incorrect: October 28/11
walk-ins.
•
Incorrect: Oct. 28, 2011
•
Correct: October 28, 2011
Numbers that begin a sentence are written out. Dates are written in year-month-day format when using them as part of a •
Incorrect: 120 clients filled out the survey.
•
Correct: One hundred and twenty clients filled out the survey.
include two digits and the year always includes four digits. This allows for easier sorting and organisation of documents.
TIME Hours and minutes are written as numerals with a.m. or p.m. following.
10
name for a filing system or in a spreadsheet. The month and day always
•
Incorrect: Our store opens at eight a.m.
•
Incorrect: Our store opens at 8AM.
•
Correct: Our store opens at 8:00 a.m.
Down by the Bay | Corporate Identity Standards
•
Incorrect: Corporate_Identity_Standards_April_06_2011.docx
•
Incorrect: Corporate_Identity_Standards_11_4_6.docx
•
Correct: Corporate_Identity_Standards_2011_04_06.docx
MONEY
PHONE NUMBERS
Money is written as numerals, with the dollar sign before the value.
Phone numbers include the area code and are written with dashes.
•
Incorrect: Toothbrushes are five dollars each.
•
Incorrect: (403) 226-1234
•
Correct: Toothbrushes are $5.00 each.
•
Incorrect: 403.226.1234
•
Correct: 403-226-1234
If a value is less than $1.00, it should still be written as a numeral with a dollar sign before the value and with a zero before the decimal point to
DOCUMENTS
represent zero dollars. Odd page numbers are always on the right-hand page, and even page •
Incorrect: The cat treats are 50 cents each.
•
Correct: The cat treats are $0.50 each.
numbers on the left-hand page. Page numbers, figures, and tables should be written as numerals even if they are numbered ten and below.
ADDRESSES Street numbers are written as numerals. Use the cardinal number (eg. 10) th
as opposed to the ordinal number (eg. 10 ). •
Incorrect: 1234 – tenth Avenue SW
•
Incorrect: 1234 – 10th Avenue SW
•
Correct: 1234 –10 Avenue SW
•
Incorrect: See table five on page eighteen for more details.
•
Incorrect: See table five on page 18 for more details.
•
Correct: See table 5 on page 18 for more details.
Down by the Bay | Corporate Identity Standards
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Down by the Bay | Corporate Identity Standards
Design standards = ONE VISION All of Down by the Bay’s business materials must collectively reflect our identity. Wherever possible, these materials should be printed on the whitest paper available, representing the clean image that Down by the Bay wishes to uphold. By following the design conventions in the following pages, you are presenting a consistent, positive, and professional image to our clients. Together we are one vision.
Down by the Bay | Corporate Identity Standards
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Design conventions COLOURS The Down by the Bay corporate colour palette includes the following official colours. These colours should be used whenever possbile. For print projects, use the CMYK values; for web projects, use RGB values.
DARK PINK
MEDIUM PINK
MEDIUM BLUE
LIGHT BLUE
GREEN
BLACK
C10 M100 Y50 K0
C0 M95 Y20 K0
C50 M10 Y15 K0
C30 M0 Y10 K0
C75 M0 Y100 K0
C0 M0 Y0 K100
R218 G28 B92
R238 G42 B123
R125 G189 B206
R175 G223 B228
R57 G181 B74
R35 G31 B32
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Down by the Bay | Corporate Identity Standards
Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
TYPEFACES
abcdefghijklmnopqrstuvwxyz
Using consistent typography reinforces our corporate identity. To
1234567890
maintain consistency of presentation throughout Down by the Bay’s printed and web communications, the following typefaces are used:
Myriad Pro Bold
•
Myriad Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
•
Myriad Pro Bold
abcdefghijklmnopqrstuvwxyz
•
Big Caslon Curlz MT
1234567890
•
In special circumstances, it may be appropriate to use additional
Big Caslon
typefaces, however, it is important that the Down by the Bay brand is still
ABCDEFGHIJKLMNOPQRSTUVWXYZ
clearly identifiable. Contact the design team for approval of such use.
abcdefghijklmnopqrstuvwxyz 1234567890 Curlz MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Down by the Bay | Corporate Identity Standards
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Titles The typeface selected for the title can be any of the approved typefaces listed. Choose a typeface based on the application for its use. If you are designing a decorative poster, you may choose Curlz MT for your title, whereas, if you are designing a manual, you may choose Myriad Pro Bold or Big Caslon to enhance the readability. Titles should be the largest point size in your document.
