hello. hi. hola. salut.
I am well aware that all you need to know is: Who am I really? What can I do for you?
This is me. Cristina.
islander sea lover designer daughter living emoji self taught curious bicycle rider barcelona photography editorial snorkel traveller hiking out and 窶話out
And this is what I do.
graphic design. atlĂĄntico
01 Design for wine brand where the ocean, the sea life, the marine world is very important. The project has been based around the concept of old sailors and adventures. The ocean hold no secrets for these ‘men of the sea’, only needing a compass to find out the wonders that it holds. The main focus of the brand was to transform it into a luxury object, standing out in the supermarket lineal. This is a wine that has been designed to capture a younger public, between 25 40 years old, who are very interested in a lovely packaging and are atracted a lot easier. This a very simple and clean design, which aims to guarantee the objectives of the brand. An attractive, modern, simple yet classic wine which is deeply engaged with the ocean.
branding mint studio
01 MINT Studio (www.mint-studio.es) is a design atelier and clothing brand founded in 2012, creating carefully designed and handmade products by Jennifer Vega and Cristina Sanser, industrial and graphic designers with their own workspace in Las Palmas de Gran Canaria. Passionate about design, art and architecture, they created unique pieces with modern and clean prints within limited editions, caring every single detail guaranteeing exclusiveness in each part of the production process. During four very successful collections all pieces were printed by hand and designed based upon personal illustrations of both founders, showing great passion for their work.
branding marlaska store & gallery
02 Marlaska Store opened its doors in 2014 in Las Palmas, positioning itself as a design atelier, where several designers, painters, and graphic artists and printing specialists came together to give life to a unique and creative space in the city. We designed every piece of furniture, highlighting the value of handmade products using aged wood and steel. The production was exclusive to the store, and completely made by hand by Marlaska ​​ Company. A powerful and strong visual identity was designed following the values established by the brand.
branding pedro glez. photographer
03 Pedro Glez is a young photographer from Canary Islands who needed a graphic identity for his own projects. Specializing in portraits and action photography, his work is always very characteristic, with the light and locations being the main focus of his photographs, emphasizing a very clean and strong style.
branding homestaging design
03 Homestaging Design is an interior design and restoration company located in the Canaries. Their priority is to get the most out of a home, with the maximum benefit and ensuring minimal investment. They needed a visual identity to reflect their work, so it has been created based around a key element in the history of industrial design, the chair, constructed from very clean and simple lines from an origami chair, highlighting that ‘less is more’ on the visual identity.
branding daniel solsona. photographer
04 Visual identity and web design for photographer Daniel Solsona (Bcn). We created four different business cards according to the interests of the photographer, who fluctuates between styles in photography depending on the project and client. The website, very plain and simple, allowes the photographs to be the main characters of the identity, as they are very delicate, dark, intriguing, pictorical and sensual. www.danielsolsona.com
branding valerie et coco
05 Pino Diaz, Canarian artist and designer creates amazing pieces handprinted in pure silk, with incredible and detailed techniques. Valerie et Coco is Pino Diaz alter ego, who shows her spectacular floral designs combining elegance and traditional crafts hand in hand. The branding has been carried out following the style of the artist, yet a little subtle, so it is guaranteed that the pieces are the real main characters. A very simple floral aesthetic in pale colours is the main graphic element, which not only gives the brand a very personal character, but also acts as a decorative element for the different fairs and markets in which the brand participates. This ensures that the small brand has a very coherent image for clients, distributors, etc.
art direction & video. marcas de guerra
01 This is a project for ‘Analysis and Creativity’ at ELISAVA Design School, Barcelona. The main focus of this project is to create an artistic video based upon our own creativity. It is very important to look inside ourselves for creativity. Our lives, our past experiences are a huge basket full of ideas that can be used for our proffessional projects. As an art director, it is important to carry out different types of projects, in this case, video art. For this video, I wanted to express myself in an intimate way. A very important aspe ct of myself is that my body is full of moles and fre ckles. Also, I personally have a constant nightmare, in whi ch I am in the middle of the war. Therefore, I wanted to join these two aspects in a video which essentially, spoke about me. Check out the video on the following link: http://vimeo.com/121407291
art direction & video. vacío por desamor
02 This project aims to represent visually the invisible. The loss of the one you love is one of the most sad and depressing feelings, yet no one is able to explain exactly how it feels. Very interested in visual culture, specially in the film industry, we created the following piece with the aim of making the public remember the one time in their lives they felt this way. As a metaphor of the loss of the loved one, we wanted to give the visual piece a paranormal concept, the fact that the love has gone, but the feeling persists. Project for ‘Languages and Visual Culture’ in conjunction with Belén Reig @ ELISAVA Máster Universitario en Diseño y Comunicación. Dirección de Arte. Check out the video on the following link: http://vimeo.com/123397613
communication. campaña para Nintendo Wii
01 Communication campaign proposal for Nintendo Wii. The aim is to reposition Wii as a brand in the market, offering a new way of percieving the brand. Therefore, after a very intense investigation, we come up with a new value propostion for the brand: “Wii is now not only a game, it has become the tool that organizes and complements your life.” The concept that follows this value proposition is that the user can traffic with their time with Wii, therefore, we established the following claim that will be whole spine supporting the campaign: Do you want to live more years? The creative actions that sustain the whole campaign are the responsible for the communication to the public of the new brand, via storytelling.
editorial tales of a graphic designer
01 There is a ton of bibliography about graphic design and the creative process, but there is certainly very little about the graphic designer himself, his life. There are many designers that we have never even seen before, we dont know what they look like. This is why this project was born. It investigates around the personal lives of a series of designers based in Barcelona who have participated in the project, which tries to answer the following questions: Why do designers design the way they do? Does their personal lives affect their style and the formalization of their proffesional projects? I worked with different designers of different backgrounds, different creative areas, etc. I created an editorial project which holds the conversations and the different conclusions, based around my own method and hypothesis, in which I believe that every creative person is like a rock, formed year by year by different layers of their lives.Therefore, every layer influences their design process and finally their own projects. The different professionals that took part in the investigation are: Francesc Ribot (Manage Design), Ingrid Picanyol, Eren Saracevic (SCPF*), Oscar Germade (SOLO), David Torrents, IvĂĄn Bravo, Aplauso Studio, Antoni SellĂŠs (VASAVA).
Thank you so much for your patience. At least I hope I kept you slightly entertained.
Let’s meet! (I assure you I am a lot nicer in person)
+34 620 81 50 51 hello@cristinasanser.com