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Color pallete
2 6 Vi sual Sy
ual System
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PACHA BROWN 73, 0, 0 44, 87, 79, 68 #490000
ROCOTO RED 212, 35, 7 11, 98, 100, 2 #D42307
HUARIQUE GOLD 242, 135, 5 2, 57, 100, 0 #F28705
COLOR PALETTE
A color story drawn from the very streets, people and wondrous nature of Peru. These vibrant colors work well together and provide contrast, expression and emotion to the visuals.
Pacha Brown and Rocoto Red are the main brand colors, with Huarique Gold, Chimbote Sand and Charapa Blue as secondary colors. These are listed in order of importance and frequency of use should take into account this hierarchy.
