Peng-Hui Chou
周秉輝
Industrial Design Portfolio, 2004-2016
Mobile: +886-910 613587 Mail: cristianochou@gmail.com 9+years experience for Industrial Design
Content
Job Title: Senior Designer Dates: April 2004 - February 2012 Company: ASUS Computer Inc. 華碩電腦股份有限公司設計中心
1.
Design Experience
2. Education 3.
Technical Comptencies
4. Award 5. Autobiography 6.
Protfolio
Design Experience
Job Title: Private label Design manager Dates: May 2014 - Jan.2016 Company: Newegg Inc. 美商新蛋股份有限公司
Location: Taipei City, Taipei , Taiwan ASUS Computer is training me 8-year computer industrial design experiences'IT company , especially in strong CAD/CAM skill and production process knowledge of course including my creativity idea. • Design consultant contact between EMS and design center. • Lead team members and give guidance in the asus Collection brand create. • Create concept sketch, 3D models, rendering and color plans for new products proposal. • Tooling samples quality control and product appearance quality assurance. • Interact and coodinate with PM, design center and different function team member in ODM project.
Education
Location: Taipei City, Taipei , Taiwan •Define, develop, and communicate product design strategy, plans in the organization (Gaming product line, IT product line and home appliance line) •Take the lead to create of current and future brand identities. Create concept of all branding advertising media •Review subordinates’ designs to cope with the needs of the campaign •Effective manage multiple projects/tasks and delivery of projects on time, also work well under pressure in fast paced, highly-charged, deadline driven projects •Create and develop brand visual identity designs that are visually appealing and meet criteria of target audience and communicate consistency in graphics, content and readability across materials •Product design and product process problem solving Job Title: Design manager Dates: February 2012 - Present
MFA (Prifysgol Cymru / University of Wales) • Domus Academy, Milan, Italy • Interactive Design • Graduated: February 2004 BFA • Shih Chien University, Taipei City Taipei , Taiwan • Communication Design • Graduated: June 2003
Technical Competencies
Company: DEM Inc. 香港商橙果常橙股份有限公司臺北分公司 Location: Taipei City, Taipei , Taiwan DEM Inc. is a integrated branding marketing creative and design's company my job description as below. •Enhance and change function design •New product design and communicate between client, PM and designer. •Strategy consult and Production Assessment. •Translates establish new idea and concept as sketches, 3D models, renderings, storyboard and CMF for new concept proposal. •Provides guidance to less-experienced member more innovation and excellence
Adobe Photoshop: Expert Adobe illustrator: Expert Pro/E: Advanced Cinema 4D: Intermediate Key shot: Advanced Microsoft office Suite: Advanced
2-1 ASUS Computer Inc.
Award 2011 2010 2010 2010 2008 2008 2008 2007 2006
Red dot design award N3 series Notebook Good Design award N3 series Notebook IF award N3 series Notebook Red dot award asus collection L series computer Bag Red dot award asus web camera 200 series IF product award asus web camera V30 series IF award asus G1G2 gamming series notebook IF China award asus web camera 200 series Taiwan good design award asus barebones pundit II
Autobiography 1. My career review I graduate in Shih Chien University. My major is Communication Design. At the time when I in Shih Chien, I had bring up strong point of color material applications, form shape making, and proportion skill. After I was graduate from Shih Chien, I went to Domus Academy Milan to study master degree in Interactive Design. The course is specializing in user behavior, user interactive, and user interface. During my summer vacation, I took a interactive design job at TIM (Telecom Italia Mobile) as a intern. After complete my Master degree, I came back and work as a Industrial Designer in the Asus Design Center. After eight years, I though product design should more different stimulate then I change to DEM Inc. For me product design I think not only bring up your problem solving skills but also accumulation your professional knowledge. until now I still keeping my passion for my ideal job in product design. 2. Work experience From 2004 to 2016, I worked in three companies. The first one is ASUS computer Inc. The other is DEM Inc. thrd is Newegg E commence Inc. The detail are as follow:
