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publisher’s note
CSR is not 2% but it is 100%
I Rajesh Tiwari Publisher rt@iccsr.org
The concept of not just financial returns but more importantly adding it to the concept of social returns to sustain their competitive advantages.
ndian Centre for CSR has all along been communicating to all Corporates in India that CSR should not be viewed from the prism of 2 percent mandatory spent but more importantly it should be viewed as a corporate strategy spent for survival of the corporates, and accordingly its 100 percent. All big companies in the world, and you can name them like GOOGLE, MICROSOFT, FACE BOOK, GENERAL ELECTRIC, SHELL, BP, NOKIA, UNILEVER etc. are all imbibing in their core strategic vision. The concept of not just financial returns but more importantly adding it to the concept of social returns to sustain their competitive advantages. Chairman of Unilever, Mr. Paul Polman, had announced in an interview with CSR Today about four months back that Unilever will no longer give quarter to quarter financial numbers, but rather present its quarterly sustainability numbers. This is exactly what we need to pick up as an indicator of where world is going. Corporates whether big or small need to understand that CSR is a deep rooted business strategy upon which their own survival will hinge as organization, if they ignore social returns only for financial returns, will no longer remain relevant. In fact 20 years down the line, they would be writing their obituary and would not be in Fortune 500 companies list, in case they happen to be there today! Situation is indeed scary for those who just don’t see the writings on the wall. Ignoring ‘Social Return’ is no longer an option. Recently ‘Economic Times’ presented a picture that only 14 Nifty Cos spent 2% on net profit on CSR in FY15. It stated and we quote “India Inc has been slow to warm up to new rules on corporate social responsibility (CSR) spending with only 14 Nifty companies managing to spend the mandatory 2% of net profit towards social causes in FY15. A study of annual reports of Nifty companies by ET Intelligence Group showed that 48 com-
panies spent a combined `4,252 crores during FY15. This is 1.6% of the standalone net profit earned by Nifty companies FY15. Two companies are yet to publish their annual reports. “There is no readiness among companies to spend on CSR and there is no readiness among NGOs to help corporates spend the money, “Vineet Nayar, Chairman of Sampark Foundation and former Chief Executive of HCL, Technologies, said. “There is also ongoing tension between companies and NGOs, ”he added. The former has always worked on shorter cycles of performance and the social sector is used to longer cycles to produce impact. FY15 was the first year of compliance of CSR provisions for companies. Under the Companies Act, firms with a net worth of `500 crore or a turnover of `1,000 crore or net profit of `5 crore, need to spend at least 2% of its average net profit for the immediately preceding three financial years on CSR activities. Social spending is proving to be alien for many companies. Idea Cellular is the only Nifty Company that did not spend anything on CSR last year. In its annual report, the company explained that it spent the last year preparing to implement a CSR policy. It evaluated various CSR activities and conducted consultations with organizations in the area of education, health, sanitation, poverty eradication and livelihood generation. It said in its annual report. It has now identified some key projects, which will be executed during the current financial year. Unquote: “It is high time that we start understanding the concept of shared value, as today you do any business, it impacts people, planet and society. Accordingly, business needs to reward its stakeholders in right earnest. Therefore, it’s imperative for corporates to understand and increase its CSR spend to hundred percent and not just get bogged down to two percent for their own survival and sustenance of competitive advantages !
October 2015 | CSR Today | 3
Contents
october 2015 | vol. 03 | issue 03 Printer and Publisher: Rajesh Tiwari EDITORIAL Consulting Editor: Y Singh INDIAN CENTRE FOR CSR ADVISORY BOARD Pankaj Pachauri, Ted McFarland, Mag. Martin Neureiter, Chandir Gidwani, Lou Altman, Kingshuk Nag, Toby Webb, Anil Bajpai, Nikos Avlonas, Rajesh Tiwari, Satish Jha, Amit Chatterjee, Jitendra Bhargava, Namita Vikas, Dinesh N. Awasthi, Kapil Dev, Dr. Kamal Kant Dwivedi, Sanjiv Kaura, Suhel Seth PRODUCTION, CIRCULATION AND LOGISTICS Hardik C
12 cover story Energise, Involve and Enable Communities Currently Joint President (CSR & Sustainability) in Ambuja Cements Limited, Pearl Tiwari has been associated with the development sector in India for almost 30 years. She graduated from the prestigious Tata Institute of Social Sciences, Mumbai, where she also served as a faculty member for two years. She is particularly sensitive to issues concerning social responsibility.
