AIACA Catalogue by Cross Section Interactive Private Limited

2012

catalogue

ideas for better living

foreword Dear Buyers, Kirtika Singh Executive Director All India Artisans and Craftworkers Welfare Association (AIACA)

The All India Artisans and Craftworkers Welfare Association (AIACA) is delighted to launch its 2012 catalogue. This year, we showcase a contemporary collection of handcrafted home and lifestyle products designed to add colour and a folksy touch to modern, urbane homes. AIACA’s Craftmark initiative has helped protect India’s unique craft techniques by distinguishing them from industrialised, mass produced ‘craft-like’ products. The Craftmark certification prohibits child labour and guarantees the ‘hand-made’ aspect of any craft technique used in production. Craftmark strives to help artisans produce high-quality products for a competitive, global marketplace. By buying a Craftmark product, you are committing to source genuine handcrafted products that help conserve distinctive craft traditions and secure livelihoods of rural artisans. The 2012 catalogue introduces a wide range of craft techniques—bamboo weaving, hand-embroidery, handloom, Mashru and Ikkat weaving, tie & dye, Namda felting, Punja weaving and hand-tufting. This catalogue features approximately 200 standalone products spread over 10 broad product categories. By denoting genuine Indian handicrafts, developing sector-wide minimum standards for labelling a product as a handicraft product, and increasing consumer awareness of distinct handicraft traditions, the Craftmark initiative helps Indian craftworkers access mainstream markets. As a result of the Craftmark initiative, AIACA has been able to create long term international market linkages for Medium, Small and Micro Enterprises (MSMEs). Linkage of small producers to mainstream buyers remains the biggest source of transformational and inclusive social impact for the Indian handicraft and handloom sector. We hope you enjoy this catalogue and continue to source products from our range of catalogues available at aiacaonline.org.

home furnishing

contents

Quilts

Bedspreads & Pillows

Cushions Curtains

Floor Rugs

tribal craft

dining ware

Table Covers

Place Mats & Napkins

Runners kidsâ&#x20AC;&#x2122; collection

lifestyle accessories

Tea Lights

Photo Frames

Lamp Shades

Our Craft Partners

home furnishing

AIACAâ&#x20AC;&#x2122;s range of home furnishings brings together a contemporary and eclectic collection of home lifestyle products, representing a vast array of traditional craft techniques applied to new materials and motifs. Product styles range from folksy and funky to subtle and elegant, catering to the differing needs of the discerning buyer. This complete range of home furnishings comes in a rich palette of colour moods and styles â&#x20AC;&#x201D; integrating handicraft products in your home and everyday life was never this easy.

q u i lt s bedspreads & pillows cushions c u rta i n s flo or rugs

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quilts

Add colour to your bedrooms with this vibrant collection of summer quilts. The reversible quilts allow additional interplay by representing distinctive techniques and moods on either side. The range offers traditional craft techniques like Kutch embroidery, Kantha, tie & dye, block printing and appliquĂŠ on new fabrics.

home furnishing

embroidery (Silk) 01. GMSLN0112 (90” x 108”) 04. GMSLN0412 (90” x 108”) GMSLN0312 (90” x 108”)

Block Printing (Cotton) 02. GMSLN0512 (90” x 108”) GMSLN0212 (90” x 108”) 03. GMSLN0612 (90” x 108”) GMSLN0712 (90” x 108”)

Tie & Dye (Cotton) 05. RBFLN0112 (90” x 108”) RBFLN0212 (90” x 108”)

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bedspreads & pillows

Our range of bedspreads are created using traditional craft techniques such as handloom weaving, Kantha on block print, Ikkat weaving and appliquĂŠ. The handloom woven bedspreads from Varanasi add subtle charm to your bedroom through cool summer colours. All bedspreads come with coordinated pillows and cushions.

home furnishing

cut-work (Cotton) 01. UPSBC0112 (92” x 102”) 02. UPSBC0212 (92” x 102”) 07. UPSBC0512 (92” x 102”) 08. UPSBC0312 (92” x 102”) 09. UPSBC0412 (92” x 102”)

