Brand Guide Application by Cristelle Fenis

BRAND GUIDE APPLICATION

OVERVIEW BRAND INTRODUCTION

Go Hotels is a chain of essential service hotels providing quality accommodations, with a complete and convenient travel experience. Pay value-for-money rates for the services you need. Our variably-priced room rates and online booking engine rewards the low rates to early planners with the quickest click. We are also open for franchising as we hasten the expansion program of the Go Hotels chain.

COLOR PALETTE PRIMARY

These are our corporate primary colors for our logo, text and headers

Also included are the references for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB abd HEX references included when the logo is to be used digitally.

pantone cmyk rgb hex #

green 355 coated/uncoated 94 | 0 | 100 | 0 0 | 169 | 79 00A84f

pantone cmyk rgb hex #

yellow coated/uncoated 0 | 0 | 100 | 0 255 | 242 | 0 fcee21

TYPOGRAPHY PRIMARY

Raspoutine ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gil Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Hand of Sean

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

intro inline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

LOGO

Neither logo should be redrawn or recreated in any way. The correct reproduction of the logo can be achieve only by using the official logo file.

01 This is the landscape version of the logo and is the most immediate representation of our company. By using this version on the majority of our materials, we will avoid diluting the brand by having too many different looks. Consistency is key to brand recignition. 02 The stacked version of our logo should only be used when the landscape version wonâ&#x20AC;&#x2122;t work or fit.

The guidelines will be carried in all media such as building facade, website, or articles and ads. However, for other brand applications, the complete address will be reflected.

LOGO Standard Logo

The minimum exclusion zone margine for Landscape Logos is based on the dimensions of the letter “O” of the logotype. A clear space that equals to two “O” (as seen here) is necessary.

The minimum exclusion zone margine for Stacked Logos is based on the dimensions of the letter “O” of the logotype. A clear space that equals to three “O” (as seen here) is necessary.

Keep in mind, this is a minimum clear space area. More space is preferable. Standard Logo with designation

M A N D A L U Y O N G The minimum exclusion zone margine for Landscape Logos and Stacked Logos with designation/ locationis based on the dimension of the letter “O” of the logotype. A clear space that equals to one “O”(as seen here) is necessary. Designation must always be placed at the bottom of the standard logo maintaining the clear space between the icon and designation.

Typeface: Raspoutine Demibold Italic Kerning: 650

(For Locator with 10 or more character Kerning is adjusted up to 0 to fit in the standard logo) ORTIGAS CENTER Typeface: Raspoutine Demibold Italic Kerning: 300

LOGO RENDITION Landscape Version

Stacked Version

MINIMUM SIZE Landscape logos must not be reproduced at a size smaller than 16mm width.

16 mm

Stacked logos must not be reproduced at a size smaller than 11mm height.

11 mm

LOGO RENDITION

Landscape Version

There is one full-color option of the logo for the stacked and landscape logo. There are also options available for two color and single color for reproduction on both black and white backgrounds.

Stacked Version

O O

Application of Logo Locator

LOGO RENDITION

B A C O L O D

B U T U A N

D U M A G U E T E

I L I G A N

I L O I L O

LANANG-DAVAO

MANDALUYONG

MANILA AIRPORT ROAD

ORTIGAS CENTER

Kerning = 300

OTIS-MANILA

Kerning = 100

Kerning = 0

PUERTO PRINCESA

T A C L O B A N

Kerning = 100

(For Locator with 10 or more character kerning is adjusted up to 0 to fit in the standard logo)

BUTUAN

D UMAGUETE

ILIGAN

Kerning = 100

BACOLOD

MANDALUYONG Kerning = 0

ORTIGAS CENTER

Isolated Version

The use of the GO graphic im isolation should be carefully considered and implemented, and be restricted to supporting promotional materials. The GO graphic may not be used as the default identifier in place of the complete logo.

LOGO RENDITION

Landscape Version

Stacked Version

While the landscape option is the preferred logo, use of either the stacked or landscape logos should be determined according to their suitability for the layout.

IDENTITY MISUSE

We donâ&#x20AC;&#x2122;t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.

01 Space around the logo Always leave the logo some space to breathe. Try using white, yellow or green backgrounds

02 If you have to... If itâ&#x20AC;&#x2122;s unavoidable to set the logo on a color yellow or green or a photo use logo with white or yellow background. 03 Not right Do not rotate or twist and crop the logo. Distoring or changing proportion and changing the placement, proportion or sizes of the logo elements is prohibited.