Headlines and subheads Myriad Pro or Big Caslon is always used in headlines. If printing in colour, it can appear as the dark pink, green, or medium blue in the specified Down by the Bay colour palette. Create distinction in headlines by increasing the point size from the body copy.
The preferred style of typesetting is flushed
Example of typeface use
left/ragged right.
Captions Captions or quotations can appear in either Myriad Pro Regular or Big Caslon and can be
Title HEADLINE GOES HERE Body copy goes here. Lorem ipsum dolor sit
any appropriate colour from Down by the
amet, consectetuer adipiscing elit, sed diam
Bay’s colour palette. They should be set no
nonummy nibh euismod tincidunt ut laoreet
smaller than 7 pt, but should be smaller than
dolore magna aliquam erat volutpat. Ut wisi
the body copy. A caption should be located in
enim ad minim veniam, quis nostrud exerci
close proximity underneath the
tation ullamcorper suscipit lobortis nisl ut
corresponding photograph or information
aliquip ex ea commodo consequat.
and flushed left.
Headers and footers To increase the positive use of white space, it is preferred that no headers be included in documents. Footers, including the page numbers, company name, and the title of the
Body copy Body copy can appear in either Myriad Pro Regular or Big Caslon and is black in colour. Bold, italics, and underlines should be avoided in body copy, except in exceptional circumstances where emphasis is required.
16
Down by the Bay | Corporate Identity Standards
document, should appear in Myriad Pro Regular only and set in 8 pt. Page numbers can be on the outside or right-hand side of the page, depending on the document. A standard footer should appear as follows: Page #
Down by the Bay | Title of Document
Caption goes here 4
Down by the Bay | Title of Document
Examples of body copy use The following examples show suggestions on how to use Down by the Bay’s approved typefaces when setting up body copy and using subheads.
Subhead goes here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
Subhead
The same typefaces can be used together. It is
16 pt Big Caslon
recommended that the subhead be set at least 2 pt larger that the body copy. You will notice that both the body
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
Body copy
copy and the subheads are black. Alternatively, you may
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
10 pt Myriad Pro
select one of the three preferred Down by the Bay colours to be used in headlines and subheads (green, dark pink, or medium).
SUBHEAD GOES HERE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Subhead
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
16 pt Myriad Pro Bold all
wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
caps Body copy 10 pt Big Caslon
Subhead goes here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
Subhead 14 pt Myriad Pro Bold
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
Body copy
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
10 pt Myriad Pro Regular
Down by the Bay | Corporate Identity Standards
17
WHITE SPACE
EMPHASIS
Intentional use of white space is an integral part of Down by the Bay’s
In Down by the Bay documents, words can be emphasized in a variety of
designs. Do not clutter the page with non-essential material just to fill the
ways, although should be done so sparingly and with intent. The
page. White space is a design choice that both draws attention to the
following styles of emphasis demonstrate the correct and incorrect use of
page, and makes the page feel less overwhelming to the reader.
emphasis.
BORDERS
Bold type
Borders are only to be used in forms and templates, such as invoices and
To place emphasis on a word, or a series of words, a bold style can be
policy documents. They should not be used in designing marketing
used. Bold and italic styles are not used on the same word at the same
materials, such as invitations and advertising posters, or in business
time when writing within a paragraph.
materials, such as letterhead, business cards, and envelopes. Please see the examples in the following pages for guidance in acceptable use of borders and contact the design team if you have any questions.
PHOTOGRAPHS When selecting a photograph, it may be presented in full frame or as a cut-out. Visuals should be selected because they have relevance to the information next to it, or because they have a direct connection to the
•
Incorrect: This is an example of using a bold style for emphasis.
•
Correct: This is an example of using a bold style for emphasis.
•
Correct: This is an example of using a bold style for emphasis.
Italic type To place emphasis on a word, or a series of words, an italic style can be used. Italic and bold styles are not used on the same word at the same time when writing within a paragraph.
company’s work. For design purposes, you may choose to have a photograph bleed off a page.
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Down by the Bay | Corporate Identity Standards
•
Incorrect: This is an example of using an italic style for emphasis.
•
Correct: This is an example of using an italic style for emphasis.
•
Correct: This is an example of using an italic style for emphasis.
Underlined type
Colours
In Down by the Bay documentation, underlining text is never used as a
All Down by the Bay documentation uses specific styles to organise and
method for placing emphasis on a word or series of words. The reason for
display text. Within a paragraph, font colours should not be changed in
this is because it would cause the text to look too similar to a hyperlink,
order to create emphasis. The approved Down by the Bay heading styles
and possibly confuse the reader.
should only be used for titles, headings, and subheadings. The only exception is using approved colours for hyperlinks within documents.
