Crobar Think Book by Crobar Creative Leverage

THINK

CROBAR | CREATIVE LEVERAGE

WHAT IS CREATIVE LEVERAGE?

The extra power to help you do the heavy lifting required to build your brand – and your bottom line. You’ll feel it in every communication we craft, as we apply creative force to three key points: 1

Your unique ownable proposition

Motivating Persuasion® – the emotional connection that gets your customers to stop, shop and buy

Call to action – encourages your customers to respond via your web site, 800 number and other contact points

VISION: PRY OPEN POTENTIAL

MISSION: LEVERAGE OPPORTUNITY

CORE VALUES: W O R K W I T H P A S S I O N , I N T E L L I G E N C E A N D I N T E G R I T Y. M A K E I T L I V E L Y, F U N A N D I N S P I R I N G . T A K E O W N E R S H I P O F T H E O B J E C T I V E W I T H U N R E L E N T I N G T E N A C I T Y.

IDENTIFY THE CUSTOMER.

Creative Leverage™ starts with understanding your customers. Through our Best Guess™ process, we discover who they are, how they think and what they want and need. Then we identify their “sweet spot” – the one place in their consciousness where your brand resonates most strongly.

LEVERAGE Y O U R S T R E N G T H T O P R O D U C E T H E B E S T R E S U LT S .

Once we’ve found your customers’ sweet spot, we look for the best way to reach it. Analyzing your brand’s place in the competitive landscape, the obstacles that stand in the way of meeting your objectives and the resources required to overcome those obstacles, we get down to the business of prying open your best opportunities.

PERSONALIZE EACH EXECUTION TO FIT THE OVERALL PLAN.

Anyone can smash away at the barriers between you and your goals. We like to work smarter. With each execution, we take all our information, impressions, opinions and objectives, and pare them down to a few succinct sentences that show how this tactic supports your strategy. Keeping our work focused ensures its effectiveness. The Creative Brief is the foundation of creative communication.

COMMUNICATE C O N S I S T E N T LY AT A L L P O I N T S O F C O N TA C T.

After we know what your message should be, we make sure itâ&#x20AC;&#x2122;s distributed consistently through all internal and external avenues. Saturating the market, the message becomes the mantra that defines your brand and positions it as relevant, powerful and ownable.

AWARDS A TIME TO SHINE.

ADDY AWARDS Best of Show Print Judges commendation 3 Gold Addys, 1 Silver MAME AWARDS Best Advertising Campaign Best Ad in Newspaper or Tabloid

PRINT REGIONAL DESIGN Annual 2009 Annual 2008

DIRECTOR MAGAZINE Best Spot TELLY AWARD

SELECTED TOP AD US Ad Review SHOWSOUTH Television

TWO NATIONAL ADDYS GRAPHIS ADVERTISING ANNUAL

WORKING HARD I N J U S T A B O U T E V E R Y C AT E G O R Y.

Every agency is the sum of its collective resumes. The experienced marketers of Crobar have been around more than a few blocks. Here are just some of the industries and brands we’ve spent time learning – and guiding – over the years:

AUTOMOTIVE CarQuest Auto Continental General Tire Dana Corporation Jiffy Lube Radiator Specialty COMMERCIAL PROPERTIES Liberty Property Trust Ridgewood Group

COMPUTER/TECHNICAL Osprey Systems FABRICS & APPAREL Burlington Industries Cone Mills Creative Ticking Culp Glen Raven Mills Polarmax Quarker Tietex Umbro Soccer Wear

FINANCIAL American Credit Counselors Corporation Citrus Bank Comerica Bank Old Stone Bank Yadkin Valley Bank FLOOR COVERINGS Bigelow Lees Carpets Stevens Carpets The Mohawk Group

INTRODUCING THE ALL NEW DRIVE²

T H E E A SY C H O I C E W H E N L U X U RY, P E R F O R M A N C E A N D VA L U E M AT T E R .

