The heart of retail and entertainment in Ludhiana
Welcome to Pavilion. Discover the heart of retail and entertainment that’s soon going to be throbbing with action in the centre of one of the most affluent cities in India: Ludhiana. Step into a beautiful, well-planned environment of premium international, national and regional brands where you could hold pride of place. Explore the world of business opportunities that are on offer only at Pavilion. So, what are you waiting for?
Pavilion. The new world destination in Ludhiana.
LOCATION is everything.
The heart of Ludhiana is home to the most upwardly mobile global citizen. The high end consumer with a taste for the best that the world has to offer. There could hardly ever be a better location for a beautifully designed, well-planned high end retail and entertainment centre like Pavilion. Are you ready to hit bulls’ eye at such a prime business opportunity?
9.5 lakh
6.5 lakh
potential customers
potential customers
within 5 km radius
within 3 km radius
The first mantra of good business is to be ‘in the right place at the right time’. Pavilion is a once-in-a-lifetime opportunity to be at such a prime location, and the time for you to be there is now.
Pavilion is a premium mall in Ludhiana’s central business and retail district, flanked by five main axis roads of the city. Located beautifully within easy reach of almost half the population of the
Prime development in the heart of the city Well-connected to the railway station, Inter state bus Terminal and Mall Road
city, Pavilion stands amid the posh neighbourhood localities of Club Road, Rani Jhansi Road, Rakh Bagh, Civil Lines, Tagore Nagar, Kichlu Nagar, Dandi Swami Road, Sarabha Nagar, Gurdev Nagar, Model Town and Mall Enclave. Ready to serve the well-heeled, well-travelled and well-endowed elite of the city. In fact, the perfect place to showcase your leading international, national, and regional brands, and profit from the ever growing needs and aspirations of Ludhiana’s crème de la crème.
Primary market the central business district (CBD) close to the affluent residential neighbourhoods of Civil Lines, Tagore Nagar, Kichlu Nagar, Rakh Bagh and College Road
Secondary market major hotels and posh residential colonies in the neighbourhood
Located within a well-established commercial district around Mall Road Easy approachability through five main axis roads
2.47 acres
near Fountain Chowk at the Old Sessions Court site
MARKET POTENTIAL irresistible.
In Ludhiana, ‘the good life’ is the way of life - travelling the globe, living in palatial houses, swimming in personal pools and sporting the most expensive international brands. Unquestionable market indicators that give you a taste of the deliciously profitable business pie that is waiting to be enjoyed at Pavilion. Will you be there?
‘Know your market before you venture into it’ says the second mantra of good business. Ludhiana, among the 10 richest cities in India today, presents unbeatable market potential.
A closer look at Ludhiana, the ‘Manchester of India’, reveals there’s more to it than the thousands of big and small scale industries. More Rado watches, more Gucci bags, more Manish Malhotra ensembles, more Bose systems, more Kohler kitchens and baths, more Mercedes Benz’s per person, and more BMWs sold in Ludhiana every year than in Mumbai! Quite simply, Ludhiana has more buying power than most of the country and is now among the biggest markets in India after Delhi and Mumbai.
Ludhiana is Punjab’s most populated metropolitan city Ludhiana has a large overseas diaspora settled in the US, Canada and UK More BMWs are sold in Ludhiana every year than in Mumbai Flourishing local economy leads to a boom in all sectors
out of 1,500 Mercedes
I’m happy that I can buy the same things that my sister has in London
Benz cars in Punjab run
I change my car every three years
on Ludhiana roads
I love shopping!
One of the fastest growing in retail, entertainment and hospitality markets, Ludhiana today offers you a world of business opportunity.
10
Ludhiana is among India’s
Everyone wants the latest now!
richest cities and recently rated as ‘best to do business in India’ by the International Finance Corporation (IFC)
I love movies!
THE DESIGN
a perfect setting. Professionally planned, crafted with care and executed with expertise. In creating Pavilion, leading international planners, mall consultants and architects have brought their experience of developing some of the best malls around the world to the heart of Ludhiana. When each exhibit is like a jewel, can the setting be anything but perfect?