•
Incorrect: Our website is http://www.downbythebay.com.
•
Correct: Our website is http://www.downbythebay.com.
•
Incorrect: Colours should not be used to create emphasis within a sentence.
Font size
•
sentence.
All Down by the Bay documentation uses specific styles to organize and display text. Within a paragraph, font sizes should not be changed in order to create emphasis. The approved Down by the Bay heading styles
Correct: Colours should not be used to create emphasis within a
•
Correct: Colours should not be used to create emphasis within a sentence.
should only be used for titles, headings, and subheadings.
•
Incorrect: This is an example of using a different font
size to
create emphasis. •
Correct:
This is an example of using a different
font size to create emphasis.
Down by the Bay | Corporate Identity Standards
19
LOGOS Proper logo use When using a logo, you must always use an original version – reproductions do not represent Down by the Bay’s professional image. The approved variations of the logo are pictured here, with suggestions for use. Wherever possible use the full colour version. Approved original versions of the logo are located in the
DOWN by the
BAY
FOUR COLOUR LOGO Signage, advertisements, print and web media, office communication, business stationary, literature
logo folder on the common drive. If there is a special project that requires alterations to the logo, contact the design team for assistance.
DOWN by the
BAY DOWN by the
BAY 20
Down by the Bay | Corporate Identity Standards
BLACK AND WHITE LOGO Employment ads, advertisements, print and web media, office communication, literature
BLACK AND WHITE INVERSE LOGO Employment ads, advertisements, print and web media, office communication, literature
Logo minimum size
DOWN by the
BAY
For legibility purposes, the minimum logo size for print documents is 0.5” wide. Although this is the minimum size, it is strongly
0.5”
recommended that the logo be larger wherever possible for maximum readability.
M
Logo clear space The minimum area around the logo that should be free from other text or graphics is equivalent to the size of the letter “M” in the same typeface as the words “by the” in the
M
DOWN by the
BAY
M
M
logo.
Note: If you have any questions VERTICAL FOUR COLOUR LOGO Signage, advertisements, print and web media,
DOWN by the
BAY
regarding proper use of Down by the
office communication, business stationary,
Bay’s logos, contact the design team
literature
at design@downbythebay.com.
Down by the Bay | Corporate Identity Standards
21
Improper logo use
DOWN by the
Do not distort the logo.
BAY
DOWN by the
BAY DOWN
Y A
Do not angle the logo.
B
Do not change the typeface of the logo. This includes changing the font and the font size in proportion to the image.
Do not change the colours of the logo.
by the
BAY 22
N W he O t D by
Down by the Bay | Corporate Identity Standards
DOWN by the
BAY DOWN by the
BAY
Do not alter the transparency of the four colour logo. The transparency of the black and white logo and the black and white inverse logo can be altered at 10% intervals.
Avoid printing a greyscale image of the colour logo. If printing in black and white it is preferred to use either the black and white version or the black and white inverse version of the logo.
TEMPLATES Down by the Bay has several templates available for employee use. These templates are located in the template folder on the common drive. Business materials, such as: business cards, letterhead, envelopes, labels,
Business cards Business cards are to be the standard size (2” X 3.5”), and should be printed on high-quality white cardstock. The logo is to be placed in the bottom left-hand corner with a 0.5” margin on all sides.
faxes, memos, and invoices, all have standard templates. Internal
0.5”
2”
documents, such as: processes, procedures, and policies, also have a standard design template that should be used. When preparing such documentation, follow the writing, numbering, and
Your Name
by the
Down by the Bay’s business materials should reflect its corporate identity.
0.5”
Business documents and materials
BAY
Title Down by the Bay
2”
DOWN
design conventions outlined in the previous pages.
34 High Street SE Calgary, AB T2Z 3T8 t: 403-726-1113 c: 403-000-0000 e-mail@downbythebay.com downbythebay.com
Business cards, letterhead, envelopes, labels, faxes, memos, and invoices 3.5”
should all be printed on white paper and follow the guidelines listed here. All templates are located in the template folder on the common drive. The following examples demonstrate the appropriate dimensions and
Your Name
placement of logos and text when preparing business documents and materials.
