CONTENTS
DEPARTMENTS
12 TECHNOLOGY
Thalamus Labs Partner DC Jayasundera explores how to capture “deep digital” value by transforming the business model to a platform architecture - a platform that connects devices with customers, users (i.e., end-users, beneficiaries), and service crew.
14 GUEST
TMA member Verkada launched Verkada Gives during the height of the COVID-19 pandemic. In this issue’s Guest column, their team shares insights into how its commitment grew and why it invests in the communities it serves. Be prepared to be inspired!
15 MARKETING
Content marketing has been the buzz for some time, but what does it actually mean? How can businesses employ this popular strategy to generate a steady flow of qualified leads for your business? Uncover some tangible ideas that your team can readily apply in this informative and article!
16 STANDARDS
TMA AVS-01 Standard Committee Chair and PPVAR President Mark McCall gives us his insights into the development and vision of TMA’s transformative standard one year after its release. Find out how it is impacting public safety and the security industry.
17 RESEARCH
Parks Associates VP Jennifer Kent reveals the latest trends in smart home product adoption. Front door products, including video doorbells and smart locks, are among the most-adopted devices among buyers new to the smart home. Gain new insights into current and prospective customers!
20 EXEC Q&A
Meet Joseph Pfefer, president and founder of Kansas City-based Jade Alarm Co. in this issue’s CEO Q&A. Pfefer’s commitment to his people and their success shines through!
Success in 2025?
It’s fairly typical at this time of year for leaders to take a close and critical look at their business performance. What went right? What didn’t? Leaders find themselves meticulously analyzing business data and consulting industry market projections for trends and hints of where success may lie in the New Year. Oh, the elusive secret(s) to success...where do you look? Some might say it’s in the gut. Others hedge on that data. Still others put their faith in Lady Luck herself. Does what works for one work for all? We’ve put together a little food for thought. Hopefully, you’ll find some inspiration.
Team Spirit for the Holidays
The holiday season is often portrayed as a time of joy, celebration, and togetherness, yet for many, it can also bring feelings of isolation, stress, and loneliness. While we may cherish the moments spent with family and friends, there is an undeniable need to feel connected to others, especially within the context of the workplace. The sense of being part of a team during this time can offer emotional support, increase well-being, and create a sense of belonging, both of which are crucial for navigating the demands of the season.
Team spirit and the feeling of belonging also drives employee retention during a time when employees are envisioning the coming year and their state of happiness, satisfaction with their career, work life balance, and future goals.There are many reasons to invest in your work relationships this time of year.
At work, the holidays can bring about increased pressure due to end-ofyear deadlines, year-end goals, and the anticipation of taking time off. These factors can heighten feelings of joy and celebration, but also burnout, stress, lonliness and apathy. When employees feel like they are part of a supportive, cohesive team, these challenges are met positively and with hope. A team that communicates openly, shares in successes, and supports each other through difficult moments can create an environment where individuals feel seen and valued. This sense of camaraderie not only improves productivity but also enhances job satisfaction, making the holiday period more enjoyable and less daunting.
For many, the holiday season is also a time when personal struggles, such as financial stress or family tensions, are amplified. The pressure to create a perfect holiday experience for your family can be overwhelming, and the absence of local family support or strong social support can make it even harder. This is where the power of work-related team spirit comes into play. A team provides a framework of support— offering encouragement, empathy, and reassurance. Even small gestures, like sending a thoughtful holiday greeting or simply acknowledging someone’s hard work, can have a significant impact on boosting morale. Group giving and volunteer events also foster belonging and positive feelings experienced when helping others. And finally, just plain old checking in to see if people have holiday plans and sharing your own are simple ways to help others feel connected and stay connected.
Being part of a team fosters a sense of purpose. The shared experiences, celebrations, and goals during the holidays help individuals find meaning in their roles, whether in the office or a volunteer group. This collective purpose can ease the loneliness that some may feel during the holiday season, as it reinforces the idea that we are all in this together, contributing to something larger than ourselves.
As we approach the holiday season, it is important to remember the value of connection. Whether in a professional setting or within our personal circles, feeling part of a team provides the foundation for resilience, support, and shared joy. It helps remind us that, despite the challenges, we are never truly alone—and that together, we will always celebrate our challenges, accomplishments and success together.
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Looking Back to Move Forward
When I started writing this article, I had the best intentions of avoiding a column inspired by something I had read, but the siren call of an article in the Harvard Business Review was hard to resist.
The article “To See the Way Forward, Look Back11” somewhat related to the original idea for this column. It is always good to reflect on the achievements and challenges of the past before looking forward to the future.
The author, Ranjay Gulati, a Professor of Business Administration at Harvard Business School, mentions that research on companies worldwide shows that, while it is essential to focus on the future, “most successful ones are also guided by core values and a clear purpose … uncovered by conducting a thorough audit of a company’s history, original value statements, and purpose.2”
The Monitoring Association will celebrate its 75th anniversary in 2025, 1. https://hbr.org/2022/11/to-see-the-wayforward-look-back#:~:text=When%20 explaining%20this%20idea%20to,forward%20 that%20which%20is%20useful.%E2%80%9D 2 Ibid.
so what better time can there be to look back to move forward?
I was very fortunate to have written the 50-year history of TMA when we celebrated our 50th anniversary in 2000. Throughout the effort, I gained an understanding of how TMA (under the different names of CSEPA, CSAA, and now TMA) had served its members and the industry throughout those 50 years. TMA changed as the industry and its members changed. We hope to update TMA’s history by reflecting on the activities and achievements of the last 25 years.
But, in the short term, let’s celebrate the activities and achievements of 2024 and look forward to a year full of celebration in 2025! Many thanks to all the Committee leaders and members, as well as the staff for a great year (see page 26 for a list of committee leaders and staff).
Early in the year, TMA held its 2024 Long-range Planning (LRP) meeting, where Board members and committee chairs explored how to further the mission of the Association
by concentrating on several topics: establishing a more formal structure for the Alarm Industry Communications Committee (AICC) by developing Bylaws; reviewing and recommending updates to TMA’s Bylaws; promoting the adoption of the newly-ANSI approved AVS-01, the Alarm Validation Scoring standard; and lastly exploring ways in which TMA could expand its reach and increase engagement opportunities for its members. It is rewarding to see that we have completed many of the recommendations made in LRP, with Bylaw changes proposed and approved by members in April and October.
Our member meetings, whether virtual, in-person, or hybrid, continue to do exceptionally well.
Our Mid-year Virtual Meeting was well attended, offering 13 sessions with 32 speakers. All sessions were scored in the high 90s (of 100) with an overall average score of 97%.
The Annual Meeting, in beautiful St. Thomas, was also highly rated.
Not only was OPSTech a success in the eyes of the attendees, but the in-person option also sold out! It was great to see that the number of virtual attendees for OPSTech also grew.
Attendees of all our meetings were very active in networking with each other through the WHOVA app.
Kudos to the leaders and members of the Education, Technology, and Surveillance and Video Verification Committees, as well as Julie Webber, TMA VP of Education and Training, for developing such strong programs. Thanks also to Keely Anderson for her masterful organization and running of our in-person meetings!
Our ASAP program kicked off its transformational activities early in the year, with the eventual hiring of Mission Critical Partners (MCP) to develop the next generation of ASAP and to expand its reach within the PSAPs/ECCs community. ASAP-enabled companies also stepped up by funding the cost of producing the new ASAP.
CEO continued on page 7
Many thanks to Pam Petrow (Co-chair), Daniel Oppenheim (Co-chair), Morgan Hertel, Steve Butkovich, and Jennifer Halloway for their dedication and efforts to move this effort forward quickly!
In the area of standards, the promotion of the adoption of AVS-01 (Alarm Validation Scoring Standard) has been of critical importance this year. Also, this year,
TMA launched a free online course that educates participants on all aspects of AVS-01 on July 1. As I write this article (12/2), I’m thrilled to announce that we already have nearly 900 students registered, representing over 50+ companies, with 699 graduates. Congrats to Josh Olsen, Dealer Support Services, National Monitoring Center (NMC), for being the 500th graduate of the AVS-01 Online training! Kudos to Julie Webber, Leigh A. McGuire, director of marketing and communications, and Bryan Ginn, Information Systems, Standards, and ASAP Service Manager, who developed the training entirely in-house. AVS-01 also went through some additional changes and is going through preliminaries to submit the new version to ANSI.
TMA also made great strides in developing ATN-01 (1 Monitoring Center Notification of Active Threat Detection), which is about to start the official ANSI process.
Our Compliance Community group has had a great year, completing 20 state licensing summaries. Many thanks to the following hard-working Community Member volunteers who have worked hard and spent many hours to develop these summaries: Brad Cuprik, Brook Smith, Chris Newhook, Grady Medcalf, NEW: Helton De Oliveira, Jess Duncan, Kate Fisher (Co-Chair), Kelly Ryan, Kristen Tierno, Michell Thompson, Michelle Altdoerffer, Reily Fields, Rick Sheets (Secretary), Robert Shoremount, Shane Clary, Steve Coppola, and Tommy Whisnant (Co-chair). If you deal with licenses, consider joining the Community if you are not yet involved.
The TMA Government Relations Committee has kept its members informed about issues as varied and critical as Rightto-repair, non-compete agreements, FTC negative option rule (automatic renewals), and the Next Nav FCC’s filing. Many thanks to the Alarm Industry Communications Committee (AICC) and TMA’s and AICC’s counsel, Ben Dickens and John Prendergast from Blooston Law, and lobbyist Bill Signer of the Carmen Group, for their assistance to TMA’s GR Committee. Join our monthly call to discover what critical issues AICC and TMA are tackling.
We are looking forward to our 2025 Virtual Mid-year Meeting that will take place from April 29th to May 1st and, of course, to the big celebration of our 75th anniversary at the 2025 TMA Annual Meeting on October 4th to October 8th at The Ritz Carlton, Rancho Mirage in Palm Springs, California, more education and training opportunities!
Celia T. Besore, MBA, FASAE, CAE Chief Executive Officer (CEO) The Monitoring Association
TMA Dispatch, Winter 2024
7918 Jones Branch Drive, Suite 510 McLean, VA 22102 703-242-4670; Fax 703-242-4675
About TMA
The Monitoring Association (TMA) is the trade association representing the professional monitoring industry. Our membership community is composed of companies spanning all industry sectors, including monitoring centers, systems integrators, service providers, installers, consultants, and product manufacturers. TMA is dedicated to the advancement of the professional monitoring industry through education, advocacy, standards, and public-safety relationships.
Our Mission
Our mission is to promote and advance professional monitoring to consumers and first responders through education, advocacy, and the creation of standards.
Our Vision
A safer world through professional monitoring.
TMA Officers
President: Steve Butkovich, Charlotte, NC
Vice President: Alan Gilmore IV, Cleveland, OH
Vice President: Wes Usie, Shreveport, LA
Vice President: Daniel Oppenheim, Union, NJ
Secretary: Justin Bailey, Ogden, UT
Treasurer: Shannon Woodman, Seattle, WA
Immediate Past President: Morgan Hertel, Corona, CA
TMA Staff
Chief Executive Officer (CEO)
Celia T. Besore, FASAE, MBA, CAE
Vice President of Education and Training
Julie N. Webber
Director of Membership and Programs
Illeny Maaza
Director of Marketing and Communications
Leigh A. McGuire
Director of Meetings
Keely Anderson
Information Systems Manager, ASAP Service Manager
Bryan Ginn
Programs and Administrative Coordinator
Karen Monroe
Copyright 2024 The Monitoring Association. ll rights reserved.
Keys to Business Success in 2025
As we approach 2025, businesses must adapt to a rapidly changing world. From technological advancements to evolving customer expectations and shifting economic conditions, success in the next decade will demand a strategic, forward-thinking approach. Industry leaders and business experts are already identifying key strategies for thriving in this dynamic environment. Below are some critical insights and actionable advice from respected business leaders.
1|
EMBRACE TECHNOLOGICAL INNOVATION
Technology continues to be the driving force behind business transformation. In 2025, companies must harness digital tools and emerging technologies like AI, automation, and machine learning to stay competitive.
Adopting AI, for example, can streamline operations, enhance customer experiences, and provide valuable insights into market trends. Business leaders should invest in upskilling their workforce to use these tools effectively, ensuring they stay ahead of the curve.
