Member News

MEMBER NEWS >> personnel with a highly effective solution for controlling and visually verifying who has access to restricted areas.

RESIDEO INTRODUCES NEW TUXEDO TOUCH SECURITY® AND CONTROLLER The Tuxedo Touch® Controller transforms new and existing VISTA® installations into smart homes and smart businesses — blending intuitive security system control and powerful automation together. With its color touchscreen and clear voice notifications of system status, the Tuxedo Touch Controller gives customers intuitive and easy system control. The Controller helps increase system add-on revenue, can reduce attrition and drive additional RMR. It’s a great opportunity for security system retrofits and upgrades, with millions of VISTA control panels already installed.

ADT INTEGRATE RAPIDDEPLOY EMERGENCY RESPONSE PLATFORM RapidDeploy, an open and integrated emergency response platform, announced it will directly integrate supplemental emergency data from some of the largest and most influential companies in technology and public safety. ADT is one of the most recent additions to RapidDeploy’s Unified Critical Response (UCR) ecosystem, which already has partnerships with AT&T, Esri, FirstNet, and Microsoft, among others.

FIRELINK® FACP’S WITH STARLINK CELL INSIDE™, NOW FEATURES CLOUD PROGRAMMING NAPCO Security Technologies has announced that cloud-based programming is now available for its FireLink® FACPs with onboard LCD annunciator and LTE cellular, or Cell/IP communicator, in new dual path model. The FireLink can be programmed from any smart device or tablet, using easy drop-down menus (no special software, training or laptop required). FireLink Integrated 8-32 Pt Fire Alarm Control Panels start off as an 8-point, all-in-one cellular FACP solution, preprogrammed with an 8-point conventional default program, ideal for sprinkler supervisory, out-of-the-box. But now the cloudprogramming adds ease of expanding and customizing the programming and panel across its max. 32 zones, using any mix of conventional, addressable &/or wireless devices.

NAPCO’S ALARM LOCK OFFERS COVIDSOLUTION TO CONVERT RESTROOMS TO SINGLE OCCUPANCY Quickly convert multi-stall restrooms to single occupancy to create social distancing & help avoid spread of the virus with wireless Trilogy® Privacy Standalone Pushbutton PIN Locks. Retrofitting standard locks in minutes, these locks feature an inner privacy pushbutton. After entry, using a PIN code or ID card, the user simply pushes the privacy button on the back of the lock, on the inside door, to ensure their privacy.

AXIS COMMUNICATIONS ENTERS BODY-WORN CAMERA INDUSTRY Building on its innovative leadership in video surveillance technology, Axis Communications has initiated sales of body-worn camera equipment, noting that the multi-purpose nature of the technology makes it a good fit for the company’s product. AXIS reports the expansion into this product category was partially driven by requests from current customers. The worldwide market for body-worn cameras is expected to reach $1.8 billion by 2023.

AXIS COMMUNICATIONS LAUNCHES NEW PRODUCTS Axis Communications has launched two new products. Its new AXIS V5925 PTZ Network Camera combines PTZ control with studio-grade audio and image quality. The new AXIS P1455-LE Network Camera is a new generation fixed bullet camera for excellent image quality in high-motion scenes.

BOSCH LAUNCHES THE FIRST FULLY OPEN CAMERA PLATFORM Bosch has announced the launch of INTEOX, a new camera platform. The first fully-open platform of its kind, INTEOX gives users, system integrators, and application developers the ability to customize.

HONEYWELL INTRODUCES 5MP CAMERA SERIES AND EMBEDDED NVRS The new 60 Series IP cameras and the 30 Series eNVRs are designed for use as part of video systems that comply with NDAA, Section 889.

COMPANIES MAKING NEWS

NATIONAL MONITORING CENTER ACHIEVES MANAGED VIDEO SERVICES UL 827B National Monitoring Center earned a certificate of compliance from UL that certifies NMC and Netwatch Group as a UL-approved monitoring station for managed video services.

DEHART ALARM SYSTEMS NAMED SSI’S INTEGRATOR OF THE MONTH FOR SEPTEMBER Each month SSI highlights one of the security industry’s most progressive integrators that has attended the SSI Summit. For the month of September, the Florida-based Dehart Alarm Systems took the honors.