DOWN by the
BAY
Title Down by the Bay 34 High Street SE Calgary, AB T2Z 3T8
Myriad Pro Bold 9 pt type 10.8 pt leading Myriad Pro Regular 7 pt type 8.4 pt leading
t: 403-726-1113 c: 403-000-0000 e-mail@downbythebay.com downbythebay.com
Down by the Bay | Corporate Identity Standards
23
2.5”
1”
Letterhead 1”
Letterhead is to be on standard letter size Down by the Bay 34 High Street SE Calgary, AB T2Z 3T8
2.5”
(8.5” X 11”) and should be printed on the
t: 403-726-1113 c: 403-000-0000 e-mail@downbythebay.ca
whitest paper possible. The logo is to be
downbythebay.com
placed on the bottom left-hand corner with a 0.5” margin from the left and bottom of the
October 28, 2011
page. The vertical four colour logo must be
Jane Smith 1234 McKenzie Gate SE Calgary, AB T2Z 3L8
used for letterhead. The return address is to be placed flushed right, with a 1” margin to
Dear Ms. Smith,
the right and top. Body copy is to be placed
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis a consectetur odio. In ornare eros quis velit posuere sed ultrices purus aliquet. Quisque quis scelerisque tellus. Vestibulum pretium tristique tortor, at porttitor lectus pellentesque adipiscing. Sed ac felis eget risus sodales fringilla. Morbi non eros justo. Suspendisse aliquam est vel erat dapibus ut varius ipsum consectetur. Nulla varius rutrum fringilla.
with the following margins: •
2.5” left margin
•
1” right margin
•
2.5” top margin
•
0.5” bottom margin
Etiam et tellus turpis, nec imperdiet arcu. Sed quis mollis quam. Integer justo orci, convallis quis malesuada vel, eleifend ut nunc. Mauris ut nibh non ante ornare varius. Mauris non velit vel justo ullamcorper tristique ac at nisi. Nulla tristique aliquam rutrum. Ut ultrices, ligula a aliquet pretium, neque eros porttitor eros, nec elementum erat felis id eros. Aenean sagittis euismod est id porttitor. Vestibulum vestibulum eros vel lorem tincidunt et consectetur dolor molestie. Ut tempor adipiscing augue quis vestibulum. Duis gravida, nibh sit amet semper tristique, nulla quam sagittis est, feugiat ultricies odio est non massa. Nullam accumsan magna nec elit tincidunt ac placerat turpis mollis. Donec ac magna justo, vitae condimentum massa. Donec in arcu massa. Donec interdum nisl sit amet urna viverra dictum.
Use the example provided for guidance.
DOWN by the
0.5”
BAY 0.5”
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Down by the Bay | Corporate Identity Standards
Proin tellus mauris, pellentesque a aliquam vitae, placerat vel turpis. Sed scelerisque laoreet elit ac eleifend. Mauris vitae quam vel erat elementum venenatis vitae eu risus. Suspendisse sit amet arcu velit. Pellentesque consectetur vulputate nisi eget semper. In et lorem ac arcu bibendum rhoncus sit amet in lacus. Sincerely,
Signature Your Name Title
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Procedure document Procedure documents direct readers how to complete a task step-bystep. The standard procedure document template includes all of the
DOWN
pertinent information that must be included in this type of document.
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Process document Process documents tell readers how an activity will happen. It is broken down into stages and often includes a flow chart that identifies key decision-making steps.
Policy document Policy documents assist employees in making decisions based on Down
by the
Procedure
Insert title of procedure here
Last updated: Month XX, XXXX
INTRODUCTION Insert introductory information here, only if necessary – if not delete this section, including the heading, entirely. 1)
Any items that require steps for the reader to follow are in a numbered list
Note: Any notes are italicized and immediately following the information the note relates to.
ENTER DESCRIPTIVE “HOW TO” HEADER HERE Follow the steps listed below to complete your task: 1)
Enter first step information here in beginning with an action word (eg. enter, click, follow, etc.).
2)
Enter second step information here.
3)
Enter third and any subsequent steps in a continuous numbered list (no more than nine listed
by the Bay’s organisational intent. They help guide in promoting the
items). Insert screen shots, photographs, or diagrams, only if necessary, to assist the reader in completing the
positive ethical, legal, and overall image of Down by the Bay.
procedure. Note: Notes should be italicized and placed immediately following the information the note relates to.
The following examples are templates of Down by the Bay’s procedure, process, and policy documents. Use them as guidance when creating your documents. Always use the templates provided on the common drive.
4)
Steps can continue after notes or screenshots.
You have now completed the task. If you have any questions, please contact us.