2|
FOCUS ON SUSTAINABILITY AND CORPORATE RESPONSIBILITY
As consumers become more socially and environmentally conscious, businesses in 2025 must prioritize sustainability. Corporate responsibility isn’t just a buzzword; it’s becoming an
essential part of a company’s brand and operational strategy.
In 2025, businesses must integrate sustainable practices into their operations, from sourcing materials responsibly to reducing carbon footprints. Companies should not only focus on “green” initiatives but also consider the ethical implications of their supply chains and production methods.
3|
AGILITY AND FLEXIBILITY
In a world marked by rapid change, business leaders must be adaptable. Flexibility allows companies to pivot when needed, seize new opportunities, and navigate crises effectively. The COVID-19 pandemic was a harsh reminder of the need for business agility, and that lesson will continue to shape the business landscape in 2025.
Businesses in 2025 must be agile, ready to adjust their strategies based on changing market conditions, consumer behaviors, and global events. This
may involve shifting business models, expanding into new markets, or launching innovative products to meet evolving demands.
4| PRIORITIZE CUSTOMERCENTRICITY
As competition intensifies, customer experience will become an even more critical differentiator in 2025. Companies that prioritize customer satisfaction and engagement will foster loyalty and build long-term success. Offering personalized, seamless experiences across multiple touchpoints is crucial for meeting the high expectations of today’s consumers.
Investing in customer service, personalization, and innovative engagement strategies will be essential for fostering strong customer relationships. In 2025, businesses that go above and beyond to meet the needs of their customers will win the loyalty of a more discerning consumer base.
5
BUILD A STRONG CULTURE
A thriving business isn’t just about the bottom line – it’s about fostering a positive, inclusive, and empowering workplace culture. In 2025, companies that prioritize employee well-being, diversity, and inclusion will build stronger teams and attract top talent.
A strong culture helps improve employee retention, enhances productivity, and drives innovation. Investing in leadership development, fostering diversity, and maintaining a positive work-life balance will help businesses retain top talent and achieve long-term success.
6|
MAKE DATA-DRIVEN DECISIONS
As the availability of data continues to expand, companies must embrace data-driven decision-making to stay
competitive. Data provides invaluable insights into customer behavior, market trends, and operational performance. Leaders in 2025 must understand how to leverage this data to make informed decisions that drive growth.
Businesses should invest in analytics tools and ensure their teams have the skills to interpret data effectively. This will enable them to forecast trends, optimize operations, and personalize offerings for customers.
Success in 2025 will be defined by the ability to adapt, innovate, and lead with purpose. By embracing technological advances, focusing on sustainability, staying agile, prioritizing customer needs, nurturing a strong company culture, and making data-driven decisions, businesses can set themselves up for success in an ever-changing landscape. With the insights of respected leaders, the future of business is one of continuous growth, transformation, and resilience.
Success in 2025 will be defined by the ability to adapt, innovate, and lead with purpose.
Unlocking ‘Deep Digital’ Value: Transforming a Business Service Company Through Platform Innovation
By DC Jayasundera, Partner, Thalamus Labs
Does your organization provide or monitor distributed assets (e.g., smoke sensors, cameras, access control systems) at commercial or industrial properties? Or do you oversee a mobile service crew? If yes, then you could capture “deep digital” value by transforming the business model to a platform architecture - a platform that connects a) devices with b) customers, c) users (i.e., end-users, beneficiaries), and d) service crew.
The following are some of the important takeaways from a hands-on, accelerated, three-phased approach that transformed a business services company in 18 months.
Phase 1: Uncovering Functionality for New Sources of Revenue and Cost Savings (2–3 Months)
Strategy & Value Discovery:
To understand market needs, the team traveled across the region to observe diverse customers. Structured customer discovery sessions engaging business leaders, service crew, and end users surfaced the potential new uses and benefits of a platform model. Conversations also uncovered pain points and identified product features that would make a difference in users’ intimate experience. As the first phase concluded, team had identified and quantified distinct value levers that would be operationalized by a platform.
Designing a modern SaaS Product:
Armed with real-world insights and a mandate to create value, the team embarked on the design of a modern SaaS platform tailored to B-B customers. This platform would combine state-of-the-art technology with user-friendly features that streamline operations; integrate with devices and user interfaces (e,g. apps); and provide data-driven insights via dashboards for better decision-making.
Phase 2: Piloting Technology and Validating Value Realization (2–3 Months)
Product Prototyping and Customer Feedback:
A team of employees and expertson-demand ran design sprints using agile methods. Using modern tools for rapid prototyping (e.g. Figma, Moqups, Flowfast, Creately), the team prototyped an interactive design. This effort continued with live feedback sessions with users identified during the discovery phase as early testers of the platform. This further refined the designs; and had acquired early adopters of the platform.
Data modeling & quality:
By focusing on data structures that supported real world business needs and use cases, the team ensured the overall effectiveness and scalability of the platform. Given legacy databases and older devices (with connectivity issues),
Giving Back to the Communities that We Live and Work In
By Dervilla Lannon, Vice President of People, Verkada
At Verkada, we believe that building a safer, smarter future extends beyond the technology we create—it’s about investing in the communities we serve. Verkada Gives, our global philanthropic initiative, embodies this mission by engaging and supporting local organizations in the communities where our employees live and work.
From local initiatives to global outreach
We launched Verkada Gives during the height of the COVID-19 pandemic. At a time when access to COVID-19 testing was limited, we saw an opportunity at our San Mateo headquarters to give back to the community by opening up a local testing clinic at our office. This clinic served as an essential resource,
offering accessible testing to support the health and safety of San Mateo County’s more than 700,000 residents during a critical time. Building on that success, Verkada Gives later sponsored a mobile vaccination clinic, offering free vaccinations to underserved populations across the Bay Area.
While Verkada Gives began as a response to a public health crisis in our community, it has since grown into a global program supporting hundreds of diverse causes that align with our mission and are important to our employees. Today, Verkada Gives has donated over half a million dollars in support of organizations ranging from local schools and nonprofits to food security initiatives and efforts supporting unhoused populations.
Ultimately, our strategy is to create meaningful impact for causes that align with our company’s mission of protecting people and places. To date, we have done that by supporting:
• Communities near our offices, who can benefit from donations and volunteerism;
• Communities who can benefit from our products; and,
• Communities that foster training and educational opportunities for those who seek them
Empowering employees to drive change in their communities
One of the unique and defining elements of Verkada Gives is that our employees have the agency to identify and direct support to causes that are meaningful to them. This open, collaborative approach reflects Verkada’s decentralized and nimble way of working, where every team member is empowered to drive meaningful change both within our organization and outside of it. We also make it easy for Verkada employees to find time to volunteer— each employee receives two days of paid time off annually specifically for volunteering, allowing them to support their communities without sacrificing personal time. When it comes to Verkada Gives, the goal is not only to empower employees but also to enable them to foster deeper connections to the causes that matter most to them.
Content Strategy Guide for Security Companies
By Julie Steven, Senior, Marketing Director, Security and Alarm, BOLD Group, and TMA Marketing and Communications Committee Member
Creating an effective content strategy is crucial for security companies to stand out in the market and connect with potential customers. Here’s how to develop and implement a successful content strategy:
Start by clearly defining your audience - whether residential customers interested in home security or commercial clients focused on integrated solutions and compliance. Understanding your target market helps tailor content to address their specific needs and concerns.
Focus on creating content that solves real problems. For residential customers, topics like vacation security tips or system selection guides work well. Commercial clients may prefer content
about access control and compliance requirements. This problem-solving approach establishes your expertise and builds trust.
Utilize various content types to reach your audience effectively:
• Blog posts for education and SEO visibility
• Videos demonstrating products and installations
• Case studies showcasing successful implementations
• Social media posts for tips and industry updates
Optimize your content for search engines (SEO) by incorporating relevant keywords naturally into your content. Use terms your audience might search for, like “home security systems” or
“access control installation,” and ensure clear, descriptive titles and meta descriptions.
If you don’t have a dedicated copywriter, consider these alternatives:
• Use AI writing tools for content generation
• Partner with industry experts for guest posts
• Convert customer FAQs into articles
• Repurpose existing content into new formats
Track metrics like website traffic and engagement to understand what resonates with your audience. Use these insights to refine your strategy and create more of what works best.
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”
~David Beebe
Remember, the ultimate goal is to educate and build trust with your audience. Focus on providing valuable information that helps potential customers make informed decisions about their security. This approach not only establishes your credibility but also generates a steady flow of qualified leads for your business.
AVS-01 Ushers in A New Era in Security and Public Safety
By Mark McCall, President, PPVAR and Chair, TMA AVS-01 Standard Sub-Committee
Introduced nearly a year ago, the TMA-AVS-01 Alarm Validation Scoring (AVS-01) Standard is transforming the security industry by introducing a breakthrough scoring system for classifying intrusion alarms to ensure accurate and consistent communication with emergency communication centers (ECC/PSAP). It aims to add value, credibility, flexibility, and ease of adoption for security customers and the industry.
Led by The Monitoring Association (TMA) in collaboration with stakeholders from public safety, monitoring centers, and technology
providers, AVS-01 aims to revolutionize the way intrusion alarms are evaluated and communicated to emergency call centers (ECC/PSAPs). Here’s a closer look at this groundbreaking standard.
The Vision and Impact of AVS-01
The AVS-01 standard seeks to bridge gaps between the security and public safety sectors by introducing a classification system that leverages advanced data analytics to improve alarm responses. The standard provides for:
• Accurate and Consistent Alarm Classification: It ensures that
intrusion alarms are scored or classified accurately and consistently, which improves the reliability of alarm responses.
• Enhanced Communication: It provides a consistent method for communicating alarm events to emergency communication centers (ECC/PSAP), which helps in better coordination and response.
• Credibility: By using available data to support dispatch requests, it raises confidence in calls for service, making the process more trustworthy.
• Flexibility: The standard accommodates new technologies and datasets, allowing for innovation in analyzing alarm activations.
• Ease of Adoption: It is designed to be easily and widely adopted by both the security industry and the ECC/PSAP community, facilitating smoother implementation and compliance.
• Compliance: It ensures that the standard is being followed properly to maintain its effectiveness and reliability.
Standards continued on page 23
Video-based Access: Balancing Privacy with Innovation
By Jennifer Kent, Vice President, Research Connected Home, Parks Associates
The front door is the gateway to the smart home. Smart door locks, networked cameras, and video doorbells are some of the best adopted smart home products because of the great value provided. These products – and integrations between them – serve the core convenience and comfort value propositions of the smart home: consumers want to know who is at the door, to easily grant entrance to the right people at the right time and have the peace of mind that their home is secure.
Front door products, including video doorbells and smart locks, are among the most-adopted devices among buyers new to the smart home, acting as gateway to additional smart home product adoption.
Companies are working hard to differentiate products in a crowded
video device market, adding new techenabling features and services that extend applications and use cases.
Differentiation is a challenge in a market where competition is driving hardware commoditization. To stay competitive, connectivity is a minimum requirement, and with each generation, device manufacturers are racing to be smarter and more feature-rich.
Consumers benefit from the rapid pace of innovation in the smart home, as do the companies who monetize new value streams created by this wave of innovation.
and cybersecurity concerns about their devices, making smart locks the #1 smart devices about which users have such concerns, followed by interior cameras and smartphones.
While the greatest vulnerability for any IoT device is likely to be theft of data or using the device as one in a network of compromised devices for a Distributed-denial-of-service (DDOS) attack against another party, consumers may perceive that a smart lock makes them vulnerable to burglars who hack the lock to gain entry to the home. In this scenario, integrating external video could assuage concerns by sending alerts if unknown persons approached the home, sounding an alarm for deterrence, and capturing evidence of a break-in.
Smart home device owners are more comfortable sharing outdoor video data than any other type of data generated by smart devices. Other data that consumers are particularly willing to share also revolve around peace of mind – emergency data and safety data.
Fifty percent of smart home device owners say they are comfortable sharing outdoor video with device manufacturers or service providers.
Delivering on Secure Video
Biometrics:
Best Practices
Consumers Have Data Security Concerns
– and Video Can Help
Consumers have cybersecurity concerns about their smart locks—65% of smart door lock owners have privacy
Privacy rules make video-based access complicated, but manufacturers can take steps to both deliver the video-based features consumers want and be mindful of their privacy.