BLOCK-PRINTING (Cotton) 05. GVSH0112 (16” x 28”) 06. GVBC0112 (92” x 102”)

IKKAT WEAVE (Cotton) 03. OAWBC0112 (92” x 102”)

09 08

04. OAWBC0212 (92” x 102”)

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bedspreads appliqué (Cotton) 01. GVBC0312 (92” x 102”) 02. GVSH0412 (16” x 28”) 03. GVSH0512 (16” x 28”)

home furnishing

& pillows appliqué (Cotton) 04. GVBC0212 (92” x 102”) 05. GVSH0212 (16” x 28”) 06. GVSH0312 (16” x 28”)

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cushions Our extensive and vibrant collection of cushions adds comfort and colour to your home through an assortment of techniques, colours and patterns. The Crewel embroidery cushions from Kashmir use contemporary patterns inspired by the countryside, while more traditional embroidery patterns and appliquĂŠ styles from Gujarat are used in new forms and shapes. The craft techniques used in this range include extra weft weaving, tie & dye, handloom weaving, Ikkat weaving and appliquĂŠ.

APPLIQUÉ 01. GMSCU0812 (16” x 16”) Cotton 02. GMSCU0212 (16” x 16”) Silk 03. GVCU0412 (16” x 16”) Cotton

APPLIQUÉ 04. GMSCU0112 (16” x 16”) Silk 05. GVCU0112 (16” x 16”) Cotton

06. GVCU0212 (16” x 16”) Cotton 07. GVCU0512 (16” x 16”) Cotton 08. GVCU0312 (16” x 16”) Cotton 09. GMSCU0312 (16” x 16”) Silk

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cushions

home furnishing

HAND-EMBROIDERy (Wool & Cotton) 01. INTCU1312 (12” x 24”) INTCU2512 (12” x 12”) 02. INTCU1012 (16” x 16”) INTCU2412 (16” x 16”)

03. INTCU2012 (16” x 26”) INTCU1912 (16” x 26”) 04. INTCU1812 (12” x 16”) 05. INTCU1512 (16” x 16”) INTCU1712 (16” x 16”) 06. INTCU0812 (16” x 16”) INTCU2312 (16” x 16”) 07. INTCU0712 (12” x 24”)

08. INTCU1212 (12” x 16”)

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cushions 01

home furnishing

HAND-EMBROIDERY 11

01. INTCU0512 (16” x 12”) Wool & Cotton 02. INTCU0412 (16” x 16”) Wool & Cotton 03. INTCU0312 (16” x 12”) Wool & Cotton 04. INTCU0612 (12” x 24”) Wool & Cotton 05. GMSCU0712 (16” x 16”) Cotton 06. INTCU1612 (12” x 16”) Wool & Cotton 07. GMSCU0412 (16” x 16”) Raw Silk GMSCU0512 (16” x 16”) Raw Silk 08. INTCU1112 (16” x 16”) Wool & Cotton

09. INTCU0212 (16” x 16”) Wool & Cotton 10. INTCU2212 (18” x 18”) Wool & Cotton 11. INTCU0112 (16” x 16”) Wool & Cotton 12. GMSCU0612 (16” x 12”) Cotton

13. INTCU2112 (24” x 12”) Wool & Cotton

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cushions

cut-work (Cotton) 01. UPSCU0412 (12” x 24”) 03. UPSCU0212 (16” x 16”) 04. UPSCU0612 (12” x 24”) 05. UPSCU0112 (16” x 16”) 06. UPSCU0512 (16” x 16”)

jacquard weaving (Silk & Cotton) 02. UPSCU0312 (16” x 16”) hand-embroidery

(Wool & Cotton) 07. INTCU0912 (12” x 24”)

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cushions 06

extra-weft weaving (Cotton)