CSR LEADERSHIP
10 White House Gets Serious About Smart Cities With $160 Million Pledge
csr society
18 True Spirit Of Csr Will Bring India’s Prosperity 20 Get Noticed: How To Communicate Your Csr Story With Purpose 26 Pichvais Art Form Taken To Global Audiences
csr burning issue
22 Marathwada: Worst Drought Of The Century
HUMAN CAPITAL
27 3 Tips For Embedding Social Responsibility Into Your Company
sustainability
28 Peer Pressure Is One Way To Help Squeeze In SupplyChain Improvements 30 Green Highways: An Initiative Towards Sustainable Development 32 Welcome To The Next Generation Of Sustainable Development 35 Tata Power Save Mahseer 36 Social Good Meets Business Strategy: Putting Your Signature On Csr 38 10 Tips On How To ‘Sustainably Shake Up Your Business’
REGULARS
03 Publisher’s note 05 CSR News 39 Csr Placements 46 Book Review
HEAD OFFICE CSR Today 104, Nirman Kendra, Dr.E Moses road Mahalaxmi Estate, Mumbai -400011 Tel: +91 22 249 03078 / 03082 / 55260 Email: editor@csrtoday.net Website: www.iccsr.org REGIONAL OFFICES NEW DELHI Regional Director: V Chopra Assistant Vice President: Dr. Rupal Tyagi MUMBAI Sr. Vice President: Nilesh Narendra Jagad Vice President: Chaitali Chatterjee Circulation: C.R. Tiwari Printed, Published and Edited by Rajesh Tiwari on behalf of Indian Centre For Corporate Social Resposibility, Printed at Jayant Printery, 352/54, J.S.S. Road, Murlidhar Temple Compound, Near Thakurdwar Post Office, Mumbai 400 002 and Published from Indian Centre For Corporate Social Resposibility, 106/A, Nirman Kendra, Plot No.3, Dr. E. Morses Road, Mahalaxmi Estate, Mahalaxmi, Mumbai 400 011. Editor: Rajesh Tiwari
Disclaimer The publisher, authors and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent. The publisher, contributors, editors and related parties are not responsible in any way for the actions or results taken by any person, organisation or any party on basis of reading information, stories or contributions in this publication, website or related product. Reasonable care is taken to ensure that CSR Today articles and other information on the web site are up-to-date and accurate as possible, as of the time of publication, but no responsibility can be taken by CSR Today for any errors or omissions contained herein.
CSR News Tata Power To Be Part Of Beti Padao Programme
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ower sector major, Tata Power has aligned its women-centric initiatives in line with the government’s ‘Beti Padhao’ scheme, thereby, employing a focused strategy with emphasis on literacy, scholarships, and empowerment, to mitigate all gender discrimination. The initiative aims to promote girls’ education, and ensure zero school drop-outs due to economic or social reasons. India suffers from gender disparity in primary and secondary education, and is yet to achieve the Gender Parity Index in tertiary education, outlined in the Millennium development goals. Recognising this need, Tata Power has implemented special projects in schoolslike E-learning, adult literacy, and scholarships- that are in line with the government’s Sarv Shiksha Abhiyan. In addition, the company has also introduced remedial coaching centres for secondary class students for the underprivileged children. The programs, currently, are active in Mumbai, Jojobera, Haldia, Khopoli and Dherand. Speaking on this initiative, Anil Sardana, MD & CEO, Tata Power, stated: “Tata Power’s community development initiatives have always focused on a holistic development of women, which include healthcare, sanitation, education and livelihood. Tata Power has always endeavored to promote the well-being of its stakeholders and communities by undertaking initiatives that benefit people in more ways than one. We hope that, through our efforts, we are able to boost the Government’s efforts towards educating and protecting girl child.” Tata Power’s efforts in educating women has not only helped in the development of the community but has also helped mitigate child marriage. India’s high rates of child marriage is one of the core reasons behind maternal deaths.
Doha Bank Ceo Gets Ph.d On Green Banking
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r. R. Seetharaman, CEO of Doha Bank, has been awarded the Ph.D. Degree on Green Banking and Sustainability. Dr. Seetharaman was awarded the Ph.D. Degree by Dr. Nand Lal, Vice Chancellor of Sri Sri University at the Second Convocation of Sri Sri University held last month in the presence of Shri Naveen Patnaik, Hon’ble Chief Minister, Odisha and
spritial guru Sri Sri Ravi Shankar, the Life time President, Sri Sri University. Dr.Seetharaman said, “Green Banking promotes environmental-friendly practices and reducing carbon footprint from the banking activities. The Global financial crisis has made me rethink on Green Banking. Banks as Socially responsible citizens should earmark capital for Green Banking apart from capital for regulatory requirements.
