16th January 2013 Marbella Club Brand Strategy and visual Identity Summary of considerations
Formal, informality The Marbella Club is an elite hotel for like-minded people Delivers aspiration, retaining its formal service and standards and creates its informality through the environment it operates in.
Logo Launching: April 2014
Curreny Identity
Marbella Club identity
Formal
Informal
Logo
Collateral
Logo Current Identity The current approach has a younger feel, but in doing so removes the strength of attachment to the original aristocratic origin, which needs to be heightened.
Logo Brand Story Formality must be expressed in a way that reflects European aristocratic origins and the tradition of exclusive clubs.
Restyling
Wood engraving An engraving artist was appointed to do a revised version of the Marbella Club´s logo, a pencil sketch is compared with the computerized logo.
Final Identity Logo Needs to express the formal attribute clearly, in a way that is accurate to the brand story
Collateral Launching: March 2014
Informality Renown as an oasis of simplicity The location by the beach the relax and casual atmosphere no matter how grand the guests were is by its very nature “informal� which must be expressed in a way that reflects the local
Informality Renown as an oasis of simplicity The location by the beach the relax and casual atmosphere no matter how grand the guests were is by its very nature “informal� which must be expressed in a way that reflects the local
Lifestyle Photography Launching: April 2014
Lifestyle photography Especially important on web, where one has seconds to connect with the user as there are not any other tools to capture the client in an emotional level. It'll help not only create that emotional connection but also elevate the brand's status and prestige.
Website Homepage
Website Homepage
Website Homepage
Website Homepage
Website Homepage
Website Homepage
Website Homepage
Website Launching: April 2014
Website Homepage
Website Homepage
Website Homepage
Website Homepage
Video Launching: February 2014
Video 60th Anniversary Creation of a dynamic and emotional video, conveying the powerful uniqueness of Marbella Club´s history, how it was born, what it was and still is.
Video 60th Anniversary Creation of a dynamic and emotional video, conveying the powerful uniqueness of Marbella Club´s history, how it was born, what it was and still is.
Book Launching: March 2014
Book 60th Anniversary Creation of a dynamic and emotional video, conveying the powerful uniqueness of Marbella Club´s history, how it was born, what it was and still is.