Reputation Damage

According to a survey by BrightLocal, 84% of consumers trust online reviews as much as personal recommendations. Negative comments or reviews can damage a business’s reputation, especially on platforms where reviews are prominently displayed. Negative comments can range from complaints about a product or service to personal attacks on the business or its employees. These comments can be seen by a wide audience and can have a significant impact on the business’s reputation.

To mitigate this threat, businesses should hire ORM (online reputation management) professionals. They will regularly monitor social media accounts and respond promptly to any negative comments. They should also have a crisis management plan in place to handle reputation damage.