Piramal Sarvajal Installs Water ATMs
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iramal Sarvajal, part of Piramal Foundation has installed Piramal Sarvajal’s remote monitoring enabled purification technology, and also its pioneering Water ATMs at L&T Realty’s Crescent Bay Bhoiwada (Parel East, Mumbai) construction site. The water purification system will cater to more than 1700 labourers at the site. Mr. Vasu Padmanabhan, CEO, Piramal Sarvajal said, “In India, 73 million working days are lost due to water-borne diseases each year. There are more than 1700 labourers working at L&T Realty’s construction site Crescent Bay Bhoiwada, Mumbai. Their only source of safe water for both drinking as well as cooking was water tankers, which were not completely reliable with regards to quality and makes them susceptible to water borne diseases.” In India, approximately 125 million people lack access to safe and clean drinking water. Nearly 75% of surface water is contaminated with bacteria. Almost 60% of the illnesses in adults and 85% of illnesses in children is caused by contaminated water. According to a UNICEF and FAO report, more than 1.5 million children every year succumb to preventable water-borne diseases such as diarrhea and cholera. As a result, low-income families spend 15- 20% of their annual wages for treating water-borne diseases every year. L&T Realty has installed Piramal Sarvajal’s purification technology and also its pioneering Water ATMs. The Water ATM is a solar powered dispensing device where the quality is remotely monitored and it’s operated by ‘smart’ Water ATM cards that work using RFID technology. October 2015 | CSR Today | 5
csr leadership
White House Gets Serious About Smart Cities With $160 Million Pledge More than 20 cities and communities support the centralized push advocated by the White House, ranging from huge metropolitan regions such as Atlanta and Chicago to smaller communities such as Providence, Rhode Island. by heather clancy
A Metro station in Washington, D.C.
O
ver the past five or six years, the federal government’s official support of smart city experiments has been relatively “place-based” and, let’s admit it, disjointed. For the next year, at least, planners can expect a different attitude. The Obama administration this week outlined a sweeping set of research pro-
10 | CSR Today | October 2015
grams and public programs that it will manage far more holistically. Its collective, cumulative investment for this so-called “Smart Cities Initiative”: $160 million. The idea is to encourage more sharing of ideas and best practices, despite the local or regional priorities that drive a specific project. The time wasn’t all that accidental. It came during the “Smart Cities Week”
held across town in the Capitol City by the Smart Cities Council. The council, which represents more than 120 partners and advisors, recently published more than 50 case studies that planners can use to benchmark their own readiness. More than 20 cities and communities support the centralized push advocated by the White House, ranging from huge metropolitan regions such as Atlanta and Chicago to smaller communities such as Providence, Rhode Island. Prominent technology companies associating their brands with the myriad new research programs and grants include AT&T, Autodesk, Cisco Systems, GE, IBM and Microsoft. “Every community is different, with different needs and different approaches,” said President Barack Obama in a prepared statement. “But communities that are making the progress on these issues have some things in common. They don’t look for a single silver bullet; instead they bring together local government and nonprofits and businesses and teachers around a shared goal.” Among specific investments planned
cover story
Energise, Involve and Enable Communities
Currently Joint President (CSR & Sustainability) in Ambuja Cements Limited, Pearl Tiwari has been associated with the development sector in India for almost 30 years. She graduated from the prestigious Tata Institute of Social Sciences, Mumbai, where she also served as a faculty member for two years. She is particularly sensitive to issues concerning social responsibility. She speaks to CSR Today on various CSR initiatives of the company and how it can bring about changes. 12 | CSR Today | October 2015
cover story
AMBUJA CEMENTS
FOCUS ON WATER CONSERVATION
Water is the biggest and key issue in the country. With unpredictable monsoon, drought and scarcity-like conditions, Ambuja Cements Ltd is focusing on water conservation strategies among other things –and has established examples for others to follow as part of their Corporate Social Responsibility initiatives
W
ater Resource Management is one of the most important activities carried out by Ambuja Cement Foundation (ACF) established by Ambuja Cement Limited as its CSR arm. Every location today at Ambuja Cements’ strives to give back more water than is being utilised. The intervention is carried out not only inside the plant but in the host communities as well. In 2011, we undertook a detailed water footprint exercise in plant operations and water recharges in the communities which was assured externally by an independent third party. The results showed that we are water positive by a factor of two. At Ambuja Cements’ have always believed in working with various stakeholders based on sustainable business practices. Since inception, community has been one of the most important stakeholder at Ambuja Cements Ltd. It has been the vision of our founders that our host communities should experience development as prosperity as the Company grows. This vision was soon developed into systematic process through establishment of ACF. “ACF’s mission statement is to ‘energise, involve and enable communities to realize their potential’. The mission statement reflects the traditional wisdom that encourages to adopt the bottom-up approach