SECURITAS ACQUIRES STANLEY SECURITY’S ELECTRONIC SECURITY BUSINESSES IN FIVE COUNTRIES Securitas announced it is acquiring STANLEY Security’s electronic security businesses in Germany, Portugal, Switzerland, Singapore and India. The acquisition is aligned with Securitas’ goal to double the size of its security solutions & electronic security business, and expands Securitas’ electronic security footprint and capabilities.

AXIS COMMUNICATIONS WINS 2020 NEW PRODUCT OF THE YEAR AWARD Axis Communications was recently awarded the 2020 New Product of the Year Award from Security Today in the Software-IT Solutions category

MEMBER NEWS >> for its AXIS Live Privacy Shield, a state-of-the-art analytic that allows users to monitor live video while masking and protecting people’s privacy.

DICE CORPORATION REBRANDS AS “THE NEW DICE” DICE Corporation kicks off a multimillion-dollar investment in new technologies, new products, and new services that include IoT, artificial intelligence, machine learning, analytics, integrated audio and video, and much more.

PER MAR SECURITY SERVICE ACQUIRES MARTIN SECURITY SYSTEMS, INC. Per Mar Security Services announced it has acquired Martin Security Systems, Inc., based in Valparaiso, Indiana. Martin Security Systems, Inc. was founded by Robert Martin in 1984. Martin’s sons, Rich and Rob Martin, have joined the Per Mar team along with Jan Graves. Per Mar will continue to serve customers out of the Valparaiso, IN, location.

INTERFACE SECURITY SYSTEMS HELPS THRIVE RESTAURANT GROUP IMPLEMENT NEW MANAGED SD-WAN, 4G/LTE, UCAAS AND SECURITY SYSTEMS Interface Security Systems recently provided Thrive Restaurant Group, one of Applebee’s largest franchisees in the US, with scalable network, communications and security services. The new solutions include a next-generation secure SD-WAN architecture with network upgrades, 4G/LTE wireless capability, unified communications as service (UCaaS) with cloud-based VoIP and a secure and standardized business security systems platform. The new solution gives the restaurant chain the ability to address changing customer preferences.

The Monitoring Association Celebrates Bud Wulforst

esteemed winner of ESA’s 2019 Morris F. Weinstock Person of the Year Award

“The associations are the catalyst for bringing it all together. The power of networking and participating in our associations should never be underestimated.” ~ Bud Wulforst

The Electronic Security Association (ESA) presented its 2019 Morris F. Weinstock Person of the Year Award to TMA Past President Bud Wulforst in honor of his lifetime of achievements in the security industry. Wulforst has been involved in ESA throughout the years as part of many initiatives and as a mentor to other businesspeople in the industry.

ACaaS: Access Control as a Subscription

Discover some of the latest new business opportunities By Kelly Bond, VP of Dealer Development, Brivo

As long-standing members of the security industry, you know the kind of efficiency that grows from a foundation of security. This year has exposed all the holes in both the physical and cybersecurity solutions organizations have been getting by with for years.

COVID-19 has awakened security and HR professionals to the broader need for access control that can solve new problems related to health, safety, and occupancy. The benefits of operational efficiency, integrated and comprehensive solutions, and remote building control have been made abundantly clear in our COVID-19 world.

The trouble for businesses ready to upgrade their overall security and access control is that COVID-19 also brought economic woes. Leaders understand the critical need, but their budgets are tighter due to dips in revenue and an unsure economic future. [12]

Access control has come a long way from the on-premises systems of the past. Now it is built in the cloud and can integrate with a plethora of other cloud solutions — including alarms. It is mobile, flexible, cybersecure, and enables remote management of what happens at the facility. But none of that matters if your customers can’t afford it.

The next evolution of access control is not a new feature, but a new way to purchase.

The most leading-edge aspect of access control is making it accessible for everyone. Selling it as a subscription makes that possible.

