Crystal Tran Team | Chicago Home Seller’s Guide: Maximize Your Property Value
MEET CRYSTAL TRAN
Top Chicago luxury REALTOR®, marketing expert and mentor
Crystal Tran is known for creating robust, highly targeted marketing strategies using groundbreaking tech to uniquely market properties and bring in buyers. Crystal mentors and leads a team of bright, energetic and driven real estate agents.
Her impressive market knowledge paired with a strong work ethic makes Crystal a trusted ambassador for her team and her clients. She’s a Luxury Collection Specialist, Certified Negotiation Expert (CNE) and a member of the Asian Real Estate Association of America (AREAA).
Crystal prides herself on being on the forefront of the Chicago real estate market. She consistently provides high-quality representation and outstanding service to her clients.
OUR COMPETITIVE ADVANTAGE
500+ 5 STAR
REVIEWS ON ZILLOW
100+ GOOGLE
BUSINESS REVIEWS
CRAINS NOTABLE 2022
REAL ESTATE AGENTS
FAST EXPERTS TOP AGENT
TOP 15 AGENTS 2024
MULTI CULTURAL TEAM - FLUENT IN MANDARIN, SPANISH, FARSI & MORE
Thinking of selling your home?
ODDS ARE WE HAVE YOUR BUYER We are 1 of 5 Elite Zillow Flex Teams in Chicago 3,716 leads received, 200 closed sales, $63M in Sales.*
OUR 5 STAR STORY...
"We really enjoyed working with Crystal. She made herself available to view houses pretty quickly and she knew the market well. She made great suggestions based on our needs. We will be working with her again in the future. I'm pleased with the service and would recommend Crystal to others. Overall rating: well done." - U
"Crystal is a very personable and likable person and very easy to work with. Even though our property was smaller by comparison to many properties she represents, she approached our sale with the same eagerness and enthusiasm as those larger deals. She was also able to connect one of her sellers to us so that we ended up selling and closing on our property in record time. I would highly recommend Crystal Tran and thank her for a job well done!" - U
"I very enjoy to deal with her. She is always on time and reliable. I highly recommend to have her, if you want to sell your home. She always look professional and professional in negotiation. And also can depend on if I have any question to ask her. She takes very serious and return all the call to her." - U
"Crystal was very knowledgeable of what was both on the market as well as what was going to be on the market. She helped us find a house that was exactly what we were looking before prior to it being on the MLS. She made sure that we got the best deal possible and was very helpful throughout the entire buying/ inspection/closing process. I highly recommend working with her." - U
"If you want to sell your home, then you need to call Crystal. She worked with us the entire time and was always available if we had any questions. She made sure that we were happy with the sale and never pressured us into anything we did not want to do. She is really all about her clients and has a strong presence and is a confident agent. I would highly recommend Crystal and would definitely work with her again." - Z
"She was an excellent and diligent broker. I am happy to recommend her to other people. She suggested me how to improve my house more favorable to prospected renters. I did followed her recommendation and it did work for me in finding a renter." - Y
RECENT SALES
1516 N Lake Shore Dr, Chicago
2020 N Dayton St, Chicago
5 Rolling Ridge Rd, Northfield
190 E Walton St 701, Chicago
1320 Maple Ave, Wilmette
382 Highland Ct, Burr Ridge
2517 W Shakespeare Ave, Chicago
2030 Harrison St, Evanston
3431 Ridgeland Ave, Berwyn 1715 Midwest Club Pkwy, Oak Brook
1711 W Wellington St, Chicago 1032 Hinman Ave, Evanston
1118 N Kenilworth Ave, Oak Park
2120 Schiller Ave, Wilmette 2418 W Addison St, Chicago 2016 W Crystal St 3, Chicago
647 W Aldine Ave 1W, Chicago
55 E Erie St 2704, Chicago 2418 W Addison St, Chicago
The story of your home is already written… it’s all about properly sharing it.
We showcase your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE – exposure through an internal network of agents and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all tailored to address the specific challenges and opportunities of the marketplace.
We create maximum exposure for your home with the following resources:
• atproperties.com
• Zillow.com
• Trulia.com
• Realtor.com
• Multiple Listing Service (MLS)
• Professional Photography and Video
• Signage
• LeadingRE.com
• Custom Property Brochure
• Direct Mail
• Adwerx
• E-blasts and Social Media
• Market within a Market – @agent app
• New ideas every day!
Meet Top Selling Real Estate Agents in Chicago
DISCOVERING YOUR PERFECT HOME WITH THE CRYSTAL TRAN TEAM
Finding the perfect home can be a daunting task, but with the Crystal Tran Team at @properties Christie's International Real Estate, it becomes an exciting and seamless journey. Led by the dynamic and experienced Crystal Tran, this team of real estate professionals is renowned for their dedication to helping clients find their dream homes in the bustling real estate market.
MARKETING
Professional Photography & Videography
Homes with professional photography sell 32% faster on average.
Increase in sales price for homes with professional photography range from $3K-$11K.*
Professional Floor Plans & Neighborhood Maps
Buyers are beginning their home searches online- that is why all our listings include a custom neighborhood map and floor plan.
