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Blockchain Industry Review
UPLAND- THE NFT METAVERSE THAT IS ‘QUICKLY BECOMING THE LARGEST AND MOST DYNAMIC BLOCKCHAIN-BASED ECONOMY IN EXISTENCE’. with Idan Zuckerman, co-founder Anyone using the Brave browser of late will have seen adverts for Upland, the new blockchain-based NFT metaverse that is, as they say, ‘quickly becoming the largest and most dynamic blockchain-based economy in existence’. Upland is fun. It’s mapped to the real world and allows its users to buy, sell and trade virtual properties mapped to real addresses, build a dream house, start a virtual business and earn its native tokens by selling NFT properties in a free and open marketplace. Upland launched in 2019 as a metaverse with a unique attribute, that of mapping its digital world to the real world. This adds a delicious piquancy where citizens can pur-
chase plots and buildings replicated from the real world. The extra layer of verisimilitude is a sure fire way of ensuring long term success for this platform as it combines two key quirks of human nature – the first of wanting to be a digital replica and the second that of being a tourist. For the former I give you as witness the first thing anyone ever does with google earth – they look up their own address as if they have never seen it before. Does it have to be immortalised digitally to exist in real life? The second is the reason people travel – to see other cities, countryside and even beaches. Add into that the possibility of