01. MRCU0112 (18” x 18”) 02. MRCU0212 (18” x 18”) 03. MRCU0312 (12” x 18”) 07

iKkat weave (Cotton) 04. OAWCU0112 (16” x 12”) 05. OAWCU0212 (16” x 12”) 06. OAWCU0312 (16” x 12”) 07. OAWCU0412 (16” x 16”) 08. OAWCU0512 (16” x 16”) 09. OAWCU0612 (16” x 16”)

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cushions

TIE & DYE (Cotton) 01. RBFCU0412 (18” x 18”) RBFCU0312 (18” x 18”) 02. RBFCU0512 (16” x 16”) RBFCU0112 (16” x 16”) 03. RBFCU0612 (16” x 16”) RBFCU0712 (16” x 16”) 04. RBFCU0812 (16” x 16”) RBFCU0212 (16” x 16”) 02

03 04

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floor rugs

02 03

The lightweight and easy-to-wash collection of floor rugs offers new contemporary designs in an assortment of sizes using techniques like felting, tufting, embroidery and Punja weaving. This range includes vibrant and folkish Punja dhurries from Uttar Pradesh and handfelted, embroidered Numdhas in floral and geometrical themes from Kashmir.

home furnishing

04 06

hand-embroidered (100% Merino Wool) 03. IKCFL0512 (6’ x 4’) 04. IKCFL0612 (6’ x 4’)

hand-felted (100% wool) 01. IKCFL0712 (6’ x 4’) 02. IKCFL0812 (6’ x 4’) 05. IKCFL0212 (6’ x 4’) 06. IKCFL0112 (6’ x 4’) 07. IKCFL0412 (6’ x 4’) 10

08. IKCFL0312 (3’ x 5’)

hand-tufted (Wool & Cotton) 09. UPSFL0112 (3’ x 5’) 10. UPSFL0212 (3’ x 5’)

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floor rugs

01 03

02 06

punja dhurries (Wool & Cotton) 01. UPSFLR0612 (2.5’ x 4’) 02. UPSFLR0512 (3’ x 5’) 03. UPSFLR0712 (2’ x 4’) 04. UPSFLR0412 (3’ x 5’) 05. UPSFLR0312 (1.5’ x 3’)

06. UPSFLR0812 (1.5’ x 3’)

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curtains Add that sheer look to your space through this range of curtains in clean lines and simple silhouettes. Select from a range of textiles using exquisite zari, vibrant tie & dye, elegant cut-work, folksy extra-weft weaving from kutch, and traditional appliqué.

cut-work (Silk and Zari) UPSWN0312 (42” x 84”)

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curtains 01

extra-weft weaving (Cotton) 01. MRWN0112 (42”x 84’’) 02. MRWN0212 (42”x 84’)

Cut-Work (Cotton) 03. UPSWN0212 (42” x 84”) 04. UPSWN0112 (42” x 84”) 05. UPSWN0412 (42” x 84”)

home furnishing

curtains Tie & dye (cotton) 01. RBFWN0112 (42” x 84”) 02. RBFWN0212 (42” x 84”) 03. RBFWN0312 (42” x 84”)

appliqué (cotton) 04. GVWN0112 (42” x 84”) 05. GVWN0212 (42” x 84”) 06. GVWN0312 (42” x 84”) 07. GVWN0412 (42” x 84”)

tribal craft 01

The Todas are a pastoral tribe from the Nilgiri forests of Tamil Nadu. They have their own distinctive style of embroidery called pugur (or flower). In earlier days, the Toda women were believed to have developed this unique embroidery style using wildflowers as a base and the skin of a wild plant as thread. Later, the embroidery was done on matted fabrics that allowed for a highly calculated, count-based style using woollen or cotton threads. The exquisite beauty of the geometric Toda embroidery lies in its immaculate execution on both, the front and reverse sides of the fabric. The colour of the base fabric is always light cream or white, while the woollen threads are red and black. Traditional Toda embroidery does not permit the usage of any other colour except red and black. These colours are highly symbolic of the tribeâ&#x20AC;&#x2122;s cultural beliefs: the base white represents purity and innocence; red depicts adolescence, youth and passion; black stands for maturity and death. This is the first glimpse of the collections being developed in the Toda project; a complete range of home lifestyle products such as table linen, bedspreads and cushions will be introduced 2012-2013