According to the third mantra of good business, design is art optimised to create better use of space, newer opportunities for business, greater objects of beauty, and consequently, more happiness for people.
3 frontages for increased visibility and access
The only mall in India to be conferred LEED Pre-Gold Certification
Well-planned drop-off and pick-up zones
exclusive, yet welcoming and interactive. The
Designed around central atrium for easy circulation
compact design is built around a central well that encourages easy circulation and offers an
Adequate ‘park and rest corners’ near family entertainment areas
unbroken view of all shop fronts on all floors, with absolutely no dead ends. Well-designed parking areas, meticulously planned drop-off and
Internal and external spaces interlinked with landscaping
pick-up zones, are among the other conveniences
Baby and infant care room
guaranteed to encourage repeat visits.
heights, use of excellent materials and simple,
Environmentally responsible features for energy conservation
yet stylish graphics enhance the experience of the internal spaces, while the external façade
Adheres to international standards earthquake and fire protection
of the mall has been designed for maximum visual impact. Together, they make Pavilion the
High end materials and finishes
centrepiece of beauty, in the heart of Ludhiana.
Architects: Rajinder Kumar Associates
Interior Designers:
S. Bose - Architects
Mall management: Bharti Realty Limited
key features
Bose International Planning and Architecture (USA, Poland, India)
Landscape architects:
$ kids play area
wheelchair facilities
mobile charging stations
wi-fi access
valet parking
information desk
first aid and doctor on call
baby care
way finding signage
Green makes better business sense Energy consumption reduced by at least 15% Increased fresh air ventilation by 30% leads to better customer comfort Very low VOC (Volatile organic compound), paints, adhesive leading to less irritation and a cleaner retail environment Minimal breakdowns due to enhanced commissioning of equipment Reduction of waste, pollution and environmental degradation
Elderly/disabled friendly access to all areas
Abundant natural light, incremental ceiling
Bharti Realty Limited
Green Design
3 level basement parking for 700 cars
Pavilion has been created as a mall that is
Developer:
Design highlights
ATM
5,00,000
sq ft of well planned retail and office space
4 floors
of premium retail
2 floors of food and entertainment
1 floor
of fitness and leisure
Designed for retail success Maximised shop fronts, with unbroken views Easy access from escalators and lifts Enhanced ceiling heights Large column grid spacing for optimal space utilisation Typical shop aspect ratios Ground level: 1:3 - 1:4 Ample provision of service lifts Rooftop retail opportunities Outer faรงade developed for maximum signage and branding
THE RETAIL MIX perfectly matched.
What do you need to keep the footfalls running high in a mall like Pavilion? High fashion arcades and high end cuisine restaurants perfectly balanced with a high tech multiplex, high energy family centres and even a supermarket. And of course, exciting events through the year that keep bringing the most seasoned shoppers back for more. Â
The retail balance at Pavilion is a perfect example of the fourth mantra of good business: The key to attracting the best customers is to attract the best brands.
When the elite shoppers of Ludhiana want international fashion, appliances, or even state of
850-1200 sq ft small format stores 1000-1500 sq ft medium format stores
the art entertainment, they visit Delhi or Mumbai, or simply go international. But now they will visit Pavilion. The new retail and entertainment centre
Premium departmental store
that will bring leading global brands in retail,
High end supermarket
fashion apparel, cosmetics, sports goods, music,
Well zoned malls lead to high conversion ratio
books, electronics, kids stuff and home décor to the centre of Ludhiana. Inviting them to the premium department store, vibrant food court, fine dining experiences and entertainment zones for children and the family. All, carefully zoned for maximum comfort, pleasure and luxury for visitors,
5 4 3 2 1 G ATRIUM
FITNESS + FUN
and maximum footfalls for you! Not just that, Pavilion will be a professionally
DINING + ENTERTAINMENT FOOD + ENTERTAINMENT
that the mall will always remain in good hands and the retailers will be well matched. Events and promotions are planned for the whole calendar
LIFESTYLE + SPORTS
activities and keep customers coming back.