Superpowered

Delivery Service Design Sourcing Communication

Vu! Deja Deja Vu! First The First Not Not The Saved ve Saved We,,ve Time Time We Fellow! This This Fellow!

call Answering the rs to rescue retaile

At Yamaha, the best golf cars just got better, and our new lineup of cars is now more beautiful and luxurious than ever. The new Drive2 comes equipped with the comforts and conveniences today’s golfers demand, including features like an improved automotive-inspired

d from the dreade

dash that is 34% bigger with built-in slots for range finders and mobile devices, no-slip storage compartments, and optional USB ports to stay powered up and connected during every round. The Drive2 lineup also features modular body panels, new colors, and performance-tuned suspension for the

r, the Inventory Monste stand ready Magnificent 5

The Drive2. Another reason why Yamaha is the easy choice.

this profitto help you defeat

(1) Golf Car Fleet Study Conducted by Golf Datatech, L.L.C., 2015. YGC funded the research study conducted by Golf Datatech, L.L.C.

e. Put these draining menac team eroes on your powerful superh 62-3040 or visit today - call 519-6 ficent5. en.com/magni agnuss www.m

EPISODE

Visit MayTheBestCarWin.com to schedule a test drive or for more information go to YamahaGolfCar.com/PGA2

smoothest ride on the course. With innovations like these, it’s no wonder Yamaha was rated #1 in customer satisfaction, customer support, and reliability.(1)

4550 PGA Magazine August_v4_spread.indd 1

6/30/16 4:30 PM

RUSHRY C THE INVENTO

MONSTER!ES THE RETAILER! FLEXBOY SAV

Bedroom | Occasional | Entertainment | Dining | Accents High Point, IHFC Main 1010 • Las Vegas, World Market Center Space 730 • Toronto, International Center Space 236

ABOUT SUSAN G. KOMEN FOR THE CURE BREaST CaNCER FaCTS

Susan G. Komen for the Cure was founded on a promise made between two sisters – Susan Goodman Komen

and Nancy Goodman Brinker. Suzy was diagnosed with

diagnosed with breast cancer in her lifetime.

about the disease and it was rarely discussed in public. Before she died at the age of 36, Suzy asked her sister

breast cancer this year, and more than 40,000

cancer. Nancy kept her promise by establishing the

will die from the disease.

Susan G. Komen Breast Cancer Foundation in 1982 in

about 2000 men will be diagnosed with breast

cancer this year, and an estimated 450 will die

For 25 years, Komen has been a global leader in the

from the disease.

fight against breast cancer through its support of innovative research and community-based outreach programs. Working through a network of U.S. and international Affiliates and corporate partners,

Nearly 200,000 women will be diagnosed with

to do everything possible to bring an end to breast

Suzy’s memory.

Breast cancer is the most frequently diagnosed

cancer among women. One in 8 women will be

breast cancer in 1978, a time when little was known

There are more than 2 million breast cancer survivors in the US today; the number of deaths seems to be declining.

Komen’s mission is fighting to eradicate breast cancer as a life-threatening disease by funding research

Early detection and treatment seem to be

grants and supporting education, screening and

responsible for the declining death rates.

treatment projects in communities around the world.

While the precise cause of breast cancer is unknown, the two greatest risk factors are

Together with its Affiliate Network, corporate partners

being female and growing older.

and generous donors, through fiscal year 2006 the Komen Foundation has raised more than $1 billion for the fight against breast cancer. They are extremely careful with their funds, spending 81 cents of every dollar raised on mission programs and services.

Karastan Contract | Durkan 5 0 0 To w n p a r k L a n e | S u i t e 4 0 0 | K e n n e s a w, G a 3 0 1 4 4 SKU # HERE

For more information on Susan G. Komen for the Cure, risk factors, breast health, and other ways for you to support the cause, visit www.komen.org

STRONGER

TOGETHER

FOOD & BEVERAGE Cheerwine Neese’s Sausage Worthington Foods Springer Mountain Farms

OR WOULD YOU RATHER

HAVE IT IN PISTACHIO?

HEALTHCARE FirstHealth Gaston Healthcare High Point Regional Hospital How about Apricot? Or Banana? Or any of 70 delicious colors? Our selection includes a wide range of styles, so you’ll be able to find the pieces that fit your taste and lifestyle. And whichever designs and colors you choose, you’ll be able to enjoy it in your home in 30 days or less!