tribal craft

TODA EMBROIDERY (Cotton) 01. Bolster Cover: TCCU0112 (21” x 6” round) 02. Bedspread: TCBC0112 (90” x 70”) 03. Table Cover: TCTBL0512 (50” x 72”) 04. Table Cover: TCTBL0612 (56” x 56”) 09

05. Place Mat: TCTBL0412 (26” x 26”) 06. Place Mat: TCTBL0112 (26” x 26”) 07. Place Mat: TCTBL0212 (26” x 26”) 08. Place Mat: TCTBL0712 (26” x 16”) 09. Place Mat: TCTBL0312 (26” x 16”)

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dining ware

AIACAâ&#x20AC;&#x2122;s range of dining ware includes vibrant country patterns and colours for regular use and elegant fine dining tableware for special occasions. The craft techniques used in the collection include cut-work, appliquĂŠ, tie & dye, Jacquard, Ikkat and bamboo weaving. Allow the colours and motifs to add that extra zest to your dining experience.

01 02

ta b l e c ov e r s p l a c e m at s & n a p k i n s runners

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table covers

dining ware

cut-worK 01. UPSTBL0212 (60” X 90”) Cotton 02. UPSTBL0112 (45” X 45”) Silk & Noil

Appliqué (Cotton) 03. GVTBL0112 (36” dia) 04. GVTBL0212 (45” dia) 05. GVTBL0312 (72” dia)

TIE & DYE (Cotton) 06. RBFTBL0112 (56” x 56”) 07. RBFTBL0212 (56” x 56”) 08. RBFTBL0312 (56” x 56”)

Previous Spread (page 37) Embroidered place mats (Cotton) 01. GMSTBL0112 (16” x 16”)

02. GMSTBL0212 (16” x 16”)

06 07

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place mats & napkins

dining ware

11 jacquard woven place mats (Silk & Cotton) 01. UPSTBL0412 (13” x 19”)

02. UPSTBL0312 (13” x 19”) 03. UPSTBL0512 (13” x 19”)

06 09

08 iKkat mats & napkins (Cotton) 04. OAWTBL0412 (19” x 15”) 05. OAWTBL0112 (19” x 15”) 06. OAWTBL0512 (19” x 15”) 07. OAWTBL0712 (19” x 15”) 08. OAWTBL0312 (19” x 15”) 09. OAWTBL0212 (19” x 15”) All place mats available with accompanying napkins (16” x 16”)

bamboo mats & coasters 10. Place Mats: ESTBL0212 (12” x 16”) 11. Coasters: ESTBL0412 (4” x 4”) aiaca

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runners

dining ware

03 01 02

Appliqué place mats (Cotton)

Runners (Cotton)

01. GVTBL0412 (20” x 14”)

02. RBFTBL0412 (38” x 16”) Tie & Dye 03. GMSTBL0412 (15’’x 72’’) Embroidery 04. GMSTBL0312 (15’’x 72’’) Embroidery

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kidsâ&#x20AC;&#x2122; collection

For the first time ever, AIACA showcases its range of kids’ products. Our delightfully colourful kids’ collection is brimming with patch-work quilts, appliqué cushions, blockprinted pillows and displays to create a bright, cheerful, fun-filled room for your children.