14 | CSR Today | October 2015
where the ideas flow from the community to the company. Ambuja Cements has chosen its thrust areas through active participation from the community members – be it need-assessment, implementation, or monitoring and review,” says Currently Joint President (CSR & Sustainability) in Ambuja Cements Limited, Pearl Tiwari, in an interview to CSR Today. ACF ensure that a rigorous needs assessment is carried out before introducing any programme. It was during one of these processes that “non availability of water” emerged as the dire need of com-
munities when ACF started ther first plant in Kodinar, Gujarat. With the expansion of activities, Rajasthan emerged as another region with dire problems related to water availability. Water was central to every facet in these regions. Women and young girls spent most of their time in assuring water for household purposes. This left no time for any other livelihood activity or even education for the girls. It was also foreseen that water sustainability would merge as a major issue in the near future in India. Even though cement manufacturing is not water intensive com-
CSR Society
True Spirit Of Csr Will Bring India’s Prosperity CSR must take care of all stake holders instead of restricting to periphery development. If it is implemented in the true spirit and in willful manner; hostile atmosphere against corporate will end and it will be easy to operate business.
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orporate Social Responsibility (CSR) is generally treated as synonym to Periphery Development. By this, we are diluting true objective of CSR. CSR prescribes taking care of all stake holders; that includes Shareholders, Bankers, Employees, Customers, Suppliers and neighboring population in periphery. It also prescribes compliance of taxation laws, contributing to government revenue. Even protection of environment is a part of CSR activities. Government has enacted a law prescribing corporate to spend 2% of their profit in peripheral area. Instead of enacting such regulations, we must motivate corporate for willful compliance of CSR. Both government and corporate must realize that, CSR do not need cash expenditure in all activities. Both should appreciate true spirit of CSR and its impact on the Nation’s development. Here corporate includes all business enterprises irrespective of their size. Historically it is observed that, Corporate and Business enterprises contribute regularly in social, cultural, educational and religious activities. This is due to Indian philanthropic teachings; that we adopted from ancestors. Despite such regular spend-
18 | CSR Today | October 2015
ing by corporate, India doesn’t have an encouraging atmosphere for business operation. Most business enterprises are painted as a villain. As a result of which, government is hesitating for pro-business reforms. Therefore, growth is slowing down and job creation is sluggish. Probably, India’s sufferings will continue for some more time. There is no doubt that, business enterprises generate National income (GDP) by producing goods and services. Such income is percolated among the participants; those are engaged in the economic chain supplying goods and services to principal producer. In the process, lot of indirect jobs is created. Government collects revenue in this chain, which is spent for public welfare. Hence entire economic activities contribute to the public welfare in various shapes. Despite such ample contribution to Nation, corporate don’t enjoy the goodwill from public. Therefore, India must use CSR as an important tool to change perception about corporate and overcome this problem.Corporate must come forward willingly in the overall interest of Nation and corporate themselves. In CSR, first responsibility is towards shareholders and bankers; those have in-
vested money in the corporate. For this, corporate should make profits for serving equity and debt invested by these stake holders. Profit is also needed for business expansion without which, National GDP will not rise. But profit earning should not be the only motto as adopted by several corporate. They must care for other stake holders also. Employees must be treated like family members and their concerns must be addressed in a judicious way. Those must be motivated to produce more and earn more by crafting team spirit with management. This will deliver a long term dividend to the corporate performance. Customers are the most important stake holders. They must get quality goods at competitive price. There could be intermittent shortage of goods causing price hike. Regular customers should get price preference; that will develop loyalty among them. In past years, there was shortage of “Iron Ore” and price was sky rocketing. Mining companies did not care their customers and retained entire price benefits without considering customer’s genuine problem. Hence, most of the steel companies became sick. Now the demand of iron ore has declined, which will adversely impact perfor-
CSR burning issue
Marathwada: Worst Drought Of The Century Time For Csr Practitioners To Focus
Strong CSR initiatives backing with multi-pronged strategies of the government – both at Centre and Maharashtra - can pull the region out of the big agrarian crisis.