04 Not good Do not ruse the logo on complicated background/pattern and overlap anything inisde the clear space. 05 No thanks Do not add embelishments like drop-shadows, embossings, outlines or other graphic effects and graphic elements to the logo.

ADVERTISEMENT GUIDE

Logo

Gohotels.ph logo and or branch location

Artwork

LANANG-DAVAO

Footer

16 Branches or 8 smart reasons

MAIN COPY - Font Family : Gil Sans Font Weight : Bold Font Variant : All Caps SUB COPY -

Font Family : Gil Sans Font Weight : Normal Font Variant : Normal

*See Design Guidelines

ADVERTISEMENT APPLICATION

Imagery should exude happiness, enjoyment, fun, relaxation and contentment found in travel.

ADVERTISEMENT PRICE PROMO

ROOM SALE

HORIZONTAL LOGO

BOOK EARLY,

PAY LESS!

OTIS-MANILA MANDALUYONG RATES *

GILL SANS LIGHT

388

AS LOW AS

PHP

MYRIAD PRO BOLD

PROMO INDICATOR TAG LINE FACILITY ON PROMO

PROMO RATE

+ VAT PER ROOM NIGHT

STAY PERIOD: JANUARY 1 - MARCH 31, 2014 SELLING PERIOD: OCTOBER 2 - 8, 2013

*Rates vary per night. Availability is Limited. Room rates quoted are per room per night, exclusive of VAT. Changes in booking details, including transfer of booking to another person, are allowed up to 48 hours before check-in time but appropriate charges will apply. Bookings at rates of P588 and below are non-changeable and non-cancellable. All payments made are non-refundable. Log on to www.gohotels.ph to view Booking Terms and Conditions.

BACOLOD

DUMAGUETE

ILOILO

MANDALUYONG

OTIS - MANILA

PUERTO PRINCESA

www.gohotels.ph +63922-GOHOTEL (4646835)

TACLOBAN

+6323988788

SELLING/STAY PERIOD TERMS & CONDITIONS LOCATIONS FOOTER CONTACT DETAILS

MINIMUM WIDTH SIZE: 600 PX Price Promo materials should always use a promo indicator and strictly follow assigned rate titles. i.e. SUPER SALE for Price Promo Rates at Php 388+VAT. Price Promo indicators should always be positioned on the upper right corner of email blast material next to the GoHotels logo.

PANTONE 426 C

PANTONE 367 C

PANTONE 349 C

ADVERTISEMENT SOCIAL MEDIA

ADVERTISEMENT WEBSITE

ELEMENTS STANDARD RATE LAYOUT

588 3,088

ELEMENTS 8 SMART REASONS

SMART REASONS TO CHOOSE

Windsor Beds

Super Shower

LCD Cable TV

Free Wi-Fi

Safe & Secure Transport Access

Fun Vibe

Service Plus

The height of the words “ Smart Reasons” should always follow the height of # 8. Use Gill Sans MT for the 8 SMART REASONS TO CHOOSE, and the Label for the icons : Raspoutine Demibold Italics for the brand. Make sure circles of all 8 icons and labels are aligned.

SMART REASONS

TO CHOOSE

Windsor Beds

Super Shower

LCD Cable TV

Free Wi-Fi

Safe & Secure

Transport Access

Safe & Secure Transport Access

Free Wi-Fi

Fun Vibe

Service Plus

Fun Vibe

Service Plus

3-Color Version

8 SMART 8 SMART REASONS TO CHOOSE

MINIMUM ICON SIZE Windsor Beds

Super Shower

LCD Cable TV

Free Wi-Fi

Safe & Secure

Transport Access

Fun Vibe

Service Plus

6 mm

BLACK

REASONS TO CHOOSE

Windsor Beds Windsor Beds

Super Shower

LCD Cable TV

Free Wi-Fi

Safe & Secure

Transport Access

Fun Vibe

Service Plus

Windsor Beds

Super Shower

LCD Cable TV

Free Wi-Fi

Safe & Secure

Transport Access

Fun Vibe

Service Plus

Reverse

8 SMART REASONS TO CHOOSE

Gray Scale

ELEMENTS MISUSE 8 SMART REASONS

SMART REASONS TO CHOOSE

Windsor Beds

8 SMART

Windsor Beds

TO CHOOSE

REASONS TO CHOOSE

8 SMART REASONS TO CHOOSE

Windsor Beds

8SMART REASONS TO CHOOSE

SMART REASONS

Free Wi-fi

Safe & Secure Stay Transport Access

Fun Vibe

Service Plus

Do not change color scheme of logo

REASONS

8 SMART

LCD Cable TV

Super Shower

LCD Cable TV

Super Shower

LCD Cable TV

Free Wi-fi

Safe & Secure Stay Transport Access

Safe & Secure Stay

Fun Vibe

Transport Access

Safe & Secure Stay Transport Access

Service Plus

Fun Vibe

Service Plus

REASONS TO CHOOSE

Do not distort or change proportion of the logo to fit a space

Do not apply outline or other graphic effects that may greatly change the look of the logo.