We can give our customers complete security, not just the alarm, or the access control, or the video surveillance. Now, it all integrates together to be one comprehensive solution and it’s all sold as a subscription service. This can be a game-changer for many companies, particularly small businesses who are trying to manage expenses while increasing their ability to manage how and when people access their businesses. Our role for them now is more than an alarm supplier, it is a security partner; one that can help create a tailored security solution to fit their security and budget needs. Consider the importance of that role and what it can mean for your relationships with customers and your business.

You already know how this works. The alarm side of the security industry has been selling subscription services. Now access control can be part of that subscription sale.

Adding subscription access control to your portfolio can substantially increase your recurring monthly revenue (RMR). If there is one thing COVID-19 brings to light for security resellers is the importance of recurring revenue. The more you can rely on RMR, the stronger your business, even during economic turbulence.

The best part about the latest evolution of subscription access control – Access Control as a Service – is that it’s beneficial for everyone. Your customers can have the innovative physical security solution they need and you can fortify your business with increased RMR. It is a true win-win.

Kelly Bond is VP of Dealer Development at Brivo.Kelly’s priority at Brivo is to develop and lead programs for our partners that provide additional opportunities for their ongoing growth and success. Fall 2020 | TMA Dispatch

Leading Women

A profile of four women leaders in TMA membership

By Leigh A. McGuire, Director of Marketing and Communciations, TMA

This story has been on my list to write for some time. One may led marketing and helped to integrate question its timing, as both mainstream media and our own industry over 30 companies that we acquired and merged with, turning them into a press have been giving the topic significant coverage. So, we’ll ride the national company. We sold this company wave and share some powerful insights from four of our own strong, to ADT and I joined as Director of talented, and respected female leaders. In researching for this story, I Commercial Marketing, later becoming a Vice President where I went on to hold came across a quote from Geraldine Ferraro who summed it up nicely, responsibilities including commercial saying, “Some leaders are born women.” sales, product, business development, and, lastly, what words of wisdom Today, women can be found in leadership Anita Ostrowski, VP of Central Station marketing. positions in nearly every industry and in Services, Vector Security; and, Joey both the public and private sector. From Rao-Russell, President and CEO, After a stint outside the industry at Fortune’s top 500 businesses, where there Kimberlite Corporation, will inspire you Vonage, I returned with a small group are 37 women at the top, to your local, with their stories. to take Protection 1 private in 2010, independent female-owned businesses, where I oversaw sales, marketing and women are successfully leading. Jamie Haenggi call center operations. In 2016, together EVP and Chief Customer Officer with Apollo, we acquired ADT where I As we look at our own professional ADT have had responsibilities in marketing, community, TMA itself is led by an 1.When and where did you begin your communications, sales and call center extraordinarily talented and tenacious career in security and/or monitoring? operations. Today, I am responsible for woman, Celia T. Besore. Our Board of I started as a receptionist for National designing the customer experience and Directors currently has four women, two Guardian within their dealer division. I overseeing our contact and monitoring of which we’ll profile in this feature. quickly moved into vendor purchasing centers. We were fortunate to have the up where I was responsible for sales, 2. Have you encountered any opportunity to interview four women marketing and technical training in obstacles? How have you overcome leaders who are members of TMA. Each about nine countries. them? one shares her professional journey and In my nearly 30 years, I have certainly offers inspiration through the stories I then went with the management team encountered obstacles. I believe that in of the proudest achievements and to Holmes Protection in NYC, where I overcoming them, some common themes challenges faced and overcome. have been hard work, perseverance, You’ll read about those who most seeking wise counsel and being true influenced their rise to leadership to who I am. and then led a new international startinternational marketing and residential they chose to share with rising 3. Have you had a mentor(s) female leaders in our industry. along the way? Have you

mentored another woman?