CONTACT US Down by the Bay 34 High Street SE Calgary, AB T2Z 3T8 t: 403-726-1113 c: 403-000-0000 e-mail@downbythebay.ca downbythebay.com Down by the Bay | Procedure Enter title of procedure here
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Example of procedure document template
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DOWN by the
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STAGE 1: TITLE
Process
Insert title of process here
INTRODUCTION Organization
Heading
Insert text here.
Insert text here.
Insert text here.
Insert heading here
Insert heading here
Insert text here.
Insert text here.
STAGE 3: TITLE
HEADING
Insert heading here
Insert heading here
Insert text here.
Insert text here.
STAGE 4: TITLE insert text
insert text
Stage 2: Title
insert text
insert text
insert text
Stage 3: Title
insert text
insert text
insert text
Stage 4: Title
insert text
insert text
Down by the Bay | Process Enter title of process here
Example of process document template
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Insert heading here
Insert text here.
STAGE 2: TITLE
Last updated: Month XX, XXXX
Stage 1: Title
Insert heading here
Down by the Bay | Corporate Identity Standards
Insert heading here
Insert heading here
Insert text here.
Insert text here.
1 Down by the Bay | Process Enter title of process here
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1.2.
Exceptions
Enter exceptions information here (i.e. who or what this policy does not apply to or enter “N/A”).
Administration policy
2. Consequences of non-compliance
Insert title of policy here
Failure to adhere to this policy may result in: a)
List the consequences of non-compliance here in an alphabetized listing.
Policy number
XX-123
ALT report
Enter report # or “N/A”
Approved by
Enter title of approver
responsibilities, confidentiality, strategies, and restrictions.
Effective date
YYYY/MM/DD
The description of the policy should be comprehensive and directed to the appropriate audience.
Next revision due
YYYY/MM/DD
Department/BU
Enter department or business unit name here
3. Insert a descriptive heading here Descriptive headings may include but are not limited to items such as: guiding principles, compliance, regulations, authorization, governance, governance, risk management, roles and
Insert policy descriptions under each heading: a) Use an alphabetized list for itemized items under a description or
BACKGROUND
1)
Use a numbered list for items requiring steps to be followed.
Insert background information on the department or business unit this policy relates to. Information
3.1
by the Bay, its reporting structure, its guiding principles, and whether this poilcy relates to other policies
3.1.1. 3.1.1 Each level increase should be indented
may be included in this section.
Under a subsequent subheading, a description should follow.
PURPOSE
REVISION HISTORY
Insert the purpose of the policy information here.
DEFINITIONS 1)
A subheading should be in a multilevel list Under a subheading, a description should follow.
such as: services the deparmtment or business unit provides, how its functions are important to Down
List definitions that directly relate to the policy here in alphabetical order in a numbered list.
POLICY
Review date
Description
YYYY/MM/DD
Enter description of the revision here.
YYYY/MM/DD
Enter description of the revision here.
1. Scope/exceptions 1.1.
APPENDIX A: TITLE
Scope
Begin appendices on a new page. Enter appendix information here.
Enter scope information here (i.e. who or what this policy applies to).
Down by the Bay | Administration Policy Enter title of policy here
1
Down by the Bay | Administration Policy Enter title of policy here
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Example of policy document template
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Down by the Bay | Corporate Identity Standards
Using our corporate identity standards = ONE IDENTITY •
YOU are a part of our unique identity.
•
YOU are our professional image.
•
YOU are empowered to create an impact.
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References Bruce, Sara and Lacey Yellowbird. HEXperience Ltd. Style Guide. 2005. Designers Talk. “World Vision Corporate Identity Basic Standards.” Accessed October 18, 2011. http://www.designerstalk.com/corpid. Designers Talk. “MPC Corporate Identity Guidelines.” Accessed October 18, 2011. http://www.designerstalk.com/corpid. Hurst, Jamie and Berenisse Gutierrez. Starbucks Style Guide. New York: Allworth Press, 2005. Mount Royal University. Mount Royal University Style Guide. 2010. Mount Royal University. “Mount Royal University Institutional Logo Graphics Guidelines.” (2010). Accessed October 9, 2011. http://www.mtroyal.ca/wcm/groups/public/documents/pdf/mru_logo_graphic_guidelines.pdf. Pets on White Background. Images retrieved October 21, 2011, from http://www.photorak.net. Rottger, Siobhan and Janine Tannahill. Corporate Style Guide for Soiled Diaper Service. 2009. Young Woman with Dog. Image retrieved October 21, 2011, from http://www.freestockphotos.biz/stockphoto/14653.
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Down by the Bay | Corporate Identity Standards
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