From 2004 to 2012, I am a Sr. Industrial Designer at Asus Design Center. At that time, ASUS’s notebook appearance design is my primarily responsible , in addition, I also focus on notebook accessory design. In the early two years, I had join in several marketing project such as installation art for Computex Exhibition. That Exhibition win domestic and foreign medias praise. I also behalf of our company to win golden design award in National Palace Museum competitions then help them to production. From 2006 to 2010, I was in charge of our entry level and gaming series notebook design. During these 3 years, I am fully understand the value of communicate between different function team members. I also learn more about the product produce process especially in the area of plastic injection, in-mold decoration, metal stamp process and aluminum anodizing limitation. During the product development, I also write about appearance patent and new design patent. In the last two years (2010~2012), I was responsible in evaluate new material and technology with outsourcing partner, design consult contact with OEM vendor. I Also solving and negotiation product produce problem with them then let project on schedule. 2-2 DEM Inc. From 2012~2014, I was a Design Manager DEM is a integrated branding in marketing, consulting, and designing company. My responsibility is enhance and change function design, new product design, and communicate between client PM and designers. To establish new idea and concept as sketch 3D models renderings, story board presentation and CMF for new concept proposal. Also provides guidance to less-experience member more innovation and excellence 2-3 Newegg Inc. From 2014~2016, I was a private label design manager . In Newegg I was incharge of Define, develop, and communicate product design strategy, plans in the organization (Gaming product line, IT product line and home appliance line) Take the lead to create of current and future brand identities. Create concept of all branding advertising media Review subordinates’ designs to cope with the needs of the campaign Effective manage multiple projects/tasks and delivery of projects on time, also work well under pressure in fast paced, highly-charged, deadline driven projects Create and develop brand visual identity designs that are visually appealing and meet criteria of target audience and communicate consistency in graphics, content and readability across materials Product design and product process problem solving. 3.Personal qualities and expectations I have good of industrial product development experience, I have good qualified skill in CAD, CAM (Pro-E) software and I also have great enthusiastic for the job and compressive resistance. Easygoing and obedience attitude make me enhance the level of positive healthy competition with each other. Communicate with calm and rational attitude to solve any problem that makes me grow up and allow the company to profit.
Entry-level K5/A5 series Design Consultant
Peng-Hui Chou Industrial Design Portfolio
Drive ODM vendor -> design strategy,design consult, and design manufacture.
Project Explain In K5/A5 project ,”short time “and “no more screw”were the most challenging work. K5/A5 model was a challenge and complicated case because it came with 4 sizes (14" 15" 17" 19" ). I had to communicate and work with four EMS vendors at the same time, and each vendor had 8 sku.
K5/A5 series project -2011~2012 K5/A5 Entry level NB Design 此專案參與前期設計分析，草圖繪製 ，設計語言定義 ，14 寸外觀 3D 建模，咬花 IMR 紋路設定，CMF 定義及專案總設 計 Coordinator 與 ODM 廠商合作． - 與 ODM 廠商合作期間，確認陽極色彩可行性協調與確認，塑膠件射出咬花亮度與紋路接合協調與技術性確認 - 此專案 Intel 與 AMD 兩大 SKU 共計 14, 15, 17, 18 四大尺寸 合計 22 台款式，參與 ODM 廠商為仁寶，廣達，和碩．
Entry-level K3/A3 series Design
Peng-Hui Chou Industrial Design Portfolio
Archetype Design and Drive ODMvendor-->design strategy,design contact,design manufacture
-Project Explain It was the first project that we co-worked with EMS Design Team. I was responsible for design consultant. I need to check our product id & ME member and also communicate with two EMS vendor. In the production stage, I need to confirm all colors of the product including plastic IMR and metallic anodizing. In this case color confirmation was the most challenging work because we have multi color version that I need to make sure plastic imr color and metallic anodizing color is within specifications.
