ONLINE REPUTATION MANAGEMENT GUIDE TO IMPROVE C y b e r r o o t R i s k A d v i s o r y
Online Reputation Management(ORM) is the process of improving the online presence of a business or individual by managing feedback, reviews, and other information. It's important to understand that online reputation is no longer just about search engine ranking; it has become a critical factor in all aspects of business and personal relationships.
The importance of online reputation management to businesses, professionals, and individuals is growing by the day. Online presence has become a powerful tool for businesses and individuals to use as a means of marketing their products or services. It’s also becoming more important than ever for consumers to take control of their online reputations.
The impact of poor or negative online reviews can be devastating for your brand image, causing lost sales and leads as well as damaging the relationships with customers and prospective employees.
The Impact of Online Reputation on Business, Professionals & Individuals
However, there are steps you can take to prevent this from happening, let's explore some key points about how you can improve your online presence!
2. CREATE AN ACCOUNT ON REVIEW SITES
1. REVIEWS
How to Improve Your Online Reputation?
Creating an account on review sites like Yelp or Google My Business where customers can leave feedback about their experiences with your business helps people to choose your services confidently. Also remember, it is important that you respond promptly when someone leaves a comment.
It's important to get the bad ones out of the way first and then focus on building up your online reputation by connecting with people who have been around for a while and have positive things to say about you.
POSITIVE
Make sure that the reviews and feedback coming on your services are positive, so that customers will continue to come back. If people aren't happy with your services, negative reviews can hurt your brand's image.
Posting on social media regularly makes a very big difference. Use testimonials on social media sites like Facebook or Twitter so that people can see what other customers say about your services and products.
KEEP AN EYE ON ONLINE PRESENCE
3. SOCIAL MEDIA
4.
Online Management is a vital part of any business. Without effective ORM strategy, a business can lose its customers and clients.
Reputation
A blog is a great way to share your thoughts with customers, as well as keep them up-to-date on what's new about to enter at your business. It also allows you to answer, questions/comments directly from customers, which can help building trust in between you and your customers.
5. CREATE A COMPANY BLOG