In their own words, Jamie I have been fortunate to have Haenggi, EVP and Chief Customer some tremendous mentors in my Officer, ADT; Michele Levcik, life – people like Bobby Dale, Mike Asset Protection Manager – Jamie Haenggi, ADT, (r) speaking with a colleague Snyder, and Tim Whall have had Security Operations Center, in her office. the greatest impact on my career. Wegmans Food Markets, Inc.; Although the person who sparked [14] Fall 2020 | TMA Dispatch

In my nearly 30 years, I have certainly encountered Sometimes, simple obstacles. I believe that in overcoming them, some encouragement is just common themes have been hard work, perseverance, what someone needs seeking wise counsel and being true to who I am. to unleash their true ~Jamie Haenggi, ADT always be ready with my career was Renato Lizado who words and actions to helped get me started with college by support. paying for my first semester just I have mentored people during my career, including many women. In our industry, there are not a lot of women in senior roles and I enjoying spotting great and eager talent and helping them on their career journey. Often the mentoring is informal, but I try to be very intentional. Shannon Hendrickson is one such young woman that I had the pleasure of working with when she was an intern at Vonage. I convinced her to stay on – instead of moving back to Arizona. Today, she is the Vice President of Marketing for ADT and is incredibly accomplished. There are people I give coaching to on how they present themselves, asking questions to help them work things through, helping them understand how to appreciate and leverage the differences they have to offer as women. potential – so I try to three days after I started as an 18-year- 4. What do you consider your greatest old secretary at a glass manufacturing career achievement, to date? plant, Cardinal IG (It’s a great and I think this year we have experienced amazing story!). some of the greatest stresses that spanned both professional and personal. Mike mentored me in my leadership In particular, there was a situation that style when I was early in my career required significant effort from one of by showing me that true leadership my groups. It pulled 100% of my time comes by getting people to follow you and energy into the epicenter – it was without authority. Influence is created mentally, physically and emotionally by understanding other people’s draining for all of us. How we as a perspectives, through collaboration, team prepared, executed, managed the winning hearts and minds to collectively outcomes was something I will always drive results. be most proud of. The passion for the Tim showed me how to truly leverage customers were inspiring. And in the data, insights, critical thinking, asking midst of all of it, my leaders carried my questions, and more questions – and load in other areas with incredible skill understanding that no matter how thin and execution. When I reflect on it, I you make a pancake, there are always remain humbled by the commitment and two sides. sacrifices people were willing to make.

mission and the compassion for our

5. What advice would you give to another woman who aspires to rise to upper level management in the monitoring industry?

The advice I would give women is the advice I would give anyone looking to move up in any industry: • Add value to the company. Don’t just think about you or your career – think about the company. I first got noticed when I was a receptionist who had an idea on how to save $250k in vendor management. It landed me my next job. • Seek out feedback. Honest critical feedback can be hard, but it will make you better. Seek it from your critics equally as you do from your supporters. • Don’t be afraid to fail. Step into bigger shoes that you might be comfortable with. Staying comfortable does not produce growth. For women, I would encourage them to raise their hands for things that may seem bigger than what they are qualified <<COVER STORY for. There is an interesting Harvard study showing how men often apply for jobs they are only 60% qualified for and women wait until they are 100% qualified.

For women in the monitoring industry, I recommend keeping sharp on technology, other industries and out-of-the-box thinking. The alarm industry can often feel like ground hog day which can put thinking into “the way it’s always been done” place. We need women leaders – and men leaders – that are helping to innovate in our industry, particularly in monitoring.

Michele Levcik Asset Protection Manager – Security Operations Center, Wegmans Food Markets, Inc.

1. When and where did you begin your career in security and/or monitoring?

I started as the Security Operations Center Manager in March 2016. Prior to that, I worked in Asset Protection as a Manager leading the Special Systems (AP Technology), Risk Assessment, and Fraud Analysis teams. I’ve been in Asset Protection for a little over 10 years. I’ve been with Wegmans for almost 30 years, holding positions in Store Operations, Finance, and Information Technology.

During my last 10 years in Asset Protection, I’ve been involved with ASIS Rochester, and active member of TMA’s Proprietary Committee, and have networked with many companies to improve our Operation. I’ve found that leaders in this industry are open and willing to share ideas and successes in their own Operations.