K3/A3 series project -2010~2011 K3/A3 Entry level NB Design 此專案參與前期設計分析，草圖繪製 ，設計語言定義 ，14 寸外觀 3D 建模，咬花 IMR 紋路設定，CMF 定義及專案總設 計 Coordinator 與 ODM 廠商合作． - 與 ODM 廠商合作期間，確認陽極色彩可行性協調與確認，塑膠件射出咬花亮度與紋路接合協調與技術性確認 - 此專案 Intel 與 AMD 兩大 SKU 共計 14, 15, 17 三大尺寸 合計 15 台款式，參與 ODM 廠商為仁寶，廣達
Middle level N3 series Design
Peng-Hui Chou Industrial Design Portfolio
ASUS middle level N3 series _ Design --> Eagle eye language define and 14”production
-Project Explain N3 series is our middle level series I was responsible for the sketch in eagle eye language define and 14” type sku production.In this project "thin", the most important thing that we cared about was to combine its sound quality into its thin visual appearance.
N3 series project -2009~2010 N3 Middle level NB Design 此專案參與前期設計分析，草圖繪製 ， 鷹眼設計語言定義 ，14 寸外觀 3D 建模，金屬髮絲紋路設定，CMF 定義設計 - 鷹眼設計語言的開發來自於設計初期對於聲音的效能的研究在現有的空間需求更大的音箱效能，而產生鷹眼設計語言，在金屬材料陽極的設定上刻意與側邊 帶狀遮噴顏色相同，當開啟使用時側面色帶的律動感帶起影音 NB 的世代． -14 寸為產量最大設計限制最高的機種，所有音質的設定要與 15 及 17 寸相同
High-end level G series Design
Peng-Hui Chou Industrial Design Portfolio
ASUS highend level G series _ G1Design Gaming notebook G1 14”production
-Project Explain Gaming series G1 is the first gaming notebook in asus. I was responsible for this segment define ,idea sketch drewing and final production. In this case we are first time use IMF process and metal press process. co work with MKT to creat “republic of gamers”this brand CI guid. it was more interesting project.
G1 series project -2006~2007 G2 High level NB Design 此專案參與前期設計分析，草圖繪製 ， 電競功能語言定義 ，14 寸外觀 3D 建模，金屬髮絲紋路設定，CMF 定義設計 . - 電競類的桌機在 2005 年已經有在市場中展露，而在 NB 市場尚未有真正屬於電競的 NB，在硬體的資源及算圖速度的增進的情況下 G1 電競筆電設計採用線 條勾出電競玩家的力與美，在側邊的燈光與電競遊戲中的音效相互達到與玩家互動的效果．另外在介面上也同時設計第二小螢幕提醒玩家在完全螢幕的遊戲 時可以不漏接信件與訊息．
Advance study wisdom Notebook Design
Peng-Hui Chou Industrial Design Portfolio
Advance study , wisdom NB 2010
-Project Explain I was responsible for research, including more than 60-year-old computer using behavior ,define special function key and wisdom notebook id design.But in this case only to sample run and do some real test until presentation to project team.
Wisdom NB project -2010 Wisdom NB Design 此專案參與前期設計分析，草圖繪製 ， 模型驗證 ，15 寸外觀 3D 建模，使用者經驗設定，即使用者介面 CMF 定義設計 . - 在 PAD 產品未上市之前參與為智者與年長者設計筆記型電腦，整個專案的過程最令人興奮的事情就在前期使用者資訊搜集的階段，我們先以一般市面上所 使用的入門款式電腦給 65~70 歲，70~80 歲及 80 歲以上來觀察使用者的使用行為，及使用建議，最終在鍵盤，Touch Pad ，功能鍵及功能性的界面上去做外觀， 材質設計，重量的部分力求精簡．
Advance study 20 inch Multimedia Notebook Design
Peng-Hui Chou Industrial Design Portfolio
Advance study , 20 inch Multimedia notebook M90
-Project Explain The M Series is the previous generation of the N-series.20 inch panel size with dual hinge and special transparent CD module highlight B&O home theater style.Focus sound quality and visual technology.
