Thaw & Sell c
a
k
e
s
We have developed and successfully
implemented different concepts to match
logistic possibilities and expectations of distributors and retailers.
We believe that everyone deserves a delicious piece of cake every day. We are happy to provide you with large variety of cakes for every demand. Cakes are produced in 250-400g packages perfect for individuals and small families, suitable for one time consumption.
To guarantee stable quality and lower production cost, we produce cakes in long batches using only high quality ingredients from reliable suppliers.
Once produced, cakes are being shock-frozen at -36°C and then stored below -18 °C to preserve freshness for a longer time without usage of excessive additives.
Lower shelf price per package turns cakes into an everyday treat and guarantee ongoing sales.
No waste concept
1
Frozen cakes can be easily defrosted on different stages of the supply chain and provide many benefits to all the parties involved, including taking control over waste.
Products can be thawed either in the distribution center or at the retailers’ point of sale and the shelf-life countdown starts not from the actual time of production, but from the moment of thawing. You can control the amount of cakes are being defrosted on daily basis to maintain the best balance between product availability and waste level.
In the end consumer gets the freshest cake with the longest residual shelf-life and at the best price.
To guarantee stable supply and better freshness, cakes are thawed at the distribution center according to orders recieved from To the the stores. stores. Best Best Before Before dates dates are are applied applied while while cakes cakes are are being being thawed thawed at at +2...+6°C +2...+6°C before before delivery delivery to to the the stores. stores. Manufacturing -18 °C
Defrost as much as you need and avoid waste
Keep sufficient surplus of frozen cakes in stock without the risk of short expiry dates and thaw as much as needed by moving cakes out of freezer into chilled place for 10 hours (usually overnight).
- Thawing and Best Before labelling at Distribution center
2
Thawing and labelling at Distribution center -18 °C → +2….+6 °C
Delivery
+2….+6 °C
Store +2….+6 °C
- Thawing and Best Before labelling in the Store
To minimize risk of delivery gaps, guarantee maximum shelflife period, and minimize waste, cakes are thawed directly in the To stores stores based based on on the the actual actual demand. demand. Best Best Before Before dates dates are are applied applied while while cakes cakes are are being being thawed thawed at at +2...+6°C, +2...+6°C, usually usually overnight. overnight. Manufacturing -18 °C
Distribution center
Delivery
-18 °C
-18 °C
Thawing and labelling
in the Store -18 °C → +2….+6 °C
Plate cakes
Honey cake 350 g
Carrot cake 300 g
Best Before
Shelf life after thawing
Best Before
Shelf life after thawing
at -18 °C
at +2...+6°C
at -18 °C
at +2...+6°C
365 days
7 days
365 days
7 days
Traditional multi-layered biscuit cake
Spicy and juicy carrot cake, covered
with rich honey and sour cream filling.
with cream cheese and cream layer.
Napoleon cake 400 g
Britta cake 300 g
Best Before
Shelf life after thawing
Best Before
Shelf life after thawing
at -18 °C
at +2...+6°C
at -18 °C
at +2...+6°C
365 days
7 days
365 days
4 days
Multi-layer puff pastry cake with
Cake with two sponge layers and one
vanilla flavoured custard cream and
layer of strawberry flavoured cream
cranberry jam.
made of whipping cream and sour cream, with added raspberries. Cake is covered with airy meringue and decorated with powdered sugar.
Carrot cake
Passion fruit cake 350 g
Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
7 days
Blueberry cake 340 g
Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
5 days
Double layer cream cake with
Soft and juicy blueberry cake with two
passion fruit puree. Top surface
creams. Purple sponge coloured with
glazed with passion fruit jelly.
plant extracts, filled with blueberry yoghurt, sour cream and whipped cream. Cake is covered with blueberries, blueberry puree and jelly.
Lemon and curd cake 370 g Best Before
at -18 °C
365 days
Shelf life after thawing
7 days
at +2...+6°C
4 days
365 days
Curd cream cake flavoured with lemon and lime. Crispy short crust base and soft sponge base combined with a layer of white chocolate and lemon praline filling. Decorated with yellow jelly circles.