ANSI/TMA AVS-01 Certification from UL Solutions can help you showcase your commitment to public safety and streamline communication with first responders.
These employee-led initiatives vary in scope and purpose, from smaller efforts like volunteering at local food banks or transitional housing nonprofits to largerscale work such as:
Combatting AAPI Hate: in response to a 73% increase in violence targeting AAPI individuals across the US, Verkada Gives launched the AAPI Donation Program. Through this initiative, AAPIowned or affiliated organizations were eligible to receive free cameras to help protect their communities. This program donated over $100,000 in products to organizations like the Oakland Chinatown Chamber of Commerce and Asia on Argyle in Chicago.
Supporting Sex Trafficking Survivors
Verkada Gives partners with organizations like Set Free Monterey Bay that assist sex and human trafficking survivors with healing and rehabilitation. With Set Free Monterey Bay, Verkada has consistently made meaningful donations, which in 2021 helped make up 10% of the organization’s funds. Most recently, we donated cameras to help protect residents and staff at their shelter on the Monterey Peninsula.
Creating Lasting Impact in the Communities We Call Home
At Verkada, giving back is core to who we are, and essential to our mission of protecting people and places in a privacy-sensitive way. Giving our employees an active role in philanthropy ultimately ensures that our efforts are reflective of our team and the diverse communities we serve. As Verkada continues to grow our footprint in even more communities across the world, we are eager to also expand our support to even more causes and organizations globally.
Industry best practices:
• Minimize data collection
• Process and store data that is collected on the edge
• Provide consent management features to put consumers in control
• Provide an audit trail
Consumers echo these practices when sharing their expectations. Consumers consistently report three measures that would most assuage their privacy/data
Premium model innovation – brands continue to invest in next-generation features to set premium tier products apart. Features such as video integration and biometric unlock increase purchase price, differentiate products from valuetier models, and create a foundation for services.
Attached video services – video subscriptions help brands monetize IoT costs. By creating great customer stickiness, they also increase the lifetime value of the customer and create brand loyalty for future purchases.
security concerns about smart products are by 1) giving them the ability to erase all collected data, 2) approve/ rescind who has access to the data, and 3) decide which types of data will be collected. Additionally, 26% of internet households ranked storing data on the edge among their top 3 ways to overcome their concerns. This rises to 30%+ of smart home device owners.
Following industry best practices and moving to edge compute to minimize data transfer can balance the innovation the customers want with the security practices they demand.
Smart Access Strategy: Video ROI
Access control brands employ three main strategies across their product portfolios to see the return on their investment in connected products.
Basic smart models – some of the features that were differentiators yesterday are common to all smart lock brands today, including appbased control, wireless hands-free entry, personalized codes, and even voice integrations. Basic smart models will continue to see increasing commoditization; brands at this tier will compete on price and lean on channel partners to move high volumes.
Access control brands have an opportunity to give consumers the context, convenience, and security they want at the front door with a single, multifunctional product, and open a new business line with recurring service revenue through video integration.
Parks Associates is a market research and consulting company. Since 1986, the firm has been tracking security and IoT markets. This is an excerpt from Parks Associates white paper, Video at the Door: Driving New Revenues, written in partnership with Xailient.
connected in 2025...
Name: Joseph Pfefer
Title: President & Founder
Company: Jade Alarm Co.
Location: Kansas City, MO
Number of years with the company: 55+
Number of years in your current position: 55+
What is the scope of your executive role and responsibilities currently?
(Chief Cook & Bottle Washer!) I oversee day to day operations – taking care of things when the train jumps the tracks. I help to mentor my people and pursue sales when time permits.
Briefly share your company’s mission and goals. Our primary goal is to ensure smooth sailing for our valued subscribers.
What has been your greatest professional achievement to date?
My greatest achievement has been contributing to the growth of our personnel and playing a role in the success they’ve realized within their profession, as well as personally.
What are some of the most significant challenges facing our industry today and, in your mind, what do companies need to do to succeed?
One of the most significant challenges has been finding quality people who believe in ‘reaching for that brass ring’ and being successful within the company.
What advice would you give to a young professional in the security/monitoring industry today?
Come every day with a smile on and realize you are part of an industry that helps to protect property and lives!
How do you like to spend time outside of work?
I enjoy volunteering at a local food pantry, flower gardening, and beekeeping. And, the most important item on the list is enjoying the company of my wife!
Technology continued from page 12
The CEO had a bold vision in aligning resources to achieve the goal “revamp our company, its leading devices and our loyal customer base to create an entirely new ‘...as a service’ offering.”
the UAT (User Acceptability Testing) team encountered an unexpected challenge with data quality - this could reduce the impact of the platform. The team prioritized data cleansing to address these gaps, ensuring that the insights generated from the platform were accurate and actionable.
Phase 3: Launching & Scaling with New Tools, Processes, and People (~12 Months)
Developing tech stack with a global dev team:
The team conceptualized and implemented modern cloud architecture with micro services for scalability. Continuing agile methodology, the development of a “v0.1 MVP” (minimum viable product) was prioritized to get to a Beta release. Collaborative tools (e.g. Overlay, Anima, Claap) helped a global team of developers to work around the clock in designing, developing, testing and releasing functions & features.
Onboarding users
Early adopters paved the way for a smooth onboarding process. The team focused on guiding users through the functions & features, making sure they built a habit to use the platform regularly. As customers grasped the value of the platform, they became strong advocates among their peers and paying users.
Sky Is the Limit: Setting the Stage for Sustainable SaaS Growth
SaaS solution was set on a foundational platform to support adjacent business verticals (i.e new products and services), to integrate data from any device or to add any user or manager - key to tap into broader market segments, provide robust functionality, and support diverse customer needs across market segments in the future.
a
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Detect
Calipsa Detect uses our flagship false alarm filtering technology to detect the presence of humans and vehicles in video alarms.
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Never miss an alarm with scene change detection and idle camera checks. Calipsa detects if cameras have failed to alarm, been tampered with, or changed their field of view.
Protect
Designed for proactive security. Featuring crowd forming, countbased alerts, loitering detection, and human and vehicle watchlist. Calipsa Protect lets you create alerts for the events that matter most.
Investigate
Using meta-based attributes to search across multiple cameras and/or different video files, Calipsa can search an extensive list of classifications, conduct similarity searches and show video summarization – all in just seconds.
The Wireline Report
Latest FCC news impacting your business
By Salvatore Taillefer, Partner, Blooston Law (sta@bloostonlaw.com)
Brendan Carr Tapped as Next FCC Chairman
On November 16, President-elect
Donald Trump nominated Brendan Carr as the new chairman of the FCC. Carr is the senior Republican on the FCC, having been originally appointed by Trump, and served previously as the FCC’s General Counsel.
Carr, who is the senior republican on the Commission, is widely noted by the press as having authored the telecommunications section of Project 2025. There, he stated that the FCC “needs to change course” and “bring new urgency to achieving” four main goals:
• Reining in Big Tech,
• Promoting national security,
• Unleashing economic prosperity, and
• Ensuring FCC accountability and good governance.
Carr is also known as a vocal opponent of the FCC’s decision not to authorize Starlink to receive approximately $885 million in Rural Digital Opportunity
Fund (RDOF) support. Many news outlets speculate that Carr may use his new position to reconsider that decision, or find other ways to direct funding to Starlink, which is owned by Elon Musk. Starlink has recently been in the news for bringing communications services quickly to areas affected by hurricanes.
In a statement regarding the nomination, Trump said: “Commissioner Carr is a warrior for Free Speech and has fought against the regulatory Lawfare that has stifled Americans’ Freedoms and held back our Economy. He will end the regulatory onslaught that has been crippling America’s Job Creators and Innovators and ensure that the FCC delivers for rural America.”
Sixth Circuit Net Neutrality Update
As of today, the net neutrality proceeding in the Court of Appeals for the Sixth Circuit has been fully briefed, and oral arguments have been heard. The Petitioners – a group of industry
associations including USTelecom, NCTA, and CTIA – filed their initial brief on August 12. There, they argued that the FCC lacks statutory authority to classify broadband as a Title II service under the “major questions” doctrine. The “major questions” doctrine provides that when Congress delegates its legislative authority to an agency, it presumably resolves “major questions” of policy itself while authorizing the agency to decide only those “interstitial matters that arise in day-to-day practice.” In adopting its order staying the proceeding, mentioned above, the Sixth Circuit affirmatively found that net neutrality is “likely a major question requiring clear congressional authorization” because, as the Order itself stated, broadband services are essential to modern day life. It is also a major question because of the “vast economic and political significance” at play.
The petitioners also argued that the best reading of the Communications Act is that broadband is an information service, not a telecommunications service, and therefore not subject to Title II regulation; and that the FCC also lacks authority to regulate mobile broadband under Title II because the Communications Act immunizes mobile services from Title II regulation unless they are interconnected with the public switched network (which mobile broadband is not).
In its response, filed on September 11, the FCC argued that the most natural reading of the text of the Communications Act, applied to how broadband operates and is used today, is that broadband offers telecommunications service. This is so, according to the FCC, because Broadband offers indiscriminate
transmission to internet content and services of a user’s choosing, and broadband providers do not change the content of the information that users send and receive. By contrast, broadband does not comfortably fit the statutory definition of information service because while broadband offers access to websites and applications that offer information-processing functions, it does not itself offer those functions.
The FCC further argued that the major-questions doctrine offers no basis to contravene the best reading of the statute, and that there is nothing remarkable about the FCC regulating communications services in accordance with the Communications Act.
Prior Express Written Consent for Solicitation Robocalls and Texts
Effective Jan. 27
On November 6, the FCC announced that the Office of Management and Budget (OMB) has approved the information collection associated with the rule adopted in the Second Text Blocking Report and Order requiring that texters and callers obtain a consumer’s prior express written consent to robocall or robotext the consumer soliciting their business on a one-to-one basis. Accordingly, the rule will go into effect on January 27, 2025.
This is a modification to the existing consent requirements for robocalls and robotexts that contain advertisements or solicitations. It requires that express written consent be obtained for each individual company that robocalls or robotexts the consumer. While originally intended to prevent blanket consent for “marketing partners” to stop lead generation, it also covers common affiliation. Accordingly, alarm industry members that advertise in this manner must take care to list any and all affiliates that may also robocall or robotext the consumer in the consent.
Any document purporting to convey prior express written consent must also clearly and conspicuously disclose that (a) by executing the agreement, such person authorizes the seller to deliver or cause to be delivered to the signatory
telemarketing calls or texts using an automatic telephone dialing system or an artificial or prerecorded voice; and (b) the person is not required to sign the agreement (directly or indirectly), or agree to enter into such an agreement as a condition of purchasing any property, goods, or services.
Standards continued from page 16
Built on a Foundation of Collaboration and
Stakeholder Input
The AVS-01 sub-committee, comprising 46 representatives from public safety organizations (e.g., IACP, NENA), monitoring providers, and technology experts, was formed to ensure balanced input. The AVS-01 team divided its efforts into two workgroups:
• Public Safety Workgroup: Defined data and protocols essential for efficient alarm communication.
• Data Workgroup: Analyzed realworld alarm data to establish scoring processes.
Extensive surveys among public safety professionals also provided insights into the most valuable types of alarm information, further refining the standard.
Scoring Intrusion Alarms
The AVS-01 introduces a five-level classification system. These levels are determined using a mix of real-time sensor data, video, audio analytics, and input from monitoring center operators, ensuring classifications are representative of the severity of the situation.
• Level 4: Confirmed life threats, requiring an emergency response.
• Level 3: Verified property threats.
• Level 2: Probable unauthorized human presence with unknown intent.
• Level 1: Routine alarms without significant corroborating data.
• Level 0: Alarms that do not necessitate dispatch to emergency centers.
The Impact of AVS-01
By providing clear guidelines and consistent communication methods,
the AVS-01 standard helps ensure that organizations can properly follow and comply with its requirements. The standard represents a collective step forward in aligning security industry practices with the needs of public safety, ensuring a safer and more efficient future. Together, TMA and PPVAR are actively working with ECCs/PSAPs and the security industry to ensure smooth implementation.
What’s Next?
Go to avs-01.org to learn more about how your company can adopt and implement the standard. There, you’ll find a broad scope of reference materials, including informative webinars and online training for operators. Additionally, for details on UL Solution’s AVS-01 certification, visit UL.com.
