2012 Media Kit
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Youth Today is the only national publication that captures youth-serving professionals in child welfare, recreation/youth development, adolescent health, juvenile justice/corrections, substance abuse, employment and training, mental health and faith-based youth work. Youth Today has over 5,000 youth-serving professionals paid subscribers and a readership of approximately 15,000.
• Eighty-four percent of Youth Today readers are involved in the purchase selections for goods and services for their organization. • Youth Today readers are leaders and decision-makers in a vast array of out-of-school programs and services that assist more than 30 million young people nationwide. • Forty-five percent of Youth Today readers have over 500 youths participate in their organization annually. • Youth Today readers are employed in all segments of the youth services field, including social service/welfare organizations, government, youth organizations/centers, after-school programs, universities, family service agencies, juvenile corrections facilities, foundations, schools and other specialty institutions. • Fifty-two percent of Youth Today readers work in organizations with annual budgets of $1 million to over $50 million.
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
A number of companies, non-profit organizations and government agencies advertise in Youth Today. Below is a list of advertisers by category of product or service: Conferences and Workshops American Camping Association Boys and Girls Clubs of America 4H Council Johns Hopkins Center for Summer Learning Juvenile Detention Association of NYS Kentucky Center for School Safety National At-Risk Education Network National Juvenile Detention Association National Network for Youth National Resource Center for Youth Services National Youth Leadership Council NAREN Reclaiming Youth International Urban Leadership Institute YouthBuild Youth Change
City of Sacremento Office of Youth Development Daniel Memorial Institute Every Child Matters Mutual of America Foundation National Runaway Switchboard Pew Commission Pressley Ridge Products and Services Badge-A-Mint Furniture Concepts NIMCO Profit Potentials This End Up Furniture
Education and Training Children’s Array of Psychiatric Programs Clemson University Concordia University Crisis Prevention Institute Heller School for Policy and Management Institute for Academic Alliance JKM Training Kids Count/Annie E. Casey Foundation Maryland Institute College of Art The Wallace Foundation Vision Quest Youth Advocate Programs
Publications Academy for Educational Development Center for Afterschool and Community Education Charter Oak State College Child Trends Free Spirit Girls and Boys Town Press National Health Promotion Associates Open Minds Performance Resource Press Prevention Researcher Solutions Media Teachers College Press The Case Foundation University of Chicago Press Youth Communications
General Advocates for Youth American Association for Retired Persons American Institute for Research Big Brothers Big Sisters of Colorado Casey Family Programs
Videos Active Parenting Publishers Bureau for At-Risk Youth Chariot Videos World Vision Worldview
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Black and White
Ad Size 1x 2-3x 4-5x 6x Full page 3/4 page Jr. page 1/2 page 1/3 page 1/4 page 1/6 page Bus. card
$1,361 $985 $874 $852 $653 $509 $420 $276
$1,225 $887 $787 $767 $588 $458 $378 $248
$1,089 $788 $699 $682 $522 $407 $336 $221
$1,021 $739 $656 $639 $490 $382 $315 $207
Ad Size 1x 2-3x 4-5x 6x
$1,726 $1,256 $1,156 $1,034 $774 $597 $481 $321
$1,225 $1,130 $1,040 $931 $697 $537 $433 $289
$1,381 $1,005 $925 $827 $619 $478 $385 $257
$1,295 $942 $867 $776 $581 $448 $361 $241
Four Color
Ad Size 1x 2-3x 4-5x 6x Full page 3/4 page Jr. page 1/2 page 1/3 page 1/4 page 1/6 page Bus. card
$2,136 $1,566 $1,389 $1,239 $907 $702 $548 $365
$1,922 $1,409 $1,250 $1,115 $816 $632 $493 $329
Special positions and Design Fees Add 5% for specifying page or position. Add 10% for back page postion. Design Services
Spot Color
Full page 3/4 page Jr. page 1/2 page 1/3 page 1/4 page 1/6 page Bus. card
Book ads in multiple issues and save.
$1,709 $1,253 $1,111 $991 $726 $562 $438 $292
$1,602 $1,175 $1,042 $929 $680 $527 $411 $274
Need an ad designed? We can do it all for you. Let our talented ad design team work with you to create a print or web ad that will maximize exposure of your business or group to the readers of Youth Today. Additional design fee applies and includes ad creation and two sets of revisions. Additional fees apply for multiple revisions. Production requirements Submit ads electronically in a PDF format.