08 06 05 04 patch-work Quilts (Cotton) 01. PSSLN0212 (90” x 60”) 02. PSSLN0112 (90” x 60”) 06. PSSLN0312 (60” x 90”) 09. PSSLN0112 (60” x 90”)

patch-work cushions (Cotton) 03. PSSCU0212 (15” x 15”) 04. PSSCU0312 (15” x 15”) 05. PSSCU0112 (15” x 15”)

Block-Printed Pillows (Cotton) 07. DRSH0112 (6” x 12”) 08. DRSH0712 (7” x 12”)

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toys

Who are your little oneâ&#x20AC;&#x2122;s first friends? Toys! This collection offers a range of knitted and handloom woven dolls made of recycled material. The soft toys include an assortment of animals and shapes that will keep your little one engaged and happy.

kidsâ&#x20AC;&#x2122; collection

toys and other display Felted toys: Dogs, owls, seahorse, star, mouse, ram Chindi toys: Reindeer, elephant, star, heart Knitted toys: Mouse and dolls Recycled toys: Key chain and magnetic dolls Stuffed toys: Bunny, birds, hanging hearts, hanging stars and hanging birds

lifestyle accessories

AIACA offers a range of lifestyle accessories that enhance your living space. Add warmth and light to your home with our collection of lamp shades and tea-lights made using cane and bamboo weaving, soapstone and stone carving. Our range of tea-lights and cane & bamboo photo frames comes in an array of shapes and sizes that are perfect for personal use or gifting. Re-live a special moment or gift something special to a friend.

tea lights photo frames lamp shades

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cane & bamboo weaving

Soapstone

01. MLDCR0712 (2.5” dia, 4” height)

03. VMDCR0112 (2.5” dia, 5” height)

02. MLDCR0612 (3” dia, 5” height)

04. VMDCR0212 (4.5” dia, 4” height) 05. VMDCR0312 (3” dia, 4” height)

02 01

tea lights

04 05

Stone-carved Tea Lights: 3”x 3” x 1.5” (approximate dimensions) Available shapes: Dome, fish, square, star, tree Heart-shaped (stone) Paper Weight: ESDCR0312 3”x 3” x 1.5” (app.)

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photo frames

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Cane & Bamboo weaving 01. MLDCR0112 (7.1” x 9.1”) 02. MLDCR0312 (9.1” x 8.3”) 03. MLDCR0212 (9.4” x 7.5”) 04. MLDCR0412 (7.1” x 9.1”)

lifestyle accessories

lamp shades

02 01

Cane & Bamboo weaving 01. MLDCR0912 (10” dia, 6” height) 02. MLDCR0812 (10” dia, 6” height) 03. MLDCR1012 (6” length, 6” breath, 10.5” height)

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our craft partners

Hand Embroidery â&#x20AC;&#x201C; Gramshree Trust

our craft partners

esaf

Thrissur, Kerala ESAF Swasraya Producers Company Ltd. (ESPCL) is a social enterprise set up in 2006 to meet the livelihood needs of the Self-Help Group members of the micro-enterprise development program of ESAF (Evangelical Social Action Forum). ESAF works to make marginalized communities mainstream through microenterprise development and other social development initiatives. Craftmark Certification: Bamboo craft, screw pine craft Products: Table ware, storage solutions, gifting items

grameen vikas Barmer District, Rajasthan

Grameen Vikas and Chetna Sansthan (GVCS) is a grassroots organization working in Barmer district since 1998 and aims at working towards the empowerment of women artisans through the formation of Self-Help Groups (SHGs). GVCS has set up a network of artisans through the formation of SHGs. These artisans are trained and equipped in developing high quality products. Craftmark Certification: AppliquĂŠ / patch-work Products: Bed covers, cushion covers, table covers, curtains

gramshree trust

Ahmedabad, Patan, Kutch, Mehsana and Gandhinagar, Gujarat

Gramshree Trust was established in 1995 to work with underprivileged women to help empower them through self-reliant activities. The Gramshree Trust trains 1,500 women artisans with marketable skills, offers them a platform to develop their creativity, and provides economic security. Craftmark Certification: Mashru weaving, hand embroidery, appliquĂŠ / patch-work Products: Bed covers, cushion covers, runners, table mats

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incredible kashmiri crafts Srinagar, Jammu & Kashmir

