| 2 014 PLANNING GUIDE |
2014 Planning Guide Editorial Schedule Key Features and Promotions Special Focus Publications Advertisement Rates Executive Interviews Meet the Team
Cruiseworthy Media Editorial Team: Phil Davies, CTN’s editor has been reporting on the travel sector for almost 30 years. His career in travel journalism includes editing Travel Trade Gazette and online news service TravelMole. Working as a freelance, Phil specialises in the cruise industry contributing to a range of trade and consumer newspapers, magazines and websites.
The UK’s longest established independent cruise trade journal
E
stablished for over 10 years, Cruise Trade News, part of the Cruiseworthy Media Group, is the only trade publication to regularly feature in-depth cruise reviews, product updates and innovations, pre/post touring ideas, itinerary suggestions in a single journal – vital information to communicate the cruise experience to the travel agent. Six bi-monthly issues are planned for 2014 in addition to the ocean and river Cruise Previews. The expanded trade distribution for 2014 allows for circulation to all leading consortia groups and home working associations, multiple agents and an increased number of leading independent cruise specialist agents as well as the total CLIA UK/Ireland database. Cruise line executives have long since recognised the importance of Cruise Trade News and the opportunities it presents to complement their individual marketing activity programmes. The publication targets only the travel agents serious about selling cruise and working with cruise lines to help develop cruise revenues. The Cruise Previews contain the industry’s most detailed, single source collection of ship and destination information with expanded details on future new builds, innovative itinerary choices and cruise lifestyle features. They are the only publications to provide detailed coverage across the complete range of cruise styles – Mainstream, Premium, Ultra-Luxury and Cultural/Expedition cruising.
Tel: 01747 828695 / 07766-91526 Email: travjournalist@hotmail.com Jane Archer CTN’s news editor is responsible for most of the news and feature content in Cruise Trade News. She is the UK's leading cruise journalist, with in-depth knowedge about both ocean and river cruising. She writes for both trade and consumer titles and has won Clia UK & Ireland's top award for her contribution to cruise journalism. Tel: 01483 284787 Email: Janearc@aol.com Sara Macefield has been a travel journalist for more than 20 years. She spent 12 years at trade publication TTG before going freelance in 2000. She now contributes to trade and consumer titles, regularly writing for national newspapers including the Daily and Sunday Telegraph, Daily Express and The Times. Tel: 01732 366155 / 07747 102855 Email: sara.macefield@googlemail.com Gill Upton has been a journalist and editor for more years than she cares to mention. During her long career she has been Editor in Chief of Business Traveller, Editor of the London Evening Standard's business travel coverage, regular contributor to the Financial Times' business travel pages and Features Editor on World of Cruising. She currently splits her time between editing The Business Travel Magazine and Cruiseworthy Media’s Cruise Ports & Destinations. Tel: 020 8675 7976 / 07710 252072 Email: gillupton@me.com
Cruiseworthy Media Commercial Team: 2014 Feature Highlights:
›› Prominent News Items ›› Calendar of Events ›› New Ship Reviews ›› Itinerary Previews ›› New Product Innovations ›› River Cruising ›› American Viewpoint ›› Executive Interviews ›› In-depth Cruise Segment Focus ›› Multi-Centre Cruise Options ›› Speciality Cruise Focus Reports
Future plans include:
›› Transatlantic & Repositioning Cruise Options ›› Group Travel ›› Taster Cruises ›› Lifestyle Cruise Options
Keith Ellis, CTN Publisher, Managing Editor and owner has worked in cruise trade, industry and consumer journal publishing for over ten years. Before that he ran a successful London advertising agency with a profile of leading brand clients in their respective markets and also headed up marketing of the UK's leading music magazine. His vision for the CTN is to work with only the most capable and experienced journalists and marketeers to maintain its position at the forefront of published cruise media. Tel: 01737 812411 Email: keith@cruiseworthy.co.uk Trudy Redfern – Commercial Director, of the Cruiseworthy Media Group is a travel industry professional who has held a number of senior management roles in a variety of travel sectors – including airlines, tour operating and more recently cruise. As former UK Managing Director for Silversea Cruises, she was responsible for building trade and supplier partnerships, as well as successfully positioning the brand as the leader in the ultra-luxury cruise sector for an 8 year period. Tel: 07766 426627 Email: trudybanksr@gmail.com
2
CTN 2014 Programme Overview: January 2014
Calendar, 2014 Cruise Events Mediterranean cruising Mainstream cruise brand focus
June 2014
Caribbean cruising Cruise Convention overview Cultural cruise choices
March 2014
Round Britain/ex UK cruise options River Cruise focus Premium cruise brand focus
September 2014
Cruise Preview 2015 Celebration cruise themes World Cruise Focus
Other Cruiseworthy Media Group titles: Cruise Preview
River Cruise Preview
Now in it’s fourth year of operation and sporting a completely new look, this single source journal provides a comprehensive guide to cruising. The Preview looks in-depth at the cruise market from the new builds to the product enhancements, the on-board facilities, the cruise-stay options, the worldwide cruise destinations, cruise pricing, booking channels and itinerary selection. Unparalleled in its content, this is the travel industry’s most sought and read guide to cruising.
