Flawless Magazine Issue 1 July 2010

Page 1

F L a W L E S S Issue 1 - July 2010

lifestyle Serenity Medispa bring lifestyle to life!

food Here from the supremo himself Scott Geiszler on taking pizza to new height’s!

Dining A shucking good dining experience on the coast!

Flawless magazine Launch edition mini mag. See the website for more & up coming spring edition!

L I F E S T Y L E | F I T N E S S | M O T O R I N G | A C C O M M O D AT I O N | D I N I N G | S P A | P R O P E R T Y

www.flawlessmagazine.com.au


• Medispa’s, • Boutique Gymnasiums • Retreats We would like welcome you to Serenity, Medispa’s, Retreats and Boutique Fitness Centres.

Enjoy a variety of inSpa treatments from Aztec anti - aging chocolate body mask’s with our Neo Qi hydrotherapy steam cocoon and Vichy shower to our tropical sugar body scrub’s, warm coconut paraffin pedicures & manicures or choose from one of our customised signature spa facials that will truly turn back time. For those who are looking for the truth in anti aging treatments we have our Advanced Skin Clinic’s Paramedical Aesthetician and qualified injector on hand to provide every thing from skin rejuvenation treatments, injectables and fillers to skin peels and diamond microdermabrasion.

Our facilities include, five treatment rooms, two couples rooms, 4 covered private balconies with the option to indulge in our unique spa cuisine and accommodation packages for that special occasion, celbration or just to get away for a couple of hours, one night or maybe two. For the more energetic, Serenity Fitness offers a fully equipped boutique gym with personal trainers, dietary programs and top of the line supplementation, pools and tennis courts along with the latest fitness classes including Zumba, all proudly brought to you by Serenity Fitness. Warm Regards Serenity Group

P: 07 5592 1446 E: surfersparadise@serenitymedispa.com.au www.serenitymedispa.com.au

an ego. You might be going down the wrong track so you’ve got to be open. As the saying goes, ‘the one person that’s smarter than anybody is everybody’.”

As Pizza Capers opens a new store every week it would be easy for co-owner Scott Geiszler’s ego to rise with all the dough, but for this young entrepreneur that’s just not amore. The self-proclaimed ‘supremo’ says persistence is his caper and while his company looks to double its revenue this year, he talks about turning three ‘stagnant’ restaurants into a national chain with 1600 staff. To say that Pizza Capers has been busy lately would be an understatement. Between flying to Singapore to negotiate international expansion, pitching environmentally-friendly pizza boxes to suppliers and opening a gelati range, this Brisbane franchise has opened a shop every week since July. Co-owner Scott Geiszler plans to open up to two stores a week next year in line with targets to double revenue annually, but if we wind back the clock a decade this prospect would have been almost unthinkable, with three restaurants and not much activity.

It’s a business model that he has not only talked but walked, taking on ideas from store managers like the reef and beef pizza, which continues to ‘sell its socks of’. “There’s a lot of things we’ve had to do along the line that we’ve never had to do before – for instance we’ve just developed a new pizza carton with a whole new shape where we’ve angled the box in, which has saved 13 per cent of our cardboard this year. That’s 36,000kg of virgin cardboard and that all goes into our environmental plans,” says the 34-year-old. “We worked with Amcor on that, and when you go to a supplier and they say ‘no one’s ever asked for that before’, that’s what you want to hear.” The key driver of Pizza Capers’ growth has been to make takeaway pizza more nutritious, operating on a quality differential rather than price. “We started against competitors with products that were dominated by price, big players selling pizzas for $5 or $6, so it was hard to compete with our $14 pizzas alongside them. If we used the manufactured ham they used instead of leg ham it would have saved us millions of dollars, but that’s not what we’re about.”

“In those days the business was totally stagnant because you couldn’t make a decision without 10 directors getting together and simple decisions took forever,” says Geiszler.

He says his business likely had a part to play in prompting healthier menus from chains like Domino’s and Eagle Boys, which adds value to the industry and forces him to pick up his game. With a niche somewhere between the standard takeaway pizza and gourmet restaurants, Geiszler couldn’t ask for a better position both in downturns and upturns of the economic cycle.