A dried field in Osmanabad district of Marathwada region
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he Marathwada region of Maharashtra is passing through a phase of drought – and three districts – Beed, Osmanabad and Latur – are facing the worst-ever drought and it would take some time for the region to recover. While the region is known for less or deficient rainfall, this year it faced some unseasonal rains and hailstorms – before even the monsoon commenced – completely destroying crops. 22 | CSR Today | October 2015
For the BJP-Shiv Sena government led by Chief Minister Devendra Fadnavis it is a big challenge to tide over the crisis. The Vidarbha region – a few years ago was the worst-affected and often called as the epicentre of farm crisis, but now it appears that Marathwada is overtaking it. The region which comprises of the districts of Aurangabad, Jalna, Beed, Osmanabad, Nanded, Latur, Parbhani, Hingoli, has seen 700 plus suicides since 2015.
As a result people have literally curtailed down on marriages, rescheduled marriages – and this is a big indicator of the things in the times to come. Most of the suicides have been reported because of their inability to bear crop losses and a financial quandary made acute by water scarcity and an agrarian crisis. The term Marathwada literally indicates “The House of Marathi people” that is land occupied by Marathi speaking population in former Hyderabad state in Nizam rule. The origin of the term traced back to 18th century in state records of Nizam of Hyderabad. Such is the crisis that the Ganesh mandals of Mumbai has come out to help people of Marathwada and so as from other parts of the state. “We would be helping out people and it has been taken as a mission,” Naresh Dahibawkar, the president of BrihanMumbai Sarvajanik Ganeshotsav Samanvay Samiti (BSGSS), the apex body of Ganpati mandals of Mumbai and its suburbs, said. Maharashtra’s Charity Commissioner Shashikant Savale, too, appealed to all mandals in the state to kept aside Rs 5,000 each for the fund. Fadnavis and his senior ministers have already
human capital
3 Tips For Embedding Social Responsibility Into Your Company Want your business to appear in Entrepreneur magazine? Tell us how you’re empowering employees, and you could be selected for a full-page promotion provided by Colonial Life. by jeremy roche
S
ince founding FinancialForce.com in 2009, one of my main missions for the company and its employees has been to remain humble, have gratitude and give back wherever and whenever possible. Like the majority of businesses, we don’t have billions of dollars on hand to donate to charity, so instead we give something just as valuable -- our time. While this sounds simple enough, creating sustainable and long-lasting, “time-oriented” social responsibility programs into a business, and then actually getting employees to voluntarily participate in them, is no easy feat. As much as people want to work for a socially responsible company (79 percent, in fact), it’s up to a company’s leadership team to guide them through the process. With so many entrepreneurs trying to effectively navigate this arena, particularly considering how important that arena has become to talent acquisition and retention, I’ll share my top tips for building social responsibility directly into a company.
1
Embed social responsibility your company’s foundation.
When social responsibility is made a critical aspect of a company’s identity, it’s much easi-
er to grow it alongside the business. I learned this early on through the establishment of FinancialForce4Good, our company’s global, philanthropic arm, whose goal is to make a positive impact on the local communities where our employees live and work. By making a concerted effort to involve employees in time-oriented activities such as volunteering at food banks and blood drives, or helping to build Habitat for Humanity homes (among many other projects), we found that FinancialForce4Good became integral to our company’s unique culture. Truly, our employees said they felt a sense of pride for the things they accomplished together, which in turn inspired others to get involved. As a result, our philanthropic efforts became much more sustainable in the long run.
2
Create an official committee to spearhead volunteer opportunities. Finding, tracking and participating in volunteer opportunities is time-consuming. Without people to manage these activities, volunteering will quickly fall by the wayside. FinancialForce4Good gave us the opportunity to create an “official committee” of in-
dividuals responsible for research, partnerships and organizing volunteer programs for the company. Individuals on the committee are available as a resource for employees with questions about upcoming volunteer opportunities, and recommendations for new programs. Now, joining the committee shouldn’t be a permanent endeavor; I’d recommend rotating people in and out on an annual basis (unless, of course, people want to stay on!). This ensures that no one becomes burnt out on the planning side and that there are always fresh ideas and opportunities coming to the table.