Advance 20 inch High level entertainment NB project -2009~2010 此專案參與前期設計分析，草圖繪製 ， 模型驗證 ，15 寸外觀 3D 建模，使用者經驗設定，即使用者介面 CMF 定義設計 . -M 系列為 N 系列的前身，此專案為 M 系列的旗艦機種，以雙轉軸的使用模式來操作 20 寸筆記型電腦，專案需求為高端強調影音效能，並且在材質上大量運 用金屬及木頭類材質．CD 為半開放式設計，數位化調節視覺效果增加高端視覺享受．
New business unit project asus web camera Design
Peng-Hui Chou Industrial Design Portfolio
-Project Explain The new business unit was planning to launch a new web camera to the market, and the mission goal that I’ve been given was to design an award-winning product.
Asus webcamera project -2006~2007 此專案參與前期設計分析，草圖繪製 ， 模型驗證 ，與新事業群合作，重新設定使用者經驗設定，強化產品多面向使用． - 此專案包含兩個款式的設計，其中輕量折疊型獲得 IF 2008 及 Reddot 2008 相機款獲得 Good design 2007，摺疊款設計在材質運用上因防滑特性採用雙料射 出工法，並且能夠再精簡環境下使用金屬材料與特殊咬花的工法，相機款的腳座設計有效解決線材硬力影響本體角度設定的問題．
Asus collection brand strategy and planning 2008~2012_Gamming Mouse Design
Peng-Hui Chou Industrial Design Portfolio
Asus collection brand strategy and planning accessory design consult and manage manufaturer
-Project Explain Before design we focus study about mouse’ form and shape. Make 90 hand modelsto confirm apperence then Co work with OEM vendor. to production. Study reaction and behavior of lighting from gamer.
Asus Collection Gaming mouse project -2007~2012 此專案參與前期設計分析，草圖繪製 ， 模型驗證 ，與 ODM 廠商合作，加強使用者在操作電競遊戲時所需求的功能鍵，並強化產品靈敏解析度 的調整使用觸控方式微調，整體設計由泡棉雕塑開始手工模型驗證，一直到與 ODM 廠商合作，亮光的呈現，金屬材質的效果及設計變更為有限設計，均是不 斷修正到最後的呈現，並獲得 2013CES 創新設計獎．
Asus collection brand strategy and planning
Peng-Hui Chou Industrial Design Portfolio
-Project Explain Asus collection brand strategy and planning from 2008 to 2012 include accessory design consult and manage manufaturer
Asus Collection Accessory Branding Design project -2007~2012 此專案參與整體配件品牌策略規劃，品項設計，包袋設計，形象規劃，網站制定，及 CIS 設定，包袋草圖繪製 ，打樣與驗證 ，與包袋 ODM 廠 商合作，有效提升至高端精品配件程度，並強化產品品項多元與產品品項特色質感，開發多款軟性材質配件包款，並於 2009 年獲得 Reddot 設計獎項．
Even Boutique accessory Design
Peng-Hui Chou Industrial Design Portfolio
Boutique accessory design with National Palace Museum
-Project Explain National Palace Museum boutique accessory design coptiton.