Incredible Kashmiri Crafts helps provide income generating opportunities to artisans, leading to socio-economic development of rural artisans .The organization’s mission is to revive traditional crafts of Kashmir and it is currently engaged in producing a range of felted floor furnishings. Craftmark Certification: Numdha felting Products: Rugs and door mats

i n tac h Srinagar, Jammu & Kashmir Indian National Trust for Art & Cultural Heritage (INTACH), established in 1984, is a premier national level institution dedicated to the conservation and promotion of Indian culture. The INTACH J&K Chapter works towards promoting the craft heritage of local Kashmiri communities. In partnership with AIACA, the livelihood project includes developing and upgrading craft skills and creating sustainable and appropriate market and financial access linkages for rural Kashmiri communities. Craftmark Certification: Chain stitch and crewel embroidery Products: Cushion covers, pillow covers, curtains

miri

Bhujodi and Avadhnagar villages, Kutch district, Gujarat Miri, a traditional artisan owned weaving enterprise has existed for several generations in Bhujodi village of Gujarat. ‘Miri’ is founded and headed by Vankar Murji Hamir and represents a unique extraweft weaving technique. Craftmark Certification: Handloom weaving Products: Curtains, cushion covers, bed sheets

our craft partners

orissa artisans Across all districts of Orissa

Orissa Artisans and Weavers Pvt. Ltd is an artisan Community Owned Company (COC) that provides support and training to local craftworkers in sustainable production, product development and designing. It also functions as a marketing platform for local products. To facilitate this, the company is also working towards providing access to credit, technology, information on quality guidelines and ensuring sustained work and earnings for artisans. Craftmark Certification: Ikkat weaving Products: Bed linen, table linen, cushion covers

r . b. fa b ri c s

Haddi Mill Industrial Area, Jodhpur, Rajasthan R.B. Fabrics employs women artisans involved in the tying process who live within a 10-15 kilometre radius of the Haddi Mill. The company is constantly experimenting with new techniques and products made using Tie & Dye. Craftmark Certification: Tie & Dye Products: Quilts, cushion covers, table covers and napkins

shrikrishna

Works in Delhi with artisans from Assam

Shri Krishna Megaliving Store (SKMS) works with craftworkers and artisans of Assam, offering them innovative ideas in designing and production. Its aim is to generate employment for the maximum number of artisans by keeping the margins at minimal levels. Through design and market support, SKMS acts as a link between artisans and urban markets. Craftmark Certification: Bamboo weaving Products: Picture frames, candle holders, lamp shades

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up artisans su tradhar Varanasi, Mirzapur and Bhadoi in Uttar Pradesh

UP Artisans Sutradhar Ltd (UPASL) provides support and training to 550 men and 20 women artisans in design development and equips them with information on market trends. UPASL works towards providing opportunities for income generation to artisans and ensures community participation in all its processes. UPASL markets its products though Fabindia retail stores across the country. Craftmark Certification: Handloom weaving, tufted carpets, punja dhurries Products: Tufted carpets, punja dhurries, bed sheets, cushion covers, curtains, table mats, runners, napkins, table spreads

placing orders We welcome enquiries on customized product and colour options.

For Orders & Enquiries:

Buyers in USA: please contact our regional representatives, The

All India Artisans and Craftworkers Welfare Association

Green Elephant:

18, Community Center, 3rd Floor,

Amisha Desai & Riddhi Mankad

East of Kailash, New Delhi -110065

The Green Elephant, 236 11th Ave NE,

Tel: +91-11-26416492; Fax: +91-11-26416491

St. Petersburg, San Diego, CA 92108

Email: orderenquiries@aiacaonline.org

Tel: +1-404-483-2600 / +1-813-215-6549

For viewing our complete range of products, visit aiacaonline.org

our craft partners

Photo Credits: Sudhanshu Shandilya

Email: info@thegreenelephantdesigns.com

18 Community Centre, 3rd Floor, East of Kailash, New Delhi 110065 India Fax: (+91-11) 26416491 www.aiacaonline.org Phone: (+91-11) 26416492/93/94

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