“In 2001 Anthony Russo and I made the decision to divest the other investors and it took six months before the official handover in July 2002. We’ve charted our growth from three stores then to 60 in a little over seven years. “In this business patience and persistence are the top two things you need, but you’ve got to not have

“In the downturn we picked up a lot of people from more expensive restaurants who scaled down, but we lost some from the bottom end down to the cheaper pizzas. So in a recovery we might lose a few back to the restaurants, but those who had gone down a peg might come back up to us.” And as Pizza Capers grows in an increasingly competitive but popular market, Geiszler’s

goal is to stay focused on what is under his control. “If we ever get to the stage where we’re taking on Pizza Hut and Domino’s, well that’s another story. They’re big businesses so we tend not to focus too much on them. What we can control is within our four walls and once we focus on that, everything falls into place,” he says. “A lot of businesspeople in the last two years have been in a state of despair from what’s happened in the financial market, and if they spend time thinking how bad everything is then that goes into how they run their business from day to day. They see what’s happened in the US so they put their hands in the air and say ‘it’s the end of the world’, but it’s a self-fulfilling prophecy.” And on the topic of self-fulfilling prophecies, Geiszler doubled marketing expenditure in the last 18 months to keep demand coming for all his new shop fronts. Sometimes you’ve got to do whatever it takes to cut the crust. www.pizzacapers.com.

log onto flawlessmagazine.com.au for your Pizza Capers Reef & Beef Offer. 2 Flawless Magazine - Issue 1 July 2010


• Medispa’s, • Boutique Gymnasiums • Retreats

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P: 07 5592 1446 E: surfersparadise@serenityfitness.com.au www.serenityfitness.com.au

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One nights accommodation, breakfast and dinner for 2 people and an Elemental Spa Oasis package which includes, 50 minute warm oil massage each and 50 minute Elemental facials each in the comfort of our couple’s retreat room. This package is valued at $560* *see website for details * subject to availability. Offer expires 31/12/2010.

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The Bearer To the value of: Fifty Dollars Approved by: Serenity Medispa’s 30 / 09 / 2010 Valid till Expires: This voucher entitles:

Conditions apply – see website for details Flawless Magazine - Issue 1 July 2010

3


COMPLETE SERENITY More than just a beauty spa, we check out the Holiday Inn’s Serenity Spa… a blissful world of relaxation, health and balance for the skin.

S

URE, we’ve all been to a beauty spa before and some of them can be much of the same old thing but what you really want when you go for a treatment, is an expert. Someone who knows not just the products they use, but how they work and can give you a complete overview of what exactly is happening to your skin while you’re undergoing anything from a microdermabrasion to LED light therapy. Serenity Spa director Anita ….. has been in the industry for over 15 years and has earned her stripes in every facet. Having moved to the Coast from Sydney – where she’d had highly successful spas for over 10 years

– Anita says she loves the relaxed lifestyle here and it’s perfect for her kids. She’s built a loyal client base over the years and that’s mainly because she knows her stuff. She makes it her business to learn how products work and penetrate the skin, but also then relaying it to the client. Something a girl like me can really appreciate. I wouldn’t know my LED light wand from an ultrasonic beauty massager, so Anita’s vast knowledge gave me an insight. After showing me around her spa, we spent the next half an hour talking about skin types and all the different procedures you can use to increase the general appearance of your skin. We went over each machine and (while we gave it a little test run) for I’m

pretty sure the first time ever, I was told how they all work. It’s an important factor that you know what ailments a particular machine is used to treat before you go in so that you’re perfecting the right area. Anita also has a range of products she’s specifically designed and manufactured herself to deliver the best results possible (obviously they work, as she has clients who have followed her from around the world). When she performs a facial, Anita will create a specific skin balance using different levels of concentrated products that make your skin glow.

As Seen in

lunch & dinner special

Available for the month of August only. *Conditions apply. 4 Flawless Magazine - Issue 1 July 2010


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