Asus Boutique Accessory Design project -2005~2006 此專案為國立故宮博物院與華碩設計一同開發博物館精品配件競圖，本專案參與前期產品定位，材料定義及產品故事敘述，融入科技，精品與生 活的概念，最終龍形配掛飾順利量產．
ASUS J 105 handheld device design 2004
Peng-Hui Chou Industrial Design Portfolio
J105 mobile phone design
Asus J105 handheld Design project -2004~2005 此專案參與前期設計分析，草圖繪製 ， 模型驗證 ，與協力廠商合作，加強使用者手持裝置上、鍵盤操作上能夠達到直覺不誤觸的效果，並強 化產品多媒體應用在上蓋多加顯示屏幕，使消費者不漏失任何訊息，外觀顏色上增加成熟高貴氣質的元素高光澤鏡面鋁金屬並陽極紅酒色作為主打，並獲得 2005 Computex 創新設計獎．
Even Technology smile computex show 2004
Peng-Hui Chou Industrial Design Portfolio
2500 pcs mother board installation art
Asus Technology smile Computex Show project -2004 ”
科技的微笑 “ 創作團隊，華碩工業設計部表示，在刻板印象中的主機版，是個陌生而有距離感的高科技產物，而 “ 科 技的微笑 ” 這個裝置藝術，卻巧妙地將人類共同的美學經驗，透過主機板零件這個特殊媒材，拼貼成一個嶄新的表現形式．
Lenovo Advance Router Concept Design I (2013 Jun.~2013 Dec.)
Peng-Hui Chou Industrial Design Portfolio
-Project Explain Design concept:Float Design Feature:-Without antenna design-Metal mirror surface reflection signal icon display -Increase the cooling rate Design challenge: How to made the main body float ? In this project I used mirror metal to let main body as float effect.
Accomplishment -Design direction define -Technical Drawing -3D Modeling -3D Rendering
DEM- Lenovo Router project -2012~2013 於橙果設計時期所提供聯想路由器設計服務，路由器設計共計三階段共計三款設計，此為第一階段設計．設計概念為藉由藉由拋亮金屬 結構反射光源訊號，作為按鍵與訊號顯示．設計概念是以浮動的概念去詮釋，利用金屬高光澤反射的原理讓視覺產生此路由器有浮動的感覺．
Lenovo Advance Router Concept Design I (2013 Jun.~2013 Dec.)
Peng-Hui Chou Industrial Design Portfolio
-Project Explain Design concept:Penetrate Float Design Feature-Simple life message alert-Multiple use modes-Easy connecting Accomplishment -Design direction define-Technical Drawing-3D Modeling-3D Rendering
Design challenge: Glass material application.
DEM- Lenovo Router project -2012~2013 於橙果設計時期所提供聯想路由器設計服務，路由器設計共計三階段共計三款設計，此為第二階段設計．設計概念為藉由玻璃透明穿透 的特性使整體設計更具穿透感與漂浮的動態感，選擇玻璃也是藉由玻璃的材質重量能夠增加產品本身質感，產品本身可正放側放及立起來放，讓路由 器這項產品不要永遠放在角落．
Lenovo Advance Router Concept Design II (2013 Jun.~2013 Dec.) -Project Explain Design concept:Penetrate Design Feature-Simple life message alert-Multiple use modes-Easy connecting
Design challenge: how to show the simple life message like transparent calculator.
Peng-Hui Chou Industrial Design Portfolio Accomplishment -Design direction define -Technical Drawing -3D Modeling -3D Rendering
DEM- Lenovo Router project -2012~2013 於橙果設計時期所提供聯想路由器設計服務，路由器設計共計三階段共計三款設計，此為第三階段設計．設計概念為落實路由器成為家 庭的一份子，不再躲在一案的角落，的想法另外加上透明穿透材質的生活資訊顯示，藉由原本就是路由器功能與網路連接，讓產品本身不在冷冰冰， 與生活更貼近
Proya Day & Night Lotion Water Bottle Design(2013 Sep.~2013 Dec.)
Peng-Hui Chou Industrial Design Portfolio
-Project Explain Design concept:Deep ocean dancing mermaid Design Feature-Deep ocean transparent blue-Day and night lotion in one glass bottle-Dancing mermaid form factor
P R O YA
Day and Night Lotion Water
Accomplishment: 1.Design direction define 2.Technical Drawing 3.3D Rendering Design challenge: Integrate two bottle of protect water or protect lotion in one package and don't invert .