The Wireless Report
Spectrum usage; New mobile laws offer survivors protection
By John A. Prendergast, Managing Partner, Blooston Law (jap@bloostonlaw.com)
Right to Repair Updates
Missouri: In 2024, the alarm industry persuaded the Missouri legislature to include an alarm exemption in its Right to Repair bill embodied in SB1472. The latter bill did not result in legislation this year, and a duplicate bill (SB420) has been “pre-filed” for consideration in the 2025 session. In looking more closely, the alarm exemption in SB420 tracks the language in last year’s SB1472, except in one respect: “The act shall not apply to a manufacturer, dealer, distributor, integrator, installer or monitoring service provider of a central station security device or alarm system as described in the act.” Which raises the question, what is meant by the phrase “as described in the act”? SB420 seems to be selfcontained, i.e., it does not explicitly say it is amending an existing Act that may contain a definition of a security device
or alarm system. AICC will work with the Missouri alarm industry members already engaged in this effort to determine the meaning of this additional wording, and whether a meeting with the bill sponsor is warranted.
Federal: A Federal right to repair legislation may be introduced for consideration in the next legislative session. Such effort would likely take place by re-introducing an updated version of the Federal Repair Act that Senator Lujan (NM) has co-sponsored in 2022 and 2024. We will arrange follow up Hill visits with any sponsors to echo the need for an alarm exemption, and to size up the timing and possibility of passage of any new statute under the new administration.
Update on NextNav Petition for Rulemaking to Reconfigure Lower 900 MHz Band
NextNav, Inc. (NextNav) has filed a Petition for Rulemaking with the FCC (WT Docket No. 24-240) that seeks to reconfigure the 902-928 MHz band (the “Lower 900 MHz Band”) and adopt new rules to enable the deployment of a 5G terrestrial positioning, navigation, and timing (PNT) network that is complimentary to GPS. Grant of the NextNav proposal could impact alarm devices that operate in portions of the Lower 900 MHz Band, by potentially causing interference and channel crowding where low powered, unlicensed equipment will as a practical matter have to operate in a smaller portion of the spectrum. AICC is actively working to focus the FCC on these concerns, through the filing of comments, meetings with FCC staff, meetings with representatives of NextNav, and related actions.
Flex Association, a trade group representing app-based platforms such as DoorDash, Grubhub, Instacart, Lyft, and Uber, has announced its support for the NextNav proposal. Among NextNav’s largest investors is The Vanguard Group, an investment manager that also holds substantial investments in Uber and Lyft. An ex parte letter filed October 31 by the Flex association in the NextNav proceeding emphasized that the rideshare and delivery industry contributes over $212 billion annually to the U.S. economy, has more than 7.3 million app-based workers, and generates $32 billion in additional revenue for restaurants, grocers, and other local businesses. This is driven, in part, by app
platforms’ use of navigation technologies that provide reliable and accurate location-based information.
While AICC does not discourage participation in testing and analysis to see if Part 15 alarm devices could somehow continue to operate effectively, given the failure of NextNav thus far to provide any reliable showing to that effect, the alarm industry should be prepared to:
• Provide a reasonable (and companyanonymous) industry estimate of the economic harm to alarm companies and their customers if interference and channel crowding is caused by NextNav’s proposal, as well as a more detailed description of other types of harm (especially safety-related).
• Evaluate and to the extent necessary refute any technical analysis and/or testing by NextNav.
Watch this Space: Court Overturns FTC Non-Compete Restriction, FTC Appeals
On August 20, the US District Court for the Northern District of Texas in Ryan LLC v. FTC overturned the FTC’s recently-adopted ban on the use of non-compete restrictions in employee contracts. The rule was scheduled to go into effect on September 4. On October 18, 2024, the FTC filed a notice of appeal to challenge the August 2024 ruling by the Texas court. The FTC also has appealed a preliminary injunction ruling by the U.S. District Court for the Middle District of Florida. The issue will likely end up before the Supreme Court. In the meantime, FTC has indicated that the Texas court’s decision does not prevent the FTC from addressing non-competes through case-by-case enforcement actions. Therefore, employers will need to stay abreast of any further rulings in this matter. Please consult with employment counsel if you have any questions.
NG911 Update
AICC (through Blooston) attended an Oct. 15 NG911 seminar that included
FCC officials and industry experts on the panel. We posed a question as to how the FCC and industry can prevent devices sending automated alarms, video, etc. directly to the PSAP, without human screening. This could recreate the “autodialer” issue that can shut down a PSAP by flooding it with automated messages which can prevent PSAPs from responding to actual emergencies. We received an interesting response from a panelist representing NENA (who is apparently immersed in the development of technical standards for implementation of NG911). He indicated that with regard to automated, non-screened signals to a PSAP, “we have non-interactive call types, with special intelligence to deal with that.” This would seem to suggest that it may be possible for NG911 technology to detect and block the messages to the PSAP that would cause the alarm industry’s concern. AICC is exploring this possible solution further. We have a call next week with Karen A. Carlson of Automated Secure Alarm Protocol Program, and will reach out to NENA.
CISA Releases Cybersecurity Guide for Communications Infrastructure
On December 4, the Cybersecurity and Infrastructure Security Agency (CISA), in partnership with the National Security Agency (NSA), the Federal Bureau of Investigation (FBI) and international partners, released the Enhanced Visibility and Hardening Guidance for Communications Infrastructure, that provides best practices to protect against the threat actor that appears to have compromised networks of major global telecommunications providers. According to the government, the recommended practices will strengthen visibility and harden network devices against a broad and significant cyber espionage campaign. The guide provides recommended actions to quickly identify anomalous behavior, vulnerabilities and threats, and to respond to a cyber incident. It also guides organizations to reduce existing vulnerabilities, improve secure configuration habits, and limit
potential entry points. The alarm industry should review the guidelines, to determine if there are any measures that can be used to better protect alarm traffic, and to examine whether telecom carrier adoption of these measures will affect alarm signals for better or worse.
FCC Adopts Order Allowing FirstNet to Operate in 4.9 GHz Band
The FCC has released a Ninth Report and Order in WP Docket No. 07-100, which seeks to ensure the efficient and intense utilization of the 4.9 GHz Band for public safety and related communications nationwide. The Order authorizes a single Band Manager to receive a nationwide “overlay” license, and to enter into a sharing agreement with the First Responder Network Authority (FirstNet). Incumbents will be allowed to retain their licenses, and the Band Manager is directed to protect incumbent users from interference.
The Coalition for Emergency Response and Critical Infrastructure (CERCI) is reportedly planning to challenge the FCC’s decision in court. CERCI, backed by T-Mobile and Verizon, has been urging the FCC to reject calls by the Public Safety Spectrum Alliance (PSSA) to assign the 4.9 GHz band to FirstNet, which is managed by and operated in conjunction with AT&T’s network.
With respect to setting up a scheme for non-public safety access via leasing, the FCC found no consensus in the record, so it deferred any ruling at this time. Thus, for the time being at least, private sector companies will not be allowed access to the 4.9 GHz band despite earlier FCC actions that seemed to clear the path for this access. The alarm industry should determine whether its status as a group of quasi-public safety entities that already have a relationship with FirstNet for access to the network may allow possible access to 4.9 GHz spectrum as appropriate.
FCC To Propose Expanding 6 GHz Band Spectrum for Very Low Power Devices
The FCC has proposed new rules to expand very low power device operations
in additional spectrum in the 6 GHz band, alongside other Wi-Fi-enabled devices (ET Docket No. 18-295; GN Docket No. 17-183). The FCC has, in recent years, expanded unlicensed use between 5.925 and 7.125 GHz, helping to usher in Wi-Fi 6E, set the stage for Wi-Fi 7, and support the growth of the Internet of Things. The proposed rule changes would expand unlicensed use of the 6 GHz band by very low power devices in two additional subbands, making a contiguous 1200 megahertz of spectrum available for use by these devices. The proposal may create more spectrum that is usable for alarm devices.
If adopted, the proposed Report and Order would permit the very low power (VLP) class of unlicensed devices to operate across 350 megahertz of spectrum in the U-NII-6 (6.425-6.525 GHz) and U-NII-8 (6.875-7.125 GHz) portions of the 6 GHz band at the same power levels and technical/operational protections as recently approved for the UNII-5 (5.925-6.425 GHz) and U-NII-7 (6.525-6.875 GHz) bands, while protecting incumbent licensed services that operate in the 6 GHz band.
These VLP devices would have no restriction on locations where they may operate and would have no requirement to operate under the control of an automatic frequency coordination system. To ensure the risk of interference remains insignificant, the devices would be required to employ a contention-based protocol, implement transmit power control, and be prohibited from operating as part of a fixed outdoor infrastructure.
Our Gratitude to Our 2024 Committee Leaders
To those who have served in committee leadership roles in 2024, we extend our deep gratitude for the time, knowledge, and talents that you have invested in the advancement of our community and our industry. Your contrubution has made such an impactful difference.
Alarm Industry Communications (AICC) - Tiffany Galarza, Sascha Kylau; Staff liaisons: Celia Besore and Leigh McGuire
Associate Members’ Liaison Committee - Mark Hillenburg, Jennifer Holloway; Staff liaison: Illeny Maaza
ASAP Leadership Committee - Pam Petrow, Daniel Oppenheim; Staff liaisons: Celia Besore and Bryan Ginn
Bylaws - Jay Hauhn, Chet Donati; Staff liaison: Celia Besore
Compliance Community - Kate Fisher, Tommy Whisnant; Staff liaisons: Celia Besore and Karen Monroe
Education - John Brady, Brandon Niles; Staff liaison: Julie Webber
Five Diamond - Caroline Brown, Jeff Cohen; Staff liaison: Karen Monroe
Government Relations - James Marcella, Tommy Whisnant; Staff liaisons: Celia Besore and Karen Monroe
GSOC - Richard Flores, Randy Rickert; Staff liaison Illeny Maaza
IQ Committee: Ralph Sevinor, Ivan Spector, Amanda Hayden, Morgan Hertel, Tim Creenan; Staff liaison: Karen Monroe
Long-Range Planning - Steve Butkovich, Celia Besore (TMA CEO)
Marketing and Communications - Brandon Freedman, David Morgan: Staff liaison: Leigh McGuire
Membership - Jack Doyle, Alan Gillmore; Staff liaison: Illeny Maaza
NextGen Subcommittee - Amy Becht, Jessica Lambert; Staff liaisons: Illeny Maaza and Karen Monroe
Nominating - Morgan Hertel, Steve Butkovich; Staff liaison: Celia Besore
SIAC Board Members - Bob Bonifas, Kevin Stone, Jack Doyle; Staff liaison: Celia Besore
Standards - Morgan Hertel and Task Group co-chairs: Glenn Schroeder; Mark McCall; Dave Holl; Mike Picciola; and Larry Dischert; Staff liaisons: Celia Besore and Bryan Ginn
Surveillance and Video Verification - David Charney, Wes Usie; Staff liaison: Julie Webber
Technology - Stephen Kovacsiss, Matt Narowski; Staff liaison: Julie Webber
Bosch Sells Security and Communications Technology Business to Triton Partners
Bosch completed the sale of its entire Building Technologies division — which includes three business units: video systems, access and intrusion solutions, and communication technologies — to Triton Partners. The transaction for undisclosed terms was announced by both companies, highlighting the strategic rationale and future aspirations associated with the deal.
Triton Partners is a London-based private equity firm focused on investing in and supporting medium-sized businesses primarily across Europe. The acquisition is said to represent an opportunity to foster innovation and growth within the industrial, business services, and consumer/health sectors. Triton plans to position the acquired business as an independent company, enabling greater focus and agility in serving its markets. The new company will maintain its operational headquarters in Grasbrunn, Germany, and its workforce of approximately 2,700 employees spread across multiple global locations.
CPI Security Invests More Than $1 Million in Hurricane Helene Relief Efforts
CPI Security pledged to invest more than $1 million into Hurricane Helene disaster relief efforts, according to a company announcement.“Many of our employees, customers, and neighbors are trying to rebuild from this storm, and we’re committed to standing alongside them,” says CEO and founder Ken Gill
The company sent crews of its own employees weekly, focused on helping its customers and employees in need. The crews took generators, Starlinks, chainsaws, and other much-needed supplies.
