This article first appeared on : Crowdinvest Blog : http://www.crowdinvest.com/blog/11-steps-to-keep-in-mind-when-pitching-to-investors/
Mentioned below are a few pointers:
1. A Story to start with.
Engage your audience right out of the gate; begin your pitch with a compelling story. And try to relate your story to your audience, even better! Your story should address the problem you’re solving in the marketplace.
2. Less is always more
Present your business in a manner that’s short, sweet and to the point, in short don’t go on and on about “my company will/shall…” etc., this most likely will turn them off. Investors need to be confident that your business will attract and retain customers.
3. Find partners whose wavelength matches your vision.
Most investors have investment theses that form the foundation on which they research, analyze, and invest in companies. Inside a single venture capital firm, each partner can have their own investment thesis, and it’s import