Do not attempt to copy logo using another font Windsor Beds

Super Shower

LCD Cable TV

Free Wi-fi

Safe & Secure Stay Transport Access

Fun Vibe

Windsor Beds

Do not place labels on any other side of the icon. It should always be placed at the bottom of the icon.

Super Shower

TO CHOOSE

8 SMART

Do not place icons on a complicated pattern/background. Retain white, green or yellow green background. ALWAYS Make sure the logo is clearly visible and stands out from the material.

Windsor Beds

Super Shower

LCD Cable TV

Free Wi-fi

Safe & Secure Stay Transport Access

Fun Vibe

Service Plus

Do not add icons or any graphic elements that may change the overall look of the icons.

ELEMENTS 8 SMART REASONS - APPLICATION

8 SMART REASONS TO CHOOSE

C Y B E R G AT E P L A Z A

Windsor Beds

Super Shower

Safe & Secure Stay Transport Access

The icons may be rendered separately with or without label.

Windsor Beds

LCD Cable TV

Safe & Secure

Fun Vibe

Super Shower

Free Wi-fi

Transport Access

Service Plus

WEB VERTICAL BANNER A

LCD Cable TV

Free Wi-Fi

Fun Vibe

Service Plus

The icons may be rendered in a vertical orientation in 2 or 4 columns.

Windsor Beds

Super Shower

Windsor Beds

Super Shower

LCD Cable TV

Free Wi-fi

LCD Cable TV

Free Wi-fi

Safe & Secure

Transport Access

Safe & Secure

Transport Access

Fun Vibe

Service Plus

Fun Vibe

Service Plus

WEB VERTICAL BANNER B

ELEMENTS BASIC FOOTER

(082) 2974411 (082) 2974413

16 16

BRANCHES

KM 7 J.P. LAUREL AVENUE, LANANG, DAVAO CITY

BACOLOD BUTUAN CUBAO-QUEZON CITY * DUMAGUETE ERMITA-MANILA * ILIGAN * ILOILO LANANG-DAVAO MANDALUYONG MANILA AIRPORT ROAD NORTH EDSA-QUEZON CITY * ORTIGAS CENTER OTIS-MANILA PUERTO PRINCESA TACLOBAN TIMOG-QUEZON CITY *

*SOON TO OPEN

BACOLOD BUTUAN MANDALUYONG

CUBAO-QUEZON CITY * DUMAGUETE ERMITA-MANILA * ILIGAN * ILOILO LANANG-DAVAO MANILA AIRPORT ROAD NORTH EDSA-QUEZON CITY * ORTIGAS CENTER OTIS-MANILA PUERTO PRINCESA TACLOBAN TIMOG-QUEZON CITY *

BRANCHES

*SOON TO OPEN

SMART REASONS TO CHOOSE

Windsor Beds

Super Shower

LCD Cable TV

Free Wi-Fi

Safe & Secure

Transport Access

01 Footer with Branch Address and Contact No. For Ads released for Specific Branch/Location only. 02 16 Branches Always placed above 8 Smart reasons and or Generic Ads for thr whole Brand. 03 8 Smart Reasons with Contanct Details Only this template is allowed to go along with the 8 Smart Reasons banner.

Fun Vibe

Service Plus

ELEMENTS IMAGE USE

Image use for Social Media and Print must show happiness, excitement or any relevant shots of the hotel and itâ&#x20AC;&#x2122;s partners. Also should show travel related imagery. In Big Picture layout with only 10-20% text if possible.

O O

SIGNAGES BUILDING ID LOGO APPLICATION

B A C O L O D

B U T U A N

D U M A G U E T E

I L I G A N

I L O I L O

LANANG-DAVAO

MANDALUYONG

MANILA AIRPORT ROAD

ORTIGAS CENTER

Kerning = 300

OTIS-MANILA

Kerning = 100

Kerning = 0

PUERTO PRINCESA

T A C L O B A N

Kerning = 100

(For Locator with 10 or more character kerning is adjusted up to 0 to fit in the standard logo)

BUTUAN

D UMAGUETE

ILIGAN

Kerning = 100

BACOLOD

MANDALUYONG Kerning = 0

Application Placement

ORTIGAS CENTER