In addition to CPI’s direct engagement with its affected employees and customers, CPI Security has donated to organizations including Samaritan’s Purse, the American Red Cross, High Country Charitable Foundation and the Community Foundation of Western North Carolina.
PureTech
Systems Announces Launch of Nuisance Alarm Filter Solution
PureTech Systems Inc. announced the launch of PurifAI, a patented SaaS solution designed to filter false and nuisance alarms for self- and centralmonitoring operations.
The patented cloud-based service receives video motion alarms from any source (new or existing cameras, DVRs, NVRs, other video analytics, motion sensors), and reassess them using PureTech’s cutting-edge AI-boosted video analytics to filter out false/ nuisance alarms. Only auto-verified alarms that pass the AI filtering are forwarded to your central monitoring software, and/or SMS, and/or email. False/nuisance alarms are logged, but not forwarded so you don’t have to waste time looking at them.
Allied Universal Named to Newsweek List of America’s Greatest Workplaces for Veterans
Allied Universal® has been named to the Newsweek list of America’s Greatest Workplaces for Veterans 2024/2025. Receiving the highest ranking of five out of five stars, the publication evaluated the company’s official programs for veterans, reviews and information from social media platforms.
Per Mar Security Services, a leading provider of comprehensive security solutions for residential and commercial customers, has been honored with the 2024 Premier Security Dealer of the Year award by Resideo at its 35th Annual CONNECT customer event. The award honors the company’s dedication to growth, demonstrates true team performance, and delivers exceptional security solutions.
Brian Duffy, CEO of Per Mar, expressed his gratitude: “It is an honor to be recognized as Resideo’s Premier Partner of the Year. We are fortunate to be supported by such a great organization and we will continue to grow together in the future.”
(Pictured (l to r) - Quentin Gunther, Brian Duffy, and Mike Maher, Resideo.)
DMP Announced the Release of the XT75 Control Panel
DMP announced the release of its highly anticipated control panel designed to bridge the gap between the XT Series and the XR Series. The XT75 tightly integrates intrusion, access control and AlarmVision® – making it ideal for customers who need a robust system with a smaller footprint. The XT75 supports AlarmVision products, a compatibility previously only available through XR Series panels, giving the ability to monitor real events in real time with a real response.
CSS Unveils Advanced Alarm and Communication Solutions with AlarmConnect™ and Cloud Services
CSS is revolutionizing the communication and alarm management space with two cutting-edge offerings: CSS AlarmConnect™ and CSS Cloud Services. These services are designed to enhance connectivity, improve reliability, and simplify infrastructure management for businesses.
CSS AlarmConnect™ provides robust RespOrg services and circuit management, allowing businesses
to seamlessly connect with multiple providers.
CSS Cloud Services focuses on delivering reliable, redundant infrastructure through dual UL data centers.
Evolon and UCC Partner to Deliver Proactive Video Monitoring Solutions
Evolon Technology, United Central Control (UCC), and COPS Monitoring (COPS) have announced a partnership to transform the proactive video monitoring market.
The companies will co-sell Evolon Insites Proactive Monitoring to offer a flexible suite of commercial video monitoring services. By combining Evolon’s advanced technology with UCC and COPS dedicated AlarmWatch expert video monitoring services, businesses can access comprehensive, proactive video monitoring solutions that enhance security while reducing operational costs.
The New DICE Announced Change to Video Platform Pricing Model
The New DICE announced it is eliminating the per-camera charges for its interactive video platform and offering free camera connections, By doing so, DICE is significantly reducing the cost of entry for alarm and video monitoring centers seeking to leverage cloud-based solutions.
This innovative approach takes advantage of DICE’s extensive
infrastructure and expertise in developing integrated GPU farms. By optimizing cloud-based video monitoring, Dice is aligning the costs of video surveillance with traditional alarm monitoring, making it more accessible and affordable for businesses of all sizes.
Guardian Alarm named SDM 2024 Dealer of the Year
Congratulations to Guardian Alarm President and CEO Brent Uhl and his team on being named SDM 2024 Dealer of the Year. Read the full story on sdmmag.com.
RAD Launches SARA™, the AIdriven Speaking Autonomous Responsive Agent
Robotic Assistance Devices (RAD) announced the launch of SARA™ (Speaking Autonomous Responsive Agent). This innovative software solution offers unparalleled efficiency and costeffectiveness while reshaping how Global Security Operations Centers (GSOCs) operate.
A typical security operations center relies on human workers to review video footage escalated by analytics, assess the situation, and decide on appropriate actions, which may include verbal engagement or escalation to facility management or law enforcement. SARA automates these tasks with significant improvements, delivering enhanced efficiency, reduced costs, and superior performance across a wide range of scenarios.
Join us in welcoming our new and returning members to the TMA community! To view a complete list, visit www.tma.us.
Consultant
Hightower Risk Associates Inc.
Miami Beach, FL (770) 402-3766
Contact: Steven Haase, President
A seasoned insurance professional, Steven Haase specializes in the development of innovative insurance products that address emerging risks associated with new technologies and evolving economic models. He focuses on offering micro embedded insurance through IoT devices provided by smart home and business companies. These insurance products are designed to cover a range of risks, including:
• Stolen packages detected by monitored cameras
• Water damage detected by water sensors
• Theft or property damage that triggers an alarm Additionally, Steve is expanding into cyber insurance and breach prevention and recovery solutions that can be embedded with monitoring subscriptions. Given the increasing vulnerabilities of IoT devices, as highlighted by various reports and articles, there’s a growing need for comprehensive protection. He believes in turning these vulnerabilities into opportunities by offering solutions that include insurance, prevention, and recovery services to safeguard users.
Listed Monitoring
ProTELEC Security & Safety
Winnipeg, MB (877) 949-1417
protelecalarms.com
ProTELEC Security + Safety Ltd. is a Western Canadian, family-owned and operated security and safety company. For over 56 years, we have been protecting life and property through a blend of state-of-the-art monitoring technology and live operator response from our 24/7/365 ULC Certified Emergency Monitoring Centre. As a boutique security and safety provider, ProTELEC is dedicated exclusively to the commercial sector, offering tailored alarm monitoring services, products, and response solutions.
ProTELEC employs 49 full time staff and is a COR™-certified, full-service firm with sales, installation, and service of all products (security, access control, video, lone worker monitoring) provided and monitoring services for all products installed.
You get out what you put in.
Make the most of your TMA membership in 2025. Learn how at www.tma.us/ member-resources
out TMA’s
Job Board. Members can post open positions and search for free!
FirstNet Certified Companies
TMA is pleased to introduce and recognize the following companies who have become FirstNet certified as of December 17, 2024.
n ADT, LLC, Boca Raton, FL
n Advance Alarms Inc., Broken Arrow, OK
n Affiliated Monitoring, Union, NJ
n Alarms Unlimited, San Diego CA
n Allstate Security Industries, Inc., Amarillo, TX
n Arco Security Central Station Corp., Miami, FL
n Bay Alarm Systems, Concord, CA
n Centra-larm MonitoringManchester, NH
n COPS Monitoring, Williamstown, NJ
n Complete Security Systems, Marlboro, NJ
n Criticom Monitoring Services, Longwood, FL
n DGA Security Systems, Inc., New York, NY
n Dispatch Center Ltd., San Antonio, TX
n DMP, Springfield, MO
n Doyle Security Systems Inc., Rochester, NY
n Electronix Systems Central Station Alarms, Inc., Huntington Station, NY
n Emergency 24, Des Plaines, IL
n Federal Response Center, Inc., Springfield, MO
n First Alarm, Aptos, CA
n Force Security Solutions, LLC, Manassas, VA
n Hoffman Security, Atwater, CA
n Intercom Clock & Signal Services, dba ICS, Riverside, CA
n Intruder Alert Systems of San Antonio, San Antonio, TX
n JCI, Boca Raton, FL
n Kansas City CCTV, LLC DBA Kansas City CCTV & Security, Kansas City, MO
n Kings III of America, Coppell, TX
n Lydia Security Monitoring dba UCC, San Antonio, TX
n Midwest Alarm Company, Inc., Sioux Falls, SD
n NAPCO Security Systems, Inc., Amityville, NY
n National Monitoring Center (NMC), Lake Forest, CA
n Nationwide Security Corporation, Branford, CT
n Pye-Barker Fire & Safety, LLC, Doral, FL
n Rapid Response Monitoring, Syracuse, NY
n Safe Tech USA, Ltd., Melville, NY
n SCN Security Communication Network, Inc., Corona, CA
n Securitas Technology, Plymouth, MN
n SecurityCentral, Statesville, NC
n Security Equipment, Inc., Omaha, NE
n Sentinel Alarm Company, Stowe, VT
n Sentry Alarm Systems, Monterey, CA
n Southwest Dispatch Center, Richardson, TX
n Tech Electronics, Inc., St. Louis, MO
n The Fireline Corporation, Baltimore, MD
n Triple S Alarm Co., Little Rock, AR
n United Security Communications, Inc., Lothian MD
n Vector Security, Inc., Warrendale, PA
n Vyanet Operating Group-Bend, OR
n Washington Alarm, Inc., Seattle, WA
n WH International Response Center, Rockford, MN
IQ Certified Companies
TMA is pleased to introduce and recognize the following companies who have become IQ certified as of December 17, 2024.
n Advance Alarms, Inc., Broken Arrow, OK
n Advanced Alarm, Inc., Tonawanda, NY
n Affiliated Monitoring Inc., Union, NJ
n Allstate Security Industries, Inc., Amarillo, TX
n Centra-larm MonitoringManchester, NH
n COPS Monitoring, Williamstown, NJ
n Genesis Security Services, Carolina, PR
n Guardian Protection Warrendale, PA
n National Monitoring Center, Lake Forest, CA
n Rapid Response Monitoring Services, Inc., Syracuse, NY
n Securityhunter, Inc., Baltimore, MD
n Solid Security Services, Inc. Buford, GA
n SSC Services Inc. dba Cen-Signal, Columbus, GA
n Statewide Monitoring Corporation, Staten Island, NY
n Wayne Alarm Systems, Inc., Lynn, MA
Congratulate TMA’s 2024 Five Diamond Designees
The monitoring centers listed below are designated TMA Five Diamond as of 12/17/24 through April 2025. This designation marks a commitment to the highest industry standards. Visit TMA.us for the most up-to-date listing of certificants.
AFA Protective Systems
Syosset, NY
www.afap.com
Full-Service Monitoring Designated since 1/2014
Audeamus DBA Sebastian CorpKerman, CA www.audeamus.net
Full Service Monitoring Designated since 1/2024
a.p.i. Alarm Inc. Denver, CO www.apialarm.com
Full Service Monitoring Designated since 01/2023
a.p.i. Alarm Inc. Toronto, ON www.apialarm.com
Full Service Monitoring Designated since 01/2023
Acadian Monitoring Services, LLC Lafayette, LA www.acadianmonitoringservices.com
Wholesale Monitoring Designated since 01/2005
ADT
Knoxville, TN
www.adt.com/local/tn/knoxville
Full Service Monitoring Designated since 04/2024
ADT by Telus
Calgary AB www.telus.com
Full-service and Wholesale Designated since 12/2020
ADT by Telus
Saint Leonard QC www.telus.com
Full Service and Wholesale MonitoringDesignated since 12/2023
ADT Commercial LLC (formerly Protection One)
Irving, TX
www.adt.com
Full Service Monitoring Designated since 10/2014
Affiliated Monitoring Union, NJ www.affiliated.com
Wholesale Monitoring Designated since 09/2005
Affiliated Monitoring Houston, TX www.affiliated.com
Wholesale Monitoring Designated since 05/2022
Alarm Detection Systems, Inc. Aurora, IL www.adsalarm.com
Full Service Monitoring Designated since 08/2003
Alarm Detection Systems, Inc. (formerly Safe Systems) Louisville, CO www.adsalarm.com
Full Service Monitoring Designated since 08/2004
Alarmco, Inc.
