Smart digital strategy and captivating content collide to move audiences where you need them! Learn industry-standard tools and techniques in strategy creation, SEO, search marketing, social media campaigns and analytics, and work hands-on with real clients to grow your resume—and graduate ready to drive audience growth and lead digital marketing in any industry.
• Brand and campaign strategy
• Audience, keyword and competitor research
• Search engine optimization
• Paid and organic social media
• Audience analytics
• Inbound marketing
• Project management
Real client experience: Gain experience working with real clients, real data and real budgets in the Cronkite Agency, with Los Angeles, Phoenix and virtual locations.
Go global: Join just-for-Cronkite study abroad programs in locations from Argentina to Japan to Scotland, or pursue your degree from anywhere in the world, entirely online.
Make it your own: Customize your degree with courses you choose: Go deeper in leadership, data or content creation, or dive into an industry such as health, science or politics.
Graduates emerge prepared for growing careers:
• Digital marketer
• Agency and account leadership
• Content strategist
• Brand manager
• Search engine optimization
• Social media manager
• Analytics specialist
• Audience engagement specialist
I got my Master’s in Digital Audience Strategy at Cronkite to learn more about social media, but I ended up leaving with skills that secured me my dream job.
Sydney H. paid media manager
30 credit hours, including the required capstone course (MCO 566)
Required Core (21 credit hours)
MCO 506 Media Law for Strategic Communication (3)
MCO 556 Media Entrepreneurship (3)
MCO 561 Defining the Digital Audience (3)
MCO 562 Search Engine Strategy for Digital Audience Acquisition (3)
MCO 563 Social Media Campaigns and Engagement (3)
MCO 564 Digital Audience Research and Behavior (3)
MCO 565 Digital Audience Analytics (3)
Electives or Research (6 credit hours)
Culminating Experience (3 credit hours)
MCO 566 Digital Audience Management (3)