2. Have you encountered any obstacles? How have you overcome them?

The biggest obstacle is people resources. While our company does so much to support our SOC, getting new headcount

LAW >> California’s Sweeping New Data Privacy

Businesses urged to implement new practices

By Kelly Bastide, Venable LLP

On July 1, 2020, enforcement of the most sweeping U.S. data privacy law began. Known as the California Consumer Privacy Act of 2018 (“CCPA”), the law was enacted by the California legislature in response to a ballot initiative that would have created a different consumer privacy law that many in the industry viewed as more burdensome. The law applies to companies doing business in California that collect personal information from California residents and satisfy certain thresholds for company revenue or amount of data. Among the most notable aspects of the law is that it contains the broadest definition of “personal information” of any private law to date. The CCPA defines personal information to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a specific [16]

consumer or household—a definition that sweeps in data elements that are not associated with a single individual. The CCPA also creates new rights for consumers with respect to their personal information, including the right to know about, access, delete, and opt-out of the sharing or selling of the personal information businesses collect about them. In addition to creating these rights for consumers, the CCPA imposes obligations on businesses to provide detailed notices about data practices, refrain from “discriminating” against consumers, train employees to comply with the law’s terms, and keep records in relation to consumer requests, among other requirements. Companies engaged in “sales” as defined under the CCPA must add a “Do Not Sell My Personal Information” button to their homepages and implement other changes to respond to consumer requests. The CCPA tasked the California Office of the Attorney General (OAG) with the responsibility for promulgating regulations to implement the law. After an extensive notice-and-comment period, the OAG finalized the regulations in time for the July 1 enforcement date. Under the law, California AG Xavier Becerra may seek an injunction and civil penalties of $2,500 for each violation and $7,500 for each intentional violation. It has been widely reported that the AG sent Notices of Violations to certain companies allegedly in violation of the CCPA on or shortly after the July 1 enforcement date. The law gives companies a 30-day period to cure any such alleged violations.

The CCPA also contains a private right of action that permits consumers to obtain statutory damages—the greater of damages in the amount of $100 - $750 per consumer per incident or actual damages—and injunctive relief if their personal information becomes subject to unauthorized access and exfiltration, theft, or disclosure as a result of the business’s failure to implement and maintain reasonable security procedures and practices.

Companies subject to the CCPA likely need to make significant changes to their business practices in order to comply with the law. With CCPA enforcement in full swing, companies should ensure they are taking steps to implement any necessary changes as soon as practicable.

Kelly Bastide is a partner with Venable, LLC.She advises clients on issues of consumer data privacy. She can be reached at kabastide@venable.com.

BUSINESS >> Email Marketing; Still Relevant? Our expert says unequivocally, “Yes!”

By David Morgan, Co-Founder, SD Marketing

All you “internaughts” know that email marketing has been around a long time. Long enough that it has lasted through the early days of waiting through an agonizingly long period of ear-piercing squealing before getting to that amazing reward of “You’ve got mail!” But a couple of decades of Nigerian prince schemes and mountains of spam may have you wondering if email marketing is relevant and effective today and should you include it in your 2021 marketing plan.

Let us tell you unequivocally, it is, and you should. Email marketing may not be new, but it is the stalwart hero of marketing that, when done right, delivers an average ROI of $42 for every $1 spent, according to Statista.

Here are some important reasons why it continues to be so effective and outshine other modes of marketing, and what it

means for you specifically in the security industry.

No matter where your security business is located or the areas served, your customers are almost guaranteed to be using email. There are 3.9 billion email users currently, with that number projected to hit 4.3 billion by 2023 (Statista). In fact, email is the preferred mode of communication today. One study from Marketing Sherpa reports that 72% of consumers prefer to receive promotional messages through email which they access across all devices, with mobile opens accounting for an astounding 46% of all email opens.

For many people, digital communication is their primary form of communication. Across every industry, including the security industry, the digital component has continued to grow, thrive, and ultimately take over. It’s no longer that digital communication is a driving force behind relevant businesses; instead, it is the force.

And it is a force you can harness to grow your impact, and your business.

Remember, without your thoughtleadership, your potential customers don’t know what they don’t know and therefore have less motivation to act. With email, you own your contact list and have direct access to your current and potential customers whenever and wherever with far less expenditure than any other mode of marketing. This provides the opportunity to tap into that powerful channel to present your offerings in an informative way as often as is needed.