DEM- Proya Protect water project -2013 於橙果設計時期所提供 Proya 日夜保養水設計服務，此款設計需要將日夜保養化妝水設計成同一罐，藉由深海美人魚游泳舞姿作為造型概念來 源，獲得客戶信賴．
Milanomilano optical sunglass design (2012 Sep.~2013 Feb.)
Peng-Hui Chou Industrial Design Portfolio
Project Explain: Design concept:Future Design feature:Matte metal sandblasting structure, and special mateiral of optical glasses. Accomplishment: 1.Design direction define 2.Technical Drawing 3.3D Rendering 4.working sample Design challenge: Metallic material selection, metal forming process and ergonomics
DEM- Milanomilano sun glass project -2012 於橙果設計時期所提供 Milanomilano sun glasses 設計服務，主要負責設計語言及設計主體方向定義，及樣品製作與檢討．主要的概念為藉由 鏡片上無數規律的小洞讓光線透進鏡片，並且成像也透過這些小洞向外看出去實際的景色，達到遮陽避免過多光線進入到眼球的效果．目前還在修模 打樣中．
KDX boutique perfume & balm product design (2012 Oct.~2013 Apr.)
Peng-Hui Chou Industrial Design Portfolio
Project Explain: Design concept: KDX Logo D shape Design feature: Bevel 45degree logo D shape, 50ml volum, and sutra bless balm product. Accomplishment: 1.Design direction define 2.Technical Drawing 3.3D Rendering Design challenge: Triangle section structure study and product assemble.
DEM- Milanomilano sun glass project -2012~2013 於橙果設計時期所提供中國寶島眼鏡公司所提供 設計服務，主要負責設計眼鏡及精品類設計主體方向定義，及樣品製作與檢討．此香水 瓶主要的概念最終選擇以 KDX 品牌字樣中的 D 作為作為整體香水瓶的設計概念，簍空的金屬框框出香水瓶的外型有著穿透的質感與眼鏡框相互呼應．．
President Group Home Appliance Kittle Design -Project Explain Design concept:Slim curve Design Feature-Does not leak when kettle dumping-Double injection handle more safety-Auto turn off boiling water-Separate top cover-Stainless steel body
Peng-Hui Chou Industrial Design Portfolio Accomplishment -Design direction define -Technical Drawing -3D Modeling
DEM- Milanomilano sun glass project -2012 於橙果設計時期所提供大統營家電設計服務，主要負責整體設計語言及設計主體方向定義，及樣品製作與檢討．此款電熱壺設計為其中設計為 其中小家電系列的其中一品項，要能與市面上日系高端品牌 Tiger 競爭，在顏色及材料上採用 2013 年家電色彩趨勢方向設定．
Zegna window merchandising Taipei 101 (2012 Oct.~2013 Feb.)
Peng-Hui Chou Industrial Design Portfolio
-Project Explain Design concept:Chinese folktale white snake Design Feature Ermenegildo Zegna to welcome the arrival of the year of the snake in Taipei 101 flagship store Designed to showcase the unique Chinese New Year of snake.
DEM- Zegna window merchandising Taipei 101 project -2013 於橙果設計時期所提供精品品牌 Ermenegildo Zegna 設計服務，主要負責整體年度櫥窗設計語言及設計主體方向定義，及折疊包禮物樣品製作 與檢討．此次設計反映中國蛇年，以白蛇傳的故事為背景，加上品牌開發出最新的綢緞為主體，緞帶金蛇纏繞其中，為台北 101 年度旗艦店歡度新中 國年．
Facetitude retail store interior design in taipei 101 (2013 Jul.~2013 Sep.)
Peng-Hui Chou Industrial Design Portfolio
Project Explain: Design concept: Boutique logo modular cabinets Design feature: brightness and vividness Accomplishment: 1.Design direction define 2.Technical Drawing 3.3D Rendering Design challenge: In small space and use modular cabinets and need high penetration.