Las Vegas, NV www.alarmco.com
Full Service Monitoring Designated since 06/2006
Alarme Sentinelle/Sentinel Alarm Montreal, QC www.sentinelalarm.com
Full-Service Monitoring – Canada Designated since 12/2010
Alert 360 Tulsa, OK www.alert360.com
Full Service Monitoring Designated since 08/2018
Allied Universal Technology Services Wyoming, MI www.aus.com
Full-Service Monitoring Designated since 5/2021
Allied Universal Technology Services Richardson, TX www.aus.com
Full-Service Monitoring, SOC/Proprietary Monitoring, Video Monitoring Designated since 7/2013
Allstate Security Industries, Inc. Amarillo, TX www.allstatesecurity.com
Wholesale Monitoring Designated since 08/2023
American Alarm and Communications, Inc. Arlington, MA www.americanalarm.com
Full-Service Monitoring Designated since 04/2004
American Electric Power Columbus, OH www.aep.com
GSOC Monitoring Designated since 11/2020
Amherst Alarm Inc. Amherst, NY www.amherstalarm.com
Full Service Monitoring Designated since 03/2004
AvantGuard Monitoring Centers Cedar City, UT www.agmonitoring.com
Wholesale Monitoring Designated since 05/2023
AvantGuard Monitoring Centers Ogden, UT www.agmonitoring.com
Wholesale Monitoring Designated since 01/2007
Barcom Security, Inc.
Swansea, IL
www.barcomsecurity.com
Full-Service Monitoring Designated since 11/2007
Bay Alarm Company Concord, CA
www.bayalarm.com
Full Service Monitoring Designated since 01/2006
Bell Canada
Toronto, ON
www.bell.ca/smart-home
Full Service Monitoring - Canada Designated since 04/2015
Bell Canada
Winnipeg, MB
www.bell.ca/smart-home
Full Service Monitoring - Canada Designated since 04/2020
Blackline Safety Calgary, AB
www.blacklinesafety.com
Full Service Monitoring - Canada Designated since 04/2018
Brightspeed Security Systems (formerly CenturyLink Security)
Monroe, LA
www.brightspeedsecurity.biz
Full Service Monitoring Designated since 02/2005
Brinks Home™ (formerly Monitronics International) Farmers Branch, TX
www.brinkshome.com
Wholesale Monitoring Designated since 02/2005
Centra-Larm Monitoring Inc. Manchester, NH
www.centra-larm.com
Wholesale Monitoring Designated since 06/2009
Clearview Securities, Inc.
Knoxville, TN
www.clearviewtn.com
Full Service Monitoring Designated since 05/2023
Cooperative Response Center, Inc. (CRC)
Austin, MN
www.crc.coop
Wholesale Monitoring Designated since 03/2011
COPS Monitoring
Boca Raton, FL
www.copsmonitoring.com
Wholesale Monitoring Designated since 04/2014
COPS Monitoring Lewisville, TX
www.copsmonitoring.com
Wholesale Monitoring Designated since 06/2014
COPS MonitoringWilliamstown, NJ
www.copsmonitoring.com
Wholesale Monitoring Designated since 05/2014
CPI Security Systems Charlotte, NC
www.cpisecurity.com
Full Service Monitoring Designated since 08/2009
Damar Security Systems
Sarnia, ON https://damarsecuritysystems.com/
Full Service Monitoring - Canada Designated since 11/2012
DGA Security Systems, Inc.
New York, NY
www.DGA.com
Full Service Monitoring Designated since 02/2005
DMC Security Services Inc., Midlothian IL
www.dmcsecurity.com
Full-Service Monitoring Designated since 9/2005
Dynamark Monitoring, Inc. Hagerstown, MD
www.dynamarkmonitoring.com
Wholesale Monitoring Designated since 02/2012
Electronix Systems Central Station Alarms, Inc.
Huntington Station, NY
www.electronixsystems.com
Full Service Monitoring Designated since 06/2005
Ellijay Telephone Company Ellijay, GA
www.etcbusiness.com
Full Service Monitoring Designated since 04/2015
ESC Central Birmingham, AL www.esccentral.com
Wholesale Monitoring Designated since 12/2023
Everon (formerly ADT Commercial LLC) Irving, TX www.everonsolutions.com
Full-Service Monitoring, Designated since 10/2014
Federal Response Center Springfield, MO www.federalprotection.com
Wholesale Monitoring Designated since 01/2006
Fire Monitoring of Canada, Inc. St. Catharines, ON www.fire-monitoring.com
Full Service Monitoring - Canada Designated since 05/2009
Guardian Alarm Southfield, MI
https://guardianalarm.com/
Full-Service Monitoring Designated since 3/2024
Guardian Protection Services Inc. Butler, PA www.guardianprotection.com
Full-Service Monitoring Designated since 06/2020
Guardian Protection Services Inc. Warrendale, PA
www.guardianprotection.com
Full-Service Monitoring Designated since 09/2006
Gillmore Security Systems Inc.
Cleveland, OH
www.gillmoresecurity.com
Full Service Monitoring Designated since 01/2009
GM Security Technologies
San Juan, PR
www.gmsectec.com
Wholesale Monitoring Designated since 10/2011
Holmes Security Systems
Fayetteville, NC
www.holmeselectricsecurity.com
Full Service Monitoring Designated since 12/2017
Huronia Alarm & Fire Security, Inc.
Midland, ON
www.huroniaalarms.com
Full Service Monitoring - Canada Designated since 06/2013
Interface Systems
Earth City, MO
www.interfacesystems.com
Full Service Monitoring Designated since 08/2004
Interface Systems
Plano, TX
www.interfacesystems.com
Full Service Monitoring Designated since 11/2012
iWatch Communications
Beaverton, OR
www.iwatchcomm.com
Full Service Monitoring Designated since 01/2008
Kastle Systems
Falls Church, VA
www.kastle.com
Full-Service Monitoring Designated since 06/2014
Kroger Central Alarm Control
Portland, OR
www.kroger.com
GSOC
Life Alert Emergency Response, Inc.
Encino, CA
www.lifealert.com
Full-Service Monitoring Designated since 11/2014
Life Safety Monitoring, LLC
Munhall, PA
www.mylifesafetymonitoring.com
Wholesale Monitoring Designated since 01/2018
Metrodial Corporation, Inc.
Hicksville, NY
www.metrodial.com
Full Service Monitoring Designated since 11/2004
National Monitoring Center Irving, TX www.nmccentral.com
Wholesale Monitoring Designated since 06/2016
National Monitoring Center Lake Forest, CA www.nmccentral.com
Wholesale Monitoring Designated since 06/2016
Nationwide Central Station Monitoring Corp. Freeport, NY
www.nationwidedigital.com
Full Service Monitoring Designated since 04/2007
NextEra Energy, Inc.
Juno Beach, FL
www.nexteraenergy.com
GSOC Monitoring Designated since 12/2022
Northern911 Sudbury, ON www.northern911.com
Full-Service Monitoring – Canada Designated since 05/2014
Northwest Alarm MonitoringSeattle Washington www.nwalarm.com
Wholesale Monitoring Designated since 8/2024
Operational Intelligence Center
Indianapolis, IN
Full Service Monitoring Designated since 01/2020
Paladian Victoria, BC
Full Service and Wholesale Monitoring Designated since 6/2016
Peak Alarm Company, Inc.
Salt Lake City, UT
www.peakalarm.com
Full-Service Monitoring Designated since 02/2006
Per Mar Security Services
Davenport, IA
www.permarsecurity.com
Full Service Monitoring Designated since 06/2005
Pro-Vigil
San Antonio, TX
www.pro-vigil.com
Full Service Monitoring Designated since 01/2024
Quick Response Cleveland, OH
www.quickresponse.net
Wholesale Monitoring Designated since 10/2005
SecurTek Monitoring Solutions, Inc. Winnipeg, MB
www.securtek.com
Full-Service Monitoring – Canada Designated since 05/2022
SecurTek Monitoring Solutions, Inc. Yorkton, SK www.securtek.com
Full-Service Monitoring – Canada Designated since 05/2010
Securitas Electronic Security, Inc. Honolulu, HI
www.securitases.com
Full Service Monitoring Designated since 12/2003
Securitas Electronic Security, Inc.
Charlotte, NC
www.securitases.com
Full Service Monitoring Designated since 03/2022
Securitas Electronic Security, Inc
Uniontown, OH
www.securitases.com
Full Service Monitoring Designated since 11/2003
Security Alarm Corporation
Port Charlotte, FL
www.securityalarmcorp.com
Full Service Monitoring Designated since 06/2012
Security Central Statesville, NC
www.security-central.com
Wholesale Monitoring Designated since 7/2015
Security Equipment, Inc. (SEI) Omaha, NE
www.sei-security.com
Full Service Monitoring Designated since 07/2004
Smart Security Pros Bowie, MD
www.mobilevideoguard.com
Video Monitoring Designated since 11/2024
Sonitrol Great LakesGrand Blanc, MI
www.sonitrolverified.com
Full Service Monitoring Designated since 02/2022
Statewide Central Station Tampa, FL
www.statewidecs.com
Wholesale Monitoring Designated since 5/2023
Statewide Central Station Staten Island, NY
Statewidecs.com
Wholesale Monitoring Designated Since 2/2011
Superior Central Station, Inc.
McAllen, TX
www.superiorcentral.com
Full Service Monitoring Designated since 06/2007
Tech Systems Inc. Buford, GA
www.techsystemsinc.com
Wholesale Monitoring Designated since 12/2019
Telsco Security Systems
Edmonton, AB
www.telsco.com
Full Service Monitoring - CA Designated since 02/2016
The Church of Jesus Christ of Latter-day Saints
Salt Lake City
http://churchofjesuschrist.org
GSOC Monitoring Designated since 05/2012
The Watchlight Corporation El Cajon, CA
www.watchlight.com
Full Service Monitoring Designated since 03/2014
Titan Protection
Overland Park, KS
www.tpcsecurity.com
Full Service & Wholesale Monitoring Designated since 10/2022
U.S. Monitoring, Inc. Oklahoma City, OK www.usm-ok.com
Wholesale Monitoring Designated since 08/2018
United Central Control San Antonio, TX
www.teamucc.com
Wholesale Monitoring Designated since 08/2004
Valley Security and Alarm Fresno, CA
www.valleysecurityandalarm.com
Full Service Monitoring Designated since 10/2017
Vancouver Fire & Security Richmond, BC
www.radiussecurity.ca
Wholesale Monitoring - Canada Designated since 07/2012
Vivint Inc. - MN Eagan, MN www.vivint.com
Full Service Monitoring Designated since 03/2014
Vivint Inc. - UT Provo, UT
www.vivint.com
Full Service Monitoring Designated since 03/2014
Viiz Communications
Anniston, AL
www.viiz.com
Video Monitoring Designated since 9/2024
Vyanet Operating Group, Inc. Bend, OR www.vyanet.com
Full Service Monitoring Designated since 12/2014
Washington Alarm Seattle, WA
www.washingtonalarm.com
Full-Service Monitoring 12/2006
Wegmans Food Markets, Inc. Rochester, NY
www.wegmans.com
GSOC Monitoring Designated since 04/2008
WH International Response Center Rockford, MN
www.whirc.com
Wholesale Monitoring Designated since 12/2004
Please contact Alice Cornett Giacalone for a complimentary review of your current program and quotes.
Central Insurance Agency, Inc (CIA) is a specialized agency for the security and alarm industry. CIA contracts with several insurers to provide customers with competitive prices, broad coverage and wide line of products. The agency strives to provide each customer with responsive expertise. We provide insurance to companies that offer Burglar, Fire, CCTV, Access Control, Home Automation, PERS/Medical Alarms, Armed & Unarmed Guard/Patrol Response, Fire Suppression and Armored Car Services.
As an insurance professional focused on the security and alarm monitoring industry for twenty five years, Alice Cornett Giacalone is known throughout the United States as the premier specialist to this industry. Her client list includes the “who’s who” of the security, medical monitoring and low voltage contracting industry.
Coverage options include:
• General Liability/Errors & Omissions
• Employment Practices Liability
• Fiduciary Liability
• Cyber Liability
• Directors & Officers Liability
• Auto Liability & Physical Damage
• Risk Management
• Umbrella/Excess Liability
• Property/Inland Marine
• Workers’ Compensation
• Surety Bonds
• Crime
• Employee Benefits Liability
• Consultation
Central Insurance Agency, Inc. (Davenport Office) 2942 N Harrison Street, Davenport, IA 52803 Phone: 800-917-ALICE (2542) / E-Fax: 908-842-0313 / Email: aliceg@ciainsures.com
TMA DISPATCH, WINTER 2024 ADVERTISERS INDEX
n Alarm.com, page 2
n Altronix, page 5
n Calipsa, page 21
n CIA, page 36
n The NEW DICE, page 8
n NAPCO, page 41
n PureTech Systems, page 11
n UL Solutions, page 18
Email communications@tma. us for information on TMA advertising. Options are available for every budget.