HOME FURNISHINGS American Leather Barcalounger Chelsea House Dreamfit Fine Furniture Design Hickory White HomePoint Corporation Jacuzzi Joanna Window Coverings Lacquercraft Hospitality LADD Legacy Classic Furniture Lexington Home Brands Magnussen Home Paula Deen Home Samson International Smartstuff Furniture Thomasville UltraCraft Universal Furniture Virginia House HOSPITALITY Doyle Hotel Washington, DC Embassy Suites High Point CVB

✯

8262 S. University at County Line Rd., Littleton 303 771- 6822 24-Hour Information Line: 303 754-1000, ext.7942 www.leatherexperts.com

unpacking style at our new showroom

We are moving to 305 South Hamilton Street. Our brand new showroom debuts this fall at High Point Market. We can’t wait to show you what we’ve been up to. Contact your representative for more information or call 336 883-9918 | FFDM.com

7179 ACC AD Final

2/13/03

10:28 AM

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INDUSTRIAL & AGRICULTURAL Columbiana High Tech Crop Insurance Services Grass America MEDIA WFAE Public Radio

KNITTING THE FABRIC OF DREAMS.

MISCELLANEOUS PRODUCTS Edgetech Window Spacers Gunk Engine Brite Gunk Every Oil Change Gunk Liquid Wrench Kaba llco Solder Seal Gunk

ACC Headquarters. ACC Tournament. ACC 50-year Anniversary. I love this city.

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V E R Y

D E S I G N

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V E R S A T I L E +

C A R P E T

P E R F O R M A N C E

S E R V I C E

ISPA Expo Booth #1159

HOW

ARE

YOU

WIRED? As one of the largest circular knitters in the U.S., we’ve created

A Division of Burlington Industries, Inc.

industry-leading solutions for the world’s greatest brands of performance wear, athletic footwear, and intimate apparel. Now, imagine what we could do with your mattress fabric. Give us a call at 704-964-0800 or visit CreativeTicking.com and let us knit the fabric of your dreams.

WOVENCIRCUIT

Lots of possibilities.

One carpet tile. 800 545-9765 www.leescarpets.com

THE CHIHULY GLASS EXHIBIT IS READY. single source

total solution

PUBLIC SERVICE Action Greensboro Broach Theatre Camp Care High Point Arts Council Mint Museums Preservation Greensboro Summit House Triad Health Project United Arts Council United Way of Greensboro RESIDENTIAL PROPERTIES Clear Springs Development Dunes Properties K. Hovnanian Homes Ridgewood Group Starmount Development RESORTS Greensboro National Golf Club Mid Pines Inn Pine Needles Lodge Pinehurst Resort

REGIONAL PROMOTIONS Kroger Foods Oak Hollow Mall Winn-Dixie Miller Brewing SPECIALTY TRANSPORTATION Club Car Golf Cars Matthew Specialty Vehicles Thomas Built Buses Yamaha Golf Cars SPORTS & EQUIPMENT Jacksonville Jaguars Lanzera Soccer MacGregor Golf SoftSpikes, Inc. SportGrass, Inc. Umbro Soccer SERVICE Coinmach Royal & Sunalliance Insurance TEXTILES Beverly Knits Burlington Industries Cone Mills Culp Glen Raven Quaker Tietex

nce there was a princess who wanted to live in a castle. So, the king and queen searched far and wide to find the palace of

UTILITIES Cincinnati Bell Directories Concord Telephone

their dreams. Then one day, they came upon a magical builder named K. Hovnanian Homes where they found homes with spacious great rooms, luxury baths and magnificent dining rooms. They were amazed by the royal luxuries, all in the best locations throughout the realm! A magical design gallery helped the king and queen pick just the right features for their palace, making their move to the new kingdom easier than they had ever imagined. With their castle complete, the king, queen and princess lived happily ever after in their new K. Hovnanian Home.

866-442-KHOV or visit khov.com/charlotte

E AV Y L E H IFT I Q U I R E E

Your goals TO REACH

1101 Norwalk Street Greensboro, NC 27407 tkinley@crobarcreative.com (336) 327-3615

crobarcreative.com

ÂŠ 2016 Crobar, LLC