Print Marketing
The story of your home is already written, it’s all about properly sharing it.
DIRECT MAIL
Just Listed postcards capture the attention of potential buyers.
BROCHURES
Our brochures highlight the key features of your home and the surrounding area.
ADVERTISING
We advertise in a wide range of print and online media.
DIGITAL MARKETING
Do you believe in over-exposure? We don’t either.
SOCIAL MEDIA ADVERTISING
We leverage the power of social media to create additional exposure for your home.
HOMESNAP
With ads targeting people with real estate interests, Homesnap allows us to reach buyers on Facebook and Instagram.
ADWERX
Adwerx puts your home in front of prospective buyers through a listing ad that appears on hundreds of top websites.
EMAIL MARKETING
Featuring attractive designs, our email marketing tool provides another efective way to market your home and engage buyers.
GET TO KNOW HUNTCHICAGO.COM
LISTING QR CODE
Every @properties Christie's International Real Estate listing receives its own QR code, which is prominently displayed in advertising and on For Sale signs, property brochures and more.
INSTANT SCHEDULING
With our Instant Scheduling feature, buyers have the ability to request a showing directly from the listing detail page. This ensures every lead is captured.
@HOME REPORT
The @home report provides a data snapshot of your home, comparable properties and your local market, so you always know where you stand in the market.
PREPARING YOUR HOME TO SELL
MARKETING CHANNELS
Exposure across multiple social media platforms is the best way to reach multiple age groups. Where we market: Google Facebook, Instagram, Youtube, @properties agent app and christie’s network
GLOBAL REACH - CHRISTIES
$500B in sales last 5 yers, $4.7M average luxury home price, 50 countries and territories, 13K luxury properties worldwide- all chrsities.com
@ MARKET SHARE
#1 Chicago, #1 Luxury, ill see what else she wants but lets have the header be “More market share means more exposure” and additional text; and ultimately leads to shorter market times and higher sales prices.
BEFORE YOUR HOME IS SHOWN
One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the diference between a timely and productive sale or a long, drawn-out process.
Here is a list of preparations to make before showing your home:
• Declutter, clean and organize
• Maintain the exterior
• Paint
• Make repairs
• Brighten your home
• Remove pets
• Hire a home inspector
PROFESSIONAL STAGING
You never get a second change to make a first impression. Let’s do what we have in the brand book plus this:
Stages homes received between 1%-5% more ofers compared to similar, non-staged homes.
Homes that have been staged spend 33%50% less time on the market.*
PREPARING YOUR SELLERS FOR THE SHOOT
Your sellers may be worried about the photographer coming. First-time sellers may be be feeling more than a little overwhelmed by the process.
But even experienced sellers can use a few pointers. Ease their stress and yours, save time and make sure everything goes well by using this helpful checklist.
Have you recently put your home on the market? Keeping your home clean and ready to show to potential buyers is essential.
While there are things you can do well ahead of time to get your home ready, we wanted to show you a quick and easy checklist for things to do in 15 minutes or less. Let’s start with giving your home a quick walk through. Here are the easiest things to do per room to get the space ready:
• Promotion in the Historic Homes Lifestyles section of website
Property Promoted On Premium Partner Web Sites:
• Barron’s – 8.5M monthly visitors
• Country Life - 667,000 monthly visitors
• Financial Times – 13M monthly visitors
• Mansion Global – 2.8M monthly visitors
• Mansion Global China –17,000 monthly visitors
• Wall Street Journal – 5M monthly visitors
• MarketWatch – 46.4M monthly visitors
• PropGoLuxury – 3M monthly visitors
• JamesEdition – 1.3M monthly visitors
HOME SERVICES
BLUE COLLAR
Blue Collar services all of our markets as an option for sellers to remodel or rehab their home, including small projects above $250. Blue Collar is a local company with real estate experts who advise clients and agents on design and the best way to position a property preparing for the market. They also have extensive technology providing transparency, with a personal project manager, to give visibility throughout the entire project.
CURBIO
Specializing in pre-sale home improvements, Curbio focuses on renovations that will deliver value when your client's home is on the market. Curbio leverages national buying power and technology to streamline the process and lower costs. They collect payment at closing so sellers don't have to come out of pocket before their home is sold.
REFRESH
Like Curbio, ReFresh helps maximize a home's selling potential with pre-sale home improvements. While Curbio operates in cities throughout the U.S., ReFresh is a local company serving Chicagoarea suburbs. No matter the project size, ReFresh's expert team does it all without the burden of out-of-pocket costs prior to close.
RENOVATION SELLS
With a focus on maximizing returns for home sellers, Renovation Sells is Chicagoland's pre-sale renovation experts. As a onestop shop, Renovation Sells plans, designs, and delivers high impact cosmetic improvements that result in quicker and higher-priced home sales. Sellers can finance their renovation with no interest or payments for 6 months.
If you're thinking about making a move or looking for more information about your local market, reach out anytime. I'd love to help with all of your real estate needs. ARE YOU READY?