Sponsorships are available for our 2025 meetings. Contact Keely Anderson at kanderson@tma.us.
Monitoring Center Operator Level 1
Training Graduates
Graduates highlighted in blue achieved 100% on their exam.
Name Company Graduated
Austin Abbey Paladin Technologies, Inc. (Victoria) (CA) 9/19/2024
Mehdi Aboudou Paladin Security Group (CA) 8/5/2024
Carmen Aguilar Security Central 9/7/2024
Desmond Aguilera First Alarm 10/12/2024
Hajar Akherraz ADT By Telus (CA) 9/11/2024
Nelly Ala National Monitoring Center 8/20/2024
Justice Alexander Cops Monitoring by Lydia Security 10/19/2024
Syed Ali Interface Systems - Earth City 9/15/2024
Andrew Allred Allied Universal Technology Services 10/8/2024
Jayde Alston General Security 10/24/2024
Tyler Anderson Interface Systems - St. Louis 10/3/2024
Shermia Anderson SimpliSafe Inc. 10/8/2024
Annabel Anty Cops Monitoring by Lydia Security 10/19/2024
Mysha Anyasodike ADT 8/7/2024
Adra Armstrong National Monitoring Center 10/24/2024
Errick Arnold SimpliSafe Inc. 9/30/2024
Jordan Ashe National Monitoring Center 9/3/2024
Dominic Audet ADT By Telus (CA) 9/11/2024
Krystle Bailey Tech Systems Inc 8/21/2024
Daniel Baltes Vivint, Inc. 10/23/2024
Charity Barchers Security Central 9/7/2024
Arlene Beraza Superior Central Station Inc. 8/21/2024
Adam Bishop Viiz Communications Inc. 9/8/2024
Brayden Blevins Interface Systems - Earth City 8/7/2024
Joseph Blount SimpliSafe Inc. 10/8/2024
Amanda Bonilla SimpliSafe Inc. 10/28/2024
Mackenzie Booker Interface Systems - Earth City 10/25/2024
Nia Bowling A3 Smart Home dba AAA Smart Home 10/28/2024
Ozzy Boyana Paladin Security Group (CA) 10/31/2024
Jacob Boyd Securitas Technology 10/17/2024
George Boyle Cops Monitoring by Lydia Security 8/24/2024
Jackson Boytim Life Safety Monitoring, LLC 9/23/2024
Darrion Bramlett Interface Systems - St. Louis 9/23/2024
Amanda Brandner A3 Smart Home dba AAA Smart Home 10/29/2024
Geoffrey Breedwell Operational Intelligence Center 8/23/2024
Jalynn Brown SimpliSafe Inc. 9/30/2024
Brandy Brown Vigilante Security 8/28/2024
Pamela Brown Vivint, Inc. 9/19/2024
Dante Browning Dispatch Center, Ltd 9/26/2024
Lisa Burdine Security Central 8/27/2024
Olivia Burruss SimpliSafe Inc. 10/8/2024
ToyTiaunna Bussey Interface Systems - Earth City 10/4/2024
Ronald Caldwell Securitas Technology 9/13/2024
Julio Carrillo A3 Smart Home dba AAA Smart Home 10/30/2024
John Cason Security Central 8/23/2024
Emily Chapel Federal Response Center 10/3/2024
Tim Clang Kroger Central Alarm Control 8/30/2024
Veronica Clayton Alert 360 9/4/2024
Nathan Coates Valley Security & Alarm 9/10/2024
Samuel Cole Brinks Home Security 9/10/2024
Francesca Constant ADT By Telus (CA) 9/11/2024
Cesar Cortes Brinks Home Security 9/9/2024
Thomas Cowley Cops Monitoring by Lydia Security 10/23/2024
Jason Craig Alarm Detection Systems 8/3/2024
Andy Cramer Securitas Technology 10/1/2024
Keilani Cruz AZ Security Control 10/2/2024
Wyatt Cunningham SimpliSafe Inc. 10/28/2024
Grey Currier-Mead iWatch Communications 8/1/2024
Sewa Da Silveira ADT By Telus (CA) 9/18/2024
Justin Dalley Allied Universal Technology Services 8/19/2024
Nazic Damrah Interface Systems - Earth City 10/24/2024
Emma Davis Federal Response Center 10/3/2024
USA and international graduates completed August 1, 2024 to October 31, 2024
Name Company Graduated
Keiran Davis Paladin Technologies, Inc. (Victoria) (CA) 9/10/2024
Garrett Davis SimpliSafe Inc. 10/8/2024
Precious Dawson Brinks Home Security 9/6/2024
Izrael De Jesus Washington Alarm 8/23/2024
Jacob Deegan General Security 9/5/2024
Chase Dixon The Church of Jesus Christ of Latter-day Saints 10/12/2024
Kevin Dorrell NewCBN, LLC dba Protos Security 9/23/2024
Craig Doucette CoStar Group 9/19/2024
Benjamin Durrant Vivint, Inc. 10/24/2024
PJ Edminston Securitas Technology 10/3/2024
Corlis Edwards National Monitoring Center 9/19/2024
Renee Elkins Securitas Technology 10/8/2024
Malisha Ellison SimpliSafe Inc. 8/26/2024
Nicole Erickson Alarmco 10/11/2024
Dominique Esquivel United Central Control (UCC) 10/24/2024
Grace Farwell Jade Alarm Co. 9/16/2024
Issa Faulkner A3 Smart Home dba AAA Smart Home 10/29/2024
Brian Ferguson SMART Security Pros, LLC dba Mobile Video Guard 8/1/2024
Terrance Ferguson Tech Systems Inc 9/5/2024
Jcia Fitzgerald SimpliSafe Inc. 8/26/2024
Elaina Flores Cops Monitoring by Lydia Security 10/20/2024
Alex Flores Kroger Central Alarm Control 8/25/2024
Christina Folsom Security Central 8/24/2024
Latoria Ford Brinks Home Security 8/31/2024
Shelby Forman ADT 8/9/2024
Savion Fuller A3 Smart Home dba AAA Smart Home 10/27/2024
Maritza Gallardo Vivint, Inc. 10/25/2024
Gage Gardner Vivint, Inc. 10/24/2024
Bonnie Ginka A3 Smart Home dba AAA Smart Home 10/28/2024
Jamareia Goines Allied Universal Technology Services 10/23/2024
Jikayla Goins Allied Universal Technology Services 10/22/2024
Jonathan Gomez Vivint, Inc. 10/26/2024
Marisela Gonzalez Sebastian Corp 9/6/2024
Ida Gonzalez Superior Central Station Inc. 8/22/2024
Shera Gore Security Central 8/17/2024
Allison Gulbin General Security 9/6/2024
Jessica Gurley Viiz Communications Inc. 9/7/2024
Rick Hacking The Church of Jesus Christ of Latter-day Saints 10/12/2024
Eliza Halbrook Vivint, Inc. 10/24/2024
Verneshia Hall Viiz Communications Inc. 9/11/2024
Melissa Hamed Securitas Technology 10/18/2024
Adam Hansen Vivint, Inc. 10/24/2024
Hunter Harmon Vivint, Inc. 10/24/2024
Jason Hart SimpliSafe Inc. 8/26/2024
Kendra Harwell Security Central 8/18/2024
Zakhiya Heards Securitas Technology 10/23/2024
Michael Hemming Watchlight Corporation 9/9/2024
Julian Hernandez National Monitoring Center 10/29/2024
Tyra Hicks Cops Monitoring by Lydia Security 9/10/2024
Zevon Hightower Tech Systems Inc 10/29/2024
Joyce Hill SimpliSafe Inc. 8/7/2024
Darmesha Holland The Aerospace Corporation 9/28/2024
Brandon Houghton Securitas Technology 9/21/2024
Jaleesa Hurd Cops Monitoring by Lydia Security 9/28/2024
Fajr Hussain Interface Systems - Earth City 10/5/2024
Ramzi Ibrahim Vivint, Inc. 9/19/2024
Joe Jackson ADT 8/10/2024
Carmene Jackson National Monitoring Center 10/29/2024
Dejah James Tech Systems Inc 10/18/2024
Name Company Graduated
Johneen Jarratt SimpliSafe Inc.
Julia Jefferson SimpliSafe Inc.
8/26/2024
9/30/2024
Olusanya Jegede Interface Systems - Earth City 9/5/2024
Latasha Johnson Allied Universal Technology Services 9/9/2024
Jaleel Johnson Interface Systems - St. Louis 10/20/2024
Lisa Johnson SMART Security Pros, LLC dba Mobile Video Guard
Shauntae Jones SimpliSafe Inc.
Jayrd Keen-Funk Jade Alarm Co.
10/8/2024
8/26/2024
9/6/2024
Randall Jamie Kerr Viiz Communications Inc. 9/10/2024
Nicholas Ketron Dispatch Center, Ltd
Amy Knight ESC Central
8/2/2024
8/16/2024
Adam Knorst United Central Control (UCC) 9/19/2024
Oliver Kochendorfer Paladin Technologies, Inc. (Victoria) (CA) 10/30/2024
Evelyn Kokotkiewicz Security Central 8/24/2024
Z Krick Vivint, Inc.
9/19/2024
Simon Labbe Geolier ADT By Telus (CA) 9/11/2024
Timothy Labus Securitas Technology 10/18/2024
Orlando Leon Allied Universal Technology Services 8/19/2024
Perla Leon Martinez A3 Smart Home dba AAA Smart Home 10/26/2024
Jeyda Leonardo Valley Security & Alarm 10/16/2024
Troy Lewars Vivint, Inc.
10/26/2024
Broderick Lewis Allied Universal Technology Services 9/24/2024
Chad Lilywhite Vivint, Inc.
10/27/2024
Tyler Llamas SimpliSafe Inc. 9/30/2024
Ivana Lockerman A3 Smart Home dba AAA Smart Home 10/28/2024
Brett Lohrke Vivint, Inc.
9/24/2024
Louis Lopez United Central Control (UCC) 8/27/2024
Lisa Lowry A3 Smart Home dba AAA Smart Home 10/26/2024
Almon Lunn Huntington National Bank 10/19/2024
Da’Relle Lynch SimpliSafe Inc. 10/28/2024
Benjamin Maldonado National Monitoring Center 10/29/2024
Sharnice Mann Securitas Technology 10/10/2024
Nicole Mann SimpliSafe Inc. 8/26/2024
Savannah Manyfield A3 Smart Home dba AAA Smart Home 10/28/2024
Sandra Martinez United Central Control (UCC) 10/24/2024
Joey Martinez United Central Control (UCC) 10/25/2024
Davion Massey DGA Security 9/19/2024
Geoffrey McDonald Costco Wholesale 9/17/2024
Rebecca McDonald Viiz Communications Inc. 9/7/2024
Melanie McIntyre A3 Smart Home dba AAA Smart Home 10/25/2024
Brianna Mckenith SimpliSafe Inc. 10/28/2024
Monteisha Mclennan Bay Alarm 10/25/2024
Kimberly McNeil SimpliSafe Inc.
10/8/2024
Jessica Meiners Securitas Technology 10/2/2024
Jose Mendez DGA Security 9/19/2024
Vinecia Mercer SimpliSafe Inc. 10/8/2024
Houssem Messiougha ADT By Telus (CA) 9/4/2024
Latisha Michael SimpliSafe Inc.
8/27/2024
Heather Minor SimpliSafe Inc. 10/8/2024
Cathreen (Star) Mlenga Washington Alarm
Shante Moffett Vivint, Inc.
