CRM spending growing despite recession CRM Perth was very interested to know that dollars spent on CRM implementation weren’t harmed by economic turmoil! It turns out that when things aren’t economically favourable, skimping on the systems which enable your business to grow and leverage your database of clients can be lethal! If you are still doubting the impact CRM Customer Relationship Management technology is making right now, then take a look at the recent research by Gartner, showing CRM spending in Europe remaining strong in spite of the continuing economic problems. In a survey conducted in 30 countries, 50% of 102 businesses and 20 industries in the last quarter of the previous year intend to increase spending at an average of 2.5% on CRM projects this year. Opportunity Knocks Apart from the considerable opportunities for CRM vendors, this also shows that enterprises still hold customers at great importance, at least in Europe. Enterprises are also willing to invest in technology to develop customer relationships and keep those relationships healthy.
The results are similar with those of a wider study on global CRM spending published last month. It showed that CRM spending is driven by five areas of technology: • Mobile • Social • Cloud • Big Data • Internet of Things Gartner estimated that, globally, CRM investments would rise to $23.9 billion this year, 49% of which are due to cloud-based technologies. Presently, more than 40% of all CRM deployments are attributed to software as a service (SaaS) or cloud-based CRM deployments. And these are likely to increase and reach 50% in 2015, as more enterprises look into agile technologies which can respond to business challenges. The European survey gives more insight into the trends, although the study may be considered regional. However, businesses in Europe and the US are strongly linked. So what applies in the US may also apply in Europe, and vice versa. If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at Visit: http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.