DEM- Facetitude retail store interior design in Taipei 101 project -2013 於 橙 果 設 計 時 期 所 提 供 精 品 品 牌 Facetitude 精 品 眼 鏡 專 櫃 設 計 服 務， 主 要 負 責 櫃 位 主 視 覺 設 計 及 設 計 主 體 方 向 定 義， 主 要 視 覺 是 採 用 facetitude 標準字延伸的概念去設計主要的產品擺放櫃，另外在在色系上大量使用金色極深色木頭，地板採用黑色高光澤無縫方式施作，外牆以透明 玻璃讓各個方向的客人均能夠看見店內最新產品，另外運用投影廣告效果投影在側面玻璃增加店內活潑度．
EMBRACE Cultural and Creative Park_Personal memorial hall building concpt design (2013 Apr.~2013 Sep.)
Peng-Hui Chou Industrial Design Portfolio
Project Explain: Design concept: Sundial Design feature: Dialogue with time and life Accomplishment: 1.Design direction define 2.Technical Drawing 3.3D Rendering Design challenge: Both of commemorate and exhibition feature and need
DEM- Embrace Cultureal Creative Park project -2013 於橙果設計時期所提供 Embrance 擁恆文創園區設計服務，主要負責紀念館主視覺設計及設計主體方向定義，擁恆園區為主要提供供奉擺放及 瞻仰先人的地方，此設計是提出以紀念館的形式為提案發想，對於已故親人在生前有許多收藏字畫或古董做一個展示紀念的場所，整體設計以日晷為 概念記錄每一分每一秒，日光的動線，參觀者的動線，與家人紀念館擁有者的動線都是此專案設計的重點．
New egg (Rosewill) Brand design
Peng-Hui Chou Industrial Design Portfolio
Project Explain: There are three product line in Rosewill Gaming, IT and Home applience we need creat new brand image to have benefit. The original Rosewill brand image :
New egg- Rosewill Brand design project -2014 於新蛋時期所帶領團隊對於自有品牌 Rosewill 所設計新的品牌形象，Rosewill 目前的產品現以電競類產品為主，IT 及小家電產品為輔，希望以 帶有電競感的視覺，來帶領整體其他兩條產品線．新的設計形象是採取．新的設計形象是採取信任品質與創新三大品牌精神延伸出環繞出網路＠的概 念來設計出屬於 Rosewill "R" Logo．
Rosewill Gaming backpack product design
Peng-Hui Chou Industrial Design Portfolio
Project Explain: Design a real for gamer use gaming backpack.
New egg- Rosewill Brand design project -2014 於新蛋時期所帶領團隊對於自有品牌 Rosewill 所設計針對電競玩家的一款電競後背包．電競後背包不僅是針對網遊電競家庭遊戲機店竟也算在 我們設計的範疇當中．內部的設計以隔層的方式可放置間竟專用線材、耳機、鍵盤為主其中也可以將家庭遊戲 PS4 或 Wii 主機放入，是一款多功能性 電競專用背包，當然同時也可以放下一台 17 寸筆記型電腦．
Rosewill product line brand image define
Peng-Hui Chou Industrial Design Portfolio
Project Explain: About other product line brand image define
New egg- Rosewill Brand design project -2014 於新蛋時期所帶領團隊對於自有品牌 Rosewill 所設計新的品牌形象，在原本的構想希望 Rosewill 是以集團形象為主，其他產品線有各自的品牌 形象，左頁是以不完圈推翻就有的品牌形象，僅保留就有的 R 形象去延伸出新的電競品牌視覺，中間則是 IT 產品以 Zero10 為命名的設計，右邊是針 對小家電品牌進行品牌命名及最後品牌形象．
Patent
Peng-Hui Chou Industrial Design Portfolio
Sketch
Peng-Hui Chou Industrial Design Portfolio
Sketch
Peng-Hui Chou Industrial Design Portfolio
Sketch
Peng-Hui Chou Industrial Design Portfolio
Peng-Hui Chou Industrial Design Portfolio
Thank you !
Mobile: +886-910 613587 Mail: cristianochou@gmail.com