An invaluable ‘one stop shop’ for travel agents wishing to capture a share of the ever booming river cruise market segment. The journal contains an unrivalled level of detail on new craft, rivers guide, itinerary planning, product innovations, market trends and analysis all designed to help the travel agent make an informed choice.
April 2014
Lifestyle themes Expedition cuising Luxury brand focus
November 2014
Annual cruise roundup and trends River Cruise Preview 2015 Industry Predictions Cruise Ports & Destinations The only travel trade journal to feature a dedicated insight into the world’s leading cruise ports and their facilities. The journal provides a wealth of information and advice on itinerary planning, pre/post cruise land options, innovative shore excursions, touring ideas, together with a detailed overview of port access, passenger and transfer facilities – simply a must have for the discerning cruise travel organiser.
Bespoke Publications: Cruiseworthy Media has the ability to design and distribute bespoke overbranded versions of all the publications. For more information please refer to the Commercial Team. 3
Cruise Trade News Advertising Rates and Specifications 2014 Advertisement rates card:
Single insertion
Three insertions
Six insertions
Double page spread
£3,850
£3,400
£3,150
Full page
£2,200
£1,750
£1,450
Half page
£1,375
£1,175
£875
Banner/Quarter page
£775
£650
£575
Eighth page
£495
£425
£395
Brochure panel
£375
flat rate
Page Positioning Costs: Back Cover/Inside Front/Centre Fold/1st Right +20% on existing rates. Bespoke Promotional Options: These can be discussed and designed by the CTN editorial team, please discuss requirements with Commercial Team.
Booking Your Space: Contact the Commercial Team to discuss your marketing requirements.
Cruise Trade News Promotional Opportunities... 2014 Four Page Cover Wraps:
2014 Loose Inserts Leaflets:
Cover wraps from artwork supplied £4,000.
Loose inserts, costed by page size and number of pages. Attached inserts by negotiation.
Advertising measurement specifications: Double page spread: Type area: 400mm across x 277mm deep Bleed: 426mm across x 303mm deep Trim size: 420mm across x 297mm deep Full page: Type area: 190mm across x 277mm deep Bleed: 216mm across x 303mm deep Trim size: 210mm across x 297mm deep Half page across: Type area: 190mm across x 130mm deep Bleed: 216mm across x 143mm deep Banner/Quarter page (landscape): Type area: 190mm across x 65mm deep Bleed: 216mm across x 78mm deep Quarter page (portrait): Type area: 91mm across x 130mm deep Eighth page (landscape only): Type area: 91mm across x 65mm deep Brochure panel: Please supply high resolution 300dpi jpeg of Brochure front cover 50% actual size
Supplying artwork requirements: Please supply a high resolution press ready pdf suitable for CMYK litho printing with all fonts included or outlined. Pdf’s ripped with additional Pantone colours embedded should be converted to the CMYK. All pictures on source artwork prior to pdf ripping should be actual size of reproduction set to CMYK colour at 300 dpi. All vector logos should be CMYK with fonts outlined having no reference to Pantone colours in use or embedded in colour pallets. All artwork should have trim marks to A4 210mm across x 297mm deep, including 3mm bleed to all sides if appropriate.
Digital Marketing Opportunities: Launching soon – a state of the art Cruise Trade News Website. REGISTER | LOG-IN
2014 Advertising/Advertorials:
2014 Fleet Profile Supplements:
Advertising + editorial combination spreads and advertorial spreads – double page spread rates apply.
Fleet Profiles for inclusion in CTN, with additional copies for trade sales team. Includes CTN writing, design and printing.
The UK’s most established cruise travel journal HOME
NEWS
AGENTS
ISSUES
NEWS
CONTACT
HOME
30% Agent fees | click to view
What’s on the horizon Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum elementum lectus nec quam condimentum ac ultrices erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Latest Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum elementum lectus nec quam condimentum ac ultrices erat. Lorem ipsum dolor sit amet, consectetur
Cruiseworthy Media, 10 Tadorne Road, Tadworth KT20 5TD, Surrey, United Kingdom. T +44 (0)1737 81 2411
Talk to the Commercial Team on page 2 for all your marketing requirements. 4
Cruise Trade News, Cruise Ports & Destinations, Stowaway and all annual Previews are the sole property of Cruiseworthy Media.