3
Make social responsibility a social endeavor.
Company philanthropy should feel like a privilege, not a chore. Entrepreneurs should set out to instill a corporate mindset that volunteering at work is fun! It should be a time that employees value, a time when they can step away from the chaos of their workday and get to know people outside of their departments, forge new bonds and help their local communities. Jeremy Roche is President and CEO, FinancialForce.com (Source: www.csrwire.com) October 2015 | CSR Today | 27
Sustainability
Green Highways: An Initiative Towards Sustainable Development India has a total 46.99 lakh kms of road length and out of which over 96214 kms are National Highways, accounting 2% of total road length. The Highways carry about 40% of the traffic load. The Ministry has decided to develop all of existing National Highways and 40,000 kms of additional roads in the next few years as Green Highways.
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or highway projects to be environmentally sustainable, it is necessary that the natural resources lost in the process of Highway construction are restored in one way or the other. This requires that ecological needs are taken into consideration from the stage of project planning and designing to its execution. The Highways developed as green corridors not only sustain biodiversity and regenerate natural habitat but also benefit all stakeholders, from road users to local communities and spur eco-friendly economic growth and development. The NDA Government has given a deep thought to this aspect and the Ministry of Road Transport & Highways has framed Green Highways (Plantation, Transplantation, Beautification & Maintenance) Policy-2015. The vision is to develop ecofriendly National Highways with participation of the community, farmers, NGOs, private sector, institutions, government agencies and the Forest Department. India has a total 46.99 lakh kms of road length and out of which over 96214 kms are National Highways, accounting 2% of total road length. The Highways carry about 40% of the traffic load. The Ministry has decided
30 | CSR Today | October 2015
csr Placements
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India’s Leading Job Portal
ndian Centre of CSR in association with TimesJobs bring you the most sought after job opportunities in the field of Corporate Social Responsibility. TimesJobs.com, the fastest growing and most innovative Indian online recruitment portal, was born with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available. Today TimesJobs.com, has achieved the distinction of becoming India’s No.1 recruitment portal, with the largest number of active jobseekers and a database of over 10 million candidates and over 20,000 new
Company: NASSCOM Job ID: 54985558 Designation: Officer - Corporate Social Responsibility • Experience: 2 to 4 yrs • Salary: As per Industry Standards • Location: Bengaluru / Bangalore , Delhi • Key Skills: Social development CSR communication skills • Job Function: Advertising / PR / Events • Industry: NGO / Social Services • Specialization: Advertising / Media / Arts , Client Servicing , Corporate Sales , Relationship / Account Servicing • Qualification: Any Graduate
Job Description Skills /Knowledge 1. Have proven expertise in CSR and be well versed in current trends in this discipline. 2. Experience in writing, public relations and messaging on topics related to CSR.
resumes added every day, it offer one of the largest database of active jobseekers in India today. Its focus is to ensure your skills are showcased and matched suitably with the HR requirements of employers from diverse industries including the field of Corporate Social Responsibility. In a very short span TimesJob’s concentrated approach has made it the blue-eyed boy of recruiters and aspirants alike. You can apply for the below listed jobs on www. timesjobs.com by typing the Job ID in the search window, alternatively you could also search categorywise to find many more opportunities in CSR.
3. Strong communication and presentation skills in English along with the ability to actively interact and communicate with stakeholders. 4. Ability to build and maintain relationships and partnerships with outside organizations and with senior executives. 5. A motivator and facilitator, with crossfunctional organizational ability.