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Youth Today is the only subscription-based national newspaper whose mission is quality, independent journalism devoted entirely to policy issues and programs affecting children and youth, especially disadvantaged youth. Published six times a year—with weekly online updates—Youth Today features in-depth articles on issues and events of major importance to professionals who work with America’s youth. In addition to Youth Today’s award-winning journalism, the publication also provides insightful commentary that readers rely on to improve their organizations’ operations and functions. Leonard Witt, Publisher
John Fleming, Editor-in-Chief
Youth Today is produced by the Center for Sustainable Journalism at Kennesaw State University (KSU). Located just outside of Atlanta, KSU is the third largest university in Georgia. With more than 24,000 undergraduate and graduate students representing 142 countries, KSU offers 80 different bachelor’s, master’s and doctoral degree programs. Recognized by U.S. News & World Report’s America’s Best Colleges issue in 2010 as one of the top universities in the region, KSU offers five doctoral programs designed to help senior-level administrators and professionals achieve their next level of success. ISSUE DATE:
AD DEADLINE:
June/July 2012
May 15, 2012
August/September 2012
July 15, 2012
October/November 2012
September 15, 2012
December/January 2013
November 15, 2012
February/March 2013
January 15, 2013
April/May 2013
March 15, 2013
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Youth Today is a tabloid-sized newspaper. As such, our ad sizes are more varied and larger than what you will find with other publications. Please submit ads electronically, in a PDF format and in 300 dpi resolution.
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Employment Listings Youth Today offers its readers a simple, easy-to-use guide for seeking out employment through our Employment Listings page. If your company needs to fill a job opening with a highly qualified youth services professional, take advantage of Youth Today’s popular Employment Listing section. This competitively-priced service offers an inexpensive way for your business to effectively market employment listings to a qualified audience: • Nearly 50% of Youth Today readers serve in executive office or senior management positions. • Nearly 50% have over 20 years’ experience in youth services fields. • Nearly 60% of Youth Today readers hold a master’s or other graduate-level degree.* Our team of advertising consultants is happy to work with you to help create an employment listing that will attract potential hires, while maximizing your advertising budget. Contact one of our ad sales team representatives today to place your Employment Listing ad. • $150 for 500 words. • Runs in one issue of the print edition of Youth Today, and for 60 days on the Youth Today website. www.youthtoday.org Make your Employment Listing stand out—Add a border to your listing for a $25 upcharge. Guidelines The advertiser is responsible for submitting the ad in a Microsoft Word document format. Please include your complete contact information and instructions as to what edition(s) you would like your ad to appear. Please proofread your submissions for accuracy; Youth Today is not responsible for errors or misinformation in Employment Listing ads. Payments and Conditions All Employment Listing ads must be prepaid via credit card. We can take your credit card information via phone or online. *According to a 2009 readers’ survey
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
ADVERTISING AND SPONSORSHIP PLACEMENT AGREEMENT FOR YOUTH TODAY, a publication of the Kennesaw State University Research and Service Foundation This Agreement is entered into this ______ day of ________, 20____, between the Kennesaw State Univeristy Research and Service Foundation (hereinafter KSURSF), in conjunction with the Center for Sustainable Journalism of Kennesaw State University, and the Advertiser as follows: ADVERTISER Name________________________________ Contact_______________________________ Address______________________________ (e-mail________________________________) City__________________________ State__________ Zip Code_______________________ Phone_______________________________ Fax___________________________________ Whereas, KSURSF publishes Youth Today through the Center for Sustainable Journalism at Kennesaw State University and sells advertising/sponsorship placements in said publication; and Whereas, Advertiser wishes to pay for the advertising/sponsorship described below; Now, therefore, in consideration of the mutual promises contained herein, the parties do hereby agree as follows: 1. Either KSURSF or the editor of Youth Today shall have the right to reject or cancel any advertisement or sponsorship at any time, but in the event of said cancellation will refund any payments received for said advertisement/sponsorship. 2. Advertiser warrants that it has the right to publish the contents of any advertisement/ sponsorship [and Advertiser agrees to indemnify and hold harmless KSURSF and the Board of
Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org
Regents of the University System of Georgia from any liability arising out of the content of said advertisement/sponsorship]. 3. Advertiser agrees to pay for the advertising/sponsorship purchased under this agreement, and if payment is not made within thirty (30) days of the date of any invoice or billing statement, then this agreement shall be cancelled and Advertiser agrees that it must still pay KSURSF for all advertising/sponsorship preparation expenses. 4. All ad copy materials submitted shall become the property of KSURSF and may be retained or disposed of at its discretion. 5. Ad/sponsorship specifications: Issue Year Size Cost ________ ________ ________ ________ Production Charge: $_____________ TOTAL
$_____________
In Witness Whereof, the parties have executed this Agreement on the date first written above. Kennesaw State University Len Witt, Publisher, Center of Sustainable Journalism signing on behalf of Research and Service Foundation, Inc. By:____________________________ Name:__________________________ ADVERTISER: By:____________________________ Name:__________________________ Title:___________________________ Youth Today at Kennesaw State University • 770.423.6924 • advertise@youthtoday.org