This isn’t just something you should do— it is something that your potential customers expect as part of the consumer experience. Because of this, you can use the opportunity to stay top of mind by providing real value through information-rich and actionable content. Does it really make a difference? Absolutely. It specifically influences 81% of Millennials and 57% of Baby Boomers ages 55 and older to make a purchase (Gartner).

Our advice? Make email marketing a priority. Build your email list and create and share great content. Do these things and you will be connecting personally and powerfully with your potential customers.

David Morgan is co-founder of SD Marketing. The company, solely dedicated to the success of those in the security industry. You can reach Mr. Morgan at dmorgan@sd.marketing.

A Look Ahead: The Future Will Be Monitored Are you prepared?

By Matt Narowski, President, Bold Group

The act of monitoring and alerting has evolved throughout our history. It used to be that we monitored and notified about fairly straightforward events: when a fire broke out, we alerted the fire department; if a tornado was coming, we sounded the siren.

Today, there is a proliferation of smartphones. IoT devices are connected to everything. Our thermostats, refrigerators, and more – all monitor different types of events and produce an amazing amount of data. Social media and an “always-on” society produce massive amounts of content. We are also dealing with a global pandemic, the likes of which we haven’t seen in more than 100 years.

With the technology we have available today, we are able to monitor most anything. Any action that creates an event can be monitored, and we can collect data, alert someone about it and track a response. This is all still very fragmented, however, as legacy and modern systems need some way to talk to each other, and the technology continues to advance quickly.

All of this expansion in systems, devices and data creates significant opportunity for integrators to find new, innovative ways to help customers monitor and track data for health management, personal safety and property protection.

In the short term, monitoring will be incredibly helpful as we continue to navigate COVID-19. Advancements in this area are already evolving very quickly. The ability to monitor crowds with temperature-sensing cameras as people enter a public space, create an event when someone has a high temperature, and then dispatch responders accordingly will help to keep the general public safe. Add to that the fact that more than 80% of Americans now own a smartphone, and it’s possible to leverage location data and artificial intelligence (AI) to track where people may have had first contact with the virus, as well as notify others who may have been exposed.

On the property protection and personal safety side of things, as the world becomes more and more wireless, we are able to monitor more devices such as vehicles and home monitoring devices that we couldn’t monitor before because we would have needed a hardwire connection. For instance, if we were to monitor vehicles using GPS sensors, we would be able to find the perpetrator in a hit-and-run situation. In homes, we previously only had wired alarm devices, whereas now we are able to place wireless sensors and video cameras throughout a home that sense movements and send an alert to a homeowner’s smartphone.

Video monitoring in and of itself is evolving and providing additional opportunity for integrators. Proactive monitoring combines traditional video monitoring with AI to analyze motion and determine threats and deter a crime from happening by sending an alert to not only a live operator, but it can also sound an alarm at the scene, warning the intruder and likely sending them away.

In addition, now that there is so much data we can collect through monitoring, rather than focusing only on monitoring for events and delivering notifications, we’ll be monitoring data in order to make important decisions. With AI becoming more and more

Latest Trends in DIY Security and Home Controls Systems

These systems are ushering in new value propositions

By Elizabeth Parks, President, Parks Associates

Security systems with monitoring are and remain the platinum standard for delivering safety and security at home, but with more alternatives available to consumers, they have multiple factors to balance when deciding what to buy to feel safe at home. New research from Parks Associates finds 60% percent of US broadband households feel safe enough with a professionally monitored home security system, but 55% feel “safe enough” with a selfmonitored home security system. Additionally, 4652% of US broadband households feel “safe enough” with just one security-focused smart home device, such as a smart door lock or smart doorbell. This baseline feeling of security increases as more devices are added to the bundle, with a bundle including an all-in-one camera and an outdoor light fixture with a camera as the most appealing. This finding creates a serious challenge to the traditional home security industry because consumers can weigh the value of safety and security with the cost savings of these smart home devices versus a monitored system. Consumers identify security systems as providing the strongest sense of “safe enough” security, but these systems are the least

appealing when price is considered. Additionally, as more players from the CE industry enter the DIY security space, they bring an expertise in product design that improves ease-of-use and attractiveness in smart home products. This emphasis on user experience puts pressure on legacy security manufacturers and service providers to deliver solutions and systems that meet or exceed this higher bar, adding new value propositions, while still keeping costs low.