8/30/2024
9/23/2024
Hanan Mohamoud API Alarm Inc (CA) 9/29/2024
Maria Montero Garcia National Monitoring Center 10/29/2024
Krystal Moreno Security Central 8/28/2024
Duane Morris Paladin Technologies, Inc. (Victoria) (CA) 8/17/2024
Karos Morton Paladin Technologies, Inc. (Victoria) (CA) 10/21/2024
Delorian Murray Securitas Technology 10/2/2024
Devin Nelson A3 Smart Home dba AAA Smart Home 10/27/2024
Cade Nelson Vivint, Inc. 10/25/2024
Name Company Graduated
Christina Nestor SimpliSafe Inc. 8/26/2024
Karma Nipp CRC 9/11/2024
Nicholas Noel Allied Universal Technology Services 10/23/2024
TQuarius Norwood SimpliSafe Inc. 10/8/2024
Favour Nweke Interface Systems - Earth City 10/5/2024
Monday Ocheje Tech Systems Inc 10/11/2024
William Oleson Vivint, Inc. 10/25/2024
Mercedez Olmedo DMC Security Services, Inc. 8/8/2024
Esther Orozco Dispatch Center, Ltd 9/13/2024
Chloe Owusu-Ansah National Monitoring Center 10/23/2024
Valerie Paille ADT By Telus (CA) 9/18/2024
Chang Pang Costco Wholesale 9/6/2024
Sukhdeep Panjeta Gazer Monitoring Inc (CA) 10/27/2024
Shagayla Parish Brinks Home Security 9/4/2024
Tevin Parmer SimpliSafe Inc. 10/28/2024
Grant Pay Vivint, Inc. 10/27/2024
Michel Perera A3 Smart Home dba AAA Smart Home 10/25/2024
Jayme Perez United Central Control (UCC) 8/29/2024
Lakisha Peterson Allied Universal Technology Services 10/9/2024
Antwaun Pierce Cops Monitoring by Lydia Security 10/19/2024
Samantha Putnam Huronia Alarm & Fire Security, Inc. (CA) 9/27/2024
Giselle Quinones A3 Smart Home dba AAA Smart Home 10/18/2024
Amber Reed SimpliSafe Inc. 8/26/2024
Fleur Remington Wegmans Asset Protection 8/22/2024
Jocelyne Reyna Superior Central Station Inc. 8/21/2024
Angelina Richardson A3 Smart Home dba AAA Smart Home 10/31/2024
LaQuandria Riggs ESC Central 8/14/2024
Caryn Robinson Bay Alarm 10/22/2024
Joseph Robinson Security Central 10/26/2024
Lyric Robinson Vivint, Inc. 9/19/2024
Jeff Robison The Church of Jesus Christ of Latter-day Saints 8/21/2024
Julius Rodriguez Alarm Detection Systems 10/26/2024
Dolores Rodriguez Sebastian Corp 9/19/2024
Leonard Rodriguez Vivint, Inc. 10/26/2024
Ashlee Roebuck Securitas Technology 9/27/2024
Veronica Roemhild Operational Intelligence Center 9/6/2024
Mena Rofail Interface Systems - Earth City 9/26/2024
Damian Rosales First Alarm 9/14/2024
Zachary Roy ADT By Telus (CA) 9/18/2024
Ashley Ryan A3 Smart Home dba AAA Smart Home 10/22/2024
Eli Santiago Interface Systems - Earth City 10/17/2024
Ashley Santibanez Interface Systems - Earth City 10/11/2024
Amy Santos Universal Atlantic Systems, LLC (UAS) 9/13/2024
Amanda Santoyo ADT 8/15/2024
Elizabeth Scarlett ESC Central 10/25/2024
Jennifer Sevilla ADT 9/6/2024
Michael Shaver Alert 360 8/28/2024
Nathan Sherwood Federal Response Center 8/30/2024
Constance Shouse ADT 8/4/2024
Debra Simervil Cops Monitoring by Lydia Security 10/19/2024
Barry Skinner SimpliSafe Inc. 8/7/2024
Brandy Small National Monitoring Center 8/21/2024
Chyna Smith Jade Alarm Co. 9/15/2024
Jennifer Smith Security Central 8/16/2024
Victoria Smith Security Engineers Inc. 10/10/2024
Leticia Soto Brinks Home Security 8/30/2024
Tania Soto Sebastian Corp 8/21/2024
Elizabeth Spalding Paladin Security Group (CA) 8/19/2024
Articia Spencer SimpliSafe Inc. 9/30/2024
Name Company Graduated
Logan Spencer Vivint, Inc.
10/24/2024
Symien Staten Security Central 8/16/2024
Joshua Stebbins A3 Smart Home dba AAA Smart Home 10/26/2024
Jacob Steed Vivint, Inc.
10/25/2024
Faith Sterling Security Equipment Inc. 9/5/2024
Kiyaira Stiggers Securitas Technology 10/9/2024
Kacie Stouffer Bay Alarm 10/11/2024
Staci Strom Costco Wholesale 9/7/2024
Mary Stults Securitas Technology 9/30/2024
Paul Sykes Interface Systems - St. Louis 8/30/2024
Eduardo Tapia Cops Monitoring by Lydia Security 8/17/2024
Marcus Taylor Allied Universal Technology Services 10/9/2024
Jordon Taylor SimpliSafe Inc.
Caydence Te’o Constellis
Spencer Thompson Vivint, Inc.
8/13/2024
8/16/2024
10/24/2024
Nancy Townsend Viiz Communications Inc. 9/8/2024
Angelique Troyer Paladin Technologies, Inc. (Victoria) (CA) 8/11/2024
Cassandra Tuke Paladin Technologies, Inc. (Victoria) (CA) 8/5/2024
Alexzandria Turner Interface Systems - Earth City 10/3/2024
J’Kary Turner Security Central 8/15/2024
Melissa Unverferth SimpliSafe Inc.
10/8/2024
Marie Vaughn Interface Systems - St. Louis 10/11/2024
Jennelle Vereen SimpliSafe Inc.
9/30/2024
Lorenzo Vidales Sebastian Corp 9/4/2024
Timothy Walsh General Security 8/29/2024
Adam Warren Fire Monitoring of Canada, Inc. (CA) 9/6/2024
Cashay Warren SMART Security Pros, LLC dba Mobile Video Guard
Shyanne Wash Per Mar Security Service
Jessica Watkins SimpliSafe Inc.
Martice Whitaker SimpliSafe Inc.
8/8/2024
9/20/2024
8/7/2024
8/26/2024
Anneisha White Interface Systems - Earth City 9/17/2024
Myniecce Whitfield Vigilante Security 9/5/2024
Shari Wilson ADT, LLC
8/6/2024
Lance Winfield General Security 10/25/2024
Kelvin Winston SimpliSafe Inc. 10/28/2024
Christopher Witherspoon SimpliSafe Inc.
Matthew Workman SimpliSafe Inc.
Scott Wright Vivint, Inc.
9/30/2024
9/30/2024
10/23/2024
Justis Young National Monitoring Center 9/3/2024
Matthew Zahn AZ Security Control 9/21/2024
Tabitha Zimmer Interface Systems - St. Louis 8/15/2024
Note: Names of graduates who achieved a score of 100% are highlighted in blue. Interested in speaking at a TMA meeting? Speaking is a great way to give back to your professional community, build leadership skills, and expand your resume. Consider sharing your knowledge and experience in 2025! Email education@tma.us to learn more about upcoming speaking opportunities.
Operator Level 2 Training Graduates
Name Company Graduated
Jana Achziger National Monitoring Center 10/29/2024
Geoffrey Breedwell Operational Intelligence Center 8/25/2024
Alyssa Brodie Amherst Alarm, Inc. 9/23/2024
Navante Brower Bay Alarm 10/31/2024
Nathan Coates Valley Security & Alarm 9/13/2024
Kevin Dorrell NewCBN, LLC dba Protos Security 10/2/2024
Marisela Gonzalez Sebastian Corp 9/13/2024
Kayden Groom Telsco Security Systems Inc (CA) 9/17/2024
Rick Hacking The Church of Jesus Christ of Latter-day Saints 10/20/2024
Malik Hightower Tech Systems Inc 8/3/2024
Shante Holmes Alarmco 9/21/2024
Kristen Holt Peak Alarm Company 9/20/2024
Monica Ingram Sonitrol - Great Lakes 8/8/2024
Janiah Jones Alarmco 8/1/2024
Michael Kirkwood Bay Alarm 8/23/2024
Lukasz Kowalski UBC Campus Security (CA) 8/19/2024
Emily Krause National Monitoring Center 10/29/2024
Bianca Limon Sebastian Corp 9/25/2024
Liam McGrath-Waugh City Of Toronto (CA) 9/15/2024
Brian Mckay United Central Control (UCC) 8/18/2024
Nomaan Mohammed Telsco Security Systems Inc (CA) 9/17/2024
Binson Mondestin SMART Security Pros, LLC dba Mobile Video Guard 8/16/2024
Shane Pease Wegmans Asset Protection 9/2/2024
Don Philippi Life Safety Monitoring, LLC 10/10/2024
Krista Przybyszewski Huronia Alarm & Fire Security, Inc. (CA) 10/31/2024
Jermaine Richardson Sebastian Corp 8/21/2024
Joseph Robinson Security Central 10/27/2024
Dolores Rodriguez Sebastian Corp 9/23/2024
Veronica Roemhild Operational Intelligence Center 9/10/2024
Amy Santos Universal Atlantic Systems, LLC (UAS) 10/10/2024
Tania Soto Sebastian Corp 8/21/2024
Trevon Tyson Per Mar Security Service 9/27/2024
Lorenzo Vidales Sebastian Corp 9/24/2024
Steven Vogt National Monitoring Center 10/29/2024
Shyanne Wash Per Mar Security Service 10/13/2024
Shari Wilson ADT, LLC 8/8/2024
Courtney Young Operational Intelligence Center 8/27/2024
TMA’s ASAP-to-PSAP Reaches 148
ASAP saves time, improves accuracy, and increases efficiency between PSAPs and Monitoring Centers. Learn more on TMA’s website.
Alabama
Montgomery
Morgan County
Talladega County
Arkansas
Little Rock
Arizona
Chandler
Paradise Valley
Phoenix
Tempe
Tucson
California
City of Riverside
Colorado
City & County of Denver
El Paso County
Jefferson County
Florida
Boca Raton
Bradenton
Broward County
Buncombe County
Charlotte County
Collier County
Manatee County
Orange County
Palm Beach County
Pasco City
Riviera Beach
Sarasota County
West Palm Beach
Volusia County
Georgia
Alpharetta
Atlanta
Augusta/Richmond
Chatham County
Dekalb County
Henry County
Illinois
Champaign County
City of Lawrence
Glenview
Indiana
City of Glenview
Hendricks County
IndyMarion County
Kentucky
Kenton County
Owensboro-Daviess
Maryland
Baltimore City
Prince George’s County
Queen Anne County
Minnesota
Anoka County
City of Bloomington
Dakota County
Minneapolis
Ramsey County
Rice and Steele County
Missouri
Boone County
North Carolina
Cary, Apex and Morrisville
Durham
Fayetteville/ Cumberland County
Guilford County
High Point
Iredell County
Johnston County
Kernersville
New Hanover County
Raleigh – Wake County
Union County
Wilson County
New York
Broome County
Cayuga County
Gennessee County
Jefferson County
Lewis County
Monroe County
Oneida County
New York, con’t
Onondaga County
Ontario County
Oswega County
Seneca County
Suffolk County
Ohio
Cincinnati
Delaware County
Dublin
Hamilton County
Licking County
Westerville
Oregon
Deschutes County
Pennsylvania
Bucks County
Chester County
Crawford County
Cumberland County
Dauphin County
Elk County
Monroeville
Tennessee
Bradley County
Brentwood
Hamilton County
Memphis
Murfreesboro
Nashville
Williamson County
Texas
Allen
Beaumont
Bell County
Burleson
Denton County
Fort Worth
Galveston County
Grand Prairie
Harris County
Highland Park
Irving
Houston
Missouri City
Plano
Texas , con’t
Rockwall
Williamson County
Virginia
Arlington County
Chesapeake
Chesterfield County
City of Richmond
Colonial Heights
Fairfax County
Hanover County
HarrisonburgRockingham
Henrico County
James City County
Leesburg
Loudoun County
Martinsville-Henry County VA
Mecklenburg County
New River Valley
Newport News
Portsmouth
Powhatan County
Prince William County
Roanoke
Virginia Beach
York County
Wisconsin
Brown County
Dane County
Kenosha County
Washington
City of Seattle
Clark County
King County
Kitsap County
Snohomish County
Tacoma Pierce County
Thurston County
Valley Comm, Kent, WA
Washington DC
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