FOCUS | CSIA QUARTERLY - MARCH 2021

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CSIA FOCUS

Can’t see the customer for the data?

Now, more than ever, businesses know the importance of looking after existing customers in order to retain them and increase their value. The key to this is having complete and up-todate customer data that accurately depicts how your customers behave – both offline and online.

Tony Rambaut,

Co-founder and Marketing Specialist at UniFida Australia

Equipped with a clear understanding of their needs and preferences, your marketing department will be more effective at increasing customer loyalty and sales. And just as importantly, your service teams will be able to provide more insightful, helpful impressive When: October 22,and 2020 from 6pm experiences.

shares an introduction to Customer Data Platforms

- registration details coming soon -

Book now

Of course, this all depends on how accurately your data is depicting your customers.


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