MARKETPLACE
2 floors dedicated to a vibrant food court and fine dining restaurants 7 screen multiplex, the largest in Ludhiana ‘Members Only’ club with world class gymnasium, spa and swimming pool Bar and Lounge Kids entertainment area
managed mall with a lease-only policy ensuring
INDIAN BOULEVARD + KIDS ZONE
ELEGANCE + MODERNITY
2500-5000 sq ft mini anchor stores
year to keep the mall buzzing with exciting
Spacious banquet terrace and pool deck party area
A great mall offers a range of exciting shopping, leisure activities and attractions for the whole family.
Great
Great
Premium international, national and
Year round activities and events
regional brands
to keep the mall buzzing
Well matched retail categories for women,
Weekly bazaars, special events,
men and children
special celebrations for Diwali, New Year,
mall attractions
mall management
Christmas, Valentines Day, etc Hi-end fashion and apparel arcade Events supported by electronic and Well known sports and leisure brands
print media
Jewellery, watches and accessories
World class security
Electronics, gizmos and gadgets
Professionally managed parking and traffic flow
Homewares and interior products Best in class housing keeping with Supermarket and convenience stores
latest equipment
Food courts and fine dining restaurants
State of the art concierge and help desk facility
Cinemas and children’s activity zones Wifi enabled Lease model only to ensure full control at all levels
CORPORATE PLANS well charted.
Pavilion comes to you from the company that is creating landmark developments in the premium retail, commercial and hi-end residential sectors. The name that is bringing trust and transparency to the real estate development business across the country. The partner who is offering you a world of opportunities like never before - Bharti Realty Limited.
The final mantra of good business emphasises that a company be measured not just by its balance sheet, but rather by the quality of its people, the scale of its achievements, the size of its dreams.
Working with the best names in planning,
Bharti Crescent, Vasant Kunj, New Delhi
architecture and construction, tapping the best global resources and empowering every operation with the talents and experience of its in-house team, Bharti Realty is today changing the landscape of the real estate industry in India. With signature buildings, guaranteed on-time deliveries, the use of the best materials and resources and an adherence to the highest international business practices.
Airtel Centre, Gurgaon
In the investment-intensive business of real estate,
Envisions to be among the top 3 most admired real estates companies Special emphasis on GREEN developments
Bharti Realty is firmly grounded on the financial solidity of one of India’s leading corporate houses
Existing portfolio of
3million sq ft 5 million sq ft Portfolio ready to stand at approx.
by end 2012
various areas of business. Few realty companies can claim to match the technological edge of
$15billion
real estate development market in India
Premium retail projects in Tier 1 and Tier 2 cities
Bharti Realty. Drawing on the power and reach of Bharti Airtel, India’s leading telecom company,
High end premium residential projects in Delhi-NCR, Mumbai and Bangalore
and other group companies in the area of telecom infrastructure, software operations, the
Experienced and dynamic professionals at every level
manufacturing and distribution of communication and media devices, every project of Bharti Realty
Capitalising on the approx
Focus on high end corporate office/IT-ITES spaces in CBD micro markets across metros
and the trust earned from millions of people in its
Quantum Point, Gurgaon
Impressive profile of associates, consultants and partners
is equipped and maintained by the best in the business. With a corporate plan so well charted, every horizon is within reach, every dream ready to become a reality.
Sigma Centre, Gurgaon
Bharti Realty comes to you from the Bharti Group, a multi-core, multi-sectorial group with operations in several countries across the globe.
Disclaimer The details mentioned herein are only for the purpose of reference. The company makes no representation regarding the accuracy or completeness of such information and reserves the right to make changes at its sole discretion.
First Floor, Airtel Centre, 16, Phase IV, NH 8 Gurgaon 122015, India T: +91 124 4984 000 F: +91 124 4984 001 E mail: info@bharti.in www.bhartirealty.com