Plate cakes
Blueberry cake
Chocolate cake 250 g
Capital cake 350 g
Best Before
at -18 °C
Shelf life after thawing at +2...+6°C
Best Before
at -18 °C
Shelf life after thawing at +2...+6°C
365 days
7 days
365 days
5 days
Chocolate cake on a sponge base with chocolate cream filling. On the surface covered with dark chocolate and crispy cookie pieces.
Double layer cake of dark cocoa kefir sponge, between layers rich sour cream filling, surface covered with chocolate flavoured dark glaze.
Mocha chocolate cake 250 g Best Before
at -18 °C
Shelf life after thawing at +2...+6°C
365 days
7 days
Chocolate cake base flavoured with coffee, covered with cocoa glaze and decorated with colourful cake sprinkles.
Plate cakes
Mocha chocolate cake
Strawberry cake 380 g Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
14 days
Raspberry-blueberry cake 380 g Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
14 days
Two cake bases combined with apple
Two cake bases combined with apple
filling. Cake is covered with vanilla
filling, covered with vanilla flavoured
flavoured cream, strawberry pieces
cream, raspberries and blueberries
and red jelly.
and red jelly.
Strawberry cream cake 300 g Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
7 days
Light sponge bases with lactose free whipped cream in between. Cake is covered with strawberry slices and red jelly.
Plate cakes
Strawberry cream cake
Raspberry-blueberry cake 240 g Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
7 days
Rhubarb cake 230 g Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
7 days
Pound cake with raspberries and
Baked pound cake type cake,
blueberries, covered with cake
covered with rhubarb filling and
streusel.
rhubarb pieces. Covered with crumble.
Apple cake 230 g Best Before
at -18 °C
365 days
Shelf life after thawing at +2...+6°C
7 days
Baked pound cake type cake, covered with apple pieces and vanilla flavoured filling. Decorated with crumble.
Plate cakes
Apple cake
Round cakes
Caramel cake 600 g Best Before
at -18 °C
270 days
Shelf life after thawing at +2...+6°C
5 days
Strawberry and chocolate cake 730 g
Best Before
at -18 °C
Shelf life after thawing at +2...+6°C
270 days
5 days
Three lactose free sponge bases is
Two cocoa sponge bases and one
layered with toffee filling and vanilla
light sponge base, layered with
flavored whipped cream. The cake is
strawberry curd cream and
covered with toffee and the edge is
strawberry jam. Coated with
decorated with whipped cream
strawberry jelly and decorated with
rosettes.
whipped cream rosettes. The side of the cake is covered with chocolate chips.
Chocolate and banana cake 650 g Best Before
at -18 °C
Shelf life after thawing at +2...+6°C
270 days
5 days
Three cocoa sponge bases is layered with banana cream. The cake is covered with chocolate gel and the side is covered with chocolate sprinkles.
Caramel cake
Create your own range of cakes with 3 easy steps
from Nordic, Eastern and Western European countries have chosen us as a reliable partner for production of frozen bakery products under Private Label.
1
Taste
Choose taste
Many wholesale companies and retail chains
2 Pac a e
Plastic box Plastic boxtype typeA A
Plastic box Plastic boxtype typeB B
k g
General Private Label conditions: • Minimum production batch starts just from 5 pallets/SKU (1200 cakes).
• Minimum package label/ wrapper print run starts with just 10 000 units/SKU.
• Printed labels/ wrappers should be used within max. 1 year period.
• Cost of printing plates and unused packaging material to be covered by Private Label owner.
Label
3
Ttransport
Wrapper
Label
Open model Opencarton cartonbox box model
Closed model Closedcarton cartonbox box model
Easier handling for fast selling items
Better protection for longer logistics cycles
box
115
595 395
84
80 400
293
9 cakes per box
4 cakes per box
64 boxes per pallet
160 boxes per pallet
pallet height = 1,99m
pallet height = 1,75m
584
390 9 cakes per box 88
boxes per pallet
pallet height = 2,00m
Based on agreed volumes, our R&D department is ready to adjust or develop new products and packaging solutions that would match your needs and exceed your expectations!
Eesti Pagar AS
Tööstuse 34, 72720, Paide, Estonia
https://export.eestipagar.ee
export@eestipagar.ee