Polygon and Shemaroo Entertainment offer Bollywood NFTs

Polygon Labs has partnered with Shemaroo Entertainment to bring Bollywood and art into the world of non-fungible tokens (NFTs) through the launch of Virtasy. io. This marketplace offers fans of iconic Bollywood movies a chance to own NFTs related to those films, including static images, movie clips, and 3D and metaverse-ready avatars.

With Virtasy, Shemaroo plans to democratize the world of motion pictures, creating an exclusive community where fans can take their favorite Bollywood characters into an alternate reality and create timeless, memorable cinematic memories. This move is part of Shemaroo’s strategy to be future-ready and pre-empt the impact of web 3.0 on the entertainment industry.

Hiren Gada, CEO of Shemaroo Entertainment, highlighted the company’s commitment to innovation and technology and expressed confidence that by leveraging Polygon’s innovative solutions, tools, and frameworks, thereby reaching fans all over the world with cutting-edge modern technology and iconic Bollywood movies.

Providing easy access to the thriving entertainment and art sectors in India is Polygon Labs’ top priority. Kelly DiGregorio, VP

& Global Head of Entertainment at Polygon Studios, expressed delight at the association with Shemaroo, a name synonymous with Bollywood. Together, they are confident they can reach a loyal and enthusiastic audience for NFTs.

This collaboration promises to bring an exciting new dimension to the world of Bollywood and the entertainment industry. Through the democratization of motion pictures, Virtasy. io is set to create an exclusive community of fans who can own a piece of iconic Bollywood movies and take their favorite characters into an alternate reality.