A key benefit that security providers can deliver is centralized control and a unified experience. That would also open new opportunities to sell and service home control systems and interactive services. Currently, 18% of US broadband households have a home control system, and the majority are integrated into a home security system, which highlights the success of the security channel in promoting the value proposition of home systems.

Right now the conversion of legacy security subscribers to interactive security services that support smart home automation is driving this increase in home control systems.

Register Now for TMA’s Virtual OPS-TECH

Take advantage of registration rates as low as $320.

Keynote Scott Stanton Cisco Wednesday, Nov. 18, 2020 With no hotel and travel expenses...this is an event you can’t miss!

Attend a Wide Range of Sessions • Response to Professional Monitoring during a Pandemic • Managing your Remote Workforce • Customer Service Training: Virtual Onboarding for Customers (and Those Who Support Them) • Alarm Handling Protocols: Best & Worst (Standards Review) • How to Create Relationships with Public Safety Organizations • Discussion Moving Forward • Training Guidelines for Surveillance Monitoring • Outdoor Video Monitoring – The Checklist Battle • The Future of Work - Chatbots • Creating Predictive Outcomes Using AI and Machine Learning Managed Services • Applications to the Industry (standard)] Alarm Incident Scoring Standard

For additional details or to register go to https://tma.us/events/operations-technology-seminar/

(Different registration packages are available as well as discounted group rates for three or more attendees from the same company.)

Nov. 9-11 | OPERATIONS Nov. 12 | BONUS DAY - VIDEO Nov. 17-18 | TECHNOLOGY

AI is becoming more and more sophisticated. One example of this is the ability to monitor social media for signs of hotspots for crime, or even civil unrest based on the data available and the content being created. This advance notice can help government agencies and other businesses that may be affected be prepared and take precautions. We will also be monitoring data itself, watching systems to prevent unauthorized access to sensitive files and information.

A lot of this monitoring technology and AI capability is in place today and is being leveraged on a small scale. But there is software today that is capable of monitoring any kind of event, so as we see technology continue to improve and the associated costs of creating monitoring programs come down, we’ll see greater adoption among organizations of all sizes. Of course, there is the danger in the misuse of these technologies, and personal freedom and privacy laws will be part of the navigation process.

And that’s where integrators come in. It’s now up to the industry to stay ahead of the advancements, understand the trends and deliver the best possible solutions to ensure that event monitoring is seamless and effective, and provides value to both the organization and the end customer. How can we help different industries protect their assets? How can we help integrate AI into video in different ways to respond to threats even more quickly? What data do our customers have available that we can monitor to help predict changes that affect manufacturing? There are so many possibilities and it’s up to us to get creative in finding ways to identify events, monitor for them and deliver meaningful notifications that protect the valuable assets of people and property. while adoption of DIY home control systems independent of security has remained flat. This pattern of adoption could change as more households acquire multiple devices, but now most smart home owners use multiple apps to control their devices. As they add more devices, they also add more apps, which can quickly become cumbersome and unmanageable. Consumer segments will start to seek out solutions that can consolidate control and deliver a simple, unified experience. This is a new area of opportunity where the security industry can deliver not only safety and security benefits but also convenience and a better end-user experience. TMA DISPATCH, FALL 2020 ADVERTISERS INDEX n Altronix, page 9 n Brivo, page 13 n CIA, page 37 n DICE Corporation, page 2 n DMP, page 5 n IPtelX, page 32 n NAPCO, page 45 n UL, page 23

Email communications@tma. us for information on how you can reach members of the TMA community to share your company and product news. Ask about some of our new advertising options. We can customize a plan to meet your business goals in 2021.

Are your salaries and compensation keeping pace with the competition?

TMA’s latest Wage & Comp Survey is now available for purchase. The report provides insights into monitoring and security services companies salary and benefits information to guide your hiring and compensation decisions.

Purchase your copy now from TMA’s online store: n TMA Member: $400 n Non-member: $500