ONLINE REPUTATION MANAGEMENT IN THE WORLD OF ONLINE SEARCHES Cyberroot Risk Advisory
We are living in an era of super active audience. People express their opinions about brands and services on big social platforms all the time. 20% people make instant decision about your brand based on your brand’s social media image whereas 71% people search about business/brand on Google before making a decision of purchase or final a business deal. One bad review or article can change entire image of a brand/company, unless you find a way to solve and repair the damage. Online Reputation Management is a concept of monitoring and managing online image of a company, brand and individual across the web. ORM makes sure that business is properly represented online and left with a great impression.
ORM is divided in multiple channels: Paid Media – Paid media implies all online content promotion channels that requires payment to promote brands. Earned Media – Coverage that your brand receive from external platforms through promotional efforts like external articles, Blogs and Vlogs and others. Shared Media – Content posted and shared on social media networks regarding your brand. Owned Media – Owned media refers to media you own like website and blog, properties that are under your full control.
And How Reputation Management Play Big for Your Brand? Every big or small organization/brand should know one thing that - In today’s world if you want to play big you have to be real with your consumers/clients. As we know 71% users do some online research before making a final decision, the way you appear online makes a big difference in this case. 88% users read online reviews and 85% of them take those reviews as a personal recommendation and trust them very much.
You cannot just let this big number of customers simply believe what they saw online about your brand, sometimes one false review about your brand can change your customer’s decision. By using a proper ORM strategy you can interact with customers and show them what your brand really is. According to a study 70% users who have issues with your brand and got a satisfying reply from your side will come back. By simply paying attention to what your users want to say, you can solve some major issues.
How to Reboot Your Online Reputation Management? 1. Monitor Your Brand – First step of putting ORM strategy at work is to know how other people see your brand and what they like and don’t like about your brand. By searching your brand online you will get to know how people see you online - ratings, comments, reviews, etc. Read through the reviews and articles, this is an important step to understand your audience and their sentiments.
2. Know SERPs – Second step is to understand the importance of SEO. Your website can rank higher for brand keyword if you use SEO in a right way. You can review for your users what sites to look out when they search your brand. 3. Reviews Play Important Role – Online reviews impact your business very deeply. Positive reviews affect 92% user’s decision and 49% users only trust business with more than 4-star rating. Brands with the negative feedback make user think twice before using your services. Nowadays internet has become a big platform on which people are heavily depend for online feedbacks – which makes online reviews high priority job.