P
RT 1
F
LI
Graphic Design
Cristรณbal Galguera
POSTER DESIGN
3
4 SIMULACROS / SIMULATIONS
Made for Year Concept
Mauricio Galguera 2016 Art Exhibit Poster
Simulations, a contemporary art exhibition, consisting of abstract painting and sculpture. Poster design based on the subtle highlights each piece had, making a resemblance to the exhibition itself. A very slight asymmetry used, since it was the main focus of the exhibition layout.
FOOD TRUCK FEST Made for Year Concept
FoodTruck Station 2016 Event Poster
Event that brought different food trucks on the “Day of the Dead” to a university, where part of the proceeds where donated to a non-profit organization (NPO). Poster design resembles the city it took place in (Mexico City) with recognizable monuments in the background. The NPO’s logo was used to position its brand and make it recognizable.
5
TEA+CHARITY Made for Year Concept
6
Charity Coalition 2016 Event Poster
A tea pairing to raise funds for a non-profit organization. This event had a mother-daughter target audience. The concept for this poster was paired with the restaurant’s image; they used a chalkboard-like background for all of their marketing at the time, trying to appeal to their audience, a similar image was used.
FLYER DESIGN
7
8 PINK TEA
Made for Year Concept
FUCAM 2015 Event Flyer
Fundraising event for Fundación de Cáncer de Mama (FUCAM). Flyer designed as a teapot because the target audience was mainly English and event focused on a “tea party”; it was cut in the form of the teapot. Dark pink color chosen because of the NPO’s and breast cancer awareness color.
OPEN HOUSE Made for Year Concept
Charity Coalition 2016 Event Flyer
Open house event to raise funds for a non-profit organization. During this event, different art pieces were sold. Flyer background is one of the art pieces sold, extra thin typeface used to make the background the main focus of the flyer. Only bold font used to make address important.
9
ART+CHARITY Made for Year Concept
10
Westhill Institute 2016 Event Flyer
Special Master Class, given by professional artists to elementary level school children. This project aimed to raise funds for a non-profit organization. Design based on an art piece done by one of the artists that gave the class to the children. Colors of the art piece selected, chosen close to the school’s primary color.
WEB DESIGN
11
12
CHARITY COALITION Made for Year Concept Link
Charity Coalition 2015-2016 Website http://bit.ly/2im7xYU
Done with free-to-use website builder due to budgeting constraints. Consists on homepage, donation center, information about their work, board and sponsors. Counts with a “Charity finder� which lets users get to know different charities in Mexico City, addresses and direct link to their websites.
LOGO DESIGN
13
RENEWABLE ENERGY Made for Year Focus
Caliza 2015 Minimalistic
Final draft of logo concept for a renewable energy company. Design based on natural, solar powered energy since it’s the main focus of the organization. Draft unused.
14 ART+CHARITY PROGRAM Made for Year Focus
Charity Coalition 2016 Young audience
Logo focused on portraying charitable causes and art, inclined towards younger audience, hence the splash painted heart. Final draft used constantly on currently running program.
A+C Art+Charity
SERVICES
15
16
BRANDING This service offers the identity design of the company, which includes the following: • A Logo (The symbol of the entire identity & brand) • Stationery (Letterhead + business card + envelopes, etc.) • Marketing Collateral (Flyers, brochures, books, websites, etc.) • Products & Packaging (Products sold and the packaging in which they come in) • Apparel Design (Tangible clothing items that are worn by employees) • Signage (Interior & exterior design) • Messages & Actions (Messages conveyed via indirect or direct modes of communication) • Anything visual that represents the business.
CONTACT
cristobalgalguera@gmail.com
17