Key Responsibilities 1. Play a role in the planning and execution of CSR Forums activities, which includes member engagements, research, portal management. 2. Promote this vision and accomplishments before internal and external audiences, including building online communities through Web presence, social media and social networking sites and working with PR and analyst relations groups
Company: Robert BOSCH Engineering and Business Solutions Ltd Job ID: 54991909 Designation: Corporate Social Responsibility • Experience: 2 to 7 yrs • Salary: As per Industry Standards • Location: Bengaluru / Banglore • Key Skills: Employee Engagement, Documentation and data analysis, Admin. • Job Function: HR / PM / IR / Training • Industry: Automobiles / Auto Component / Auto Ancillary • Specialization: Admin / Facilities Mgmt , Employee Relations • Qualification : Any Graduate
Job Description: Tasks • Business insight and commercial awareness October 2015 | CSR Today | 39
csr | Placements • Knowledge on Sec 135 of the Companies Act related to CSR • Strong leaders and team players – but also ‘self-starters’ able to work with minimal supervision • Persuasive and self-confident presenters, able to sell in business cases • Understanding of different educational, human rights and sustainability issues • Understanding society and the positive affect CSR can have on the external environment • Knowledge of how CSR influences stakeholder relations • To ensure smooth execution of Corporate Social Responsibility activities as per CSR policy. • The job will require the candidate to coordinate with the team and ensure timely execution of the CSR activity. • Explore programme and partner with renowned NGO and as per the companies act. • Ensuring employee engagement • Preparation of CSR activity calendar and adhering to it • Coordination with operation team and partner NGOs • Timely invitation mails, teasers and regular communication with participants • Effective information management of various CSR activities on internal & external platforms • Coordination with program manager and link with local resources • Documentation and data analysis • Field visits and supportive supervision • Identify opinion leaders and local resources • Mobilize field workers and peer volunteers
Company: Apeejay Surrendra Group Job ID: 54873996 Designation: Manager - Corporate Social Responsibility • Experience: 6 to 10 yrs • Salary: As per Industry Standards • Location: Kolkata • Key Skills: Decision Making, CSR Committees, CSR programmes 40 | CSR Today | October 2015
• • •
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environmental programs Volunteering program Job Function: Corporate Planning / Consulting / Strategy Industry: Manufacturing / Industrial Specialization: Business Analysis , Corporate Planning / Strategy , Risk Management Qualification: Any Post Graduate / Any Graduate
Job Description The incumbent shall be a part of the CSR team and will spearhead the CSR activities. 1. Serve as an internal expert and an external representative on CSR issues. 2. Benchmark competition and industry best practices. 3. Build effective relationships with executives and CSR Committees that advises on the development of initiatives for various group companies and champion them 4. Craft CSR plans and work with relevant internal stakeholders to implement them. 5. Manage and track goals and metrics. Measure the uptake and outcome of CSR campaigns. 6. Oversee extensive employee volunteerism - ISR (TM ) 7. Manage CSR reporting process, working with other departments to collect social and environmental data. 8. Take primary responsibility for maintaining an external CSR web portals 9. Participate in CSR membership organizations and attend conferences when required. 10. Work on special CSR / ISR (TM) * projects in coordination with other various departments, such as HR, Finance, Administration 11. Identify and implement sponsorships with nonprofit and other organizations to demonstrate commitment externally. 12. Manage external consultants and interns as needed. 13. Oversee and input into an annual sustainability plan that is comprehensive and developed in concert with representatives of related departments covering energy use, waste reduction, employee involvement, and external leadership. 14. Secure employee engagement in environmental programs, including maintaining an intranet portal, developing incentive programs, planning and executing in-person events, delivering presentations, and supporting local
advocates. 15. Working in partnership with Community groups where required. 16. Presenting to CSR stakeholders, selling the business case of CSR programmes * ISR(TM) or Individual Social Responsibility(TM) is the Groups Employee Volunteering Program
Skills The incumbent should demonstrate the below mentioned skill set: 1. Should have excellent verbal and written communication skills 2. Expertise in social and environmental responsibility, community involvement, and communications 3. Ability to influence senior management and peers, build business case to tie social responsibility to core business strategy, and lead cross-functional teams 4. Strategic thinker with strong analytical skills 5. Good communicator with ability to make public presentations and create effective written and web content 6. Ability to build strong working relationships with senior executives and grassroots employees 7. Creativity and resourcefulness in developing and executing engagement plans, communications campaigns, and community events 8. Ability to measure Impact Analysis of projects
Technical Competency 1. Drive for results 2. Influencing & Networking 3. Decision Making 4. Interpersonal Effectiveness
Company: ISEO Systems Pvt Ltd Job ID: 54578593 Designation: Manager Corporate Social Responsibility Supply Chain Management Experience: 5 to 10 yrs • Salary: As per Industry Standards • Location: Chennai • Key Skills: Supply Chain Management, Corporate Social Responsibility, Conduct Audits • Job Function: Materials / Logistics / Supply Chain Mgmt / Procurement • Industry: Printing / Packaging • Specialization: Logistics • Qualification: Any Post Graduate / Any Graduate
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